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The eye cream that can make you look years younger

The eye cream that can make you look years younger

by Jo Boyden on Jun 21 2024
No one wants to look in the mirror in the morning and see tired, puffy, ageing eyes staring back at them. Sadly though, our delicate peepers are prone to premature ageing and as a result happen to be the first area on our face to really show our age! So, if you want to look younger than you really are, or simply not add to your age, you need to get serious about looking after your eyes! Cue eye cream! How eye cream can keep you looking young Eye creams are specifically formulated to address the unique concerns of the delicate skin around our eyes. By providing deep hydration, reducing puffiness and dark circles, smoothing fine lines, and protecting against environmental damage, they can significantly contribute to a more youthful and refreshed appearance. Integrating a quality eye cream into your daily skincare routine really is an important step towards maintaining a youthful look. The best eye cream for younger looking eyes If you are on the quest for visibly younger, lifted eyelids, Pevonia Lumafirm Lift & Glow Eye Contour will be your new holy grail. It’s a powerhouse product and the ideal solution for visible repair around the delicate eye area. In other words its an intense breakthrough in eye zone rejuvenation! Unequalled in formulation and instant results, it contains a Pevonia exclusive collection of the latest high-tech cosmetic ingredients to visibly lift the eye area, smooth lines and wrinkles, diminish dark circles and ease puffiness. What sets Pevonia Lumafirm Lift & Glow Eye Contour apart Pevonia Lumafirm Eye Contour is a transformative eye cream infused with potent ingredients designed to deliver a visibly younger look to eyes. Clinically proven to lift eyes in just one application, this nourishing eye cream also addresses many other eye ageing concerns including dullness, sagging eyelids, fine lines and wrinkles, dark circles and crow’s feet! In a clinical study, a whopping 100% of participants between the ages of 40 and 60 experienced a visible reduction in wrinkles as well as a noticeable lifting effect within just a few weeks! They were also satisfied with the immediate results after one application and felt their eye contour looked smoother, tighter and visibly brighter! The science behind the lift – unveiling the ingredients Powered by natures finest, Pevonia’s Lumafirm Lift & Glow Eye Contour boasts a blend of outstanding, anti-ageing ingredients specifically for treating the delicate eye area. Kombucha repairs and redefines skin increasing elasticity and firmness. Sorghum remarkably tightens the skin, improves skin texture, and reduces wrinkles. Diacetyl Boldine promotes instantly luminous & even complexion, Porphyridium Inhibits oxidative damage to the eyes, while Hyaluronic acid, apple and watermelon combine to deeply hydrate the delicate skin. What our customers think about this eye cream “I LOVE this eye cream...I always have people asking what I use to have such young looking skin in my late 59's!! I have been using this product for several years and plan to continue.” Kathy “I have tried many eye creams and this is the best by far. It truly gives a slight lift to my eyelid area, minimizes the dark circles and tightens the skin under my eyes. Understand, this is not a miracle cure for aging eyes but it does give them a better, smoother appearance.” Lisa A “This is my third bottle, I love the results of this eye contour. I have droopy eyes and I have noticed a significant difference since using this. I will continue to purchase it!” Lynn Adams “This is the best eye cream I've ever used! It really works! The fine lines have gotten finer and my skin has tightened! It's non greasy and doesn't irritate my eyes.” Kitty “I have been using this product for about six weeks along with my husband. We both see a difference in the firmness around our eyes. The product is light and goes on smoothly. I love this product and will continue to use this.” Debra “Excellent product really lifting the eye area and creating glow throughout the day.” Maria “Lumafirm Eye Contour Lift and Glow works very well, used every day it keeps wrinkles around the eye away.” Jill “Improves eye contour immensely. Can even use around lips for fine lines. Follow up with Lumafirm Lift & Glow cream. Wonderful products.” Lynda
This product will transform your skin, here’s why

This product will transform your skin, here’s why

by Jo Boyden on Jun 13 2024
When it comes to beauty, I’m certain when I say, we are all on the quest for that miracle product that WILL take years off our face, especially those of us who aren’t game to give Botox a go! While the market is saturated with promising potions and lotions, finding the one that truly delivers can be a game-changer! Enter the NEW Night Balm Rich Multi-Youth Cream from dermaceutical brand Vie Collection —the ultimate solution for those seeking radiant, youthful skin. Keep reading as we explain why this product deserves a prime spot in your nighttime skincare routine! What sets apart Vie Collection Night Balm Rich Multi-Youth Cream apart? Vie’s Night Balm Rich Multi-Youth Cream is a beautifully rich, comforting cream infused with potent peptides, vitamins and minerals, designed to deliver a visibly younger looking complexion. What really sets this product apart though is its innovative formulation backed by Vie Collections cutting edge research. Its not just about slathering on another product, this anti-ageing night cream uses potent ingredients, coupled with the best technology to deliver powerful actives deeper into the skin for maximum efficacy making a noticeable difference to your skin by morning! Clinically proven to comfort, regenerate and firm skin while you sleep, it also addresses a multitude of other ageing concerns including sagging skin, fine lines, wrinkles, dark spots, dullness and dehydration! In consumer clinical testing, a whopping 88% experienced a visible reduction in wrinkles in a matter of weeks! 79% where raving about their firmer skin while 96% talked about how their skin was more luminous than ever before. Now these are the results we want to hear! Powerhouse ingredients This nutritional night cream with its melting balm texture boasts a powerhouse blend of the most advanced anti-ageing ingredients that work together to target multiple skin concerns. From minerals and multi-vitamins to a potent cocktail of peptides, each ingredient works synergistically to smooth fine lines, improve skin texture and enhance overall radiance. Lipids (Omega 7 and Omega 9) deeply nourish, sooth and protect skin. Carbohydrates act like an energy shot for the skin, improving wrinkles density and vitality. Potassium promotes cell regeneration and rebalances the skins pH. Zinc increases the production of collagen and elastin, promotes the synthesis of keratin, and stimulates the cell repair process while you sleep. Calcium helps the skin to protect and renew itself daily. Powerful antioxidants protect the skins cells. EGF-like peptides help firm and fortify the skin, plumping wrinkles and regenerating skin for a smoother complexion. Vitamin B5 to provides intense, soothing hydration. And the multi-tasking Vitamin B3 (also know as Niacinamide) helps to visibly minimise enlarged pores, tighten lax or stretched pores, improve uneven skin tone, soften fine lines and wrinkles, diminish dullness and strengthen a weakened surface! Suitable for All Skin Types One of the biggest challenges in skincare is finding a product that suits your skin type! This outstanding night balm is meticulously formulated to be gentle yet effective, making it suitable for all skin types, including sensitive skin. Whether you have dry, oily, or combination skin, you can trust this product to balance and nourish your complexion without adverse reactions. In the quest for youthful skin, finding a product that delivers real, visible results can feel like hitting the jackpot. The Vie Collection Night Balm Rich Multi-Youth really is that game-changer. With its advanced formula, suitable-for-all its set to become your new “holy grail” skincare product!
Peptides

Peptides: How this ingredient is transforming skincare

by Jo Boyden on May 03 2024
You’ve probably heard about Peptides, another key ingredient we are told to incorporate into our everyday skincare routine! But when we are already slathering on Vitamin C, Retinol, Collagen, Niacinamide (and more!) in our quest to defy premature ageing and achieve healthy, glowing skin, why are peptides so essential too? Keep reading as we uncover all there is to know about peptides and how these unsung heroes can help to transform your complexion. Firstly though, what are peptides?Hailed as the key to achieving, youthful, radiant skin, peptides are short chains of amino acids, the building blocks of proteins, including collagen, elastin and keratin, crucial for maintaining skin structure and elasticity.What do peptides do for your skin?These small but mighty molecules are gaining recognition for their remarkable ability to address various signs of ageing, making them a coveted ingredient in skincare formulations.As we age, our production of collagen, elastin and keratin decline, leading to fine lines, wrinkles and sagging skin. Peptides work by signalling the skin to produce more of these proteins replenishing what’s lost and in turn helping to restore a more youthful complexion! Clever stuff hey?Key benefits of peptides in skincare: Peptides boost collagen production Peptides stimulate collagen synthesis, promoting firmer, plumper skin and reducing the appearance of fine lines and wrinkles. Peptides enhance skin elasticity By supporting elastin production, peptides help improve skin elasticity, leading to a smoother and more youthful-looking complexion. Peptides improve skin texture Peptides can help refine skin texture, minimizing the appearance of pores and promoting a smoother, more even skin tone. Peptides hydrate and nourish Some peptides have moisturising properties, helping to hydrate the skin and maintain its barrier function, preventing moisture loss and enhancing overall skin health. Peptides protect against environmental damage Certain peptides have antioxidant properties, defending the skin against free radicals and environmental stressors, which can accelerate skin ageing.How to incorporate peptides into your skincare routineLook for skincare products containing peptides, such as serums, moisturisers, and eye creams. These products are formulated to deliver peptides directly to the skin, maximizing their effectiveness. Incorporate them into your daily skincare routine, applying them after cleansing and toning, and before moisturising. Consistency is key to seeing visible results, so use peptide-rich products regularly to reap their full benefits.Can you layer peptides with vitamin c and other key ingredients?Overall, peptides work well with other key skincare ingredients including vitamin c, niacinamide, retinol, antioxidants and hyaluronic acid, and can generally be layered with them to address multiple skin concerns and achieve optimal results.However, layering peptides with AHAs (alpha hydroxy acids) is not advisable as the AHAs will actually make the peptides work less efficiently.Are peptides good for all skin types including sensitive skin?Peptides can be beneficial for all skin types, including sensitive skin, when used in appropriate formulations and concentrations. Since peptides are generally gentle and well-tolerated by most skin types, they are less likely to cause irritation or sensitivity reactions. Peptides can offer valuable benefits for sensitive skin, such as improving hydration, enhancing skin barrier function, and promoting a more youthful complexion. However, it's essential to choose peptide products that are specifically formulated for sensitive skin and free from potential irritants such as fragrances, dyes, and harsh preservatives.The peptide skincare products we are loving:Naturys Anti-Age Multi-Peptide Serum - Formulated with hyaluronic acid, this product packs a punch when it comes to hydration but thanks to its additional combination of nourishing and anti-ageing ingredients including an array of peptides and vitamin C, it leaves your skin softer, smoother and visibly radiant too. Oh and its organic and vegan – we love that!HubisLab Premium Active Eternal Face & Eye Cream - I not only personally love how this product is a 2-in-1 – your moisturiser and your eye cream, but I also love how baby soft my skin is these days after religiously using it! It’s nourishing but light and has definitely made a difference to not only my face but to the delicate area around my eyes too! What’s more, it’s packed with a plethora of goodies from of course peptides to Hyaluronic acid and Botulinum-derived component, an Ingredient that is similar to Botox! No wonder the wrinkles around my eyes have practically disappeared!ELES Blue Light Radiant BB Cream. This outstanding BB Cream might be classed as makeup, but it’s packed with a powerhouse of skincare goodies including peptides, vitamin c, niacinamide, hyaluronic acid, and vitamin e!Multi-tasking it protects, primes, tints, nourishes, evens out skin tone and helps to strengthen skin and its game-changing formula shields skin from not only from damaged UV rays but blue light from our devices too!Not just another BB Cream, this BB Cream will improve your skin's elasticity while softening the appearance of fine lines and wrinkles and will leave skin with a long-lasting radiant glow every time you apply. It's brilliant!By incorporating peptide-rich skincare products into your routine, you can rejuvenate and revitalize your complexion, revealing a smoother, firmer, and more radiant appearance.
Look younger with makeup 14 expert tips

Look younger with makeup: 14 expert tips

by Jo Boyden on Mar 08 2024
Who says you can't cheat a little on the ageing game with the magic of makeup? While skincare is essential for keeping skin healthy and happy, makeup can literally take years off your face in next to no time, you just need to know what and how to apply! Well we've put together our top makeup tips from the BC experts, 14 makeup tips that will have you looking younger in a matter of minutes! Keep reading as we count them down.1. Start with a nourishing base, every time.Before applying any makeup, you need to start with well-hydrated skin so don’t get lazy when it comes to your morning skincare routine. Start by making sure your face is perfectly cleansed, then apply your serum and moisturiser.If you haven’t prepped your skin before applying your foundation, chances are your skin will look and feel dry. Plus makeup tends to stick to dry areas on the skin making it appear patchy. It’ll even seep into fine lines and wrinkles accentuating them!For best results apply your moisturiser and wait five minutes for it to properly absorb in. Remember hydration really is the secret to plump, younger looking skin!2. Arm yourself with a primerPrimers are often the forgotten step when it comes to makeup application but we are here to tell you that this underrated makeup staple is a necessity, especially when it comes to looking younger with makeup! Creating an extra layer between your skin and makeup, face primers are used to plump fine lines, blur impurities and blemishes, smooth skin, and help makeup last all day without caking, creasing or the need for constant touch-ups. They really are key to achieving smooth, flawless skin that’s perfectly prepped for your foundation!Check out our favourite primers here.3. Always opt for a dewy foundationYou might be a lover of powder foundations but if you want to create a more youthful and radiant complexion you need to consider ditching the matte finish. No matter your skin type, too much face powder can actually age you! That’s right, it can highlight fine lines and wrinkles instead of helping to conceal them. Instead embrace dewy foundations, BB Creams or tinted moisturisers instead. They provide skin with natural coverage, SPF protection (which we all know is the main contributor to premature ageing) and a perfect subtle glow.If your skin tends to be on the oily side, you can still use a little powder, but remember sparingly and just on your t-zone.4. A good concealer will give you an instant eye liftConcealer really is your best friend when it comes to looking younger! Used correctly, concealer can brighten a tired complexion, cover up any blemishes, conceal dark under-eye circles and have you looking bright-eyed in seconds! To look younger, you’re best to opt for a concealer packed with amazing anti-ageing and eye nurturing ingredients like ELES Dual Action Concealer and watch those ageing dark circles, puffiness, age spots and blemishes disappear in seconds!Just be sure to choose the right shade for your skin and apply it correctly! For more on the best way to cover undereye dark circles click here.5. Lift your lashesAs we age our lashes get thinner and shorter so it's essential to add volume so they stand out! A lash lift with mascara is a powerful tool for defying the ageing process! Darkened and defined lashes open up our eyes, creating a refreshed, youthful and wide awake appearance.Curling your lashes can work wonders too but be careful how you do so! For more information on the best mascara, mascara hacks and eye lash tips for mature women click here.6. Play with eyeshadow shadesEyeshadow isn’t an essential step but by adding a touch of shimmer to your lids can enhance eyes ageing eyes. Just be sure to opt for warm, neutral eyeshadows. Soft, earthy tones can create a subtle, age-defying effect.7. Skip the heavy black eyelinerIf you use eyeliner, as many of us do, you’ll want to trade your harsh eyeliner for a softer approach. Use brown or grey liners for a more natural look that defines without weighing down your eyes.8. Brighten eyes with a waterline eyelinerInvesting in a waterline eyeliner will be a game changer for tired eyes. All you need to do is line your bottom waterline for an instantly wide-eyed effect. We promise you it’s worth the money as one swipe will truly create brighter, younger looking eyes.9. Don’t forget your browsJust as the hair on our heads can thin with age, so do our eyebrows! The thing is your brows can completely change how your face looks. Full, well-groomed brows are an instant youth-booster. If brow are thinning, fill in sparse areas with a brow pencil or powder for a lifted, more defined look. But don’t overfill the front part of your brow though! This area should have soft hair that graduates into more density. If you overfill this area you can make your eye brows look way too harsh. Read more on how to create perfect brows.10. Applying blush is a mustBelieve us when we say a sweep of blush on the apples of your cheeks adds a youthful flush. Just be sure to apply it correctly – use a blush brush and lift colour upwards towards your temple from the apple of your cheek.11. And don’t forget bronzerBronzer is your secret weapon for a youthful glow! Applied strategically, it adds warmth to your complexion, erasing signs of fatigue and dullness but instead mimicking a healthy, sun-kissed glow.Just be careful when and where you apply it as dusting copious amounts of bronzer all over our nose, chin, cheeks and forehead can play up fine lines and large pores as the powder sinks into them. The best (and the most flattering!) way is to apply your bronzer is with a bronzer brush to the perimeter of your face in the shape of a number three. Start on your forehead near your temples and loop down to the tops of your cheekbones, then curve out and around again along your jaw.12. Plump up those lipsAs we age, many of us will experience a reduction in lip volume and thinning of the lips! So you’ll need to create the illusion of plumped lips with lipliner! A lipliner will define your lips and prevent feathering. For more on how to apply lip liner for fuller looking lips click here.13. Using an illuminator can add luminosity to skin and help accentuate cheekbonesFinish your look with a subtle illuminator on the high points of your face – cheekbones, brow bones, and the tip of your nose.14. Set your makeup with a finishing powderA light dusting of translucent powder, finishing powder or even facial mist will set your makeup, preventing it from settling into fine lines. Remember, less is more in the powder department.
beauty mistakes that make you look younger

19 beauty mistakes that can make you look older than you are

by Jo Boyden on Feb 23 2024
Ever find yourself staring in the mirror and wondering why you’re looking older than you actually are (or feel!) despite investing in expensive skincare and makeup products time and time again? Well you most certainly aren’t alone! Unfortunately many of us are guilty of accidentally adding years to our face thanks to a number of beauty mistakes we are making! From basking in the sun without SPF (eek!) to overdoing the foundation, keep reading as we count down 20 beauty mistakes that could be making you look older than you are! Becoming complacent with your skincare routine One of the cardinal sins in the beauty world is neglecting your skincare routine. No amount of makeup can compensate for poor skin health, nor will your makeup look good without proper skin prep! Yes, many of us are time poor, especially in the mornings, but I can’t express how important it is to invest, even just a little time, into a proper skincare routine. This starts with cleansing your skin every morning. Not moisturising before applying your makeup Hydrated skin is key to creating the perfect smooth surface for makeup. If your skin is dehydrated it can have an adverse effect on your foundation’s appearance and make skin appear dull, dry and flaky too! Both your morning and evening skincare routine, no matter how busy you are, should include a good nourishing serum and anti-ageing moisturiser. Try products formulated with marine collagen and hyaluronic acid, two anti-ageing wonder ingredients. Just be sure not to overload your skin with product or overstimulate the sebum glands as producing excess oil can cause foundation to slide off your skin revealing what might be a less than desired complexion. Try; Two BC best-sellers – Pevonia Hyalouric Acid Hydra Serum and Pevonia Age Correction Marine Collagen Cream. Ignoring eye care Unfortunately our eyes are the first area of our face to show ageing, so you need to show it love just as you would the rest of your face! This means applying a good eye cream daily! Like a moisturiser, an eye cream’s main objective is to deliver brightening and anti-ageing ingredients, however in a milder, gentler, safer dose. Moisturisers tend to have a much richer consistency in comparison to their counterpart which if applied under the eyes can prove too much, resulting in irritation, allergic reactions and milia.Eye creams also tend to be targeted to specific eye concerns such as crow’s feet, under eye bags and dark circles. Want younger looking eyes? Start wearing eye cream or eye gel today! Not applying sunscreen every. single. day This one's a no-brainer. Sun damage is the ultimate age accelerator, wreaking havoc on collagen and elasticity. You need to embrace daily sunscreen, rain or shine, if you don’t you really will be adding years to your face instead of reducing them! Forgetting regular exfoliation is a must As we age, our skin’s natural exfoliation process slows down and causes a build up of dead, dull skin, leading to a dull complexion and emphasizing fine lines. Regular exfoliation however helps to slough off the dead skin, promoting cell turnover and revealing a fresher, more youthful-looking complexion. Be sure to exfoliate at least once a week. If you’re worried about exfoliating because you have sensitive skin try using an enzyme exfoliator free of granules. For more on the beautifying benefits of exfoliation click here. Choosing the wrong shade of foundation We understand, you want your skin to look like you have a healthy glow but you shouldn’t attempt to achieve this with your foundation! Opting for a shade too dark or heavy will not only create a mask like effect but it will highlight wrinkles too! You need to choose a shade that perfectly matches your skin tone! Choosing the wrong foundation formula Talking of foundation, choosing the correct shade isn’t the only thing you have to worry about, choosing the incorrect formula can add years to your face too!There is this pretence that as we age, we should opt for thicker foundation to cover our imperfections but actually when you use a full-coverage foundation or are too heavy-handed with your application, the makeup settles into the wrinkles, pronouncing them even more! Just remember quality over quantity! Steer clear of the thick, full coverage foundation, instead opt for light, sheer bases that can be buildable, this way you can focus on areas that need that extra coverage. Try; ELES Cosmetics New Blue Light Radiant BB Cream 30. It literally primes, tints, nourishes, conceals and evens out skin tone, plus it protects skin from UVA, UVB, Blue Light and free radical damage, Genius! Using too much powder to set your makeup While setting makeup is important, piling on the powder can accentuate wrinkles and dryness. Use a light, mineral based powder and focus on the T-zone, and leave the rest of your skin with a natural finish. For mature, dry or dehydrated skin, opting for a good setting spray might be best. Try Pevonia’s Hyaluronic Acid Hydra Mist – Formulated with Hyaluronic Acid, ultra-calming Chamomile, Aloe, Green Tea and aromatic essential oils, this multi-tasting product helps makeup stay in place all day long (no more looking in the mirror mid-morning and seeing that makeup has disappeared from your face!) Rubbing Your Eyes The area around your eyes is the most delicate on your face, fact. When we are tired it’s easy to fall into the trap of rubbing our eyes, or when applying eye makeup with precision. We’ve all been guilty of pulling at our eyes I’m sure, but tugging, rubbing or pulling at your eye area can cause tiny blood vessels to break resulting in dark circles that make you look tired All. Of. The. Time. Instead, start applying an anti-ageing eye cream morning and night pronto! I am currently loving Vie Collection’s Chrono Eyes Puffiness-Dark Circles Wrinkles Cream. It’s a beautifully fine cream enriched with moisturising ingredients to nourish the eye area while reversing puffiness, dark circles and wrinkles! Seriously! Not looking after your eyebrows Just as the hair on our heads can thin with age, so do our eyebrows, so to look younger, we want to create instantly fake fullness and to do this we need to fill them in with the perfect brow pencil! Just be sure you don’t overfill the front part of your brow though! This area should have soft hair that graduates into more density. If you overfill this area you can make your eye brows look way too harsh. Read more on how to create perfect brows and get grooming! Using harsh eyeliner shade Yes, eyeliner is essential for defining eyes, I wouldn’t live without mine but using a harsh black liner can emphasize under-eye circles and make eyes appear smaller. Try using a brown or grey liner, focusing on tightlining for definition. Blush Blunder Applying blush too low can drag down your features. Sweep it upwards towards your temples for a youthful lift. Caking on concealer under your eyes Caking on concealer to hide dark circles can actually worsen the problem. Use a lightweight formula and apply it in thin layers. Neglecting your hands While your facial skincare routine is crucial, so many of us forget to look after our hands! An area always in the sun and as a result often show signs of ageing first! Apply sunscreen, moisturize, and treat them with the same care you give your face. Ignoring Your Neck and Decolletage Another forgotten area! And the area of your skin which can actually age you the most! Exposed to sunlight just as much as your face (and hands!), if your neck and decolletage aren’t cared for daily or protected with SPF, they can end up crepey and wrinkly so much earlier than they should! Whatever you do for your face you should do for your neck and decolletage too. There are neck and chest specific products you can use, try Pevonia’s Age Correction Rapid Restore Neck and Chest religiously, it’s a 2 in 1 serum and cream which hydrates, nourishes refines and brightens skin for a more youthful appearance while smoothing wrinkles too! But there is also nothing wrong with using your daily moisturiser or a hydrating body cream instead! Just start doing it now! Going to sleep with your makeup still on! I’m sure we’ve all been guilty of skipping our evening cleansing routine once in a while because the idea of peeling ourselves off our bed just doesn’t feel like an option, but did you know just how bad this can be for your skin? Not removing your makeup at night hinders the skin renewal process that takes place while you sleep. The days makeup and grime can clog the pores and trap dirt which can be damaging to your skin and fatigue (ageing!) signs start to appear. And then there are your eyes. Mascara makes your lashes stiff; it’s part of its job, but leaving it on while you sleep will cause the stiffness to turn into dryness that can trigger lashes to break and soon result to lash fallouts! For hassle free cleansing use a all rounder makeup remover like Phytomer’s Doux Contour Eye and Lip Waterproof Makeup Remover. It's a fantastic and effectively melts away makeup and grime with minimum effort! Combining the effectiveness of an oil (a trio of oils in fact) and the gentleness of a lotion, this ultra-hydrating makeup remover, eradicates even the most stubborn of lips and eye makeup fast!Another cleanser we are loving is Pevonia’s new CleanRefresh Foaming Oil Cleanser. Its oil formulation transforms into a luscious foamy cleanser on application when mixed with water and it leaves skin feeling fantastically refreshed and beautifully clean without the drying effects that other cleansers can leave. Plus its subtle scent is just heavenly. Not drinking enough water As I’m sitting here writing this, I can hold my hands up and say today so far I’ve only drunk 2 glasses of water when I should have in fact consumed at least a litre by now! Yes, it’s fact, water, or lack of should I say is a real skin ager!! And I know I must practice what a preach! The thing is I do, but some days I will admit it’s easy to forget! And when I do, I get cross with myself as I can see it in my skin! It’s drier, duller and devitalised. This is because drinking ‘enough’ water helps the body to flush out toxins while increasing blood flow to the skin which gives it an even tone and dewy appearance! And dewy skin equals youthful skin after all!Not a huge fan of water? Try a good herbal tea instead. Indulging in a shower or bath that is way to hot! How many of us are guilty of indulging in a hot shower or simply washing our faces with water set to a high temp. But really for best and healthy results we should be washing with lukewarm water. This is because extreme water temperatures will strip healthy natural oils from your skin quickly, making it dry and therefore age much faster. Water that’s too hot can also dilate your capillaries leading to spider veins. Not getting enough shut eye If I had a dollar for every time I said to my husband I must get to bed early tonight because I need more sleep and am fed up of looking old and tired, I’d be a rich woman. While they say practice what you preach, I am a testament that not getting enough sleep (when I could indeed fit in another 1-2 hours a night (darn netflix!) literally does age you. Beauty sleep is real! Poor sleep is quite literally to blame for premature ageing, dermatitis, eczema, acne, loss of collagen and more! Scary right? So let’s make a pact and try for that 8 hours + we really do need nightly and enjoy reduced puffiness and radiant skin instead!
The best natural solutions to reduce wrinkles 6

Want to reduce the appearance of your wrinkles? These are the best alternatives to injectables

by Jo Boyden on Feb 02 2024
If you’re worried about wrinkles but the idea of putting filler in your face or using injectables is definite no no, you’ve come to the right place! We believe in ageing naturally, but of course also want to look young for as long as possible too! This is where the steps you take and the products you use are imperative. No point in putting creams on your face that are formulated with ingredients that aren’t going to have an impact on ageing. At Beauty Collective skincare is our passion, and we have hundreds of products to help reduce wrinkles and keep ageing at bay! Keep reading for our top tips for battling fine lines, and of course the best natural solutions - the products we swear by when it comes to prolonging our youth! Stay hydrated Yes, you already know this, but we can’t emphasize it enough, before you even think about what you put on your skin, you need to keep skin hydrated from within – it really is the foundation of youth!Why?Because ample hydration plumps the skin, reducing the appearance of fine lines while promoting a radiant complexion.How?Drink plenty of water throughout the day (8 glasses is sufficient) and incorporate herbal teas and water rich foods like cucumber and watermelon into your daily diet.Also apply nourishing and hydrating skincare rich in hyaluronic acid. Thanks to its sponge like effect, Hyaluronic acid has the ability to hold 1,000 times its weight in moisture, in other words, one gram of hyaluronic acid is able to hold up to six litres of water! Crazy right? Making it THE super hydrator of the skincare world, especially more recently as advancement in technical innovation has changed it for the better! Now, thanks to its molecular structure Hyaluronic acid has the ability to deeply penetrate to instantly deliver supple, dewy skin in a matter of seconds! In fact, it literally binds moisture to skin cells to keep skin smooth, firm, plump, and undeniably radiant! The extra moisture also reduces the appearance of fine lines and wrinkles!Try: Pevonia’s Hyaluronic Acid Hydra Serum. It features one of the highest concentrations of hyaluronic acid on the skincare market, combined with a powerful duo of marine collagen and hibiscus esculentus extract for optimum anti-ageing results. It penetrates deeply into the skin delivering smoother, softer, plumper, firming and brighter skin! What’s more it’s ideal for all skin types! Nourish with antioxidants Ah antioxidants, nature's defence against ageing as the experts say!Why?Antioxidants fight skin damage caused by free radicals and environmental aggressors like UV and pollution which cause visible signs of ageing!!They can dramatically slow skin ageing, lessen UV radiation damage and decrease the breakdown of collagen.How?Include antioxidant-rich foods like berries, dark leafy greens, and green tea in your diet, as well as apply antioxidants to your skin! The best antioxidant in skincare to help fight ageing is vitamin C. This antioxidant powerhouse is known to help with your skin’s collagen production, tackle visible signs of ageing, brighten your complexion, lessen hyperpigmentation and shield skin from free radical damage! Amazing right?Try: Pevonia C Complexe with Oxyzomes. This product is a-mazing for that perfect pick-me-up. Vitamin C and hydration hero hyaluronic acid, work together to quite literally drench skin with repairing antioxidants, deeply nourishing skin while correcting photo-damage. Not only does it have the most beautiful citrus aroma, when applied skin looks instantly brighter and dewier too! Protect with sunscreen The ultimate shield against UV damage!Why?UV rays omitted from the sun and also our devices can accelerate skin ageing causing winkles and fine lines.How? Apply a broad-spectrum sunscreen with at least SPF 30 daily, even on cloudy days, all year around!Try; Medicalia – Sunscreen SPF 40 with Blue Light Shield. If you’re a little reluctant to wear your sunscreen because quite frankly its smell and greasy texture puts you off, you are going to love this lightweight emulsion! This everyday sunscreen contains an exclusive mineral formula to shield skin from harmful sun rays, blue light and pollution. It delivers all-natural protection with the addition of zinc oxide which acts to form a protective seal over the skin to reflect blue light away. It also rubs into skin seamlessly without leaving a white cast or greasy residue behind. And even better, the formula is reef-safe and works for all skin types and tones! Incorporate retinol The ultimate ingredient for skin renewal! In fact, it is hailed as the holy grail of the skincare world.Why?Retinol offers a multitude of benefits. From stimulating collagen production, reducing the appearance of fine lines and preventing wrinkles, to correcting hyperpigmentation, reducing large pores and clearing acne. Retinol also has the ability to speed cell turnover making cells function like that of a child! How?Apply gentle retinol products topically to your skin. It is best to introduce retinol products slowly – apply it only at night, one or two times a week for the first week and gradually increase application. Retinols are best applied at night, particularly because it makes your skin more photosensitive and should be used in conjunction with sunscreen in the day (although you should be using SPF daily, round around anyway!).When applying your retinol cream, allow the product to fully absorb into the skin (this could take up to 30 minutes) before layering any other products. Just make sure to use any acne-fighting products (i.e. anything that includes benzoyl peroxides or salicylic acid) on the nights you don’t use your retinol product.Prepare for the inevitable adjustment period your skin will go through before you see the results you want. Because retinol causes the skin to shed cells faster than normal, you’ll likely experience a few weeks of change to your skin including some flakiness and dryness.And finally, give the product time to work its magic. This could take a few months but the results WILL be worth it. We promise!Try: Pevonia Micro-Retinol Essential Moisturiser. For those with advanced signs of aging – wrinkles, loose and sagging skin, and uneven skin tone or dark spots, Pevonia’s Micro Retinol Essential Moisturiser should be your go-to! This powerhouse product (and range!) is the perfect all-rounder! Formulated with Retinol, Hyaluronic, Squalane, and Marine Collagen, it deeply hydrates, smooths, brightens and firms! Best results when used in conjunction with Pevonia’s Micro-Retinol Essential Serum. Massage skin for circulation And revel in the benefits!Why?Facial massage improves blood circulation, promoting a healthy glow and reducing tension.How?Incorporate a gentle facial massage using your fingertips or a facial roller into your daily skincare routine.To learn more about the many benefits of facial massage click here.Try: BC Jade facial roller. Ideal for those concerned with wrinkles and loose skin, jade helps raise the immunity of the skin. It’s known for its ability to help tone and firm skin cells, stimulate collagen production, increase elasticity, calm puffiness and promote cell turnover!Physically, this crystal has more resistance on skin than rose quartz and amethyst, so while it’s not as silky and glass-like in texture, it is better for achieving firming and lifting results including smoothing wrinkles, sculpting muscle, and tightening loose skin.It’s best to use this roller in the morning since jade has a revitalising energy that helps skin to feel fresh and invigorated.To learn more about jade rollers and why they are the perfect additional to your skincare routine click here. Eat healthy fats for skin elasticity Feed your skin with goodness!Why?Omega-3 fatty acids support skin elasticity, reducing the look of sagging and wrinkles.How?Include sources like fatty fish, flaxseeds, and avocados into your daily diet. Stay active Exercise for younger radiant skinWhy?Regular exercise releases endorphins and improves blood flow, delivering essential nutrients to the skin and promoting a youthful complexion.How?It doesn’t have to be about boot camps and hitting the gym 6 days a week! Find activities you enjoy and make them part of your daily routine. We are talking anything from walking, jogging, yoga, Pilates or even dancing! Get enough sleep Beauty sleep is real!Why?Lack of sleep can lead to premature aging and increased stress, contributing to the appearance of wrinkles.How?Everyone is different but you need to aim for a minimum of 7 years of sleep a night. If you have trouble getting to sleep try incorporating relaxation techniques before bed and remember to put down any devices at least an hour before bedtime!! Manage your stress Reduce the impact of how your skin ages.Why?Chronic stress can accelerate the ageing process and contribute to the formation of wrinkles.How?Practice stress-relieving activities such as meditation, deep breathing, or mindfulness.Try; Apps like Calm and Headspace.
best eye cream ingredients

Want more youthful eyes? The best eye cream ingredients

by Jo Boyden on Jan 26 2024
If you’ve recently noticed that your eyes are beginning to show obvious signs of ageing and it's starting to concern you, it's time you thought about investing in a good quality eye cream. You might be wondering where to start though, since let’s face it, there are many eye creams, gels, serums and treatments on the market, and you don’t want to fork out for something and not see results right? This is why, when it comes to eye creams, the right ingredients can make all the difference, especially when it comes to addressing specific concerns around your delicate eye area.Whether you are battling dark circles, puffiness perhaps? Or it’s the fine lines and wrinkles that are concerning you, below is a list of the best ingredients you’ll want to look out for when making your eye cream purchase. Firstly though, why is an eye cream so important? Will a moisturiser not suffice?Eye treatments whether it be creams, gels or serums are specifically formulated to target and care for the delicate area around the eyes, the thinnest layer of skin on our entire bodies! In fact, the skin under our eyes is up to 1/10 thinner than other facial skin so it’s crucial to care delicately for this area to avoid any damage.Like a moisturiser, an eye cream’s main objective is to deliver brightening and anti-ageing ingredients, however in a milder, gentler, safer dose. Moisturisers tend to have a much richer consistency in comparison to their counterpart which if applied under the eyes can prove too much, resulting in irritation, allergic reactions and milia.Eye creams also tend to be targeted to specific eye concerns such as crow’s feet, under eye bags and dark circles.The bottom line is that eye creams are essentially facial moisturisers that are modified for use on the more delicate skin around the eyes this includes the use of specific ingredients. Here are the ones you should be looking out for…. Hyaluronic Acid A truly powerhouse ingredient for hydration, hyaluronic acid attracts and retains moisture, plumping the skin and reducing the appearance of fine lines.For more on hyaluronic acid and the reasons why you should use this ingredient under your eyes click here Retinol Known for its anti-ageing properties, retinol helps stimulate collagen production and promote cell turnover, reducing the appearance of fine lines and wrinkles.Just be sure to start with a lower concentration of retinol and gradually increase to avoid any irritation as the eye area is sensitive. Collagen This powerhouse protein helps improve elasticity and firmness, reducing the appearance of fine lines, making those crow’s feet less noticeable! Vitamin C A powerful antioxidant, vitamin C brightens dark circles, helps with collagen synthesis, and protects the skin from environmental damage. Niacinamide (Vit B3) Niacinamide helps improve the elasticity of the skin, reduces inflammation, and brightens the under-eye area. Caffeine Caffeine constricts blood vessels, reducing puffiness and dark circles. It also has antioxidant properties. Caviar Caviar extract is as close as we'll come to a time machine for those fine lines and wrinkles, especially around the eyes. Eye treatment formulated with caviar have powerful anti-ageing effects by tightening fibres in the skin while replenishing them with key nutrients. Peptides Peptides stimulate collagen production, improving skin firmness and reducing the appearance of wrinkles. Ceramides Ceramides strengthen the skin barrier, preventing moisture loss and addressing dryness around the eyes. Green Tea Green tea is rich in antioxidants that soothe and protect the delicate eye area. Licorice With anti-inflammatory and skin-brightening properties, licorice extract can help reduce puffiness and dark circles. Our top eye treatment recommendations; Pevonia Age Correction Eye ContourThis power repair eye contour gives tired, ageing eyes the burst of hydration they need! Deeply nourishing and decongesting thanks to its combination of marine collagen, hyaluronic acid, green tea and marine elastin, it targets signs of fatigue, visibly reducing puffiness, fine lines and wrinkles. What more could you want?“Reduces wrinkles and firms eyelids. It’s also cool and soothing to eye area. No oily film to interfere with applying eye makeup. Have seen reduction in fine lines in crow’s feet area.” Laura L, BC customer Pevonia MyOxy Caviar® Timeless Eye ContourThis eye cream is luxury in a bottle. It provides optimum results but yes, you’d want to expect that from the price tag! Packed with all the best anti-ageing eyecare ingredients including; Marine Collagen, Caviar Extract; Niacinamide, Peptides, Hyaluronic Acid, Retinol and Escutox® – the natural alternative to Botox. This eye cream quite literally takes 10 years off your eyes. We are talking less puffy peepers, smoother skin around the eyes, noticeable decrease in wrinkles in next to no time!“This product is really awesome! It erased the wrinkles around my eyes and gave them a brighter look.” Kylie O, BC CustomerPevonia C Evolutive Eye GelIf you prefer the feeling of a cooling eye gel to soothe and depuff your peepers, this product is the one for you. Anti-ageing dynamo Vitamin C, hyaluronic acid and Ginkgo Biloba work together to deliver not only decongesting and brightening benefits but they also affectively target dark circles and wrinkles too! The results speak for themselves. Renewed, rejuvenated, refreshed and visibly brighter eye contour with visible reduction in wrinkles.“I had a problem with puffy old looking eyes and was hoping that this gel would do the job as I was hating the way my eyes looked and I’ll tell you, this gel worked INSTANTLY on me! It’s a very good de-puffer for sure!” Suzette, BC Customer
Beauty Collective - Crows-feet

Crow’s feet: How to improve its appearance

by Jo Boyden on Nov 03 2023
We’ve all heard of crow’s feet, many of us over the age of 40 have likely encountered them, but how do you reduce their appearance, or prevent them from forming in the first place?If you are on the lookout for natural ways to treat crow’s feet around your eyes, look no further! We've put together a list of top tips and natural remedies to help you treat your crow’s feet effectively, without the use of harsh products or invasive procedures (the idea of fillers terrifies me!) Keep reading as we reveal them all! Firstly what are crow’s feet? A common skincare concern, crow’s feet (otherwise known as expression lines) are fine lines and wrinkles that form on the outer corners of your eyes as you age. As the skin around our eyes is exceptionally delicate (and thin!) crow’s feet can start to form fairly early for some due to constant muscle use in this area, as well as a gradual reduction in skin's elasticity. What causes crow’s feet?Crow’s feet are caused by a combination of factors, including ageing (due to a decrease in skin's collagen and elastin production), sun exposure, and repetitive facial expressions. Diet and your genetics can also be contributing factors. How do you get rid of crow’s feet?While it’s impossible to stop your eyes from ageing, there are a number of natural ways to reduce the appearance of crow’s feet and maintain a more youthful looking eye area. Here’s how; Hydration is key As we age the skin around our eyes becomes dryer, thinner and loses its elasticity which leads to fine lines and wrinkles! And unfortunately the dryer this delicate area, the more visible those unwanted wrinkles are!Keeping your delicate eye area well-hydrated can help plump up the skin and minimize the appearance of fine lines. Use a hydrating eye cream or serum specifically formulated to target fine lines and crow's feet.Try Pevonia Age Correction Eye Contour. This power repair eye contour gives tired, ageing eyes the burst of hydration they need! Deeply nourishing thanks to its combination of marine collagen and marine elastin hyaluronic acid, it targets signs of fatigue, visibly reducing puffiness, fine lines and wrinkles. What more could you want?“Reduces wrinkles and firms eyelids. It’s also cool and soothing to eye area. No oily film to interfere with applying eye makeup. Have seen reduction in fine lines in crow’s feet area.” Laura L Exfoliate Shedding dead skin and revealing a younger, healthier layer of skin beneath helps reduce the appearance of crow's feet, fine lines, and surface wrinkles. Stronger forms of AHAs may also help boost your skin's collagen production, thereby providing additional crow's feet treatment. Get enough sleep. When you don't get enough sleep, your skin can become dull and wrinkled and wrinkles around your eyes can become increasingly more obvious. Aim for 7-8 hours of sleep minimum each night. Apply cucumbers over your eyes I’ve talked about this before and for good reason. Cucumber slices are known for their cooling and soothing properties. Place chilled cucumber slices over your eyes for 10-15 minutes to reduce puffiness and refresh the delicate skin around your eyes. Apply Green tea bags as an eye compress Green tea isn't just for drinking; it's also a potent antioxidant that can work wonders topically for your skin. Brew some green tea, let it cool, then soak a clean cloth in the tea and gently place it over your closed eyes for 15 minutes. The antioxidants in green tea can help reduce inflammation and promote smoother, firmer skin. Apply chamomile tea bags for soothing relief And finally as with green tea bags, chamomile tea bags can really help the eye area when applied topically. Chamomile is renowned for its calming and anti-inflammatory properties. Simply place two chamomile tea bags in hot water, let them cool, then place them over your closed eyes for 10-15 minutes. This can help reduce puffiness and inflammation, giving your eyes a refreshed and rejuvenated appearance. Manage stress Stress can also contribute to the formation of wrinkles. Find healthy ways to manage stress, such as exercise, yoga, or meditation. How do you prevent crow's feet from forming in the first place?There are several lifestyle choices you can make to help fight the formation of crow’s feet. Wear sunglasses The delicate skin around our eyes is particularly susceptible to UV damage as it is thinner and more prone to wrinkling. By wearing sunglasses daily, you create a shield against the sun's harmful UV rays, protecting this sensitive area from sun exposure and thereby reducing the risk of developing crow's feet.Wearing sunglasses can also help to reduce squinting, one of the main contributors to crow's feet. Apply sunscreen every. single. day Wearing sunglasses isn’t the only thing to help shield your delicate eye area from sun damage. Actually wearing sunscreen daily is imperative too!The sun is hands down the no. 1 cause of premature ageing and therefore crow’s feet, and by wearing sunscreen religiously you can help prevent it! Go gentle on the delicate eye area Treat your eye area with the utmost care. Avoid harsh rubbing or tugging as this can damage your delicate eye area causing the tissue around your eyes to thin, making it more fragile and therefore be more susceptible to wrinkles. Practice eye exercises Performing simple eye exercises such as gentle massage can help improve blood circulation and reduce tension around the eyes potentially minimizing wrinkle formation. Incorporate retinol into your daily skincare routine Incorporating a retinol-based eye cream into your skincare routine can work wonders for your skin. Retinol helps boost collagen production and encourages cell turnover, leading to firmer, more youthful-looking skin. Drink plenty of water every single day Say no more. Water is life. We all know drinking plenty of water has an outstanding effect onour skin's health, so drink, drink, drink! Apply eye masks Treat yourself to some nourishing eye masks infused with hydrating and collagen-boosting ingredients. These can provide an instant plumping and brightening effect, giving your under-eye area a refreshed appearance. Eat a healthy diet If you’re looking for a simple solution for how to prevent crow’s feet, try to eat more of the following foods. Fish rich in omega-3s essential fatty acids such as salmon Avocados Nuts and seeds Extra virgin olive oil Berries Green leafy vegetables Foods high in antioxidants can help fight free radicals and pollution that contribute to lines and wrinkles. Avoid smoking Smoking it’s just bad for your health, it can seriously affect your skin's appearance too! This is because smoking can accelerate the ageing process quite significantly and contribute to the formation of wrinkles. Get yourself some reading glasses as soon as you need them! As we age, our vision can become impaired which causes us to squint, especially when we are trying to read or scroll through at our devices. Squinting is actually one of the main causes of crow’s feet, eek, so if you notice your eye sight deteriorating slightly go get your eyes tested immediately.Just remember, while crow's feet are a natural part of the aging process, taking care of your skin and following these tips can help minimize their appearance and promote a more youthful, radiant eye area.
under eye crepiness

Top tips to improve under eye crepiness

by Jo Boyden on Sep 01 2023
If like me, you’re in your 40’s (or older), you may have fallen victim to under eye crepiness – that undesirable loose, wrinkled skin that can make you look tired, but also older than you actually are!This is because as we age the collagen and elastin levels in our skin starts to decline, as it does the delicate skin around our eyes (one of the first and most prevalent areas to show premature ageing) becomes dryer and thinner, and well crepey! Luckily all is not lost though! There are a number of steps you can take to improve its appearance, and we aren’t talking chemical peels, dermal fillers, laser and Botox, no siree, we are all about natural, non-intrusive alternatives. Keep reading as we reveal them all!Firstly though, why might you be more susceptible to under eye crepiness?The most common cause of fine lines, wrinkles and crepey skin under your eyes is unfortunately ageing, which can of course be influenced by genetics (thank you Mum and Dad!) But other common contributing factors which may be possible to avoid include;UV radiation – exposure to UV rays accelerates the breakdown of collagen leading to premature ageing, this is why it’s essential to protect our peepers! If you don’t wear sunnies every single day like you do your sunscreen, you should now!Smoking – smoking exposures your skin to extra oxidative stress, in turn damaging its collagen and elastin. Smoking also constricts the blood vessels under your eyes by blocking circulation to your blood vessels and depriving your skin of necessary vitamin A.Environmental factors - environmental factors, such as dry weather, wind, and pollution can all contribute to undereye ageing.Pulling repetitive expressions – well I’m definitely guilty of this! Facial expressions, like smiling, frowning, and furrowing your brow, can cause fine lines to develop prematurely around your delicate eye area. Eek!Even the way we sleep can have a negative impact on our eyes! What you might say? Yup, if you sleep with your face buried in your pillow (guilty as charged) you are likely to be more prone to premature fine lines, wrinkles and eye crepiness, than those that don’t! Aghhh.How can you improve undereye crepiness?Although crepey skin will not disappear overnight, it can be drastically improved with time, the right anti-aging products, as well as lifestyle changes. It can take weeks or even months to see results, but by following these top 10 tips you can bid adieu to that saggy, sullen, crepey skin under your eyes. Stay hydrated. All. The. Time. Yes, you’ve heard it a million times before, drink all the water. Hydration is key my friends. Make sure you are drinking enough water throughout the day (we’re talking 8 glasses minimum). When you drink water, it’s like giving your skin a drink from the inside out too (and that water has to nourish all your other vital organise too! Treat sunscreen like is your BFF Never underestimate the power of sunscreen. Those harmful UV rays are a major contributor to premature aging. So, slather on that sunscreen every morning, even on cloudy days. Your future self will thank you!Not a huge fan of sunscreen? We get it. Soo many sunscreens feel greasy, don’t smell great or simply don’t sit well on our skin, and then there are those thick white sunscreens that look like a paste when applied too! That’s why we love the ELES Luminous Defence Brightening Day Protection SPF 50. It’s not greasy but instead silky soft, the scent isn’t unpleasant, and it applies beautifully to my skin. And thanks to its formulation its helps nourish and restore skins luminosity too, not to mention it’s high SPF of 50! Invest in an eye cream rich in hyaluronic acid and use it day and night Investing in a good quality eye cream that's packed with hydrating and skin-loving ingredients including hyaluronic acid and peptides will do wonders for ageing eyes. Gently pat the product around your eyes morning and night for that extra boost of moisture and optimal results.For more on the benefits of using hyaluronic acid under your eyes and our 3 favourite eye treatments click here. Add a gemstone facial roller to your daily beauty routine The roller will, not only help reduce the appearance of fine lines and wrinkles around the eyes, when used correctly, it can dramatically reduce puffiness by moving excess fluid around your eyes towards your lymph nodes where it filters out the toxins too. Cool right? To find out more about the facial rollers and how to use them click here. Introduce tea time for your eyes Tea isn’t just for drinking you know, it’s also good for soothing your eyes too! Try placing cold tea bags (caffeine free, herbal tea is best!) on your closed eyes for a few minutes. The tannins in tea can help tighten the skin and reduce puffiness too! Consider practicing eye massage Light massage with your ring finger can improve bloody circulation and actually help your skin appear smoother. Remember gentle, gentle though as applying too much pressure to already thin, delicate skin can have the adverse effect! Give your eyes a rest from screen time Increased time in front of your laptop and on your phone can reap havoc with your precious peepers. In fact, spending just two consecutive hours on a digital device can cause eyestrain or fatigue while overexposure to blue light also suppresses the release of melatonin, the hormone that regulates sleep, therefore disrupting our normal sleep pattern. And we all know poor sleep can lead to premature ageing, especially around the delicate eye area! Make healthy lifestyle choices Your overall health reflects on your skin, including the delicate eye area. Eat a balanced diet rich in antioxidants, vitamins, and omega-3 fatty acids. And if you're a smoker, consider kicking the habit – smoking accelerates skin aging like nobody's business. Using gentle cleansing is a must Be kind to your skin when you cleanse but also never skip on cleansing, it’s a must, just be sure to use a gentle, hydrating cleanser that doesn't strip away your skin's natural oils. Harsh cleansers can contribute to dryness and crepiness. Try Medicalia’s Gentle Cleanser. Introduce cold compress magic Incorporate cold compresses into your routine. Applying a cold, damp cloth or chilled spoons over your eyes for a few minutes can help reduce puffiness and refresh your skin. Keep skin hydrated Invest in a good hydrating mist. A quick spritz throughout the day can give your skin the moisture it craves, helping to minimize crepiness. We love Pevonia’s Hyaluronic Acid Hydra Mist. It’s one of my all time favourites. Make sure you get enough Zzzz’s Beauty sleep is real people! After all it’s not dubbed beauty sleep for nothing! Make sure you're getting enough restful sleep each night. Elevate your head slightly with an extra pillow to prevent fluid from pooling around your eyes, which can lead to puffiness and crepiness. Upgrade your pillow case If you are one for sleeping with your face in the pillow, you might want to consider switching up your cotton pillowcase to a silk or satin alternative instead.Silk has natural moisturising properties to retain moisture around the eyes. The dense weave of the silky-smooth fibres also keep moisture close to your skin, this extra moisture can help to reduce dark circles, fine lines and wrinkles.Just remember, Rome wasn’t built in day, and your under-eye skin won’t transform overnight either sadly (if only!) Be patient and be religious with these steps and you’ll be waking up to smoother, brighter and younger looking eyes soon!

How to stop makeup from creasing under your eyes

by Jo Boyden on Jun 22 2023
Makeup creasing under my eyes is a pet hate of mine. We want to conceal those fine lines and dark under eye circles, but why does the concealer that’s supposed to help conceal, end up creasing and in turn exacerbating undereye signs of ageing!?Well if you are tired of dealing with those pesky creases under your eyes, ruining your flawless makeup look and well ageing you, you’ve come to the right place! Keep reading for the best tips and tricks so those under eye creases are no more! Hydrate and prep Before you even think about reaching for your makeup, it's crucial to hydrate and prep your under-eye area properly. Well-hydrated skin is more supple and less prone to creasing. Start by gently cleansing your skin, next apply a lightweight, nourishing eye cream (using an eye cream instead of your everyday moisturiser is imperative as it’s been specifically formulated for the delicate under-eye area.)To learn more about why you should use an eye cream instead of your moisturiser click here.Allow eye cream to absorb fully before moving on to the next step.Try: Age Correction Eye Contour. This power repair eye contour gives tired, ageing eyes the burst of hydration they need! Deeply nourishing thanks to its combination of marine collagen, marine elastin and hyaluronic acid, it targets signs of fatigue, visibly reducing puffiness, fine lines and wrinkles. What more could you want? It’s time to prime A good primer is a game-changer when it comes to your makeup! Creating an extra layer between your skin and makeup, primers are used to plump fine lines, blur blemishes, smooth skin, and help makeup last all day without caking, creasing or the need for constant touch-ups. They really are key to achieving smooth, flawless skin that’s perfectly prepped for your concealer and foundation!Look for a primer rich in nourishing vitamins and silica. Silica is a multi-functional ingredient and acts as an absorbing agent, and anti-creasing and caking agent!Apply a small amount onto your under-eye area and blend it in gently with your ring finger. This will help create a smooth surface for your concealer and eyeshadow.Try: ELES Retexturizing Face Primer. Not only does this soothing, lightweight serum feel like actual silk on your skin, it basically helps protect, condition, smooth and blur out skin imperfections too! Want to look like a filtered goodness, and have makeup last the distance, try this! Choose the correct concealer A good concealer will be your best friend when it comes to camouflaging dark circles! There are however a myriad of concealers out there, and selecting the right one is crucial when it comes to preventing under-eye creasing. Opt for a hydrating, lightweight, liquid or cream formula that has been specifically formulated for the delicate under-eye area. Avoid thick and heavy formulas, as they tend to settle into fine lines and creases. It's also essential to choose a shade that matches your skin tone, as a lighter shade can actually accentuate creases.Try ELES Dual Action Concealer, you won’t be disappointed! Now you need to apply it correctly While it very tempting to layer on that concealer to mask those dark circles, piling it on is the number one cause of creasing (and caking!) You need to instead apply sparingly! Firstly dot the concealer under your eyes, then use a small concealer brush or your fingertips, to gently blend it into the skin. Just remember, how you apply your concealer plays a vital role in preventing creasing! Make sure you blend the concealer evenly, paying attention to the inner corners and the outer edges. And try to avoid any excessive tugging or pulling at the skin too, as this can exacerbate the appearance of wrinkles and contribute to creasing. Set your makeup Setting your makeup is a crucial step to prevent creasing. After you've applied your concealer and finished your eye makeup, lightly dust a small amount of translucent powder over the under-eye area. Be careful not to go overboard with the powder, as excessive product can settle into lines and create a cakey appearance. Using a powder brush, gently press the powder onto the skin instead of swiping it.Try: ELES HD Translucent Powder. This 100% mineral silica powder mattifies the skin without caking or creasing, and softens the appearance of imperfections. It also absorbs any unwanted excess oil. Bonus! Avoid excess moisture Throughout the day, excess moisture can cause your makeup to crease. To combat this, gently blot your under-eye area with a tissue or blotting paper to remove any excess oil or sweat. Remember to pat instead of rubbing to avoid disrupting your makeup. Touch up strategically If you notice any creasing or fading throughout the day, don't fret! Instead of piling on more product, opt for a targeted touch-up. Gently dab a tiny amount of concealer onto the creased area using your ring finger and blend it in carefully. This method will help freshen up your makeup without creating a cakey or heavy look. Now you're armed with the knowledge and tips to keep those annoying under-eye creases at bay!
makeup for mature skin

Makeup for the over 40’s: How to prep skin for a flawless finish

by Jo Boyden on Jun 15 2023
As we age, our once smooth and plump skin starts to dramatically change, we experience loss of elasticity, increased dryness, fine lines and wrinkles and age spots. Some of us even become more prone to blemishes and breakouts (eek!) But this doesn’t mean we can’t rock a stunning makeup look like we once did! It just means we need to change tactics. Preparing mature skin for makeup requires a somewhat different approach to ensure we can still achieve that much desired flawless and radiance look! Read on as we talk skin prep for the over 40’s, including tips and techniques to help keep makeup looking natural and fresh all day long! Start skin prep with a thorough cleanse Before you begin your makeup routine, it’s crucial that skin is cleansed thoroughly. You want to make sure any impurities, excess oil or residual makeup even, has been removed so that your makeup adheres to your skin better, and lasts longer! Look for a hydrating cleanser specifically designed to target ageing skin, or a gentle creamy cleanser if your skin tends to be on the more sensitive side.We highly recommend Pevonia’s Hydrating CleanserN.B remember regular exfoliation is also important as it can help promote cell turnover and improve the texture of mature skin. Exfoliate once or twice weekly with a gentle exfoliating cleanser. If you have sensitive skin and wish to steer clear of physical exfoliators (exfoliators with the “bits” in them) try a chemical of enzyme exfoliator.We can’t get enough of Phytomer’s Vegetal Exfoliant with Natural Enzymes Hydration, Hydration, Hydration If we are talking makeup application for the over 50’s (over 40’s even) the most imperative step in prepping skin, is to hydrate, hydrate, hydrate! For that flawless makeup finish we all want to achieve, you need to create the perfect canvas, and you can’t do that if your skin is patchy and parched (which sadly is a thing as we age). Invest in a high-quality serum and moisturiser that will nourish and plumps the skin. Look for products containing hyaluronic acid, ceramides and antioxidants to boost hydration and combat signs of ageing. Using a gemstone facial roller be extremely beneficial too.Additionally, consider using a hydrating facial mist rich in hyaluronic acid to boost hydration levels throughout the day.We love Pevonia’s Hyaluronic Acid Hydra Mist Don’t forget your sunscreen Next. it’s time for the sunscreen. No matter what your age, sunscreen is a non-negotiable! You can spend all the money in the world on skincare, but if you don’t use it in conjunction with sunscreen you may as well be pouring it down the drain!A great option for sunscreen for mature skin is ELES Luminous Defence Brightening Day protection SPF 50. Primer is a must A primer can work wonders for mature skin by filling in fine lines and wrinkles, blurring imperfections, and ensuring longer-lasting makeup. In fact I’d safely save it will become your secret weapon when it comes to prepping mature skin for makeup. Look for a silicone-based primer that offers a smoothing effect without clogging pores. Apply it evenly to your face after moisturizing, focusing on areas prone to fine lines, such as around the eyes and mouth.We LOVE ELES’s range of face primers. For mature skin we highly recommend ELES Retexture Crème Face Primer Choose the Right Foundation Choosing the right foundation for mature skin can make a world of difference. You might well be a fan of matte foundations, but generally heavy matte formulas can settle into creases, accentuating dry patches and fine lines! As we age it’s better to opt for lightweight, hydrating foundations with a dewy or satin finish. Additionally, consider using a colour-correcting foundation to counteract any redness or discoloration like ELES Luminous CC Cream 20 (which has the added bonus of sunscreen!What’s more! For the month of June, when you purchase an ELES Luminous CC Cream 20 or best-selling Age-Defying BB Cream 30 you’ll receive a FREE Sheet Mask. Plus you get to choose from one of three sheet masks specifically designed to counteract ageing – Youth Recovery, Calming and Soothing or Hydrating and Brightening. Concealing and Highlighting A good concealer will be your best friend when it comes to camouflaging dark circles, ages spots or any areas of your face that needs that little bit of extra coverage. To address these issues, choose a creamy, hydrating concealer and make sure it matches your skin tone. Apply it sparingly with a small brush or your fingertips, gently blending it into the skin. Make sure you avoid any excessive tugging or pulling, as it can exacerbate the appearance of wrinkles.Try ELES Dual Action Concealer, you won’t be disappointed!N.B For a youthful, lifted effect, apply a light-reflecting concealer or highlighter to the inner corners of your eyes, brow bone, and cheekbones. Set Makeup with a Finishing Powder To prolong the longevity of your makeup without sacrificing the dewy finish, lightly dust a translucent powder only on areas prone to excess oil, such as the T-zone. Avoid applying it to drier areas, as it can accentuate fine lines. Use a fluffy brush for a light application, ensuring your skin retains its natural radiance.Try ELES NEW Translucent Powder Always add colour for that youthful healthy glow Another sign of ageing is a dull and uneven complexion! Cue the magic of a good blush and/or bronzer. Simple apply a subtle blush shade to the apples of your cheeks for that youthful flushed affect and lightly dust bronzer along your cheekbones and temples to add warmth and dimension.Choose shades that complement your skin tone and always remember less is more! Create mature eyes that pop For your eyes, keep it simple and elegant. Use neutral eyeshadows that enhance your natural beauty. Avoid heavy or overly shimmery shadows, as they can emphasize creases. A soft, smudged eyeliner and a few coats of mascara will define your eyes without overpowering them. Also line the inner rim of your lower lash line or waterline as it’s otherwise known with a white pencil a waterline liner! (We recommend ELES’s Waterline liner). By doing so it’ll immediately open up your eyes as well as make the whites of your eyes look whiter (synonymous with younger looking eyes!)For more on ageing eyes and the best tips and tricks to care for them click here. Complete the look with luscious lips As we age our lips loose their colour and get thinner and dryer too! so you’ll want to be armed with a good hydrating and volumizing lip product like ELES Velvet Satin Lipstick.Choose colours that flatter your complexion and make you feel happy and confident.Remember, the key to flawless makeup is not only the products you use but also the techniques you employ. Be gentle with your skin, blend your products seamlessly and never overdo your makeup.
collagen skincare routine

This is why you should use collagen in your skincare routine

by Jo Boyden on May 05 2023
Collagen - we know it’s an essential skincare ingredient and we’ve been told we should incorporate it into our daily skincare routine, but why? Especially when our bodies naturally produce this power protein! In fact 60% of our skin is essentially collagen! The thing is when we’re young, our skin has plentiful amounts of collagen! However as we age our body’s ability to produce it decreases which is not great news as collagen plays a critical role in maintaining healthy skin, hair, nails and joints! It’s an elixir of youth so to speak! But when it starts to diminish, so does our skin and body’s youthfulness too! Cue wrinkles and sagging skin – eek.So, instead of watching your skin head south, it’s important to replenish the collagen we’ve lost, with collagen skincare! Keep reading as we count down the many benefits of adding collagen infused skincare into your everyday beauty routine. Helps to reduce the appearance of fine lines and wrinkles Collagen infused skincare products can help to stimulate the production of collagen in the skin which can help reduce the appearance of fine lines and wrinkles. Improves skin hydration One of our skin’s main functions is to serve as a barrier between our bodies and the environment. Collagen has the ability to attract and retain moisture in the skin, which can help to improve skin hydration and keep it looking nourished, plump and youthful. Enhances skin elasticity Collagen-infused skincare products can help to improve skin elasticity, by increasing skin’s durability, making it more resilient to damage and less prone to sagging and stretching. Think stronger and firmer skin! Brightens the complexion Collagen can help to promote the growth of new skin cells, leading to a brighter and more even complexion. Reduces hyperpigmentation Collagen can help to reduce the appearance of hyperpigmentation and age spots, leaving the skin looking more even-toned and radiant. Protects against environmental damage Collagen-infused skincare products can help to protect the skin against environmental damage caused by factors such as UV rays and pollution, which can contribute to premature aging. Improves skin texture Just like wrinkles, rough skin can be attributed to damage to the underlying collagen. Collagen peptides can help our body repair and rebuild damaged collagen, leading to a smooth collagen structure that improves the texture of our skin. Fights acne scars What’s worse than dealing with acne, is having scars that are left behind. Acne scars are actually caused by collagen damage in your skin! Supplementing with collagen skincare can speed up collagen formation in the skin, therefore accelerating tissue repair that will heal your acne scars.Now we know the benefits, what are the best collagen products to use?Whole collagen is difficult for the body to digest or absorb, however collagen peptides are significantly more accessible for the body. Collagen peptides, specifically, are made by breaking down collagen into very small pieces. Research has shown that our bodies can absorb collagen peptides of a particularly small size without breaking them down further, and directly use these peptides to build new collagen. Pretty clever hey?Pevonia offer a range of collagen infused skincare formulated with collagen peptides. Including the Power Repair Age Correction Hydrating Cleanser, Hydrating Toner, Collagen and Myoxy Caviar Concentrate and Collagen Cream, each product in the collection works together to replenish the skin with lost of collagen, which effectively combating signs of ageing!The Pevonia Age Correction Marine Collagen Cream is in fact Pevonia’s global best-selling cream and for very good reason. But don’t just take our word for it. See what our customers have said too!“This is best way for younger looking skin. I have sensitive skin so this product is great for it. It is a light cream that does not feel greasy and it makes my skin feel silky smooth.” Sarah S“I absolutely LOVE this serum. It's a staple in my routine. I use it in conjunction with the Collagen Cream and love the results! It gives my dry skin an instant boost! My skin feels instantly hydrated and looks smoother.” Jo B“This moisturiser continues to be a winner. Not too heavy, and does amazing things to the skin. I will not use anything else.” Lene Simpson “I am on my 5th jar of this Marine Collagen Cream. I adore this cream. No 1 for moisture and yet so light on the skin. Helps with my fine lines as well.” Lourrain ParkWhat’s more, for the month of May, 2023 when you purchase the Pevonia Age Correction Marine Collagen Cream, you’ll actually get both the Hydrating Lotion and Toner 50m for FREE! So get shopping and reap in the benefits of collagen.
Hyaluronic Acid for the under eye

6 reasons why you should use hyaluronic acid under your eyes

by Jo Boyden on Mar 15 2023
We are taught from an early age to look after our skin - to cleanse every evening and apply moisturiser to keep skin supple and nourished day and night. But more often than not, our eyes get forgotten. The irony is the skin around our eyes is the most delicate on our face and the first to show signs of ageing. Eye ageing starts in the form of fatigue, we’re talking dark, sullen skin or under eye puffy circles, then the fine lines and wrinkles start to form, all of which could be dramatically reduced if we were to look after our eyes from any early age. Prevention is key as they say! But also, it’s never too late to show those peepers of yours some TLC and the best way to do this is to use a nourishing eye cream rich in hydrating and anti-ageing ingredient hyaluronic acid! Keep reading to learn why using a hyaluronic acid eye cream or serum in your daily skin care routine is a must! Using a hyaluronic acid eye cream will make a noticeable impact on your eyes delicate skin’s moisture levels Hyaluronic acid is a powerful humectant, meaning it attracts and retains moisture in the skin, this is essential for keeping the skin around the eyes hydrated and supple. Using an eye cream formulated with hyaluronic acid will reduce fine lines and wrinkles As we age the skin around our eyes becomes dryer, thinner and loses its elasticity which leads to fine lines and wrinkles! And unfortunately the dryer this delicate area, the more visible those unwanted wrinkles are! Hyaluronic acid eye creams not only help prevent this from happening, but they also help to plump up the skin reducing the appearance of the already existing fine lines and wrinkles. Applying hyaluronic acid under your eyes can help soothe and calm irritated skin The delicate area surrounding your eyes can be easily irritated and in turn become inflamed. Hyaluronic acid has anti-inflammatory properties that can help soothe and calm the skin, reducing puffiness and redness around the eyes. Hyaluronic acid eye creams can brighten and even skin tone Dark circles and uneven skin tone around the eyes can be caused by dehydration and sun damage. This is turn can make eyes look dull and tired. Hyaluronic acid eye creams especially when they are formulated with vitamin C, can effectively help to brighten and even out the skin tone by hydrating the skin and promoting cell turnover. Hyaluronic acid is a powerful antioxidant which can protect your peepers In addition to its hydrating and anti-inflammatory properties, hyaluronic acid is also a powerful antioxidant which can help to protect the skin from damage caused by environmental stressors such as UV rays and pollution. Using a cream rich in hyaluronic acid can help prevent premature eye ageing As I mentioned earlier prevention is key when it comes to premature ageing. By being proactive and using a hyaluronic acid eye cream will improve skins elasticity no end and prevent premature wrinkles from even forming!Overall, using a hyaluronic acid eye cream or serum can help to keep the delicate skin under your eyes hydrated, plump and youthful looking. However, when using hyaluronic acid under the eyes, it’s important to choose a product that is specifically formulated for this area of the face as some products may be too heavy. Look for lightweight serums or eye creams that contain hyaluronic acid and apply them gently using your fingertip. Some of our favourite, and our bestselling eye creams formulated with hyaluronic acid include; Vie Collection Chrono Eyes Puffiness – Dark Circles Wrinkle CreamThis outstanding eye cream draws its inspiration from the eye rejuvenating hyaluronic acid injections carried out in aesthetic doctors practices! It’s suitable for everyone, even those with super sensitive eyes and it does exactly what the bottle says! It attacks puffiness, dark circles and wrinkles with a powerful burst of encapsulated high molecular weight hyaluronic acid, injectables-like peptide, fatty acids, vitamin c and niacinamide for exceptional results.“This is a wonderful eye cream, it gives immediate gratification thanks to a pearlescent finish that instantly brightens the eye area and it has definitely calmed my puffiness, lightened by dark circles and even smoothed my wrinkles! It’s truly a fabulous eye cream that is well worth the price tag.” Lisa MPevonia C Evolutive Eye GelEven thought this eye gel has ‘C’ in the title for Vitamin C, it is also rich in Hyaluronic Acid and Ginkgo Biloba, making it one powerhouse product! These three potent ingredients work together to deliver not only decongesting and brightening benefits but they also affectively target dark circles and wrinkles. The results speak for themselves. Renewed, rejuvenated, refreshed and visibly brighter eye contour with visible reduction in wrinkles.“I have been using this for 15 yrs and best eye gel for keeping the wrinkles at bay” Isabelle C Age Correction Eye ContourThis power repair eye contour gives tired, ageing eyes the burst of hydration they need! Deeply nourishing thanks to its combination of marine collagen, marine elastin and sodium hyaluronate (the salt form of hyaluronic acid that is synthesized to create a smaller molecular structure for stability, increased resistance to oxidation and deeper penetration of the skin providing vital nourishment deep down not just at surface level) it targets signs of fatigue, visibly reducing puffiness, fine lines and wrinkles. What more could you want?“Reduces wrinkles and firms eyelids. It's also cool and soothing to eye area. No oily film to interfere with applying eye makeup. Have seen reduction in fine lines in crow's feet area.” Laura L
best concealers

Mature skin? The best way to cover under eye dark circles

by Jo Boyden on Dec 09 2022
Eyes looking tired? Dark circles more apparent? Unfortunately as we age so do our eyes! In fact our eyes experience ageing before any other part of our face, so dark under-eye circles, puffy peepers and fine lines and wrinkles are a given. All is not lost though! By arming yourself with a few key products, familiarising yourself with a couple of simple makeup tricks, and following our step-by-step guide, you can both improve and cover under-eye dark circles and other signs of eye ageing, even for those of us with mature skin! Firstly why do we get dark under-eye circles as we age? As we get older, our skin becomes thinner. This is the result of a decrease in fat and collagen production (which maintains our skin’s elasticity) As this occurs, the dark blood vessels beneath our skin become more visible, causing the area below our eyes to darken. Dark under eye circles can also be the cause of lack of sleep (which unfortunately increases with age too!) as well as poor blood circulation and insufficient toxin drainage! What is the best way to improve and cover dark under-eye circles? Start by giving yourself a mini facial massage with a gemstone roller By doing so you’ll help improve circulation, remove toxins from the eye area significantly improving dark circles and bags under the eyes, reduce inflammation, refresh the skin and tone your face! In fact gemstone rollers offer a multitude of other benefits too to your skin too. Click here to find out more. Invest in a good eye cream or gel or both! For mornings when your eyes are feeling particularly puffy, reaching for a cooling eye gel will do wonders for reviving this delectate area while reducing puffiness. We love Pevonia’s C Evolutive Eye Gel, it’s a personal favourite of mine and highly recommended by the BC Pros. It’s a wonderful, cooling gel, formulated with anti-ageing dynamo Vitamin C, skin saviours’ hyaluronic acid and Ginkgo biloba, as well as green coffee and it’ll have your peepers decongested and depuffed in one swift application! Also use a tapping motion with your finger which you apply it. This can help get rid of any fluid that’s accumulated under the delicate eye area.  If it’s dark circles you appear to be constantly suffering from, we highly recommend Vie Collection’s Chrono Eyes Puffiness-Dark Circles Wrinkle Cream. It’s a mouthful to say, but a product that does exactly what it says! It’s a beautifully fine cream enriched with moisturising ingredients to nourish the eye area while reversing puffiness, dark circles, and wrinkles! Oh and it instantly brightens the eye area too! Use a primer under your eyes before applying makeup As you age your skin becomes more prone to fine lines around your eyes. You want to conceal them but it’s best to do so by using a primer first. This will help fill in any lines and make the skin appear smoother (essential if you want to prevent makeup falling into the creases and exacerbating signs of eye ageing!) Use your ring finger and gently dab your primer over the wrinkles to the sides of your eyes and spread. Invest in a good concealer When it comes to camouflaging dark under eye circles, a concealer is by far your best bet. A good undereye concealer can give you complete coverage as well as make you look bright-eyed in seconds! Choose a shade lighter than your natural skin tone (as this will help brighten the area) but also opt for a “peachy” tone as this will counteract the blueish tinge of the shadows. Try ELES Dual Action Concealer. my secret weapon for concealing my dark under eye circles and helping me look like I’ve had 8 hours of blissful slumber as opposed to only 5! It’s formulated with a myriad of anti-ageing wonder ingredients including Hyaluronic acid, Caffeine, Vitamins C & E, Collagen and more! And it actually helps to gradually improve skin’s texture while concealing those obvious under eye dark circles. Its moisturising formula provides continuous hydration as well as a natural longwearing finish meaning it lasts for hours without seeping into fine lines and wrinkles! It’s seriously good stuff. Simply apply with a small concealer brush and then finish with a powder to set the concealer so it doesn’t crease. For the most brightening effect, apply your concealer in a “V” or upside-down triangle shape beneath your eye. Swipe it directly under the eye, but bring it down to a point on your cheek beside your nostril and fill in the entire area. Don’t forget to add a little illuminator and waterline liner to your eyes too!  Adding a little white eyeshadow (or pencil or illuminator) to the inner corner of your eyes, as well as waterline pencil to the waterline of your eyes, you’ll attract attention away from ageing eyes and create the illusion of younger, brighter, more wide awake eyes with one little dot of the finger!
super ingredients

7 super ingredients in your skincare that are all the rage

by Jo Boyden on Dec 01 2022
In the pursuit of youthful skin, so many of us will buy into the ‘latest’ and ‘greatest’ skincare products and trends, especially when they promise to make you look 10 years younger! But with trends forever evolving and the multitude of skincare products out there, how are you supposed to differentiate between what actually works and what’ll likely be a passing fad? When it comes to the search for skincare, and we’re talking skincare products that will really have a significant impact on your skin, a good way to start is by looking for specific skincare ingredients. For instance, if you are looking to brighten dull, sun damaged skin, skincare products formulated with Vitamin C should be your go-to. Worried about visible signs of ageing? It’s time to introduce retinol products into your daily skincare routine. But Retinol and Vitamin C aren’t the only super skincare ingredients to look out for. There are in fact a total of 7 game-changing skincare ingredients that are all the rage right now and recommended by every beauty expert the world over! You’ve likely heard of them all before, in fact the majority have been around for many a year and are now perceived as cult favourites, but do you really know what it is they do? Read on to learn all there is to know about the beauty industries leading skincare ingredients and why they should become a constant in your skin’s daily life too!   Retinol Hailed as the Holy Grail of the skincare world, retinol counteracts ageing like no other! A derivative of Vitamin A, this ‘superhero’ ingredient offers a multitude of benefits; From reducing the appearance of fine lines and preventing wrinkles, to correcting hyperpigmentation, reducing large pores and clearing acne, retinol also has the ability to speed cell turnover making cells function like that of a child! Crazy right? Perfect for those with sun damaged, dull and discoloured skin, those suffering from large pores and adult acne, or simply because ageing is a concern, we couldn’t recommend retinol more. But be sure to understand how and when to use it first. Try Pevonia’s Micro-Retinol Moisturiser, and find out for yourself what all the fuss is about. “This is the most beautiful cream I have ever used; light texture, non-greasy, non-shiny. Changes in my skin include smoothing of lines and crepe-skin areas, softening, hydrating and contouring, and reduced pigmentation. Some results were instantly visible and now after three weeks my skin just keeps improving. Now it appears luminous and more refined. It’s a surprise to see a brighter smoother complexion at my age, I am 60!” Annie Hyaluronic Acid Probably the most famous skincare ingredient of them all, and renowned as every beauty expert’s ‘must-have’, hyaluronic acid has the ability to instantly deliver supple, dewy skin. It binds moisture to skin cells to keep skin smooth, firm, plump, and undeniably radiant and thanks to its sponge-like effect, every molecule can hold 1,000 times its weight in water so when topically applied it’s like a burst of intense hydration to the skin. But this skincare ingredient doesn’t stop there, not only does it benefit those with dry, dehydrated skin, it’s also a must for anyone with signs of premature ageing. So be sure you include this in your daily routine if you suffer from a dry, devitalised complexion or if you are simply in need of gentle anti-aging skincare. We are hands down in awe of Pevonia’s new Hyaluronic Acid Hydra Serum, featuring one of the highest concentrations of hyaluronic acid on the skincare market! “I have just started using this serum and the results are already noticeable. My skin is so much more youthful! Smoother, plumper and visibly radiant! I couldn’t recommend more highly!!” Mary C   Glycolic Acid If your skin is looking a tad dull and devitalised and you’re forever coveting that ‘insta-glow’, Glycolic Acid is your answer. This super acid is a type of natural exfoliant derived from sugar cane, which dissolves the ‘glue’ that holds dead skins cells together. As dead skin cells shed, the new smoother, brighter and younger looking skin underneath is revealed. Made up of small molecules, it is also has the ability to penetrate deep within the skin, making it super effective for treating, blackheads, blemishes, oiliness, uneven texture, dullness and even fine lines! So if you have normal, combination and oily skin that’s looking far from radiant, Glycolic acid will be your saving grace. Try Pevonia’s Renewing Glycocides Cream, we promise you won’t regret it! “WOW, talk about overnight results! Minimizes my pores, smooths out my skin, and reduces redness. I’m not sure if it’s supposed to do all those things, but it’s been 2 months now since i’ve been using it every night and i LOVE this cream!” Sally O Vitamin C The best of the best when it comes to topical anti-oxidants, Vitamin C has been around for donkey’s years and for very good reason! Recommended by every beauty expert, this notorious glow-getter not only brightens skin, lessening hyperpigmentation, it also increases collagen production (which diminishes with age) and protects skin against pollution and sun damage by effectively neutralising free radicals (which can wreak havoc by harming healthy skin cells as well as promoting premature ageing – we are talking fine lines, wrinkles, dark spots and more…) If you suffer from hyperpigmentation or dark spots or skin is lacking life and needs some serious brightening, vitamin c should be your go-to. We can’t recommend enough the Pevonia Vitamin C Complexe, it’s a firm favourite of ours! “This is a beautiful serum. You only require two pumps and the coverage is excellent. Radiant looking skin instantaneously. Definitely worth the investment.” Deborah W Collagen Peptides Collagen is technically a protein which naturally occurs in our bodies giving our skin strength and elasticity, as well as working to replace dead skin cells. However as we age our natural collagen levels begin to decline and the more collagen we lose, the more fine lines and wrinkles appear. Scary hey? This is where topical skincare solutions are an absolute must. By applying skincare formulated with collagen peptides, you can stimulate the synthesis of new collagen production and minimise the appearance of ageing. Sound good? To keep skin soft, supple and free of fine lines we are forever in love with Pevonia’s no. 1 global best-seller, the Age Correction Marine Collagen Cream. “I absolutely love this cream. It is a day cream and night cream and it helps with my puffiness, lines, blemishes, skin tone, you name it! Totally amazing.” Anna H Caviar Similar to retinol, caviar is a multi-tasking wonder ingredient! It works to enhance skin renewal and regeneration, it boosts collagen production and prevents the breakdown of elastin (which both diminish with age), it helps protect skin against UV rays, locks in moisture to keep skin deeply nourished and plumped and it brightens skin and reduces inflammation at the same time too! In fact caviar is suitable for all skin types even ultra-sensitive and easily irritated skin because it is rich in omega-3, and ceramides - anti-inflammatories that play a great part in reducing redness while soothing troubled skin! So if you want to bring back vitality and life to ageing, tired, and depleted skin this should be a must-have ingredient in your skincare arsenal. Try: Pevonia Myoxy Caviar Timeless Repair Cream. Drenched with potent actives to effectively counteract aging, this luxurious silky textured and easily absorbed cream provides outstanding rejuvenating results, smoothing wrinkles while increasing suppleness and oxygenation. “The very best anti-aging cream I have ever used...and I've tried them all!!! The cream is so rich that just a little goes a very long way in making your skin smooth with diminished lines and a the bonus of a fresh glow!” Sarah D Niacinamide Niacinamide or otherwise known as Vitamin B3, is the new kid on the block that everyone is raving about. This gentle ingredient when used topically can improve skin hydration by preventing evaporation of moisture from the skin. It's also a natural anti-inflammatory ingredient, so it's great for calming irritated and sensitive skin. What’s more it has the ability to improve skin tone and effectively fade dark spots, it can calm angry acne and it fights off harmful stressors such as UV rays, pollution, stress, lack of sleep, and other factors can all create free radicals that damage healthy skin cells. Oh and Niacinamide also improves the regulation of excess oil production, which can help minimise congestion and breakouts! What more could you ask? Try: Vie Collection Vita B3 Concentrated Solution. This light, melting textured serum is like a shot for the skin that will visibly improve skin’s radiance in next to no time! We are talking brighter, happier, healthier skin! Plus with continued use this product will significantly decrease pigmentation while reinforcing the protective functions of the skin barrier for the optimal skin health. “I love this serum! It’s become a staple in my skincare routine. It has slowly and gently removed ALL the sunspots I had on my face from never using sunscreen in my younger years. My skin is also now so much more radiant after introducing it! I’m one very happy customer.” Lorna M  
best eyeshadow tips for ageing eyes

The best eyeshadow tips for ageing eyes

by Jo Boyden on Nov 17 2022
If you’re worried about ageing eyes you might well have stopped wearing eyeshadow in fear it will only exacerbate your fine lines and wrinkles. The thing is eyeshadow and all eye makeup for that matter serves a very important purpose no matter what your age! It can add depth and dimension to your eyes making them appear larger, it can complement your eye colour or simply draw attention to the eyes! And most importantly it will bring back life to your ageing eye area! Genius! So instead of forgoing eyeshadow, you just need to alter how, and which type you use! To get the lowdown, we talked to the experts at BC! Keep scrolling as we countdown 10 of the best eyeshadow tips for mature women. Start with a good eye cream It’s likely you’re doing this already, but if not, you’ll want (and need) the delicate skin around your eyes to be properly nourished! And we are talking both the eyelid and the undereye area! For a great eye cream for ageing eyes try Pevonia’s Age Correction Eye Contour. It’s formulated with Marine Collagen, Marine Elastin and Green Team which not only provide eyes with powerful anti-ageing benefits, it smooths, first and deeply nourishing the fragile eye zone too. Use a primer As our skin ages, under-eye wrinkles and crows feet become more apparent – they are a fact of life for us all! A good primer however will help reduce their appearance while increasing the longevity of your eyeshadow! It’ll also prep your eyelids preventing eye makeup from creasing, feathering, smudging or smearing! Apply a good under-eye concealer This will make eyes appear bigger and brighter in prep for your eyeshadow. Concealer isn't just for brightening up your under eyes though. Prepping the eye with a concealer that's about two shades lighter than your actual shade will make your eyeshadow more pigmented and in turn pop a lot more.You’ll need to use one with has a hydrating formula as this will add additional nourishment to the eye area as well as prevent the concealer from settling into fine lines and wrinkles.Try ELES Cosmetics Dual Action Concealer. Use a waterproof or long-lasting gel eyeliner You don’t want to get to lunch time and find yourself with panda eyes! No sireee. By using a waterproof or long-lasting gel eyeliner, it’ll stay in place all day plus give eyes much needed depth and definition. Try ELES Cosmetics Superwear Gel Liner. Line your eyes with a waterline liner Eyes tend to look duller and tired with age. A waterline liner will open up your eyes instantly creating the illusion of bigger, brighter, more youthful looking eyes.Simply apply your normal eyeliner to your top lash line then apply your waterline liner to the inner rim of your lower lash line. (We recommend ELES Cosmetics Waterline Liner). By doing so it’ll immediately open up your eyes as well as make the whites of your eyes look whiter. It works a treat I can vouch for that! Opt for matte eyeshadow and go mineral Eye shadow comes in many different colours and textures but for ageing eyes matte eyeshadows are the way to go. Those with mature eyes might find matte eyeshadow more longwearing and less likely to fade on their skin. Your best bet is to stock up on mineral matte eyeshadows that are pigmented without emphasizing fine lines but also packed with antioxidant vitamins A, C & E to pamper lids with crease-proof perfection. Try ELES Cosmetics Mineral Matte Shadows. Better still try the ELES Build your own Shadow Palette, you get to select which ever 3 shades of mineral shadow shades you want! A trio of colours on your eyes is always better than one, they will make your eyes stand out more and can also increase their size and let’s face it bigger eyes are more youthful! Choose lighter eyeshadow shades Opt for a lighter, natural eyeshadow shades rather than dark, smoky shades on your eyelids and around the eyes. Using neutral colours like shades of light browns, light pinks, beiges, or greys are best. Also add a light colour eyeshadow shade to the inner corner, lower lash line in outer corner, and the inner lid. Apply eye shadow correctly Don’t take your base eyeshadow shade and simply plonk it on the centre of your lid. Using a small eyeshadow brush, start from the outer corner of the eyes and work inwards, so that the colour gets gradually lighter. This will help give your eyes a bigger, wide-eyed look. Finish with mascara No matter your age, mascara will always be a go-to product. A good mascara (we are talking smudge-proof, waterproof, and long-lasting) adds volume and strengthens brittle lashes to keep them looking full and luscious. Fuller-looking lashes can also help to give a more youthful appearance to the eye area. However, it’s best not to wear mascara on the lower lashes as this can make your eyes look droopy as well as draw attention to dark circles and under eye wrinkles. Use a setting spray or powder Finally, to prevent eyeshadow fallout (after all we want it to stay in place all day or night long!) use a setting spray or if setting sprays aren't your thing, opt for a setting powder instead! Both work to lock your makeup in place. Try Pevonia Hyaluronic Acid Hydra Mist.
Christmas Star BC

6 of the best christmas gift sets for every beauty lover

by Jo Boyden on Nov 10 2022
Finding the perfect Christmas gift when it comes to family and friends is no mean feat, especially with so many gift ideas out there! So instead of spending hours scrolling, why not just keep it simple and opt for a beauty gift set? The perfect idea for any beauty lover (which let’s face it is the majority of women!). Beauty gift sets not only provide an element of surprise and delight, they also have the ability to make the receiver look and feel a million dollars, especially when it’s filled with results driven professional beauty buys like the ones from Beauty Collective!From the best anti-ageing and hydration heroes to a complete line of must-haves for anyone suffering from sensitive skin, at Beauty Collective we have gift sets for skin type and concern! Plus, from full size products to best-selling travel sizes, the gift sets can be used at home as well as on the go! Perfect for the upcoming holiday season! Oh, and all gift sets come with free products too! But with so many options (29 gift sets to be precise!) it may be hard to decide which one to go for so to help you narrow it down, we’ve rounded up our top 6...that said all of them are pretty fabulous! BEST FOR THIRSTY SKINPevonia Age Correction Collagen Gift SetThere is no better time for your loved ones (or you!) to try the sublime best-selling products from Pevonia’s Power Repair line. Formulated with marine collagen, elastin peptides and hyaluronic acid, each exquisite product in this gift set not only firms the contours and plumps out fine lines but they provide hours and hours of hydration for better skin health too! Oh, and their heavenly textures and gorgeous natural aromas are also a big bonus!Gift set includes; a FREE Hydrating Cleanser, a FREE Hydrating Toner, Hyalruonic Acid Hydra Serum, Age Correction Marine Collagen Cream (all products are full size)BEST FOR SENSTIVE SKINPevonia RS2 Rosacea Skin Essential Gift SetIf you suffer from super sensitive skin or if you are prone to facial flushing or rosacea, this skincare Christmas gift set is for you!Featuring a FREE RS2 Gentle Cleanser, a FREE RS2 Gentle Lotion, an RS2 Concentrate and an RS2 Care Skin Cream, all the products work together in perfect unison to effectively desensitize and decongest skin while also effectively relieving rosacea discomfort. Sore, red, or irritated skin no more! Result!BEST FOR FACE & EYE AGEINGVie Collection Chrono Lines Ritual Face & Eyes Gift SetDid somebody say you’ll look 10 years younger after using these products? We kid you not, this best-selling duo – Chrono Lines Ultra Smoothing Cream and Chrono-Eyes Puffiness Dark Circles Wrinkles Cream – in the perfect value for money christmas gift set is a force to be reckoned with! Tackling dehydration, signs of fatigue, wrinkles, puffiness, dark circles and crows’ feet, skin will be rendered youthfully restored!BEST FOR ADVANCED AGEINGPevonia Caviar Luxury De-Ageing Gift SetGear up for the best year of your skin’s life with the opulent gift set from Pevonia. Packed with a luxurious array of caviar products including a FREE Myoxy Caviar Timeless Repair Cleanser, a FREE Myoxy Caviar Timeless Repair Lotion 120ml, a Myoxy Caviar Timeless Repair Serum and a Myoxy Caviar Timeless Repair Cream (all full sizes) this ultimate beauty gift set for those who deserve to be spoilt will counteract ageing like no other. Seriously.BEST VALUE FOR MONEYPhytomer Pionniere XMF Luxury Gift SetWith a staggering 65% discount this amazing value for money gift set includes three advanced anti-ageing Phytomer best-sellers – Pionniere XMF Rich Cleansing Cream, FREE Pionniere XMF Supreme Cream and FREE Pionniere XMF Radiance Retexturing Serum - known for their exceptional youth preserving properties! Instantly smooth and plump wrinkles for younger, healthier skin.BEST ALL ROUNDERPevonia Ultra Hydration Gift SetFast track to radiant skin with this skincare Christmas gift set packed with anti-ageing essentials including best-selling Age Correction Marine Collagen Cream, super hydrator Hyaluronic Acid Hydra Serum and a FREE Ageless Skin Collagen Mask (all 50ml) which work in synergy to ensure skin is beautifully nourished and treated day after day. What’s more, the products come in a fab little cosmetics bag for your convenience too.
Beauty Collective - best wrinkle creams

These are BC's best anti-ageing wrinkle creams

by Jo Boyden on Sep 09 2022
Worried about wrinkles? Who isn’t? In fact, wrinkles are a major concern for both men and women, so much so that wrinkle injections are a fast-growing market, accounting for almost 40% of cosmetic surgery procedures performed in the world, and 70% of aesthetic medicine interventions. But what if Botox and the likes aren’t for you? Are there safer, natural and needle-free alternatives that really work to diminish the appearance of wrinkles?Keep reading as we reveal Beauty Collectives’ best performing wrinkles creams, three anti-ageing creams that we promise will have your skin looking younger in next to no time.Firstly, while there is no serum or wrinkle cream that can magically make wrinkles disappear in a week quite like Botox, thanks to the advancement in both technology and skincare ingredients, the natural alternatives can seriously achieve similar smoothing and plumping results. What’s more these non-invasive topical alternatives give you more control over the change in your appearance (no poker-face in sight!), provide a much more natural look, plus when used daily as part of your skincare routine will achieve outstanding on-going results; Vie Collection Time Control Deep Wrinkles Firming Rich Cream Created in conjunction with a respected Cosmetic Surgeon to not only enhance the results of interventions such as BotoxTM and Fillers but also as an alternative for those who would prefer not to have cosmetic medical procedures. This creamy textured wrinkle cream is highly concentrated with advanced anti-ageing and nourishing ingredients including pro-collagen peptides, EGF-like peptides, trace elements and minerals to effectively help to enhance skin elasticity, reduce the appearance of deep wrinkles and soothe the discomfort that thin and mature skin types can experience.You’ll notice immediate results as skin feels and appears smoother, softer and more supple and after continued use wrinkles are visibly filled and skin is noticeably firmer. Outstanding! “I have been using this firming cream for a month now and I can honestly say it has reduced the appearance of even my deepest wrinkles! I was even asked if I’d had botox the other day! Winning!” – Anne K Pevonia MyOxy Caviar Timeless Repair Cream This really is the ultimate youth cream. It’s like having several anti-ageing creams in one – a retinol cream, a vitamin e cream, a vitamin c cream, a caviar cream, a neuropeptide (capable of mimicking the effects of Botox) cream. Formulated with up to 19 vitamins! It contains iron, magnesium, escutox, retinol, caviar, pearl and phosphorus too, all needed by cells to utilise oxygen more effectively and to improve cellular metabolism. Silky textured and easily absorbed, it provides outstanding rejuvenating results, smoothing wrinkles while increasing suppleness and oxygenation “The repair cream is wonderful. It smells good, feels good and works in erasing fine lines. Wrinkles disappear almost immediately.” Mauve Medicalia Retinol & “C” Care Cream Retinol has long been worshipped by beauty professionals as the hero ingredient in the fight against wrinkles! Some even say nothing fights the signs of ageing better! Designed to stimulate your skin’s own production of hyaluronic acid and collagen which depletes with age, as well as improve its overall texture, Medicalia’s Retinol & “C” Care Cream delivers potent retinol deep within the skin to enhance cellular performance. Micro Retinol micro particles, combined with anti-agers Vitamin C, Hyaluronic Acid and Elastin peptides tighten, revitalise, resurface and rehydrate skin! Wrinkles are dramatically reduced with continued use. “This is the best product for aging skin I have ever found.” Heather
dry dehydrated skin

Dry vs dehydrated skin. What’s the difference?

by Jo Boyden on Aug 27 2022
Winter just keeps on giving and thanks to the gusty winds and cold temperatures of late, you might well have noticed a change in your skin and self-diagnosed as having a dry, dehydrated complexion? The thing is while dry skin and dehydrated skin share many of the same traits, they are in fact two very different skin conditions and therefore need to be treated in different ways.Dry skin is actually a skin type (just like your combination, sensitive and oily skin) inherited through your genetics (thanks parents!), whereas a dehydrated complexion is simply a skin concern caused by external factors and can be more easily rectified my making a few lifestyle changes. Curious to know which of the two you might suffer from? Read on as we explain the difference between dry skin and dehydrated skin and the best products and ways to remedy both of these skin concerns. Dehydrated skinDehydrated skin is a skin condition that occurs when there is a lack of water in our skin. Dehydration can actually happen to anyone no matter your skin type - you can even have oily skin and experience dehydration! Sounds counterintuitive right? The thing is our skin is made up of layers of water-based cells, in fact, it’s estimated that our skin contains 64% water! Crazy right? The outermost layer of our skin is made up of lipids, keratin and sebum. Sebum is actually used as a way to keep the skin moisturised and acts as a waterproofing mechanism, keeping water from leaving your body. It also helps maintain flexibility in the skin and can act as a barrier from external factors.Sometimes our skin is however compromised due to external factors like the weather and pollution, or we simply aren’t getting enough water and sleep! When this happens the outermost layer loses its ability to maintain hydration which can result in itchy, tight and dull skin. The good news though, is that these signs of dehydration can be easily reversed by re-hydrating our bodies and moisturising our skin!So, if you’ve noticed that your skin suddenly looks a duller than before, your fine lines and wrinkles look a little more obvious even, or perhaps your skin feels tighter than normal, it’s a pretty good indication that the cause could be temporary dehydration. To learn more about why your skin is dehydrated and how to fix it click here. Dry skinDry skin on the other hand doesn’t lack water, it in fact lacks oil! The oil our skin naturally secretes from our sebaceous glands in our pores to keep skin protected and stop it from drying out! When there is a lack of oil our skin takes on a more flaky, scaly, dry appearance. Skin can also look inflamed with redness and irritation.For dry skin, moisturising is paramount. It’ll help dry skin better retain water and maintain a proper level of hydration. The key to addressing dry skin is to ensure the skincare you are using is formulated with specifical ingredients. Look for dry skin creams rich in nourishing ingredients including shea butter, squalane, safflower, jojoba, tea tree, hyaluronic acid and ceramides. Also opt for products that help you lock in moisture, such as your overnight oils.To learn more about dry skin and the best products for this skin condition click here.
Beauty Collective - younger looking eyes

Want younger looking eyes? 14 tips from the BC Pros

by Jo Boyden on Aug 05 2022
Noticed your eyes looking particularly tired of late? Dark and puffy perhaps? Or have those fine line and wrinkles you fear really started to show but the idea of Botox and fillers isn’t for you? Unfortunately, the delicate skin around our eyes is one of the first areas to show signs of ageing, so it’s essential we give it the same level of TLC as the rest of our skin! Keep reading as we reveal 15 expert tips on how to look after our eyes and make them look younger naturally. 1. Start caring for your eyes from a young age Prevention is paramount we all know that and like with our skin you are never too young to start caring for your eyes. But fear not, just in case you’ve left it until now to really look after this most delicate area, there are still many things you can do to keep eyes looking younger so read on! 2. Give yourself a mini facial massage every day By doing so you’ll help improve circulation and calm the fluid build-up around your eye area. Try using a gemstone roller. As well as their many medicinal benefits, they can dramatically reduce puffiness by removing excess fluid around the eyes towards your lymph nodes where it filters out toxins! So clever! To find out more about gemstone rollers and their multitude of benefits click here. 3. Apply an eye cream morning and night You do not want to leave the skin around your eyes dry, ever! Applying an eye cream morning and night will not only ensure eyes are receiving the nourishment they require but will also help target signs of ageing and fatigue such as puffiness, under eye bags, lines and wrinkles. Look for products formulated with hyaluronic acid and shea butter for nourishment, vitamin c for brightening and caffeine which helps reduce swelling by constricting the blood vessels. Also use a tapping motion with your finger which you apply it. This can help get rid of any excess fluid that’s accumulated under the delicate eye area. In the morning opt for a cooling eye gel. Try Pevonia’s C Evolutive Eye Gel, it’s a personal favourite of mine and highly recommended by the BC Pros. It’s a wonderful, cooling gel, formulated with anti-ageing dynamo Vitamin C, skin saviours’ hyaluronic acid and Ginkgo biloba, as well as green coffee and it’ll have your peepers decongested and depuffed in one swift application!At night choose a nourishing eye cream like Vie Collection’s Chrono Eyes Puffiness-Dark Circles Wrinkles Cream. Yes, a mouthful to say, but a product that does exactly what it says. It’s a beautifully fine cream enriched with moisturising ingredients to nourish the eye area while reversing puffiness, dark circles, and wrinkles! Seriously! it gives immediate gratification thanks to a pearlescent finish that instantly brightens the eye area, and it has definitely calmed my puffiness, lightened my dark circles, and even smoothed my wrinkles! 4. Use a primer under your eyes before applying makeup As you age your skin becomes more prone to fine lines around your eyes. You want to conceal them but it’s best to do so by using a primer first. This will help fill in any lines and make the skin appear smoother (essential if you want to prevent makeup falling into the creases and exacerbating the appearance of the lines!) Use your ring finger and gentle dab your primer over the wrinkles to the sides of your eyes and spread. 5. Invest in a good concealer As well as becoming prone to fine lines and wrinkles, the delicate skin around our eyes becomes thinner with age too! This unfortunately makes it easier to see the blood vessels beneath you skin which is what causes the appearance of dark circles. It’s best to choose a concealer that is lighter than your foundation (this will help brighten your eyes) and one that is yellow based as this will counteract any purple or blue that you may have in your undereye thanks to the blood vessels. Use a concealer brush, beauty blender or your fingers to blend. Try ELES Dual Action Concealer. This anti-aging concealer actually helps to gradually improve skin’s texture while concealing those obvious under eye dark circles. Its moisturising formula provides continuous hydration as well as a natural longwearing finish meaning it lasts for hours without seeping into fine lines and wrinkles! 6. Line the outer edges of your upper lid to make your eyes look lifted Annoyingly as we get older the skin on our eyelids tends to droop too! By using an eyeliner on your top lash line from the middle to the outer corners with a tiny flick at the end (we are talking very subtle cats’ eye) will bring back the youthful shape to your eyes. Just be sure the line is thin as you want it to look natural and not over done! 7. Curl your lashes! While applying lashings of mascara to lashes will enhance your eyes, remember to curl your lashes first. This will open up your eyes for a wide-eyed look. While it might be a small step, it’s a subtle one that can make a big difference so don’t skip on it. Just be sure to apply two coats of mascara after curling. This will help lock the curl in place as well as add volume to your lashes. 8. Add definition and shape to your thinning eyebrows As you age your eyebrows get naturally thinner. By adding definition and shape to them you can completely transform your face and give the appearance of an instant eye lift! Start by brushing your eyebrows so the hairs are sitting naturally, then use a soft, waxy brow pencil like the ELES Precision Brow Pencil to shape and fill in your brows using short, hair-like strokes. Read more on how to create the perfect brows. 9. Reduce your sodium (salt!) intake Believe it or not, too much salt in your diet can affect your eyes and make them look older. Unfortunately, the delicate skin around your eyes is at higher risk of getting puffy the more salt you consume. Extra sodium unfortunately makes your body retain water. This excess water causes puffiness. Aghhh. So, try to ditch (ok maybe just cut down!) on the chips, takeaway and if you’re a fan like me, the margarita’s too! 10. Take a break from screen time We are all guilty of spending hours in front of our devices, but this excessive screen time can actually reap havoc with our precious peepers thanks to the blue light they omit! The thing is screens are a part of our daily lives so while it’s not possible to get rid of them, reducing the time spent in front of them or having breaks in between to rest our eyes can help dramatically. To learn more about blue light damage and how it affects your eyes, click here. 11. Apply cucumbers (and chamomile tea bags) to your eyes It’s no myth, by placing slices of cool cucumber over your closed eyelids for 5-10 minutes will help brighten and hydrate your eyes as well as reduce puffiness thanks to the Vitamin C and caffeic acid. While applying lukewarm chamomile tea bags directly on the eyelids will calm the skin and reduce inflammation. 12. As well as cucumbers, apply raw potato slices to your eyes! That’s right, applying slices of refrigerated potato to your eyes is another fantastic natural remedy to reduce undereye circles and puffiness. The enzymes and the astringent properties in the potatoes also help reduce inflammation as well as tighten the skin too. Genius! 13. Get enough shut eye Lack of sleep can affect our eyes, fact. Afterall who hasn’t woken up with saggy, puffy eyes of a morning when they haven’t had enough sleep? Sleep helps the body renew and repair itself and allows your eyes to rest, while letting that eye cream you’ve applied before bed work its magic! So, it’s time to make sleep a priority. I know easier said than done for some, but I also know myself that I need to practice what I preach, and if I wanted to, I could put down that book or turn off the tv or close my laptop an hour before I actually do each night! 14. Wear sunglasses religiously After all, you want to protect those sensitive peepers of yours as much as possible and we all know the sun is THE no. 1 cause of premature ageing!
10 years younger

Look 10 years younger with these top 10 makeup tips

by Jo Boyden on Jul 07 2022
Ah makeup! My saving grace! Not only can it create the illusion of flawless skin, totally transform our appearance, cover up imperfections and boost our confidence, it can also take years off our face! You just need to arm yourself with the right makeup products and follow these top tips and we’ll have you looking 10 years younger in next to no time! Always moisturise your skin before applying your base I mean it’s a given, no matter what your skin type you should always moisturise your face every morning anyway, but applying a moisturiser before your makeup will not only hydrate your skin but also smooth your skin’s surface for a more even foundation application, and no one wants their makeup to look cakey! Oh! and if you have combination to dry skin, it’ll be next to impossible to create that perfect canvas for your foundation without moisturising first! Choose the right foundation You really can disguise the ageing process and look years younger with makeup, but you have to choose your products carefully. For example face powder, when used correctly and frugally can be a fantastic makeup staple (I have been I’m in love with the ELES Mineral Powder Foundation for years!) however, no matter your skin type, too much face powder can actually age you! That’s right, it can highlight fine lines and wrinkles instead of helping to conceal them, so it’s best to use powder sparingly – on your t-zone or as the perfect tool for quick touch ups.Foundations that have sheer to light coverage and a luminous finish will be your best choice especially for older skin or those concerned about fine lines and wrinkles. Dewy liquid foundations tend to be better than matte, also make sure the foundation is formulated with hydrating ingredients.I am a huge advocate for both the ELES Mineral Sheer Tint and ELES Cosmetics best-selling Age Defying BB Cream 30. It primes, tints, nourishes, protects, blurs and evens out your skin tone for a truly, natural, flawless finish. And thanks to its skin-loving ingredients including Vitamin E, Goji berry, Squalane; its multi-mineral complex, and age defying peptides, over time it will help to promote cell health, strengthen elasticity, reduce the appearance of fine lines and restore that natural glow you once donned! What’s more, you’ll feel as though you aren’t even wearing makeup! Use a good under-eye concealer for an instant eye lift Concealer is another amazing staple in your beauty arsenal that can dramatically change your appearance. Used correctly, concealer can brighten a tired complexion, cover up any blemishes, conceal dark under-eye circles and have you looking bright-eyed in seconds! Therefore, to hide those dark circles and puffy tired eyes which can make us look and feel every bit of our age, ensure you are armed with a goood concealer! I’m currently obsessed with the ELES Dual Action Concealer. It honestly gives me an instant eye lift every morning! It’s packed with amazing anti-ageing and eye nurturing ingredients, and on application dark circles and puffiness literally diminish within seconds, oh and any blemishes I might have too! Just be sure to keep concealer from drawing attention to your wrinkles by applying it correctly and selecting the correct shade!Choose a shade that’s lighter than your natural skin tone as this will help brighten your under eye area. And for the most brightening effect, apply your concealer in a “V” or upside-down triangle shape beneath your eye. Swipe it directly under the eye, but bring it down to a point on your cheek beside your nostril and fill in the entire area. Blend well with a small makeup brush and then finish with a very light dusting of powder to set the concealer so it doesn’t crease. Apply a little bronzer We are all on a quest for that healthy youthful glow, especially in the winter months when it’s almost non-existent, but dusting copious amounts of bronzer all over our nose, chin, cheeks and forehead can play up fine lines and large pores as the powder sinks into them. The best (and the most flattering!) way is to apply your bronzer with a bronzer brush to the perimeter of your face in the shape of a number three. Start on your forehead near your temples and loop down to the tops of your cheekbones, then curve out and around again along your jaw. Illuminate your face with a highlighter Along with freshening up your complexion and giving it a gorgeous glow, highlighter can be used strategically to lift and contour your face, making it appear more youthful. Apply highlighter to the tops of your cheekbones, brow bones and Cupid’s bow. Try ELES Stick Illuminator. I personally can’t get enough of it! Always use a blush Just a few swipes of blush will not only add colour and depth to your cheeks but can make your entire complexion look healthier, and your skin more youthful. It adds an extra glow that bronzer and highlighter just can’t mimic. Just be sure to apply it correctly – use a blush brush and lift colour upwards towards your temple from the apple of your cheek. I’ve been using the ELES Baked Blush for years now and just love its pigmented colour, easy application and the healthy-looking finish it gives me. Keep eye makeup simple As we get older our collagen and elastin decreases and the skin around our delecate eye area tends to thin out and start to droop. Heavy or droopy lids can make eyes look tired so you want to keep eye makeup light but also create the illusion of depth in the lids. To do this brush a wash of light brown shadow into the creases of your eye lids and add a tough of light shimmer shadow to the inner corners of your eyes. Brighten eyes with a waterline eyeliner Investing in a waterline eyeliner will be a game changer for tired eyes. All you need to do is line your bottom waterline for an instantly wide-eyed effect. We promise you it’s worth the money as one swipe will truly create brighter, younger looking eyes. Always use mascara It’s no secret that beautiful eyelashes make you look 10 times prettier, and younger! Curl your eyelashes (With a proper curl, lashes will look longer, thicker and fuller) and always apply lashings of mascara, by doing so eyes will appear larger and more awake, something that is synonymous with youth! Fake full brows Just as the hair on our heads can thin with age, so do our eyebrows! The thing is your brows can completely change how your face looks, and fuller, well shaped brows will add immediate dimension and help to sculpt the face making you look younger and more awake!Actually, filling in your eyebrows from the top of the brow and elongating it gives eyes a more youthful look. Just be sure you don’t overfill the front part of your brow though! This area should have soft hair that graduates into more density. If you overfill this area you can make your eye brows look way too harsh.For longevity it’s best to build up your brows with a combo of brow pencil then set with a powder shadow one shade lighter than brows. Try ELES Precision Brow Pencil and ELES Brow Sculpt. Read more on how to create perfect brows.And for a bonus tip always add a pop of colour to your pout! As we age our lips get drier and thinner. By using a lipliner you can add definition to lips, then follow with a sweep of hydrating lip balm like the ELES Colour Balm as this can make your lips appear plumper and give them a youthful fullness we all desire!