I’m sure I’m correct in saying we’ve all heard about the K-beauty phenomenon!  From dewy complexions to flawless makeup looks, this skincare trend is taking the beauty world by storm, but exactly what is #kbeauty and why is it trending? Well we are here to answer all your burning k-beauty questions! Keep reading as we divulge all there is to know about Korean skincare, how it will transform your complexion and the best Korean skincare products in Australia!

 

What is k-beauty?

K-beauty, short for Korean beauty, refers to the skincare and cosmetics products, techniques, and trends originating from South Korea. Renowned for its innovative formulations, advanced technology, and holistic approach to skincare, Korean skincare has gained immense popularity worldwide. It encompasses a wide range of products, including cleansers, creams, serums, essences and sheet masks, each designed to address specific skin concerns and enhance your natural beauty. K-beauty emphasizes achieving healthy, radiant skin through consistent routines, gentle ingredients, and a blend of traditional Korean philosophies and modern scientific advancements!

 

Why is Korean skincare trending?

Renowned for its innovative formulations (From traditional herbal extracts like ginseng and green tea to cutting-edge ingredients like hyaluronic acid and snail mucin), its holistic approach, and undeniable results, Korean skincare has become more than just a trend – it’s a lifestyle. Korean skincare embraces the idea of “skinimalism,” focusing on achieving healthy, radiant skin through a curated routine tailored to your individual needs. From double cleansing and layering multiple products to embracing sheet masks and essence, each step is carefully choreographed to cleanse, nourish and protect the skin, leaving it supple, hydrated and glowing with vitality.

K-beauty’s multi-step approach has not escaped criticism though, with some claiming the use of multiple products (a 10 step routine in some cases) is “too much for the skin”.  Of course this could be the case when using Western formulations which may contain a high percentage of stimulating actives, but it is important to note that Korean skincare and Western skincare are not formulated the same, and trying to use Korean philosophy with Western skincare products can be overwhelming for the skin. While Western skincare is all about targeting specific concerns with potent targeted ingredients, Korean philosophy is all about hydration and reducing inflammation that leads to ageing.

 

So what makes Korean skincare different to western skincare?

 

1. Multi-step routine

Korean skincare popularized a comprehensive routine, with steps like double cleansing, toning, essence, serum, moisturizer, and sunscreen.

2. Professional grade

Korean skincare prioritise professional grade formulations using high concentrations of quality ingredients for outstanding results every time.

3. Emphasis on hydration

Korean skincare prioritizes hydration with ingredients like hyaluronic acid and ceramides, aiming for a dewy, “glass skin” look.

4. Preventative approach

Korean skincare focuses on preventing issues with regular sunscreen use and anti-aging ingredients.

5. Gentle formulations

Korean skincare offers mild products suitable for sensitive skin, made with natural ingredients.

6. Innovative ingredients

Korean brands use cutting-edge technology, like fermented extracts, snail mucin and plant-based stem cells, for targeted results.

7. Holistic beauty

Korean skincare promotes inner and outer health, including diet, hydration, sleep, and stress management, alongside skincare for radiant skin.

 

Why follow the 10-Step k-beauty skincare routine?

Designed to truly pamper and nourish the skin, this comprehensive 10 step routine may seem daunting at first but it offers a customizable approach to skincare, allowing individuals to tailor their routine based on their skin type, concerns, and preferences. From cleansing and exfoliating to toning, treating, and moisturizing, each step plays a vital role in achieving radiant, youthful-looking skin.

 

Still wondering why Korean skincare is for you?

If your end goal is to achieve truly radiant and flawless skin, then Korean skincare is your best solution. And we couldn’t sing the praises more highly for Korean skincare brand HubisLab. The best Korean skincare brand in Australia! Why do we think it’s the best Korean skincare in Australia? Because we’ve done the research and witnessed the results ourselves!

HubisLab offers cutting edge products that blend professional strength ingredients with traditional Korean beauty philosophies and modern dermatological research! The powerhouse combination ensures outstanding results (we promise!)

The diverse range of products are tailored to specific skin needs allowing for customizable skincare routines, plus every product in the range works at a cellular level which means it immediately addresses skin concerns at their source promoting more profound and longer-lasting results than most counterparts!

With 9 retail collections within the HubisLab range, and each products packed full of anti-inflammatory ingredients, super-hydrators and potent vitamins, there are products to tackle everything from post treatment repair and skin sensitivity to hydration, ageing, pigmentation and more. In fact with an absence of any irritating or sensitizing ingredients, there is a strong focus on reducing inflammation and amplifying hydration as opposed to just offering a temporary glow.

HubisLab really are the best of the best when it comes to results and we love their commitment to efficacy, innovation, sustainability, ethicality and self-care too!

 

The team at BC have been trialling the HubisLab products for over a month now and our skin has never looked more glowy. When HubisLab say their goal is to empower you to achieve your healthiest, most radiant skin yet, they weren’t lying! The results speak for themselves.

Our favourite picks;

 

HubisLab Moisture Max Cleansing Foam

If you want clean, soft and supple skin, you need to try this cleansing foam! It perfectly lathers on application gently cleansing skin. The results? Skin feels fantastic, no feeling of dryness or tightness which can be the case with many cleansers. How does your skin look? Refreshed, nourished and revitalised.

HubisLab Premium Active Revival Essence

Having used this product for a month now I can definitely tell you I’ve seen a noticeable difference to my skin!! This serum is like liquid silk on the skin, light and nourishing it instantly soaks into skin working its magic! It’s formulated with collagen and peptides which explains why my skin is softer, smoother and plumper! I don’t personally have sensitive or compromised skin, my concern is premature ageing, but apparently this bio serum is amazing at calming irritation and strengthening skin too!

HubisLab Premium Active Eternal Face & Eye Cream

I not only love how this product is a 2-in-1 – your moisturiser and your eye cream, but I also love how baby soft my skin is these days after religiously using it! It’s nourishing but light and has definitely made a difference to not only my face but to the delicate area around my eyes too! What’s more, it’s packed with a plethora of goodies from Hyaluronic acid and Peptides to Botulinum-derived component, an Ingredient that is similar to Botox! No wonder the wrinkles around my eyes have practically disappeared!