Applying eyeshadow is an art form so, getting it perfect isn’t always easy, in fact many of us get it wrong or simply have no idea how to apply eyeshadow at all! The good news is you don’t have to be a beauty guru to master your eyeshadow look, with the right tools, a little practice, and the following key tips, you’ll be applying it like a pro in next to no time!

 

1. Learn which eyeshadow shades are best for your eye colour

If you want to use a coloured eyeshadow to enhance your eyes, the first thing you should consider is the colour of your eyes! Certain shades of eyeshadow look best on certain eye colours. For example, bronze and gold best highlight blue and light brown eyes, while violets pop with green eyes. Here’s a little more info to help you select your shades;

Best for blue eyes: Copper, peach and orange-based eyeshadows

Best for brown eyes: Cobalt blue, navy, purple and indigo shades

Best for green eyes: Wine-tones, purples and berry hues

Also get familiar with our colour wheel. The most flattering shade tends to be the one that sits directly opposite your eye colour on the wheel!

2. Select your 3 eyeshadow shades

Once you’ve deciphered what the best shades will be for you, you’ll need to select your colours and when it comes to how to apply eyeshadow correctly, three shades are better than one! You’ll need a light shade (for a highlighter), a medium shade (the transition colour) and a dark shade (to contour.)

An easy way to find three eyeshadows that look flattering when worn together is to invest in an eyeshadow palette. Palettes offer you the colours you need right in one convenient product. Try the ELES Build your own 3-well Shadow Palette. You simply select three eye shadow inserts from a huge array of options, creating the triple colour combo that’s perfect for you! And Beauty Collective insert them into your perfect palette. The shadows sweep over eyelids without creasing or fading, while reflecting light away from dark circles and fine lines. They can be applied dry for soft, low-key shadings, or wet for more vibrant effects. What’s more they come available in a range of matte and pearlized shades in single inserts so you can mix and match colours as you wish. All you need to do is blend!

For the month of March, 2022, Beauty Collective are giving away a FREE Blending Brush with every Build Your Own Shadow Palette to make eyeshadow application that much easier.

N.B If a palette of three feels limiting to you, you can also pick more shades from a selection of single eyeshadows compacts.

 

3. Know your brushes!

Flawless eyeshadow blending is ALL about the brushes! So make sure you familiarise yourself with the brushes you need to blend like a pro! A dense base shadow brush is great for solid application and applying pigment. A fluffier, blending brush is for softer application, blending and highlighting and a flat definer brush is used along upper and lower lash lines to create an easy, liner effect.

 

4. Get started!

Ready to get to work with your three eyeshadow colours? Follow the steps below to put on multiple eyeshadow shades for a stand-out look.

STEP 1 – Take the lightest shade in your palette and apply it over you entire lid, up towards your brow bone using a base shadow brush.

STEP 2 – Next using a tapered blending brush apply your medium shade into your crease (the curve above your eyelid) blending from the outer corners inwards.

STEP 3 – Use the same brush to apply the dark shade to the outer corner of your eyelid. Extend it outwards and upwards to create a smoky effect, then take a larger, blending brush and blend it inwards slightly.

N.B The medium shade should always be higher than the dark (contour) shade so be sure not to blend it too high! Also, make sure you apply each of the eyeshadow application steps on both eyes, instead of finishing one eye and then moving on to the other, to give yourself the best shot at getting them even and balanced.

 

5. The finishing touches

Once you’ve finished applying your eyeshadow colours, use your concealer with a small concealer brush to create really crisp edges. You can also apply concealer from the inner corner to the start of the brow as it’ll help to brighten up the eye look and shape.

Then it’s onto eyeliner and mascara application!

 

6. Make sure you have your tools at the ready for any touch ups!

We all make mistakes so have the cotton buds a ready! They will allow you to clean up any spillages with precision.

Voila! You’ve just applied your eyeshadow like a Beauty Collective pro!