Don’t use a serum but wondering why you should? Or perhaps you’re still searching for the perfect serum for your skin? Whether you are looking to hydrate your dry complexion, soothe sensitivity or add a natural glow, these outstanding elixirs will transform your skin!
From nourishing blends packed with antioxidants to the best anti-ageing formulas, keep reading to discover the best serums on BC right now and the best one for you!
Why is a serum essential for your skin?
Lightweight yet potent, serums are the secret weapon for targeting specific skin concerns, from dullness and dehydration to wrinkles and dark spots. Serums are formulated with smaller molecules that penetrate deeper into the skin, delivering a concentrated dose of active ingredients (10x more than moisturisers!) where they’re needed most. Unlike heavier creams, serums absorb quickly and deeply, making them perfect for layering under moisturisers or makeup. Oh and they prep skin to absorb moisturisers and treatments more effectively!
Whether you want to boost hydration, brighten your complexion, target dark spots, or fight signs of ageing, there’s a serum tailored for you!
5 of the best serums for youthful, glowing skin
1. Vie Collection Serum De Vie – High Performance Youth Concentrate
Best for: Ageing skin, loss of firmness, dullness
This beautifully lightweight, fast absorbing serum is a powerhouse for anyone serious about tackling fine lines, wrinkles, and uneven tone. Formulated with peptides, niacinamide, and antioxidants, it stimulates collagen production, fades dark spots, and protects against environmental stressors. In fact in a recent study it was proven that it boosts collagen density by 191% in just 2 months and leaves skin 91% smoother and plumper
2. Pevonia Hyaluronic Acid Hydra-Serum
Best for: Dehydrated and thirsty skin
This silky serum floods the skin with moisture thanks to ultra-pure hyaluronic acid, which can hold 1000x its weight in water. It instantly plumps the skin, smoothing fine lines and giving you that juicy, dewy look we all love.
It really is a daily essential for every skin type especially if you're feeling dry, tight, or lacklustre.
3. Hubislab MineExo Peptide Ampoule
Best for: Stressed, ageing, post-treatment, and environmentally damaged skin
This high-performance serum is a standout for anyone looking to restore, firm, and deeply hydrate their skin. Powered by Exosome Technology, it delivers peptides, growth factors, and antioxidants deep into the dermis to stimulate collagen, improve elasticity, reduce wrinkles and protect the skin barrier! Hyaluronic acid and hydrolyzed collagen deeply hydrate skin, while a powerhouse vitamin complex (Retinol, Vitamin C, and E) brightens and protects against free radicals.
Best for: Dull, devitalised skin
The C Complexe is a brilliant brightening serum that combines Vitamin C and hydrating hyaluronic acid to radically reduce pigmentation and dark spots while improving overall skin radiance. It’s the perfect pick-me-up for dull, tired skin, leaving you with a luminous, fresh-faced glow.
5. Phytomer Souffle Marin Energizing Oxygenating Serum
Best for: Dull, tired, pollution-exposed skin
This marine-infused silky soft serum is like a breath of fresh air for your skin. It detoxifies and energises skin boosting oxygenation and microcirculation to help your complexion “breathe” better and look more radiant. It also protects against environmental pollution and free radical damage, so it’s outstanding for dull, devitalized skin or skin that is in real need of a pick-me-up!
Looking for an increase in radiance? Softer more youthful skin perhaps? This is your serum!

6. Vie Collection Vita B3 Concentrated Solution
Best for: Hyperpigmentation
This lightweight, fast-absorbing serum is a powerhouse thanks to its rich concentration of niacinamide. It visibly reduces dark spots, tightens pores, smooths fine lines, and strengthens the skin barrier. Ideal for all skin types, it also calms inflammation while boosting radiance. Perfect if you want a visibly clearer, more even complexion with a healthy glow.
And this July, when you purchase one of Vie Collection's three best-selling creams, you’ll receive this outstanding serum for FREE!





