When it comes to beauty, new trends are emerging All. The. Time. And like the seasons, many come and go in a flash! One trend however that’s been making waves for a few years now is the Clean Girl Aesthetic. A beauty trend that has taken social media literally by storm – we are talking over 2 billion views on Tiktok alone as followers search up how to achieve the Clean Girl Aesthetic look! But why are people going crazy for this k-beauty trend? And how exactly will it benefit your skin? Well we are here to reveal all. Keep reading as we give you the low down on everything there is to know about the Clean Girl Aesthetic, why you should give it a go and top tips on how you can achieve this coveted look!

What is the Clean Girl Aesthetic

Clean Girl Aesthetic is a fresh and minimalist approach to skincare, makeup and lifestyle. It’s all about self-care and natural beauty and is often referred to as the updated “No-Makeup Makeup” look, a look that values simplicity over heavy layers of makeup! Clean girl aesthetic is about embracing your natural features and enhancing them subtly. Think plump, glowing skin, natural brows and glossy lips.

The goal? To look and feel fresh-faced, confident, and radiant in your own skin. Now who doesn’t want to achieve that!

Key features of the Clean Girl Aesthetic

When it comes to achieving the Clean Girl Aesthetic look, skincare comes first! Afterall, the foundation to the Clean Girl Aesthetic look is healthy, glowing skin. This means establishing a consistent skincare routine that cleanses, hydrates, and protects your skin. Prioritize gentle products and a balanced diet for a natural radiance.

The makeup in this aesthetic is all about enhancing your natural features, not masking them. Think sheer foundation, a touch of concealer, cream blush, and a glossy lip. Focus on dewy finishes and light textures for a fresh, youthful look. Oh and don’t forget your brows! Well-groomed brows can frame your face and add definition. Opt for a natural shape that complements your features, and keep them neat with a brow gel or pencil.

A dewy finish is essential for the Clean Girl look. This can be achieved with a hydrating moisturizer, a facial mist, or a touch of highlighter on the cheekbones and brow bones.

How to achieve the Clean Girl Aesthetic Look

The good news is that the Clean Girl look is attainable for everyone! Here are some tips to get you started:

Skincare

Clean Girl Aesthetic is less about makeup (although minimal makeup does play an important role) and more about skincare, so you’ll need to invest in a good skincare routine! In fact, a hallmark of this trend is the coveted dewy glow, so clean, healthy, well-hydrated, plumped skin is key!

Regular cleansing, moisturising and sunscreen application are non-negotiable. And don’t forget to exfoliate to reveal that fresh, radiant skin too! And remember to really achieve that much desired luminous finish, you’ll need to be armed with a good hydrating serum and a smoothing plumping moisturiser. For best results also use a finishing spray with hyaluronic acid.

Try:

Cleanser: HubisLab Moisture Max Cleansing Foam

If you want clean, soft and supple skin, you need to try this cleansing foam! It perfectly lathers on application gently cleansing skin. The results? Skin feels fantastic, no feeling of dryness or tightness which can be the case with many cleansers. How does your skin look? Refreshed, nourished and revitalised.

Exfoliator: Hubislab Pure Balance Papaya Enzyme Peeling Wash perfectly cleanses and exfoliates skin without any irritation leaving it silky soft.

Serum: Hubislab Moisture Max Hyaluron Complex 65% Ampoule. This deeply nourishing complex serum combines hyaluronic acid, collagen and rosa centifolia flower water to quite literally blast skin with intensive moisture restoring elasticity and balance while protecting skin cells from free radical damage.

Moisturiser: Hubislab Moisture Max Hydro Moisturiser. Packed with hyaluronic acid, this moisture-rich, yet beautifully lightweight cream absorbs quickly into skin without any greasiness, providing skin with deep nourishment and a long-lasting luxurious feeling. It’s perfect!

Sunscreen: Hubislab Post Rays UV Protect Sun Block SPF 50. Non irritating, soothing and nourishing, this sunscreen not only provides complete UV and antioxidant protection, but it is also formulated with peptides and hydrolysed collagen to combat premature ageing and hyperpigmentation. The invisible matte formula applies smoothly and stays on all day!

Makeup

Less is more when it comes to makeup. Opt for sheer, buildable foundations or tinted moisturiser to even out skin tone.

Try: ELES Mineral Sheer Tint. Loaded with minerals, vitamins and sun protection this beautiful, tinted moisturiser (and one of ELES Cosmetics best-sellers) imparts a sheer, natural radiance to skin (no joke). It’s skin caring and skin perfecting in one simple step!!

Follow with a subtle application of blush to add a healthy flush to the cheeks. You are trying to create a sun kissed blushed look! Choose a cream blush in soft pink or peachy shades to achieve a subtle and natural flush on the cheeks.

Try: ELES Baked Blush in Bouquet, a pigment packed powder blush! Powders are usually made from lots of pressed powders, but baked powders are actually creams that have been baked slowly in a specialist oven until they are dry. This is what gives baked makeup some of its unique attributes; it has an ultra-soft, velvety texture and provides a sheer wash of soft colour for a naturally flushed complexion.

Eyes are often kept simple with neutral eyeshadows Look for eyeshadow palettes that feature a range of neutral shades like beige, taupe, and soft browns.

Try: ELES The Naturals Collection Eyeshadow Trio in Warm Nakeds. It offers three versatile options for creating natural and effortless eye looks.

Add a swipe of mascara to define the lashes. Opt for a lengthening or defining mascara to enhance your lashes without appearing too heavy.

Try ELES Lush Mascara – a popular choice for achieving natural-looking lashes.

Well-groomed brows can make a big difference in framing your face The eyebrows are groomed but maintain a soft and natural appearance. Use a brow pencil to lightly fill in and shape your brows while keeping them looking soft and natural.

Try ELES Precision Brow Pencil. It creates “hairlike” strokes for a more natural, well-groomed brows and comes in three shades to suit everyone!

Lips are usually adorned with nude or subtle pink shades to enhance the tips without overpowering the overall look. Choose lip products in shades that closely resemble your natural lip colour.

Try: ELES Moisture Crème Lipstick in Parfait. Nourishing and long-lasting it adds the perfect pop of natural colour to the lips

And, of course, you can’t forget a glossy lip to top everything off!

Try: ELES Pucker Up Lip Gloss in Air Kiss. It provides lips with hydration, sheer colour and high-shine, to instantly create the appearance of fuller, softer, more youthful-looking lips

Finally you don’t want to forget the dewy finish: A touch of highlighter or a hydrating mist can add a healthy glow to your skin.

Just remember the overall goal of clean girl makeup is to create a radiant and naturally beautiful appearance that will enhance your features without appearing overly done or heavy.

Lifestyle

Beyond makeup and skincare, the Clean Girl Aesthetic trend is also about embracing a positive self-care routine. It’s about getting enough sleep, staying hydrated and nourishing your body with wholesome foods.