Beauty Collective - Selfie foundation

Our Favourite #Selfie Foundation

National Selfie Day may have ended in June, but you can capture your best self all year around with the ELES HD Luminous Foundation. It’s formulated to deflect imperfections so you won’t need the blurring filter for your next selfie. This new tech foundation will do all the high-tech work for you. Plus, you’ll have a luminous glow all day long.

Let’s start with the coverage: It feels very light, you can barely feel it on the skin and you can build it with layers that give you any desired effect from super-light to full. A little goes a very long way! You may need concealer; a little under the eyes and on blemishes if you want the “perfect skin” look, however most are happy with the coverage and don’t feel the need for added cover up.

One thing we love is the flexible pigments in HD Luminous that float above lines and wrinkles and adjust to your facial movements, giving you natural-looking coverage that won’t crease or crack. Great news for those of us with fine lines!

ELES HD Luminous FoundationELES HD Luminous Foundation Swatches

What’s inside? Pro Barrier Complex helps protect and repair damaged skin. This complex contains LCA Complex for advanced moisturization, multi-layer skin renewal and antioxidant protection

It is formulated with ceramides, cholesterol and essential fatty acids to aid in restoring a healthy lipid barrier over impaired skin making it ideal for all skin types, including sensitive and rosacea-prone

It also has specially-engineered Titanium Dioxide which helps scatter light for a more even skin tone and Optical Diffusion Technology which helps minimize the look of lines and wrinkles and acts like a “soft filter” for the skin.

If that’s not enough we’ll throw in some Ascorbyl Glucoside, which slowly releases Vitamin C for all day skin radiance and Silk Powder to help hide pores.

Finally White Water Lily, Indian Jasmine, Vitamin C and Vitamin E help brighten and condition skin.

So all up this foundation is so much more than makeup, in fact, if you took away the pigment you’d have a wonderful anti-ageing skin care product!

And the exciting news is we’ve added two new shades! Welcome Linen and Cream Beige, two of our most popular shades in the Liquid Mineral Foundation.

What’s more…this month when you purchase a HD Luminous Foundation, you’ll receive a free Pro-Blend Sponge, an indispensable tool for getting an airbrush effect to your base!

ELES HD Luminous Foundation Selfie