24 beauty habits that are ageing you

Let's face it, we are all on the quest for radiant, youthful skin with many of us investing both our hard-earned money and time into perfecting our daily beauty routine as a result, but I’m here to tell you, that despite our best efforts the majority of us will still be making daily beauty mistakes, or following bad habits should I say, that actually add years to our face by making us look older than we actually are! Eek.

From over-exfoliating to skipping sunscreen, keep reading as we count down 24 common beauty habits that could be ageing you! Remember it’s not too late to remedy this once you know the ones you are guilty of!

 

1. Wearing SPF only during the summer

Let’s start with the most important habit of all, sunscreen. Not wearing SPF daily all year round is one of the biggest mistakes you can make for your skin. The suns harmful UV rays is hands down the no. 1 contributor to skin ageing so skipping your SPF is a no no.

Yes, it's easy to remember to apply it when you're headed to the beach, or out and about on holiday, but so many of us skip this vital step in our everyday lives and not because we are necessarily lazy but because we don't understand the long term affect not wearing it will have on our skin! Even on cloudy days or when you’re indoors, UV rays can cause premature ageing, leading to wrinkles, dark spots, and sagging. Sun damage is cumulative, so every time you skip sunscreen, you’re speeding up the ageing process.

How to fix it: Make SPF 30 or higher your daily must-have. Apply it generously every morning, and don’t forget to reapply throughout the day—especially if you’re spending time outdoors. And we understand that many sunscreens can feel oily on your skin or leave an unruly white residue that’s why we highly recommend Medicalia’s Sunscreen SPF 40 with Blue Light Shield.

2. Thinking that the SPF in your makeup is enough to protect your skin

Unless your makeup has an SPF factor of 30 or above it's unlikely to ward off premature ageing if worn alone. This is because the majority of makeup will protect against UVB rays but won't block UVA rays which is what causes skin damage.

How to fix it: Layering your skin with a high factor SPF moisturiser and then foundation will give you the best chance of maintaining skin's youthful appearance, but if you are in love with your daily moisturiser which doesn't contain sun protection, use a foundation or BB Cream with a high enough SPF. We highly recommend ELES Blue Light Radiant BB Cream SPF 30. Formulated with potent ingredients including peptides, beta-carotene, amino acids, vitamin c, niacinamide, hyaluronic acid, vitamin e and vitamin c, it nourishes, brightens and protects skin against UVA and UVB, as well as blue light and free radical damage! Genius.

3. Not updating your skincare as your skin changes

You might have been loyal to the same moisturiser for many years but sadly the skincare you've used in your 20's really won't cut it in your 30's, 40's and beyond. This is because as we age our skin's needs dramatically change. Skin becomes thinner, drier, more sensitive, and loses elasticity as collagen and elastin start to deplete, while fine lines and wrinkles start to form.

How to fix it: Understand your skin type and needs and choose products accordingly. Anti-ageing skincare rich in ingredients such as hyaluronic acid, collagen, and vitamin C become essential as we get older. For more info on this read about the 7 super ingredients in your skincare that are all the rage and adjust your products accordingly.

 

4. Skipping on your moisturiser

It's that time of the month and a few pesky pimples have reared their ugly head, or perhaps you are often prone to adult acne or simply suffer from oily skin, so suddenly you think it best to lay off the moisturiser which must be exacerbating the issue right? Wrong.

While you are likely not alone in thinking lathering up on moisturiser seems counterintuitive, everyone, no matter what your skin type or concern, needs to apply a moisturiser daily! This is because moisturiser maintains skin hydration throughout the day and therefore assists in fighting premature fine lines and wrinkles too. In fact, applying moisturiser will greatly reduce your chance of developing extreme dryness, skin sensitivity, or oiliness! Why? Dehydrated skin can lead to issues like inflammation, premature skin ageing, and even breakouts. When your skin becomes dry, your body responds by making more oil! And we all know excess oil can clog pores leading to more of those darn pesky pimples.

How to fix it: Don’t skip moisturiser ever. Simply find the one that will be best for your skin type. Search BC by your skin concern and then look for the moisturiser that will be right for you. Just be sure to opt for lighter moisturisers by day, especially in the warmer months, and richer creams at night.

 

5. Focusing only on Wrinkles

While we are all concerned about fine lines and wrinkles as we age, dark spots and pigmentation can actually give our complexion a dull, devitalised and in turn much older appearance too! In fact, dark spots and uneven skin tone can make us look 10 years older!

How to fix it: If you suffer from hyperpigmentation ensure you introduce products specifically to help with this skin concern. We promise it'll positively impact your complexion and protect your skin too. Try Vie Collection's Mela White Radiance Brightening Essense, a triple-action daily cream that effectively acts against dark spots, free radicals, and UV. The results will speak for themselves.

6. Ignoring eye care

Unfortunately our eyes are the first area of our face to show ageing, so you need to show it love just as you would the rest of your face! Like a moisturiser, an eye cream’s main objective is to deliver brightening and anti-ageing ingredients, however in a milder, gentler, safer dose. Moisturisers tend to have a much richer consistency in comparison to their counterpart which if applied under the eyes can prove too much, resulting in irritation, allergic reactions and milia.

How to fix it: Applying a good eye cream daily is essential in keeping fine, lines and wrinkles at yay! You can also buy eye creams targeted to specific eye concerns such as crow’s feet, under eye bags and dark circles. We highly recommend Vie Collection's Chrono Eyes Puffiness-Dark Circles Wrinkle Cream. A mouthful to say I know, but a product that does exactly what it says. It’s a beautifully fine cream enriched with moisturising ingredients to nourish the eye area while reversing puffiness, dark circles, and wrinkles! Seriously!

Want younger looking eyes? Start wearing eye cream or eye gel today!

 

7. Rubbing Your Eyes

The area around our eyes is the most delicate on our face, fact. When we are tired it's easy to fall into the trap of rubbing our eyes, but rubbing, tugging, or pulling at your eye area can cause tiny blood vessles to break resulting in dark circles that make you look tired All. Of. The. Time.

How to fix it: Be mindful of your eyes. When youre tired try to leave them alone! And if you haven’t already get a good anti-ageing eye gel and eye cream for morning and night and start applying then stat!

 

8. Ignoring Your neck and decolletage

Oh, the forgotten area! And the area of your skin which can actually age you the most! Exposed to sunlight just as much as your face, if your neck and decolletage aren't cared for daily or protected with SPF, they can end up crepey and wrinkly so much earlier than they should! Whatever you do for your face you should do for your neck and decolletage too.

How to fix it: There are neck and chest specific products you can use, I personally use Phytomer's Decollete Parfait Neck and Decollete Renewing Care, it hydrates, nourishes refines and brightens skin for a more youthful appearance while smoothing wrinkles too! But there is also nothing wrong with using your daily moisturiser or a hydrating body cream instead! Just start doing it now!

9. Forgetting your hands!
   

We often focus all our anti-aging efforts on our face, but areas like hands can give away your age just as quickly. And I can bet your bottom dollar that many of us are not looking after this delicate area!

The back of your hands have thinner skin and are often exposed to the sun and environmental damage, yet they’re frequently overlooked in our skincare routines.

How to fix it: Whatever you do for your face, do for your hands! Its simple! Apply sunscreen, moisturiser, and anti-ageing products daily. We highly recommend Pevonia’s Collagen Hand Cream, its divinely nourishing and gives hands an instant lift in appearance and texture.

10. Avoiding exfoliators

It's not just fine lines and wrinkles that make you look older, having a dull uneven skin tone can easily add years to your face as well!
As we age our skin's natural ability to shed dead cells declines, so without weekly exfoliation skin can become uneven, dull and lacklustre. This is why exfoliation is so imperative, and not a step that should be ignored.

How to fix it: Many people are scared of exfoliation because they think their skin is too sensitive, and it will just aggravate an existing issue, but that's where natural enzyme exfoliators can be the answer. Hubislab's Pure Balance Papaya Enzyme Peeling Wash, Phytomer's Vegetal Exfoliant with Natural Enzymes and Pevonia's Enzymo Spherides Peeling Cream are formulated with natural enzymes which basically melt away dead cells so no scrubbing is needed. Just remember removing dead skin cells helps your skin properly absorb moisturiser which in turn keeps fine lines and dehydration at bay, as well as brightening skins radiance. Now, who wouldn't want that!!

11. Or simply going overboard with exfoliating

If you tend to sway the other way and love to exfoliate your skin a little too much i'm here to tell you stop it now! Over exfoliating can actually slow cell turnover and lead to irritation and inflammation. Over time, this can weaken your skin’s barrier, causing fine lines and wrinkles to appear more quickly. Your skin needs time to regenerate, and over-exfoliating can strip away essential oils and moisture, making you look older.

How to fix it: Stick to exfoliation once, maybe twice a week for the best results. If you like to use an exfoliator with grains or microbeads but skin tends to be a little on the sensitive side give Pevonia's Gentle Exfoliating Cleanser a go. it’s great for those who love physical exfoliators with granules but want to steer clear of facial scrubs which could be a little harsh on the skin. It gently polishes your complexion with its unique creamy yet granular texture, formulated with jojoba beads, saponaria and chamomile, revealing a softer, smoother and brighter complexion every time!

12. Not drinking enough water

As I'm sitting here writing this, I can hold my hands up and say today so far I've only drunk 2 glasses of water when I should have in fact consumed at least a litre by now! Yes, it's fact, water, or lack of should I say is a real skin ager!! And I know I must practice what a preach! The thing is I do, but some days I will admit it's easy to forget! And when I do, I get cross with myself as I can see it in my skin! It's drier, duller and devitalised. This is because drinking 'enough' water helps the body to flush out toxins while increasing blood flow to the skin which gives it an even tone and dewy appearance! And dewy skin equals youthful skin after all!

How to fix it: Aim to drink at least 8 glasses of water a day to keep your skin hydrated from the inside out. Adding water-rich foods like cucumbers and watermelon to your diet can also give your skin an extra hydration boost. Not a huge fan of water? Try a good herbal tea instead.

 

13. Yo-Yo Dieting

Constantly fluctuating between losing and gaining weight can wreak havoc on your skin. Yo-yo dieting can cause your skin to stretch and lose elasticity, making it more prone to sagging and wrinkles. The loss of essential nutrients during restrictive diets can also lead to dull, unhealthy-looking skin.

How to fix it: Focus on a balanced, nutrient-rich diet that supports overall health, including your skin. Healthy fats, antioxidants, and vitamins will keep your skin nourished and resilient.

 

14. Ignoring Stress

Stress doesn’t just affect your mood—it can take a toll on your skin too. Stress increases cortisol, which breaks down collagen and leads to wrinkles.

How to fix it: Make stress management a priority with mindfulness practices, regular exercise, and relaxation techniques.

15. Indulging in hot showers and baths

How many of us are guilty of indulging in a hot shower or simply washing our faces with water set to a high temp. Unfortunately extreme water temperatures will strip healthy natural oils from your skin quickly, making it dry and therefore age much faster. Water that's too hot can also dilate your capillaries leading to spider veins.

How to fix it: For best and healthy results you should be washing with lukewarm water! Easier to achieve in the warmer months!

 

16. Not getting enough sleep....when you could get more

If I had a dollar for every time I said to my husband I must get to bed early tonight because I need more sleep and am fed up of looking old and tired, I'd be a rich woman. While they say practice what you preach, I am a testament that not getting enough sleep (when I could indeed fit in another 1-2 hours a night (darn netflix!) literally does age you.

Poor sleep is quite literally to blame for premature ageing, dermatitis, eczema, acne, loss of collagen and more! Scary right? So let's make a pact and try for that 8 hours + we really do need nightly.

Now be sure to follow our advice to be sure you slow down the signs of ageing naturally!

How to fix it: Aim for 7-9 hours of quality sleep each night to give your skin the time it needs to recover and rejuvenate.

 

17. Over doing your brows

Yes, we need brows to look youthful, after all they frame the eyes and lift the face. Many of us tweezed our brows to thin lines in the 80’s only to find they never grew back so what to many of us do! Fill out our brows, but often with harsh, red toned pencils which im afraid can make us look hard and older!

How to fix it: The goal is to create natural looking thicker brows like the ones we used to have. Opt for taupe colour brow products instead of warm browns, these will frame your eyes beautifully without taking over your face. Apply the brow product in soft stokes to create the illusion of natural hair. Be sure not to overfill the front part of your brow though! This area should have soft hair that graduates into more density. We recommend using the ELES Precision Brow Pencil. The soft, fine pencil allows you to perfectly line and fill your brows and the formula lasts for us to 10 hours! It’s amazing.

18. Using the wrong tone of foundation

Many foundations and BB Creams come in both warm and cool tones but remember for many of us cool tones can exacerbate signs of age! This is because they often have blue, pink, or ashy undertones, which can accentuate fine lines, wrinkles, and uneven skin texture. As skin ages, it tends to lose its natural warmth and radiance, so using a foundation with cool tones can make the complexion appear dull, flat, or even greyish too! Which in turn can also highlight dark circles or any sallowness in the skin.

How to fix it: Opt for warmer tones that help counteract complexion pinkness that comes with thinning of the skin and exposure of fine capillaries. Warmer tones also conceal shadows better which means you need less concealer.

We recommend using ELES Blue Light Radiant BB Cream 30, it’s packed with nature’s anti-ageing actives and leaves the skin glowing.

 

19. Overloading on foundation powder

Face powder, when used correctly and frugally can be a fantastic makeup staple (I have been I’m in love with the ELES Mineral Powder Foundation for years!) however, no matter your skin type, too much face powder can actually age you! That’s right, it can highlight fine lines and wrinkles instead of helping to conceal them!

How to fix it: Im not saying you have to totally forgo your trusty powder foundation compact, but it’s best to use powder sparingly – on your t-zone, or for quick touch-up’s, Or better still make sure you opt for a lightweight powder!

 

20. Using the wrong concealer or concealer shade
    

As we mature and our face loses its youthful “plumpness”, shadow start to really appear under our eyes, around the nose, and at the corners of our mouth. It’s tempting to reach for a heavy duty, ultra-light shade concealer to hide these dark areas. The problem is that they just make the dark shadows look grey as opposed to concealing them!

How to fix it: Opt instead for peachy toned, lightweight concealers that won’t cake on the skin and counteract the blue in the shadows.

We recommend ELES Dual Action Concealer, it acts like 8 hours of sleep in a tube! We love it!

21. Applying eye makeup that makes the eyes droop
    

Who doesn’t love makeup! After all it can boost our confidence, enhance our natural beauty and help soften the appearance of fine lines and wrinkles! But sadly certain eye makeup techniques and products can make our eyes appear droopy as well as emphasize ageing signs as we get older! Thick, dark eyeliner, especially on the lower lash line, can make eyes look smaller and more tired. It can also draw attention to sagging skin around our delicate peepers. Then there is our eyeshadow! Eyeshadow enhances eye shape, adds depth and dimension making eyes appear more vibrant but shimmer and frosty shades while fun can settle into fine lines and wrinkles, exacerbating them and making our eyelids look more creased or droopy.

How to fix it: To counteract this, opt for lighter, more neutral shades on the lids, keep eyeliner lighter, thin and lifted, and focus on lifting the upper lash line to create a more youthful, wide-eyed appearance. For your eyeliner we recommend ELES Superwear Gel Eyeliner, its soft and easy to blend out and once set won’t transfer to the lids.

If you have hooded or droopy eyes here are some top tips to improve them naturally.

22. Continuing to use that cold frosted lipstick we love

As we age, similar to our skin, our lips start to lose volume and in turn fine lines start to form! Unfortunately that frosted lip colour that we once loved (and looked good) no longer does! This is because frosted lip colours enhance these lines making your lips age you even more!

How to fix it: It’s time to change up your lipstick! Instead of that frosted favourite, opt for a cream or satin lipstick that will make your lips look fuller and smoother. Many of these contain moisturising molecules that plump the lips and keep them hydrated longer.

 

23. Going to bed with makeup on

Well here's one you've heard many a time before! Right? From a few too many wines to being just plain old exhausted, sometimes it hard to peel yourself off your bed to go and remove your makeup but remove your makeup you must!
Cleansing your face especially at night to remove not only your makeup but any remnants of the days sweat, dirt and grime is imperative for healthy skin. Not removing your makeup means your skin is unable to regenerate effectively while you sleep, pores clog, blemishes form and fatigue (ageing!) signs start to appear. Makeup can also trap dirt and pollution, which leads to oxidative stress—damaging your skin and breaking down collagen, the protein that keeps your skin firm and smooth.

How to fix it: No matter how tired you are, make cleansing a non-negotiable part of your nighttime routine. Use a gentle cleanser or micellar water to remove makeup and grime, giving your skin a chance to breathe and repair while you sleep.

For a fantastic makeup remover which effectively melts away makeup and grime with minimum effort try Phytomer's Doux Contour Eye and Lip Waterproof Makeup Remover. Combining the effectiveness of an oil (a trio of oils in fact) and the gentleness of a lotion, this ultra-hydrating makeup remover, eradicates even the most stubborn of lips and eye makeup fast!

To read more about sleeping in makeup and what it really does to our skin click here.

24. Sleeping on your stomach or side

This one might surprise you, but the way you sleep can actually affect your skin. If you regularly sleep on your stomach or side, your face gets squished against the pillow, which can lead to wrinkles over time. These “sleep lines” tend to form around the eyes, cheeks, and forehead, making you look older. Just great I hear you say!

How to fix it: Try sleeping on your back to reduce pressure on your face. Investing in a silk or satin pillowcase can also help, as it causes less friction on your skin than cotton.