middle aged woman applying eyeliner

Look younger with makeup: 14 expert tips

Who says you can’t cheat a little on the ageing game with the magic of makeup? While skincare is essential for keeping skin healthy and happy, makeup can literally take years off your face in next to no time, you just need to know what and how to apply! Well we’ve put together our top makeup tips from the BC experts, 14 makeup tips that will have you looking younger in a matter of minutes! Keep reading as we count them down.

1. Start with a nourishing base, every time.

Before applying any makeup, you need to start with well-hydrated skin so don’t get lazy when it comes to your morning skincare routine. Start by making sure your face is perfectly cleansed, then apply your serum and moisturiser.

If you haven’t prepped your skin before applying your foundation, chances are your skin will look and feel dry. Plus makeup tends to stick to dry areas on the skin making it appear patchy. It’ll even seep into fine lines and wrinkles accentuating them!
For best results apply your moisturiser and wait five minutes for it to properly absorb in. Remember hydration really is the secret to plump, younger looking skin!

2. Arm yourself with a primer

Primers are often the forgotten step when it comes to makeup application but we are here to tell you that this underrated makeup staple is a necessity, especially when it comes to looking younger with makeup! Creating an extra layer between your skin and makeup, face primers are used to plump fine lines, blur impurities and blemishes, smooth skin, and help makeup last all day without caking, creasing or the need for constant touch-ups. They really are key to achieving smooth, flawless skin that’s perfectly prepped for your foundation!

Check out our favourite primers here.

ELES Pore Perfecting Face Primer

3. Always opt for a dewy foundation

You might be a lover of powder foundations but if you want to create a more youthful and radiant complexion you need to consider ditching the matte finish. No matter your skin type, too much face powder can actually age you! That’s right, it can highlight fine lines and wrinkles instead of helping to conceal them. Instead embrace dewy foundations, BB Creams or tinted moisturisers instead. They provide skin with natural coverage, SPF protection (which we all know is the main contributor to premature ageing) and a perfect subtle glow.

If your skin tends to be on the oily side, you can still use a little powder, but remember sparingly and just on your t-zone.

Beauty Collective - Mineral Sheer Tint

4. A good concealer will give you an instant eye lift

Concealer really is your best friend when it comes to looking younger! Used correctly, concealer can brighten a tired complexion, cover up any blemishes, conceal dark under-eye circles and have you looking bright-eyed in seconds! To look younger, you’re best to opt for a concealer packed with amazing anti-ageing and eye nurturing ingredients like ELES Dual Action Concealer and watch those ageing dark circles, puffiness, age spots and blemishes disappear in seconds!

Just be sure to choose the right shade for your skin and apply it correctly! For more on the best way to cover undereye dark circles click here.

ELES Dual Action Concealer

5. Lift your lashes

As we age our lashes get thinner and shorter so it’s essential to add volume so they stand out! A lash lift with mascara is a powerful tool for defying the ageing process! Darkened and defined lashes open up our eyes, creating a refreshed, youthful and wide awake appearance.

Curling your lashes can work wonders too but be careful how you do so! For more information on the best mascara, mascara hacks and eye lash tips for mature women click here.

6. Play with eyeshadow shades

Eyeshadow isn’t an essential step but by adding a touch of shimmer to your lids can enhance eyes ageing eyes. Just be sure to opt for warm, neutral eyeshadows. Soft, earthy tones can create a subtle, age-defying effect.

makeup powder

7. Skip the heavy black eyeliner

If you use eyeliner, as many of us do, you’ll want to trade your harsh eyeliner for a softer approach. Use brown or grey liners for a more natural look that defines without weighing down your eyes.

8. Brighten eyes with a waterline eyeliner

Investing in a waterline eyeliner will be a game changer for tired eyes. All you need to do is line your bottom waterline for an instantly wide-eyed effect. We promise you it’s worth the money as one swipe will truly create brighter, younger looking eyes.

ELES Waterliner

9. Don’t forget your brows

Just as the hair on our heads can thin with age, so do our eyebrows! The thing is your brows can completely change how your face looks. Full, well-groomed brows are an instant youth-booster. If brow are thinning, fill in sparse areas with a brow pencil or powder for a lifted, more defined look. But don’t overfill the front part of your brow though! This area should have soft hair that graduates into more density. If you overfill this area you can make your eye brows look way too harsh. Read more on how to create perfect brows.

10. Applying blush is a must

Believe us when we say a sweep of blush on the apples of your cheeks adds a youthful flush. Just be sure to apply it correctly – use a blush brush and lift colour upwards towards your temple from the apple of your cheek.

blush and blush brush

11. And don’t forget bronzer

Bronzer is your secret weapon for a youthful glow! Applied strategically, it adds warmth to your complexion, erasing signs of fatigue and dullness but instead mimicking a healthy, sun-kissed glow.

Just be careful when and where you apply it as dusting copious amounts of bronzer all over our nose, chin, cheeks and forehead can play up fine lines and large pores as the powder sinks into them. The best (and the most flattering!) way is to apply your bronzer is with a bronzer brush to the perimeter of your face in the shape of a number three. Start on your forehead near your temples and loop down to the tops of your cheekbones, then curve out and around again along your jaw.

12. Plump up those lips

As we age, many of us will experience a reduction in lip volume and thinning of the lips! So you’ll need to create the illusion of plumped lips with lipliner! A lipliner will define your lips and prevent feathering. For more on how to apply lip liner for fuller looking lips click here.

Gel lipliner

13. Using an illuminator can add luminosity to skin and help accentuate cheekbones

Finish your look with a subtle illuminator on the high points of your face – cheekbones, brow bones, and the tip of your nose.

14. Set your makeup with a finishing powder

A light dusting of translucent powder, finishing powder or even facial mist will set your makeup, preventing it from settling into fine lines. Remember, less is more in the powder department.