If premium skincare has been on your wishlist but the price tag's been potentially holding you back, now might be the perfect time to finally treat yourself! This Black Friday, Beauty Collective brings you 9 limited edition duo bundles, expertly paired products that work together to transform your skin, now available with great savings! And these aren’t just random pairings! Every single bundle has been thoughtfully curated by the BC Pros to ensure the products work synergistically, addressing specific concerns to deliver real, visible results. But remember these bundles are only available for a limited time, and once they're gone, they're gone! Keep reading as we countdown this Black Friday’s exclusive offers and help you find the perfecting professional pairing your skin has been missing!   The 9 dynamic duo’s you’ll love Whether you're targeting dullness, dehydration, ageing, or uneven tone, there's a perfectly matched duo waiting for you!   For flawless, natural coverage: ELES Flawless Complexion Sets Products: Blue Light Radiant BB Cream 30, Adjustable Coverage Concealer & Pro - Blender Sponge (3 individual sets in light, medium and deep) If you've been searching for that "your skin but better" foundation that actually protects and nourishes while it perfects, this is it! The ELES Flawless Complexion Set pairs two brilliant multitasking products with a pro-blender applicator for effortless, radiant coverage. The ELES Blue Light Radiant BB Cream SPF 30 provides a luminous, protective base that evens out skin tone, while the Adjustable Coverage Concealer seamlessly layers on top to target areas needing extra coverage. Together they blend beautifully to create a flawless, natural-looking finish with skin-loving benefits, whether you choose the light, medium, or deep shade option. Perfect for: Natural coverage lovers, sensitive skin, anyone wanting flexible foundation options. For intensive anti-ageing: HUBISLAB Intensive Anti-Age Recovery System Products: Premium Active Eternal Eye & Face Cream & Premium Active B-tol Ampoule Korean skincare meets professional-grade anti-ageing! This powerhouse duo pairs Hubislab’s Premium Active B-tol serum with a the multi-functional eye and face cream for outstanding age-defying results. Both products are packed with peptides, Botalix™ (a botulinum-derived complex that mimics Botox-like wrinkle-smoothing action) and targeted actives that deliver clinical results on wrinkles, firmness, and all eye area concerns. And with consistent use, skin elasticity and resilience improve, and the complexion looks visibly firmer and younger. Perfect for: Mature skin, visible wrinkle reduction, K-beauty enthusiasts.   For brightening & firming: MEDICALIA Brightening & Collagen Boost System Products: C Serum with Oxyzomes & Retinol and C Care Cream If dull, uneven skin tone and loss of firmness are your primary concerns, this scientifically advanced duo delivers on both fronts with proven actives ang professional concentrations. The Vitamin C serum brightens existing discolouration, evens skin tone, and protects against future damage with potent antioxidants, while the Retinol and C Care Cream delivers peptides, ceramides, hyaluronic acid, vitamin c and micro-retinol that work together to plump, firm, and restore skin's structural support. Use together morning and evening for brighter, firmer skin that improves week by week. Perfect for: Dull, uneven skin tone, loss of firmness, results-driven skincare lovers.  For organic & vegan friendly anti-ageing: NATURYS Organic Well-Ageing Ritual Products: Anti-Age No Age Rich Cream & Anti-Age Well Aging Eye Contour Cream Who says you have to choose between clean, organic beauty and visible anti-ageing results? Naturys proves you can have both!  This vegan duo delivers real anti-ageing transformation with potent botanical actives, organic oils, and plant-derived peptides. The No Age Rich Cream hydrates, firms and restores skin for a youthful, radiant complexion which the Eye Contour Cream ensures fine lines, puffiness and fatigue are carefully targeted for firming, smoother and brighter eyes! Perfect for: Clean beauty enthusiasts, sensitive skin, vegans wanting luxury results.   For ageless hydration: PEVONIA Power Duo for Ageless Hydration Products: Power Repair Hyaluronic Acid Hydra Serum & Power Repair-Age Correction Marine Collagen Cream Dehydrated, mature skin needs more than basic moisture, it needs intensive hydration combined with age-defying actives! This Pevonia duo delivers both in luxurious, spa-quality formulations. The Hydrating Serum floods skin with moisture at multiple layers, while the Marine Collagen Cream plumps, firms, and maintains all-day hydration. Luxurious textures that feel absolutely indulgent, they aren’t global best sellers for nothing! Perfect for: Dehydrated mature skin, dry climates, luxury hydration seekers.  For Organic Radiance: PHYTOMER Organic Glow & Radiance Ritual Products: Cyfolia Organic Youth - Cream Glow Renewing Wrinkle Cream & Cyfolia Organic – Eye Contour Radiance Smoothing Eye Cream If you crave clean beauty that delivers brighter, healthy skin, this could be the duo for you! The newly reformulated CYFOLIA Organic range (98% natural, certified organic) combines Phytomer's legendary marine technology with organic botanicals.  The intensive Glow Renewing Cream does exactly what it says! It brightens, plumps and protects! While the eye cream brightens tired eyes revealing a refreshed, radiant look! Luminous, healthy-looking skin with eco-responsible packaging! Perfect for: Dull skin needing radiance, organic beauty lovers, Phytomer fans. For Professional Age-Defying Results: VIE Dermocosmetic Age-Defying Pair Products: Vita E Ferulic Concentrated Solution & Chrono Lines Ultra Smoothing Cream If you're ready to invest in genuinely transformative anti-ageing skincare with professional-grade actives, this is your bundle! The dermaceutical age-defying pair deliver advanced formulas and clinical results you can see and feel! Professional-grade EGF (Epidermal Growth Factor) technology that literally signals skin cells to behave younger! The concentrated solution protects with regenerating actives, while the cream delivers targeted treatment for deep wrinkles and sagging. Perfect for: Pronounced wrinkles and sagging, cutting-edge technology seekers.  This Black Friday isn’t just about grabbing a deal (although of course you will!) It’s about upgrading to products that work, and doing it cost-effectively too! Whether you're investing in your first premium skincare routine or upgrading your existing products, these duos are backed by science with professional formulations that will genuinely transform your skin with the visible results you want!

It’s hard to believe we’re already nearing the end of the year! And with Christmas just two months away, the countdown is officially on! Before the chaos (and stress!) of last-minute gift shopping sets in, why not get ahead of the game and start now? Let’s be honest, finding the perfect gift isn’t always easy. You want something thoughtful, beautiful, and genuinely useful, not another generic present destined for the re-gift pile! Whether you’re shopping for your skincare-obsessed sister (like me!), searching for the perfect pampering treat for your Mum, or simply looking to treat yourself (because yes, you deserve it!), our new and exclusive Beauty Collective Christmas Gift Set Collection is here to save your sanity, and your skin!   Why you’ll love them From radiance-boosting serums to rejuvenating masks and indulgent body treatments, each set has been expertly curated to pamper, rejuvenate and transform skin (seriously!) They feature our most-loved high-performance professional products and come beautifully packaged, and with serious savings we know you’ll love too! Each gift set also creates a complete skincare routine, so there is no guessing game as to which moisturiser you should buy to go with your cleanser and serum! And the best part? They’re designed to suit every skin type!   So what’s inside the gift sets? Expect best-sellers and indulgent must-haves from across all our brands (Pevonia, Phytomer, Hubislab and more). Whether it’s a marine-infused mask for tired eyes or a vitamin-rich serum for luminous skin, each pack is all about results and self-care! The hardest decision though is choosing which one (or how many) of the 38 gift packs to add to your cart! So we’ve decided to break it down for you!   If it’s anti-ageing you are after If fine lines, wrinkles, and loss of firmness are their concern, these packs deliver serious youth-restoring results. Pevonia Age Correction Gift Box Collections Three targeted options focusing on Collagen, Elastin, or Hyaluronic Acid, (the holy trinity of plump, youthful skin might I add!) Simply choose based on their (or your) primary concern, so for firmness (collagen), elasticity (elastin), or hydration (hyaluronic). Phytomer Pionniere XMF Ritual Gift Set The ultimate anti-ageing ritual from Phytomer's most advanced range. This is for someone who takes their skincare seriously and wants visible, transformative results. It includes who outstanding products (a cream and a mask) that work together to instantly smooth wrinkles, while plumping, brightening and refining the skin. Oh and they come packaged in a gorgeous, cute and convenient cosmetics bag! Vie Collection Time Control Ritual Gift Set Featuring two advanced age correction products with EGF (Epidermal Growth Factors) technology, this gift set is perfect for the science-minded skincare lover who wants cutting-edge anti-ageing innovation. Pevonia Caviar Luxury De-Ageing Gift Set This is the crown jewel when it comes to the gift sets! Pure, unapologetic luxury with caviar-enriched formulas. For someone truly special (or, you know, yourself because you deserve it)!  For those with more sensitive skin Know someone whose skin reacts to everything? These gentle giants could be their new best friends! Phytomer Douceur Marine Ritual Gift Set With two of Phytomers marine-based soothing best-sellers, the Douceur Marine Soothing Moisturising Cream and Vegetal Exfoliant with Natural Enzymes, this gift set (which comes in a gorgeous blue cosmetics pouch) has been designed to soothe, hydrate, comfort and restore skin’s natural balance so it’s healthy and happy! Pevonia RS2 Gift Boxes Specifically formulated for rosacea and ultra-sensitive skin. These aren't just gentle, they are therapeutic-grade sensitive skin solutions, oh and they are global best-selling products too! Featuring two boxes. One with the entire RS2 rosacea collection (cleanser, lotion, serum and cream) and one with the cream and a small size cleanser and lotion) they provide a complete, calming ritual and are designed to soothe, strengthen and restore comfort while reducing redness and irritation. Naturys Sensitive Gift Set This vegan trio featuring a makeup remove/micellar gel, facial oil and cream, transforms delicate and sensitive skin by soothing, calming and restoring hydration.   For the hydration-obsessed Dry, dehydrated skin that drinks up moisture? These quenching collections really do deliver! Phytomer Hydra Original Ritual Marine hydration that plumps and dewifies (yes it’s a word!). Lightweight yet incredibly nourishing, the products in this pack are perfect for year-round hydration. Hubislab Moisture Max Gift Set Korean cosmeceutical hydration at its finest! This gift set really is the ultimate hydration ritual, the 4 products (cleansing foam, aqua mist, moisturiser and cream) work together to deeply quench, revitalizes, and restores glowing, healthy skin! Pevonia Dry Skin Gift Pack When it comes to transforming parched skin into soft, supple radiance, this trio (including the rejuvenating dry skin cream, oil to foam cleansing and refreshing and revitalizing facia mist) delivers with rich, comforting ingredients and textures! For the retinol lovers! Those that really are retinol devotees (and for VERY good reason) know what they want, and these deliver encapsulated, effective vitamin A magic, quite literally! Medicalia Retinol & C Gift Bag This pack provides seriously smart pairing. A powerful retinol and vitamin c resurfacing and brightening cream for nighttime renewal plus essential broad-spectrum SPF 40 sun protection for daytime! Anti-ageing essentials. Pevonia Micro Retinol Gift Set Collections The two Pevonia retinol packs include products featuring encapsulated retinol technology that delivers results without irritation! You really will experience the next generation in retinol to visibly perfect, immediately brighten and dramatically refine skin for the ultimate age-defying beauty routine. For the body-care lovers Your own personal spa-at-home indulgence gift sets! Pevonia Body Rejuvenation Gift Box This gift set quite literally provides head-to-toe pampering with a body scrub, Marine Magnesium (all the rage right now!) and Pevonia’s global bestselling body product Dry Oil Body Moisturiser, to exfoliate, hydrate and deeply nourish for silky-soft, radiant skin. Pevonia Crepe-No-More Body Gift Bag The products in this carefully curated gift bag specifically target crepey skin on arms, décolleté, and body. A game-changer for mature skin. Naturys Silky Skin Body Set The most affordable entry point, perfect for introducing someone to luxury body care. For those who love their skincare makeup ELES Christmas Gift Pack The only makeup-inclusive set in the collection! This set features 4 products including the best-selling Mineral Liquid Powder Foundation, transformation cleanser, a set of muslin cloths for smooth makeup removal and the hydrating and brightening ELES Sheet Mask,  . All presented in a sleek makeup bag, it really is the perfect gift pack for the beauty lover who wants the complete package and of course radiant, flawless skin! And last but not least…. Phytomer Advent Calendar 24 days of marine skincare magic with 2 full-size products, 8 travel sizes, and 14 deluxe samples. This isn't just a gift, it's a month-long experience of discovering (or rediscovering) Phytomer and why we love this brand so much!  So, whether you're treating someone special or finally investing in that professional skincare routine you've been coveting, these gift packs are available now and deliver serious value! No more last-minute panic or generic gift cards needed! This year, you'll be giving the gift of glowing, healthy skin, and that's something everyone will actually love we promise! But remember they are limited edition and only available while stocks last!

We all want makeup that enhances our beauty, but what if your favourite products could also actively care for your skin? Cue ELES Cosmetics, the Australian born makeup brand that blends the best of makeup and skincare to create formulas that are lightweight, breathable, and packed with skin-loving ingredients. Think vitamins, botanicals, and minerals that soothe, smooth, protect, and boost your glow, all while delivering flawless coverage! Sound good? Keep reading to discover more about ELES and 5 best-sellers that truly live up to the hype. Products loved by the team at BC and our customers too!   What makes ELES different to other makeup brands? ELES Cosmetics is more than just makeup, it’s skincare makeup. Free from harsh chemicals and pore-clogging ingredients, every product is infused with powerful anti-ageing, nourishing and skin-soothing actives like hyaluronic acid, Vitamins A, C, and E, ginkgo biloba, ginseng, aloe, and chamomile, plus micronized minerals that protect and correct without irritation. The result? A virtually weightless “second skin” effect that lets your skin breathe while shielding it from age aggressors and environmental stressors. The range features multi-use, skin-loving products that are easy to apply, feel beautiful on the skin, and leave you glowing, not cakey! It really is the perfect fusion of high-performance makeup and gentle, effective skincare, ideal for all skin types including acne, sensitive skin and rosacea.   5 ELES top sellers Whether you’re after lightweight coverage, a pop of colour, or a radiant finish that lasts all day, these best-selling beauty buys from ELES are guaranteed to earn a permanent spot in your makeup bag 1. ELES Mineral Sheer Tint SPF 20 If you’re after that “your skin but better” look, this should be your go-to! The Mineral Sheer Tint is a multitasking marvel I’m telling you, part tinted moisturiser, part sun protection, and a lot of beautifully natural glow! Infused with hyaluronic acid, antioxidants (vitamins A, C and E) and natural SPF 20 (titanium dioxide and zinc oxide), it provides a veil of coverage while actively protecting your skin from environmental damage. The mineral-rich formula hydrates, smooths, and evens out skin tone, leaving a dewy, natural finish. In short, it’s lightweight, breathable, and skin-nourishing and perfect for daily wear! Especially ideal for busy mornings or if you’re doing a minimal makeup routine. It’s my personal daily go-to year-round but don’t just take my word for it. Our customers are obsessed too! “I could not be more in love with this product. The coverage is wonderful, blending any blemishes without having to use a lot of product. It lasts all day and I don't ever have that oily gloss at the end of the day.” – Dione “This is a beautiful sheer tinted moisturiser, with SPF. It looks and feels like skin. I love the Natural Glow. it is perfect for mature skin making it look a little dewy and more youthful.” – Christina “Lightweight, sheer and absolutely divine to wear. This little wonder provides beautiful light cover, illuminates the skin and is perfect for everyday wear. There is not a better tinted moisturiser on the market.” – Naomi F SPECIAL OFFER: When you purchase the best-selling ELES Mineral Sheer Tint, you’ll receive a FREE Pro Blender Sponge for makeup application precision. 2. ELES Liquid Powder Mineral Foundation If you like a more matte coverage but you’re worried about it settling into your fine lines and wrinkles you need worry no more when it comes to this ELES best-seller! It’s a global best-seller for many a reason! One being its long-lasting staying power no matter what your skin condition. It’s packed with goodness including an exclusive multi mineral complex, as well as vitamins A, C & E, but its formula while it goes on as a silky liquid, sets to a soft powder finish. What’s more, it allows skin to breath freely, so it won’t clog up pores leading to unwanted blemishes! “Amazing foundation! So easy to apply with fingertips and has great coverage whilst looking natural and not settling into lines. Excellent match for my skin colour with smooth luminous finish that’s perfect for my late 40’s skin needs.” – Clarissa “I have been using this product for 10 years+ and cannot fault it. It is light, silky and even though my skin is oil based it does not leave it clogged like many other foundations I have used previously. I absolutely recommend anyone to try it to see how beautiful it is to wear.” – Debrah L “An amazing product that I have used for years. Gives a natural flawless finish. I am the “Queen of Cosmetics” and without a doubt, this is the best product I’ve ever used!” – Catherine A  3. Baked Finishing Powder in Diffused Light This powder is like a soft-focus filter in a compact. It sets makeup, blurs imperfections, and adds a subtle luminosity that makes skin look airbrushed, but still real! Its baked formula means zero chalkiness (like you get with some powders) and a silky texture. What’s more light-reflective pigments soften fine lines and pores. Oh, and it’s hypoallergenic and non-comedogenic making it idea for all skin types, even sensitive skin. “I recently purchased this beautiful product and use it over my SPF with no foundation. it gives my skin a beautiful healthy luminosity without the look of shimmer. It looks like my skin only better.” – Christina “I love this powder, it gives a natural glow, great coverage and is very light on.” – Niamh K “I have never used a finishing powder before & can't believe the difference when worn over my foundation. I feel glamoured when i wear it. Its light & you don't know you have it on” – Lauri B 4. Dual Action Concealer Dark circles, blemishes, redness, this concealer tackles it all with a creamy, blendable formula that doesn’t crease or settle! Enriched with the best in skincare ingredients including hyaluronic acid, marine collagen, caffeine, vitamin C and vitamin e it works to depuff, smooth, brighten and improve elasticity around the eyes. While an advanced ceramide peptide helps to visibly correct skin imperfections and diminish the appearance of fine lines and wrinkles! Amazing stuff. “I love this product been using it for 2 years. You only need the littlest amount to hide dark under eyes reduce the look of wrinkles around your nose and mouth. I always have to have it” – Josephine P “This concealer is perfection. It goes on smooth, doesn't crease, and covers dark circles completely. The concealer lasts forever because you don't need to use a lot to get full coverage” – Marwa Y “Great coverage concealer. I can use it under my eyes without it settling into any fine lines. It also has staying power when used on blemishes on my oily skin.” – Cassy M  5. Retexture Crème Face Primer Want your makeup to last longer and look smoother? This primer is your secret weapon I’m telling you! It’s silky texture literally glides onto skin instantly smoothing it. It fills in fine lines, combats shine, absorbs oil, reduces the appearance of pores and creates a flawless base for foundation so it lasts all day (no sliding off your face by mid-morning!) Oh, and it’s enriched with anti-aging peptides and hydrating botanicals to so it’s great for your skin too! Simply outstanding. “This is a great primer – I've been using it for a few years now. It helps keep my foundation looking amazing all day. It's mattifying but won't dry your skin.” – Sia P “This is the best, the only thing that works on my combination skin. Lightweight and blends in smooth. I use this as my everyday primer just on it's own - add finishing powder on top for a nighttime look.” – Mon “This product is great, lightweight and helps your foundation look flawless. Highly recommend.” – Pauline W   If you are after a lipstick to complete your look, ELES has just launched a brand-new collection of Essence de Nude Lipsticks! 9 perfectly contrasting nude shades (from delicate porcelain to warm caramel and deep mocha) to match every skin tone and type. With creamy textures and a satin finish, each lipstick feels like a second skin! When applied, the formula literally glides over lips with powerful pigments and a blend of moisture-rich, vitamins, oils, butters and waxes to help lips remain supple, comfortable, soft and protected. ELES Cosmetics isn't just another makeup brand, it’s skincare makeup that nurtures and protects your skin just as your skincare does! These 5 products work together to create a routine that's both effective and nurturing, giving you that coveted "your skin but better" look that we're all after!

It’s here, 2025! And the beauty world is already abuzz with a fresh wave of beauty trends.   This year is all about embracing individuality, prioritizing wellness, and making conscious choices with a focus on natural, sustainable products, self-care, and cutting-edge innovations.  From skincare to haircare, keep reading to discover the 2025 beauty trends you need to know!  1. Wellness-Centric Beauty  The beauty and wellness worlds have officially merged, creating a new era of holistic self-care. Beauty will be increasingly tied to mental and emotional health, making self-care not just a luxury but an essential part of a healthy lifestyle. The focus is no longer just on looking good, but also on feeling good with an increasing focus on self-care rituals that promote mental clarity, relaxation and sleep.  Products, treatments and practices will focus on nourishing your body, mind and soul! From stress-reducing beauty tools, such as gemstone facial rollers, to aromatherapy infused formulations designed to improve mood and well-being. Incorporating mindfulness into your daily routine will also be on the increase, as well as prioritizing sleep and indulging in relaxing bath rituals. Sounds good to me just need to find the time now!  Why it's trending  Mental health is increasingly being recognised globally. Finally, consumers are starting to prioritise their overall well-being, seeking products that deliver beauty benefits while supporting their mental and physical health.  Our recommendations  Pevonia De-Stress Escape Aromatic Oil - Nourishing face oils are not only important for strengthening your skin but can also be great for your wellbeing too! One of my personal favourites, and adored by many, Pevonia De-Stress Escape Aromatic Oil is the ultimate face oil for your night-time ritual. Just as the name suggests, it quite literally takes you on a de-stressing journey as it eases anxiety while instantly delivering intense hydration and total relaxation for glowing, healthy skin! How? Because of its amazing formulation which includes four pure essential oils; lavender, chamomile, rose and grapefruit to calm, sooth, and deeply rejuvenate mind and skin! Heaven. Even better apply with a Gemstone facial roller. These little massage beauty’s (also touted as an “anti-ageing tool”) offer a multitude of benefits for the skin (and mindset) when used regularly and correctly. They can help fight wrinkles, stimulate collagen production, tighten skin and pores, increase blood circulation to the face, clear toxins, decrease puffiness under the eyes and around the face, and potentially improve inflammatory skin conditions too! Oh, and they even have the ability to release tension! (And did I mention are soo soothing and calming on the skin.) Unfortunately, there is no one size fits all though, with a range of gemstone options, it’s important to look at their individual properties and benefits to find which one will work best for you! To find out more about their benefits as well as how to incorporate them into your daily skincare routine click there.  Pevonia Micro-Emulsion Massage Oil Anti-Stress - Never underestimate the power of massage! And yes I know for many of us a trip to our local spa or salon seems a long way off now, but it is possible to give yourself a little shoulder massage or if you live at home with others try and rope them into doing it for you! My little kids have become pros these last few lockdowns and they absolutely love playing therapist! While it’s not as relaxing or comfortable as I might like! It’s fun for all the family. For a therapeutic back and shoulder massage to alleviate aches and pains at the hands of stress, I highly recommend Pevonia’s Micro Emulsion Massage Oil Anti-Stress. It has a gorgeous aroma, is formulated with nourishing ingredients including Safflower, Geranium, and Orange Oils and it immediately releases pent up tension and fatigue. Bliss.  Phytomer Oligomer Well Being Sensation Essential Minerals Relaxing Bath – Little instantly reduces stress quite like taking a relaxing remineralizing bath. Such a simple yet indulgent way to totally unwind and enjoy ‘me time’. Even better, light a few candles, pop on some soothing sounds, and let the days stresses literally melt away.     This Phytomer balneotherapy treatment at home is the ultimate mineral bath I’m telling you! It’s lightly foaming and enriched with Oligomer – a partially sodium-reduced seawater concentrate that contains all of the remineralizing properties of seawater (yess!) to relax the mind, while revitalizing, strengthening and restoring the skin alleviating any pent-up tension. Oh and its gorgeous Green Tea and Jasmine fragrance is also diffused throughout the duration of your bath leaving a trail of freshness and lightness on your skin. Honestly, it’s bliss.   2. Beauty from within  Gut health will continue to be an essential part of beauty in 2025, as more studies show the link between a healthy gut and radiant skin. Probiotic skincare and ingestible beauty supplements will become more popular, as people seek ways to improve their skin from within. Look for products that combine probiotics, prebiotics, vitamins, and minerals to target specific skin concerns like acne, fine lines, and inflammation.  Why it’s trending  Consumers are prioritising science-backed, wellness-driven solutions that support the skin’s microbiome, boosting natural defence, hydration and overall health. These formulations align perfectly with this year’s focus on holistic self-care too!  Our recommendations  To learn all about pro and prebiotics in skincare and our top 3 recommendations click here.  3. Skin-first cosmetics  The mantra for 2025 is clear! Healthy skin is in. The "skin-first" trend is all about having a healthy, natural complexion over heavy makeup, with products designed to enhance your natural glow. Think dewy foundations, multitasking tinted moisturisers, and skincare-makeup hybrids packed with active ingredients.  Why it’s trending  Consumers want products that blur the line between skincare and makeup, simplifying routines while delivering long-term benefits.  Our recommendations  ELES Liquid Powder Mineral Foundation SPF 15 - Foundation, in the past, has always been categorised as makeup, a short term ‘fix’ or superficial layer to conceal flaws and help create the illusion of perfect skin. But who says your foundation can’t have long-term skin benefits like your skincare products? After all shouldn’t your foundation enhance your complexion not mask it? Well ELES’s best-selling Liquid Powder Mineral Foundation does just this! Not only is it formulated with anti-inflammatory zinc as well as Vitamins A, C and E, it allows skin to “breathe freely” whilst shielding against age aggressors. It’s free of heavy fillers and pore-clogging ingredients (phew!) and the skin-safe formula contains no chemical ‘nasties’ or potential irritants, such as fragrance, talc, oil and dyes. If you are a lover of liquid foundation but after something silky and light, then you should invest in this beauty! Not only does it provide a flawless, soft, subtle powder finish, it also provides broad spectrum sun protection! Honestly what more could you ask for!  ELES Blue Light Radiant BB Cream 30 - This outstanding BB Cream is packed with a powerhouse of nourishing skincare goodies including peptides, vitamin C, niacinamide, hyaluronic acid, and vitamin E! Multi-tasking it protects, primes, tints, nourishes, evens out skin tone and helps to strengthen skin and its game-changing formula shields skin from not only from damaged UV rays but blue light from our devices too! Not just another BB Cream, this BB Cream will improve your skin’s elasticity while softening the appearance of fine lines and wrinkles and will leave skin with a long-lasting radiant glow every time you apply. It’s brilliant!  ELES Dual Action Concealer - Packed with collagen, vitamins C & E, hyaluronic, Tetrapeptide 5 and Matrixyl® Synthe 6™, this anti-aging concealer not only conceals fine lines and dark circles, it smooths, brightens, depuffs and treats them too, all whilst helping gradually improve skin's texture and elasticity around the eyes! Eyes look beautifully refreshed and radiant. Its medium coverage formula provides continuous hydration and a natural longwearing finish. Apply beneath the eyes and pat into the skin to look as though you’ve just slept 10 hours.    4. Sustainable and Clean Beauty  Eco-conscious beauty is no longer a niche. it’s the standard! This year, environmental consciousness will be driving demand for sustainable and clean beauty products. Consumers have really started scrutinizing product safety and environmental impact and are after brands that adopt eco-friendly packaging, ethically sourced ingredients, and transparent manufacturing processes.  Why it's trending  Awareness of environmental issues has heightened, and consumers are demanding accountability from beauty brands.  Our recommendations  At Beauty Collective our focus IS on providing our customers with the best of the best when it comes to our brands which includes sustainable beauty formulated with high-quality, pure, natural and marine ingredients. From eco-friendly packaging, cruelty-free formulations, sustainable initiatives and responsible manufacturing, each of our brands are committed to reducing environmental impact and ensuring ethical sourcing to help combat climate change and build a more responsible, future-focused beauty industry.    5. Biotech Skincare  2025 is set to usher in a new era of biotechnology-infused skincare. There will be an increased focus on products powered by lab-grown ingredients, which are not only effective but are also cruelty-free and sustainable.   Biotechnology uses a minimal amount of plant tissue gently scraped from the source. This process helps preserve the plant’s tissue for a better, healthier extract. Without damaging or endangering the botanical species, this process ensures zero negative impact on the environment. Earth’s natural sources are unharmed. Additionally, biotechnology aids in the removal of pollution from our soil, water, and air. In fact, by 2030 the World Wildlife Fund estimates that Biotechnology “has the potential to save the planet up to 2.5 billion tons of CO₂ emissions per year.”  AMAZING!  Why it's trending  Biotech is looking to be a major trend in 2025 due to its ability to create high-performance, sustainable ingredients through lab innovation. From lab-grown actives to vegan collagen, biotech offers eco-friendly, science-backed solutions that cater to consumers’ demand for effective, ethical, and environmentally conscious beauty products. Phew!  Our recommendations  Phytomer products  At the forefront of cosmetic discoveries, Phytomer Laboratory is one of the few in the world to master marine biotechnology. This advanced method consists of cultivating marine microorganisms to produce totally new natural active ingredients with remarkable effectiveness on the skin.  Pevonia Stem Cells line incorporates a breakthrough biotechnology proven to successfully generate and cultivate plant stem cells. This outstanding youth enhancing range harnesses the power of natural plant stem cells to repair, rejuvenate, and protect skin. Designed for anti-aging, it boosts cell renewal, reduces wrinkles, and restores elasticity. With advanced formulations, it delivers visible results while promoting skin health, making it a favourite in luxury skincare!    6. Advanced Haircare Solutions  The focus on hair health is intensifying this year, with products offering scalp care and bond-building treatments gaining popularity. Innovations such as overnight repair serums and protective styling products are becoming essential components of haircare routines.   Whether you’re addressing hair damage or prioritising scalp health, 2025 is all about personalised hair solutions.  Why it’s trending  People are realising that healthy hair starts with a healthy scalp, and brands are delivering targeted solutions to meet these needs.  Our recommendations  Pevonia Hair Energize Extra-Strength Overnight Serum - Infused with encapsulated caffeine, keratin, vegetal biotin, moisturising panthenol and rosemary leaf extract, this highly concentrated, lightweight yet nourishing serum works deeply into the scalp to combat hair loss and thinning hair while improving hair moisture, resilience, flexibility, and manageability. The result – healthier, stronger, fuller and more vibrant tresses!  For more information on Pevonia’s entire Hair Energize Collection and the outstanding results for hair health click here. 7. Minimalist Makeup with Bold Accents  Minimalist beauty reigns supreme this year, but it’s far from boring! Glowing skin and natural finishes form the base, while bold accents like vibrant blush, graphic eyeliner, or statement lip colour add a touch of personality.  Why it’s trending The trend reflects a balance between simplicity and self-expression, making it easy to adapt to individual tastes.  Our recommendations ELES Mineral Sheer Tint - loaded with minerals, vitamins and sun protection this beautiful, tinted moisturiser (and one of ELES Cosmetics best-sellers) imparts a sheer, natural radiance to skin (no joke). It’s skin caring and skin perfecting in one simple step!! Baked Blush in Tulip – this pigment packed soft power blush packs a punch when it comes to long lasting vibrancy that’s for sure! Baked on Italian Terra Cotta Tiles to give the product a creamy texture, they have been uniquely designed to be used wet or dry, but when worn wet with a makeup sponge they will provide intensity to any look! What’s more it can also be used as an eye shadow, and when applied with a damp brush can even work as a matte lip colour too! 8. Blue Health  Blue health is a wellness concept focused on the physical and mental benefits of interacting with the sea. Rooted in the idea that water fosters relaxation and rejuvenation, it’s gaining traction in 2025 as people prioritise holistic self-care. This trend extends into beauty and wellness, with marine-based skincare ingredients like algae and seaweed taking centre stage for their hydrating and nutrient-rich properties. Additionally, water therapies, ocean-inspired rituals are reshaping self-care routines. Blue health resonates deeply as consumers seek harmony with nature and prioritise eco-conscious, wellness-driven lifestyles.  Why it’s trending  From marine-based skincare ingredients to water therapy and ocean conservation efforts, blue health aligns with holistic self-care and sustainability.   Our recommendations Phytomer harnesses the power of ocean-derived ingredients like seaweed, algae, and seawater to create high-performance, sustainable skincare. With its commitment to eco-friendly practices and marine biotechnology, Phytomer embodies the essence of Blue Health, offering products that not only enhance skin health but also inspire a deeper connection to the sea and its healing properties. I personally LOVE Phytomer and use their products for my daily skin and body ritual. Some personal favourites of mine include; Phytomer Cyfolia Organic Radiance Cleansing Cream - This super-soft, velvety and creamy cleansing cream is formulated with so many clever ingredients including; the formidable Cyfolia algae, revitalising seawater – oligomer, organic orange water, organic vegetal oils, rose, cedarwood, spiced pink peppercorns, and aloe vera which envelope the skin with a beautiful, fresh fragrance. And on application, this rich cleansing cream quite literally melts into skin to very gently (but also very effectively!) remove makeup, oil, and any impurities while nourishing and soothing skin! Organic Orange water delivers vitamin C for skin radiance and optimal glow while Cyfolia Algae enhances the glow by providing a reflective effect! Like a burst of radiance to the complexion, skin is soft, supple and glowing after every cleanse! Seriously! Phytomer Expert Youth Wrinkle Plumping Cream - If you’re worried about wrinkles and dry or dehydrated skin give this gorgeous rich cream a go! It works by plumping up fine lines and wrinkles using a precise blend of outstanding marine ingredients – brown algae and red vegetal coral. What’s more the formulation has recently been revamped for more naturality and more effectiveness on all wrinkles! It’s a personal favourite of mine, in fact I use this product every morning and the results are phenomenal! Smoother, clearer, nourished, youthful skin. Phytomer Night Recharge Youth Enhancing Cream - I love a good nourishing night cream and this one has become my firm favourite. It is beautifully silky, yet lightweight (not all night creams need to be rich and heavy) and as soon as I apply the cream, it literally cocoons my skin in nourishing hydration and really does restore youthful glowy vitality by morning thanks to its beautiful blend of active marine botanicals, AHA’s and conditioning oils. It’s soo good!  9. Glass Skin 2.0: The Dewy, Hydrated Glow-Up  The glass skin trend is back (well actually it never really left!), but this time it's all about achieving a healthy, hydrated glow from within. Focus on skincare that nourishes and plumps the skin and embrace a minimalist makeup approach that lets your natural radiance shine through.  Why it's trending  Glass Skin 2.0 is trending this year as it redefines the original trend of achieving a luminous, poreless complexion. This evolution emphasizes skin health over perfection, focusing on hydration, barrier repair, and a dewy, natural glow. Backed by microbiome-friendly ingredients, advanced serums, and sustainable formulations, it aligns with wellness and individuality trends. Our recommendations Hubislab Moisture Max Hydro Moisturiser - If hydration is what your skin craves, look no further than this deeply moisturising repair cream. Formulated with ceramides and hyaluronic acid, it strengthens your skin barrier and locks in moisture for all-day hydration ensure skin is smooth and plumped. It’s a top choice for those with dry, sensitive, or compromised skin, as it helps restore balance and soothe irritation. Also, it’s the perfect staple for anyone needing a serious moisture boost. Hubislab Derma Max Vitamin-C Complex 50% Ampoule - Packed with a powerful 50% concentration of pure vitamin C, this potent serum targets dark spots, dullness, and uneven skin tone, instantly brightening your complexion. Its antioxidant-rich formula boosts collagen production, fights free radicals, and smooths fine lines, leaving your skin visibly firmer and more luminous. Perfect for all skin types, the lightweight, fast-absorbing texture ensures deep penetration, delivering maximum results without irritation.

When it comes to beauty, new trends are emerging All. The. Time. And like the seasons, many come and go in a flash! One trend however that’s been making waves for a few years now is the Clean Girl Aesthetic. A beauty trend that has taken social media literally by storm - we are talking over 2 billion views on Tiktok alone as followers search up how to achieve the Clean Girl Aesthetic look! But why are people going crazy for this k-beauty trend? And how exactly will it benefit your skin? Well we are here to reveal all. Keep reading as we give you the low down on everything there is to know about the Clean Girl Aesthetic, why you should give it a go and top tips on how you can achieve this coveted look!What is the Clean Girl AestheticClean Girl Aesthetic is a fresh and minimalist approach to skincare, makeup and lifestyle. It’s all about self-care and natural beauty and is often referred to as the updated "No-Makeup Makeup" look, a look that values simplicity over heavy layers of makeup! Clean girl aesthetic is about embracing your natural features and enhancing them subtly. Think plump, glowing skin, natural brows and glossy lips.The goal? To look and feel fresh-faced, confident, and radiant in your own skin. Now who doesn’t want to achieve that!Key features of the Clean Girl AestheticWhen it comes to achieving the Clean Girl Aesthetic look, skincare comes first! Afterall, the foundation to the Clean Girl Aesthetic look is healthy, glowing skin. This means establishing a consistent skincare routine that cleanses, hydrates, and protects your skin. Prioritize gentle products and a balanced diet for a natural radiance.The makeup in this aesthetic is all about enhancing your natural features, not masking them. Think sheer foundation, a touch of concealer, cream blush, and a glossy lip. Focus on dewy finishes and light textures for a fresh, youthful look. Oh and don’t forget your brows! Well-groomed brows can frame your face and add definition. Opt for a natural shape that complements your features, and keep them neat with a brow gel or pencil.A dewy finish is essential for the Clean Girl look. This can be achieved with a hydrating moisturizer, a facial mist, or a touch of highlighter on the cheekbones and brow bones.How to achieve the Clean Girl Aesthetic LookThe good news is that the Clean Girl look is attainable for everyone! Here are some tips to get you started:SkincareClean Girl Aesthetic is less about makeup (although minimal makeup does play an important role) and more about skincare, so you’ll need to invest in a good skincare routine! In fact, a hallmark of this trend is the coveted dewy glow, so clean, healthy, well-hydrated, plumped skin is key!Regular cleansing, moisturising and sunscreen application are non-negotiable. And don’t forget to exfoliate to reveal that fresh, radiant skin too! And remember to really achieve that much desired luminous finish, you’ll need to be armed with a good hydrating serum and a smoothing plumping moisturiser. For best results also use a finishing spray with hyaluronic acid.Try:Cleanser: HubisLab Moisture Max Cleansing FoamIf you want clean, soft and supple skin, you need to try this cleansing foam! It perfectly lathers on application gently cleansing skin. The results? Skin feels fantastic, no feeling of dryness or tightness which can be the case with many cleansers. How does your skin look? Refreshed, nourished and revitalised.Exfoliator: Hubislab Pure Balance Papaya Enzyme Peeling Wash perfectly cleanses and exfoliates skin without any irritation leaving it silky soft.Serum: Hubislab Moisture Max Hyaluron Complex 65% Ampoule. This deeply nourishing complex serum combines hyaluronic acid, collagen and rosa centifolia flower water to quite literally blast skin with intensive moisture restoring elasticity and balance while protecting skin cells from free radical damage.Moisturiser: Hubislab Moisture Max Hydro Moisturiser. Packed with hyaluronic acid, this moisture-rich, yet beautifully lightweight cream absorbs quickly into skin without any greasiness, providing skin with deep nourishment and a long-lasting luxurious feeling. It's perfect!Sunscreen: Hubislab Post Rays UV Protect Sun Block SPF 50. Non irritating, soothing and nourishing, this sunscreen not only provides complete UV and antioxidant protection, but it is also formulated with peptides and hydrolysed collagen to combat premature ageing and hyperpigmentation. The invisible matte formula applies smoothly and stays on all day! MakeupLess is more when it comes to makeup. Opt for sheer, buildable foundations or tinted moisturiser to even out skin tone.Try: ELES Mineral Sheer Tint. Loaded with minerals, vitamins and sun protection this beautiful, tinted moisturiser (and one of ELES Cosmetics best-sellers) imparts a sheer, natural radiance to skin (no joke). It’s skin caring and skin perfecting in one simple step!!Follow with a subtle application of blush to add a healthy flush to the cheeks. You are trying to create a sun kissed blushed look! Choose a cream blush in soft pink or peachy shades to achieve a subtle and natural flush on the cheeks.Try: ELES Baked Blush in Bouquet, a pigment packed powder blush! Powders are usually made from lots of pressed powders, but baked powders are actually creams that have been baked slowly in a specialist oven until they are dry. This is what gives baked makeup some of its unique attributes; it has an ultra-soft, velvety texture and provides a sheer wash of soft colour for a naturally flushed complexion.Eyes are often kept simple with neutral eyeshadows Look for eyeshadow palettes that feature a range of neutral shades like beige, taupe, and soft browns.Try: ELES The Naturals Collection Eyeshadow Trio in Warm Nakeds. It offers three versatile options for creating natural and effortless eye looks.Add a swipe of mascara to define the lashes. Opt for a lengthening or defining mascara to enhance your lashes without appearing too heavy.Try ELES Lush Mascara – a popular choice for achieving natural-looking lashes.Well-groomed brows can make a big difference in framing your face The eyebrows are groomed but maintain a soft and natural appearance. Use a brow pencil to lightly fill in and shape your brows while keeping them looking soft and natural.Try ELES Precision Brow Pencil. It creates “hairlike” strokes for a more natural, well-groomed brows and comes in three shades to suit everyone!Lips are usually adorned with nude or subtle pink shades to enhance the tips without overpowering the overall look. Choose lip products in shades that closely resemble your natural lip colour.Try: ELES Moisture Crème Lipstick in Parfait. Nourishing and long-lasting it adds the perfect pop of natural colour to the lipsAnd, of course, you can't forget a glossy lip to top everything off!Try: ELES Pucker Up Lip Gloss in Air Kiss. It provides lips with hydration, sheer colour and high-shine, to instantly create the appearance of fuller, softer, more youthful-looking lipsFinally you don't want to forget the dewy finish: A touch of highlighter or a hydrating mist can add a healthy glow to your skin.Just remember the overall goal of clean girl makeup is to create a radiant and naturally beautiful appearance that will enhance your features without appearing overly done or heavy.LifestyleBeyond makeup and skincare, the Clean Girl Aesthetic trend is also about embracing a positive self-care routine. It's about getting enough sleep, staying hydrated and nourishing your body with wholesome foods.

From elegant updo’s and radiant skin, beautiful bold eyes and subtle nude lips, the 2024 Oscars dazzled not only with cinematic brilliance but also with show-stopping makeup looks that stole the spotlight.Want to channel some red-carpet glamour yourself? Keep reading as we countdown 6 steps to recreate the best makeup look of the night – awarded to Jennifer Lawrence!Like a modern-day Audrey Hepburn, Jennifer Lawrence bought winged liner back into business! Sporting thick liquid liner over a wash of perfectly blended taupe shadow, coupled with beautifully bronzed skin, impeccably groomed brows and a subtle nude lip, she was the epitome of Old School Hollywood Glamour, and here’s how you can be too! Step 1 – Flawless baseStart by prepping your skin with a nourishing primer. Creating an extra layer between your skin and makeup, the primer will plump fine lines, blur imperfections and blemishes, smooth skin, and help makeup last all day without caking, creasing or the need for constant touch-ups. It's often the forgotten step but Oh so important! Trust me.Next to create Jennifers flawless base, use a soft matte, long-wearing foundation, we LOVE ELES Cosmetic’s best-selling Liquid Powder Mineral Foundation). Matte foundations provide a smooth finish, perfect to recreate Jennifer Lawrence's look. Finish this step by concealing any blemishes or dark circles with a full-coverage concealer such as ELES Liquid Concealer. Step 2 - Bronzed radianceNow it’s time to enhance your features and add some colour to your face! Apply a bronzer to contour beneath your cheeks and jawline to “slim” the face (we recommend the ELES Mineral Sheer Bronzer in Rio De Janeiro as its Silky, mineral-enriched and imparts a natural radiance and youthful glow without streaking.) Then apply a little extra to your forehead to add that “sun-kissed” warmth. Finish by applying a touch of warm-toned blush to add a hint of colour to your cheeks. Step 3 – Stand out eyesEmbrace old school glamour when it comes to your eyes by firstly applying a neutral eyeshadow across your lids. Next use a taupe or soft brown shade and blend softly above the crease of your eye lid, as well as beneath the lower lash line for a subtle smoky finish. Finally add your third shade (a deeper brown) to just below your brow bone. Try the ELES’s Build your own shadow palette and choose the shades that would work best for you. Next it's time to amp up the drama with a jet-black liquid eyeliner, like ELES Felt Tip Liner, adding a winged effect. Finish with a coat of volumizing mascara for fluttery lashes. Step 4 - BrowsNow it's time to put some emphasise into your eyebrows. We recommend you use the ELES Brow Blender in Dark Taupe. With the spool end, brush the brows upwards, then using short soft strokes apply the pencil. Step 5 - Subtle lips Complete Jennifer Lawrences Oscars look with a soft, nude lip colour. Choose a hydrating formula for a plump pout. We adore the ELES Velvet Satin lipstick in Middlesex Street. Outline your lips with a nude lip liner such as the ELES Gel Lipliner in naked for added definition. Step 6 - Final touches Add a sweep of translucent powder to ensure longevity. A setting spray will add a natural dewiness or lock in your look too.Remember, practice makes perfect. Experiment with these steps, adapting them to suit your unique features and personal style.

Earlier this week we saw the return of the infamous Oscars! And boy did it go off with a bang! After two years away from the red carpet, the A-listers were eager to be back flaunting their stuff, while waiting in anticipation to find out who would be recognised as the 94th Academy Award winners! But Hollywood’s biggest night of the year isn’t just about film or show-stopping frocks, it’s about the hair and makeup we all want to master too!From elegant updo’s and lit-from-within skin, beautiful bold lips and shimmer eyeshadow, this year the stars did not disappoint! Read on as we breakdown our favourite four makeup looks, the looks we’re sure you’ll want to try, and with the right tools they are pretty simple to achieve too! Kirsten DunstPretty in pink, the A-lister opted for plenty of blush, coupled with subtle rouge lips and smouldering eyes. Get the lookTo create her gorgeous complexion, apply a lightweight foundation for fresh undetectable coverage, like ELES Cosmetics HD Luminous Foundation, followed by lots of blush applied to the apples of the cheeks. Nothing says romance like a flushed cheek that’s for sure!For the eyes take an eyeshadow trio like ELES’s Build your own shadow palette. Firstly, take your base (a soft brown shade is best) and apply a wash all over your eye lid. Next take a shimmer copper shade and blend softly above the crease of your eye lid, as well as beneath the lower lash line for a subtle smoky eye. Finally add your third shade, like ELES’s Diamond shadow, to your brow bone to add highlight. Once complete layer on coats of ELES Lash Fortify Mascara in Black to both the upper and lower lashes applying from the base to the tip in a slow sweeping motion.To complete the look, reach for a soft rouge lippie. We adore the ELES Velvet Satin lipstick in Middlesex Street. ZendayaThe 25-year-old turns every look into a masterpiece, but one that we can actually achieve! On the red carpet this year she went subtle with a soft updo, shimmery eyeshadow, glossy nude lips, bronzed cheeks and brushed eyebrows. Heavenly! Get the lookTo create her flawless skin, apply a soft matte foundation, (we love ELES Cosmetic’s best-selling Liquid Powder Mineral Foundation), followed by a powder bronzer to contour beneath your cheeks and jawline to “slim” the face. The ELES Mineral Sheer Bronzer in Rio De Janeiro is perfect for recreating this bronzed glow. Apply a little extra to your forehead to add that “sun-kissed” warmth and if you want to be a real showstopper, dab on a little stick illuminator above the apples of your cheeks and down the centre of your nose.For Zendaya’s shimmery standout eyes you need three stand-out eyeshades. Firstly apply ELES Contour Brown to eyelids and blend softly above the crease of your eye lid. Next apply a silvery white shimmer shade like ELES Mineral Shadow in Diamond and finish with ELES Mineral Shadow in Light Sunray beneath the lower lash line. Complete the eyes with lashings of mascara.For that subtle flush of colour on the lips, use a lip liner to gently fill in (we recommend the ELES Gel Lipliner in Rose Brown) and then add a touch of gloss like our ELES Pucker-Up Lipgloss in Love Bite for that hint of shine. Jessica ChastainThe best actress winner stunned us with her glowy, peach-toned look that perfectly complimented her golden Gucci gown. Get the lookWhile Chastain's complexion is naturally radiant, her red-carpet look begins with a flawless foundation like ELES Cosmetic’s best-selling Liquid Powder Mineral Foundation. Work a small amount into your fingertips to warm the product and press into the skin all over the face, keep patting and pressing until the product is evenly dispersed then lightly blend into the face with your fingers until you have an even coverage. Set with a light dusting of ELES Mineral Powder Foundation.Next apply blush to the apples of your cheeks and then take a highlighter to lighten up the face and add dimension without creating any harsh lines.For the eyes use a peachy, pastel palette. Firstly, take your base, like ELES’s mineral shadow in Sienna and apply a wash all over your eye lid, also apply to the bottom lash line for a subtle smoky eye effect. Next take a shimmer peachy shade like Warm glow and blend softly above the crease of your eye lid and finally add a shimmer white shade like Diamond to the inner corners of your eyes to really make them pop. Follow with several coats of mascara to the top lashes. Work from the base of the lashes wiggling the wand slowly up the lashes for extra volume. Try ELES Lash Fortify Mascara in Black.A pinky/nude lip is the perfect way to finish off the entire look, allowing the colour from the blush to pop while offsetting the sparkly eyes. Try ELES Moisture Crème Lipstick in Nutmeg. Lily JamesThe Cinderella actress was the belle of the ball rocking 90s glam makeup and beautifully beachy waved hair. Get the lookApply ELES Age-Defying BB Cream 30 to the face and spread and pat the product untilcompletely blended. Using the ELES Small Concealer Brush tap the ELES Dual Action Concealer beneath the eye area and on the eyelids, pat into the skin until seamlessly blended.Apply a light dusting of Baked Blush in Petunia to the upper cheeks. Line the upper and lower lashes with Superwear Gel Liner in Noir, then using a Short Shader Brush, smudge the liner out to soften the edges. Apply a plum eyeshadow shade like ELES’s Mineral Matte Blush in Roselle to eyelids and blend upwards and out to create Lily’s alluring eyes. Finish eyes by applying several coats of Lash Fortify Mascara to the top and bottom lashes. Complete look with ELES Velvet Satin Lipstick in Garden’s Lane on the lips.

From glowy ‘Glass skin’ to a clear ‘Cloudless’ complexion, there’s now a new beauty trend taking centre stage, otherwise known as ‘Cloud’ skin!Much like its predecessors, cloud skin is simply another variation of ‘perfect skin’, but instead of perfecting the iridescent high shine of glass skin, or achieving the perfect, poreless complexion of cloudless skin, Cloud skin is about strategically mixing both skincare and makeup to create an almost soft-focus, ‘lit-from-within’ effect on the skin, an ethereal glow mastered by using different mediums from dewy, glowing to matte, and we are here to tell you how! So read on for a step-by-step on how best to achieve this latest skin craze! You are going to love the results… Prep, prep, prep Before you even begin to master the makeup for this trend you need to make sure your skin is prepped to perfection. You want to achieve an angelic glow so super hydrating products are a must.Opt for skincare formulated with hyaluronic acid and other moisture-boosting ingredients such as glycerin, marine collagen, and squalane. It’s important to follow a daily skincare routine and we highly recommend Pevonia’s Power Repair line. Any Pevonia lover will tell you this is the “go-to” line for dramatically hydrating the skin and smoothing away dehydration lines. Abundant in Hyaluronic, Collagen, Glycerin, and Squalane, the cleanser, serums, and creams are like a moisture magnet, plumping and firming the skin. I personally LOVE and religiously use the Hydrating Cleanser, Hydrating Toner, Hyaluronic Acid Hydra Serum and Marine Collagen Cream. The serum – the newest product in the range, features one of the highest concentrates of hyaluronic acid on the market! It deeply penetrates the skin delivering the ultimate hydrating and skin-smoothing results and leaves skin’s texture softer, plumper, healthier and luminous after every application. It’s like gold dust.At night it’s also important to incorporate an oil into your routine – beyond helping to seal in hydration, a face oil will provide nourishment of its own too. I suggest trying Pevonia’s Vitaminic Concentrate every time. This soothing, silky oil has the most amazing mandarin aroma (it’s formulated with Mandarin Essential Oil) and is quite literally worth its weight in gold! It’s fast-absorbing and radically hydrating! So you’ll wake up to smooth, supple, and seriously glowy skin every morning. I kid you not.N.B For the month of March, 2021, when you purchase the Power Repair Marine Collagen Cream, you’ll receive a Hydrating Cleanser and Toner 50ml for FREE! Ace your base Once you’ve completed your skincare routine it’s time to nail your base. Start by priming your skin then apply a luminous foundation. I love the ELES Mineral Sheer Tint as it imparts a sheer natural radiance as it nourishes, protects, and corrects the skin. Apply with Pro Blender sponge for a more flawless, natural-looking coverage without effort. Now you need to set your foundation with a translucent powder. Using a brush apply to the forehead, under the cheekbones, over your nose and chin to achieve the blurred, hazy effect. The ELES Mineral Powder Foundation is best for this. Add a natural glow While we don’t want to create the high shine glow of the glass skin trend, subtle highlighting is still a must. Instead of using an all-out liquid shimmer illuminator, apply a sheer highlighter to your cheeks, eyes, and cupid’s bow (upper lip line) for just that right amount of illumination for a light, soft and subtle glow. You will adore ELES’s Baked Finishing Powder in Diffused Light. It quite literally tames shine and imparts a subtle radiance for polished luminosity and its jet-milled pigments create an airbrushed effect, the perfect tool for achieving ‘Cloud’ skin! Have healthy habits While this trend is indeed all about the skincare and makeup you use, healthy lifestyle habits will also play a role;Diet – say no to those sugary desserts and processed foods we all like to demolish! This is all about clean beauty, lots of raw veggies, leafy greens, poke bowls, and lean proteins.Exercise – Just 30 minutes of exercise a day can make a huge difference to our well-being, body, and skin too! Exercise can help increase oxygen and blood flow to the skin neutralizing the free radicals that damage it! It also promotes collagen production and new skin cells which keeps our skin looking younger!Sleep – this one gets me every time! While despite being a busy working mum of two, I do manage to find time to exercise daily, even if only on some days for a 30-minute walk with my kids and our dog! But sleep…and at least 8 hours of it, I struggle! All the harder when you are in the know of just how important it is, not only for your skin but your health and wellbeing too! If you struggle like me to get that ample amount of blissful slumber, it’s time to change things up! Use meditation tools for relaxation - I’m loving the Headspace and Calm apps, force yourself to put your phone down an hour before bed (no really!) and instead of indulging in yet another night of Netflix, pick up that book you’ve been meaning to read for months…reading a book before bed really does help you drift off into slumberland. Go the extra distance If you want to take your skin to the next level head to a Pevonia salon or spa and indulge in the new Hydra-Cloud facial. It’s an amazing mask treatment that combines hyaluronic acid and micronized cotton to deeply hydrate and tighten the skin. Trust me when I say your complexion resurfaces instantly brighter, visibly smooth, and superbly hydrated with an ultra-cool and refreshed feel. This true sensorial experience is sublime!

From bold coloured lips to glowy goddess-like skin, flawless winged eyes, to minimal makeup, this year’s nominees bought an abundance of glitz and glamour to the Golden Globes whether they were donning their looks from the luxury of their home, hotel suite or were actually ‘red carpet’ ready.Read on to find out our favourite four makeovers from the night and a simple step by step on how you can recreate each look at home with only a few key products. Julia GarnerWith deep cherry glossed lips and porcelain doll-like skin, Julia Garner seriously bought her A-game to this year’s Golden Globes.To achieve her flawless base simply opt for a long-lasting matte foundation. If you are usually a lover of liquid, yet plan on donning this look, I highly recommend the ELES Liquid Powder Mineral Foundation. It literally glides onto skin effortlessly yet sets to a soft matte powder finish that lasts all day. If powder is your go-to, then one of my favourites, and perfect for this look is the ELES Mineral Powder Foundation Compact. It creates buildable coverage from natural sheer to polished opaque.Complete your base with a very soft and subtle pink blush like the ELES Baked Blush in Posey.Next, it’s time to play up the eyes with focus on both eyebrows and lashes. Firstly, we recommend using the ELES Precision Brow Pencil, it creates ‘hairlike’ strokes for a more natural brow and the brush end of the pencil will come in handy if you’ve used too much product and need to soften the look. To create the illusion of Julia’s thicker brows (if yours tend to be on the thinner side like mine!), I also recommend using an eyebrow powder or shadow. While the pencil will help conceal any sparse areas, the powder will fill in, shape and thicken brows. Try ELES Brow Sculpt, it has one side powder, the other side colour coordinated tinted wax that will tame and set brows so they last day and night!Julia’s eyes are all in the lashes. Firstly though apply a wash of mineral matte eyeshadow in vanilla to your entire eyelid all the way to the inner corner using a base shadow brush for ease. The light shaded shadow will really help to open up your eyes. Next layer on coats of ELES Lush Mascara in Black to both the upper and lower lashes applying from the base to the tip in a slow sweeping motion. To create the illusion of Julia’s long alluring lashes allow mascara to semi-dry in between coats.To complete the look, firstly line your lips with a blood red lipliner which perfectly matches the lipstick to follow. The lip liner will give your lips structure and act as a primer to help bind the lipstick to the lips. Carefully line your lips just outside your natural lip line. Fill the rest of your lips in with the liner then reach for your beautiful bold blood-red lippie. We love the ELES Moisture Crème Lipstick in Cool Red. Follow with ELES Colour Balm in Classique for Julia’s subtle gloss coated finish. Andra DayWith plum ombre lips and a perfectly paired gold highlighter, Andra Day’s look is breathtakingly beautiful, yet easy to achieve! We promise.To create her glowier than glowy complexion, firstly, apply a dewy foundation. We love the ELES Mineral Sheer Tint. Seal it with the ELES Baked Finishing Powder in Diffused Light. It’s like a warm filter that evens out dark shadows and discolouration, leaving skin looking poreless and perfect!Next take a bronzer (try the ELES Baked Bronzer in Sunbeam, a beautiful fine powder bronzer with a subtle pearlized finish) and a tapered detail brush, and define your jawline by applying it at a downward angle on either side of your chin. Then to sculpt the cheeks apply bronzer using sweeping brush strokes under the entire length of the cheekbones and blend, blend, blend!Now add instant radiance and colour to your face using the ELES Baked Blush in Rose Gold. Then enhance your features like never before with the ELES stick Illuminator. Apply it to the centre strip of your nose starting from the top to the tip of your nose, right above the perimeter of the jawline (this is the trick to making your face look slimmer), under the arches of your brows, and to the highest point of your cheeks for that healthy glow.For Andra’s shimmery standout eyes, use the ELES The Naturals Collection Eyeshadow Trio in Delicates, a versatile collection of 3 beautiful earth tone eye shades within one convenient palette.Firstly apply the lightest shade to your entire eye lid, all the way to the inner corner using a base shadow brush for ease. Next using a tapered blending brush apply the medium shade into your crease (the curve above your eyelid) blending from the outer corner’s inwards. Finally use the same brush to apply the darkest shade to the outer corner of your eyelid, then extend it outwards and upwards and blend it inwards slightly. Finish with lashings of ELES Lash Fortify Mascara in Black.To complete the look, line your lips with ELES Gel Lip Liner in Plum and carefully blend filling in lips, then apply your lipstick - we love ELES Moisture Crème Lipstick in Aubergine, followed by swipe of ELES Lip Stain in Pin Up Girl. Amanda SeyfriedWith bold brows, bronzed cheeks and soft, smoky eyes, this year’s Golden Globes saw A-lister Amanda Seyfried glow like a goddess.To create her look firstly apply a natural lightweight foundation. We love the ELES HD Foundation. Its lightweight formulation melts onto skin and provides undetectable coverage with a subtle radiant finish. Follow with a powder bronzer to contour beneath your cheeks and jawline to slim the face and create the illusion of perfectly sculpted cheekbones. Try ELES Anti-Oxidant Bronzer to achieve Amanda’s perfectly matte bronzed complexion that will last all day.Next focus on the eyes. To achieve this soft, smoky eye look, you’ll need three eyeshadow shades – a light, medium and darker. Start by applying the lightest shade (a nude) over your entire lid, all the way to the inner corner using a base shadow brush. You really need this light shadow to perfect the look and open up the eyes to make colour ‘pop’. Next use a tapered blending brush to apply your medium shade into your crease (the curve above your eyelid) blending from the outer corner’s inwards. Now use the same brush to apply the darkest shade to the outer corner of your eyelid. Extend it outwards and upwards to create a smoky effect, then blend it inwards slightly. To nail Amanda’s eyes, we recommend using ELES’s The Naturals Collection Eyeshadow Trio in Cool Nakeds.To complete the look, instead of using eyeliner, use the darkest shade of your shadow. Simply use a flat definer brush and press the dark shadow lightly along the edges of your upper eyelid where your eyelashes begin and along the lower lash line. Then finish with lashings of mascara.For that subtle flush of colour on the lips, use a lip liner to gently fill in (we recommend the ELES Gel Lipliner in Naked) and then add a touch of gloss like the ELES Pucker-Up lipgloss in Love Bite for that subtle hint of shine. If you prefer lipsticks, try the ELES NEW Velvet Satin Lipstick in Lauderdale Place. Elle FanningFlawless winged liner, rosy rouge cheeks and nude lips came together to create a stunning ethereal look for Elle.To recreate ELLE’s makeup, firstly apply a matte powder as your base. Try ELES Mineral Powder Foundation and gently blend with a Beauty Blender for flawless coverage. Next, add a swipe of blush to the apples of the cheeks before focusing on the eyes.Many steer clear of the winged eye look because they fear it is too tricky, but we promise you it’s far from it and once you’ve mastered it you’ll never look back. First things first, the make the initial line. Using ELES Felt Tip liner in Black draw a short, thin line from the outer corner of your eye extending the natural curve of your lower lash line to your desired length. If you have trouble getting a smooth line freehand, try making a series of small dots and then join them together or simply use a piece of tape or stencil as a guide. Draw a line across the upper eyelid, following the natural curve of your upper lash line from the inner corner of your eye to the outer corner of your eye and continuing to parallel the first line you made. Focus on creating a smooth line. Now that you have your outline fill in the gaps with more eyeliner. Apply a little lush mascara to both upper and lower lash lines.Finally pencil in brows with ELES Precision Brow Pencil and colour lips with ELES Matte Lipstick in Bare.

Ever been seduced into buying a new eyeshadow palette of tantalising shades only to discover the majority of them are unwearable? Or you simply have no idea where to start when it comes to applying them?Let’s face it, applying eyeshadow correctly, I’m talking multiply layers of varying shades to create stand out eyes, is an art form! So it’s no surprise that many of us either get it wrong or simply shy away from shadow! But wearing eyeshadow correctly can have a big impact on the way we look...and for the better! It has the power to enhance, define and complement your eyes in all but a few simple sweeps, you just need to know how!So read on to discover our top tips and become the master of your own eyeshadow destiny in next to no time. You won’t be disappointed with the results, trust me! Go neutral If you’re starting out on your eyeshadow journey its best to keep things simple. By using just a few neutral shades you can contour your eyes and add depth and dimension in a soft and subtle way. We are in love with the new ELES Naturals Collection Eyeshadow Trios. A choice of not one, but four palettes in a combination of three beautiful earth tones to suit everyone! The soft and subtle powder shadows apply smoothly and effortlessly and since they are pigment packed, every shade delivers rich, opaque colour for hours of crease-resistant wear! Use the right brushes! Know those little foam wands or brushes that come in some eyeshadow compacts? Ditch them! They are awful for applying product with precision!Flawless eyeshadow application is ALL in the brushes! So investing in a good eyeshadow brush (or three!) is paramount as it’ll help laydown powder shadows, setting them in place for the day. Opt for a dense base shadow brush to impart colour on the lid first, a blending brush for blending and highlighting and a flat definer brush to line and define your eyes! Don’t worry we are about to tell you how to use them! Apply shadows in the correct order (follow our diagram) Have your palette at the ready but unsure which shade should go where? This handy diagram should become your go to; Lightest ‘highlighting’ colour Medium shadow colour Darkest ‘smokey’ colour Start by applying the lightest shade (a white or nude) from your palette over your entire lid, all the way to the inner corner, using a base shadow brush. You really need this light shadow to perfect your look as it’ll help open up your eyes and make your colour ‘pop’. Just be sure to use your brush in a dabbing not dragging motion though as this is the key to applying ‘streak-less’ shadow!Next use a tapered blending brush to apply a medium shade into your crease (the curve above your eyelid) blending from the outer corners inwards.Use the same brush to apply the dark shade to the outer corner of your eyelid. Extend it outwards and upwards to create a smoky effect so to speak, then blend it inwards slightly. Applying this darker shadow slightly beyond your crease is the key to adding real dimension to your eyes.Additional tip: If you want to take your look from day to night up the anti! Don’t let the neutral shades fool you. By dampening your brush you can add intensity, just be sure to apply your foundation after your eyes are finished so any eyeshadow fallout can be easily dusted off. Complete your look Eyeliner, when applied correctly can make your lashes look thicker and your eyes wider. So to complete your look, instead of using an eyeliner, you can use the darkest shade of your shadows to create an impactful, well defined eye. Simple use a flat definer brush and press the dark shadow along the edges of your upper eyelid where your eyelashes begin and along the lower lash line. The finish with lashings of mascara. Yes it’s that simple! And with practice comes perfection.

We're in the business of celebrating women and we might be biased here, but the beauty industry is brimming with leading ladies we look up to!To honour their work, we've created a short list of some of the most influential women in beauty — both past and present and pay homage to those who have changed the industry as we know it, and made this world a little more beautiful for all of us.Estée LauderEstée Lauder got her big break in 1948 when Saks Fifth Avenue gave her space at their department store. Her rooted-in-science approach to beauty was endorsed by her business savvy: Lauder apparently popularised the practice of slipping samples to famous friends to build celebrity endorsements.Elizabeth ArdenOne of Elizabeth Arden's most iconic lipstick shades, Montezuma Red, was actually created to match the red uniforms worn by women helping out in the war in the 1940s. Elizabeth was also a huge proponent for holistic beauty; she encouraged practicing yoga and avoiding the sun.Coco ChanelThe legendary and incomparable Coco Chanel brought the world Chanel No. 5, one of the most iconic and bestselling fragrances ever made. Coco was known for her short hair, flawless makeup looks, and understated yet elegant fashion choices.Mary KayMary Kay Ash created her iconic cosmetics brand after being passed over for a promotion at a home-products company. Known for its morale-boosting ideals, Mary Kay Cosmetics rewarded women who helped other team members succeed.Joan BoveInnovator of the at-home hair-colouring system, Joan Bove created Clairol back in the 1930s. The first product of its kind, it made hair colouring more widely available to women everywhere.Bobbi BrownCredited with bringing beauty back to its roots, Bobbi Brown launched her makeup line in 1991 with a range of 10 brown-based lip colours for a more natural look. Brown's makeup is still to this day associated with enhancing natural beauty, something Brown herself is a champion of.Helena RubinsteinRecently honored by The Jewish Museum in New York City, Helena Rubinstein helped to challenge the beauty status quo. Originally from Poland, she built a cosmetics empire that extended across four continents. "Her business challenged the myth of beauty and taste as inborn, or something to which only the wealthy were entitled," The Jewish Museum says of Rubinstein, also known simply as Madame. "By encouraging women to define themselves as self-expressive individuals, Rubinstein contributed to their empowerment."Sylvie HennessyShe pioneered the unity between scientific skin care and the medical profession benefiting the individual patients, as well as promoting a more symbiotic relationship between these two important fields. Developer of our own leading spa brand Pevonia and Medicalia Skin Care.

Hollywood's biggest event of the year – The Oscars – calls for bold and beautiful makeup year after year and boy did this year not disappoint! From smouldering eyes to statement red lips, the Oscars is a time to pull out all the stops….and so is Valentine’s Day we say!Armed with the right products, you too can recreate this year’s looks straight from the red carpet, looks that everyone will fall in love with regardless of your plans for this coming Friday night! So read on and get experimenting! We have kept it simple and just gone with our favourite two makeovers, as adorned by the stunning Scarlett Johansson and Lucy Boynton. Bronzed glowThis year’s Oscars saw Scarlett Johansson master the “I just got back from a tropical holiday” glow.Her shimmer shadow, bronzer and lipstick combination is simply the perfect Valentine’s Day look whether you are headed out for a fancy dinner or for drinks with friends.To create her glowier-than-glowy complexion, apply a dewy foundation, (we love the ELES Mineral Sheer Tint), followed by a powder bronzer to contour beneath your cheeks and jawline to “slim” the face. The ELES Baked Bronzer in Sunbeam is perfect for recreating this bronzed glow. Apply a little extra to your forehead to add that “sun-kissed” warmth and if you want to be a real show stopper, dab on a little stick illuminator above the apples of your cheeks and down the centre of your nose.For Scarlett’s shimmery standout eyes apply ELES Mineral Shadow in Bronzite and then blend softly above the crease of your eye lid, as well as beneath the lower lash line for a bronzed smoky eye. To make eyes pop don’t be afraid to use the ELES Waterliner pencil in both the inner corners of your eyes as well as on your waterline. Complete the eyes with lashings of ELES Lush Mascara.For that subtle flush of colour on the lips, use a lip liner to gently fill in (we recommend the ELES Long Wear Lipliner in Nude) and then add a touch of gloss like our ELES Pucker-Up Lipgloss in Love Bite for that hint of shine. If you have a preference for lipsticks instead, try the ELES Moisture Crème Lipstick in Parfait. Play up your lashesLucy Boynton always likes to make a statement at the Oscars and this year she did so by dramatizing her eyes with Twiggy-inspired ultra-long lashes! #goals. Coupled with standout red lips, her look was equal parts fun and flirty!To achieve her flawless base go for a long-lasting matte foundation which is great for recreating a natural look while still providing ample coverage. If you are a lover of liquid we recommend our best-selling ELES Liquid Powder Mineral Foundation – it glides effortlessly yet sets to a soft powder finish. But if powder is your go-to, we highly recommend the ELES Mineral Powder Foundation compact. Complete your base with a soft pink blush like the ELES Baked Blush in Posey - after all, nothing says romance like a flushed cheek.Next it’s time to dramatize the eyes but emphasizing both the eyebrows and lower lashes. Firstly we recommend you use the ELES Brow Blender in Dark Taupe. With the spool end brush the brows upwards, then using short soft strokes apply the pencil.For the eyes, first apply a peachy matte eyeshadow, then layer on coats of ELES Lash Fortify Mascara in Black to both the upper and lower lashes applying from the base to the tip in a slow sweeping motion. To create the appearance of Lucy’s ultra-long and thick lashes allow mascara to semi-dry in between coats.To complete the look reach for a bold, matte, blood-red lippie. We are in love with the ELES Matte Lipstick in Spicy.Valentine’s Day we’re ready for you!

Whether you are a ‘minimal makeup look’ kind of girl, or bright and bold is your thing, the makeup trends this summer have something for all. So read on, take inspiration where you wish, as we count down our favourite four seasonal trends. Less is moreThis summer season it appears we are finally embracing the fact that wearing lots of makeup in humid, hot weather is not such a great look! And no it doesn’t mean you have to reveal a bare complexion it merely means keep it simple. Instead of applying the denser matte foundation you might opt for in the cooler months, reach for lightweight formulas, like a BB that’ll keep skin looking fresh and flawless, or a tinted moisturiser with SPF for natural, dewy skin. Couple with a sweep of bronzer (none of this heavy contouring malarkey) for the perfect subtle glow.We (and so many of our customers) can’t get enough of the ELES Age-Defying BB Cream. Multi-faceted and benefit-packed, this innovative treatment cream primes, tints, nourishes, evens out skin tone, has an SPF of 30 and is oh so light and luxurious on the skin. Bright Coral lipsAnd the brighter the better!How pleased I am to see this trend taking centre stage once again! This time however the focus is on crème formulas, seeing matte shades playing second fiddle. Go bold and bright by adding lip liner to the mix.We highly recommend ELES Moisture Crème Lipstick in Sorbet Natural for stand out luscious lips. Golden eyesStay subtle or go dramatic this summer with glamourous golden eyes. Pair heavy metallic lids in shades of gold and bronze from brow to lash line with bronze eyeliner and lashings of mascara.We have a few shades to choose from so why not opt for the ELES Build your own shadow palette and select three eye shadow inserts to create the triple colour golden combo that's perfect.Hint: Give Gold Minx, Bronzite and Yellow Diamond a whirl. Fun Liner looksA subtle, easy and fun way to try new and creative makeup looks is by changing up your eyeliner and one trend that appears to be taking centre stage this summer is focusing on fun coloured liners. From small flicks to all-out cat’s eyes, try switching shades of black and browns to more stand out blues and greens.To adopt this trend we recommend trying ELES Felt Tip Liner in Sapphire Sky and Emerald Isle.

Good bye winter, hello spring! And what better way to bring in the new season than with a makeup overhaul! From ‘lit-from-within’ skin to all out bronzed beauty, groomed brows to bright lips, we share our favourite four makeup trends straight off the runway and explain how you too can achieve these sought after looks this spring. “Lit-from-within” Glow If your preference is minimal makeup on the daily then this will be the perfect trend for you to adopt! While luminous glowing skin is always on trend, the ‘lit-from-within’ glow is what’s creating all the hype this season. Simple to achieve, this look is all about skin first, makeup second - from skincare that’ll make up your complexion gleam, to makeup that’ll let your natural self shine through (we are talking freckles, beauty marks, the lot!)Boost skin with Vitamin C and Hyaluronic to oxygenate and deeply nourish the skin from inside out. We recommend both the Vie Collection - Mesoforce Hydra Revitalizing Cream and Medicalia - "C" Serum with Oxyzomes. Add a drop of face oil to your foundation to amp up your skin's natural glow. We are in love with the Phytomer - Rosee Soin Radiance Replenishing Oil. And softly highlight your forehead and cheekbones with a touch of liquid cream illuminator favoured by makeup artists over the classic powder highlighters. Try ELES Stick Illuminator for the perfect natural sheen. Brushed Brows From the overdone insta-brow to the unkempt bushy brow, this season takes us on a different path – softly perfected brows. A fluffier, feathered texture achieved by brushing the hairs upward. We recommend using the ELES Precision Brow Pencil. Use the bush end to brush up your brows, then the pencil end to create hair light strokes to subtly fill in any sparse areas. Keep the rest of your makeup pretty low key so that your brows are the star! Bronzed Beauty This season bronzer is back baby! After putting in on the back burner it returns with conviction! We are talking all out bronzed goddess. Reach for champagne gold and metallic hues and couple with bronzed illuminator and peachy eyes synonymous with tropical summer evenings. To achieve this look try the ELES Baked Bronzer in Sunbeam, the ELES Liquid Illuminator in Bronze and the ELES Mineral Matte Eyeshadow in Terra Peach. Loud Lips We are talking bright highly pigmented lips. From corals to neon pinks to fiery reds, the bolder the better. Whatever ‘bright’ tickles your fancy it’ll be on trend so go on give it a go and breathe some life into your makeup bag and look! This season we are lusting after the new ELES Moisture Crème Lipstick in Sorbet.

Now I'm going to be honest with you, I'm not REALLY that much of a lipstick girl most of the time, mainly because my lips aren’t particularly voluminous and I love drinking too many coffees, however, on occasion I do love using a bright lippy to add a pop of colour to an outfit, whether I’m heading to the local mall, a night out, or a wedding.Not much of a fan of the “matchy-matchy” look, with shoes, bags or lipstick, (let’s face it, it’s a bit predictable), I’ve put together my favourite pairings which are more about careful clashing!BLACK + ORANGE LIPSTICKPaired with a little back dress, orangey red lipstick looks trendy and totally chic. Especially, if the bold lip is the only statement colour you use in your outfit. I used to think burgundy and black look the best together, but it can look a bit gothic and quite aggressive.Try ELES Matte Lipstick in SpicyWHITE + RED LIPSTICKOk I probably should clarify, I don’t mean a bride’s dress, but a typical white cocktail dress, white shirt etc. I personally love pairing mine with a bold red lipstick. It’s feminine yet fierce and perfect all year round.Try ELES Moisture Crème Lipstick in True RedRED + BURGUNDY LIPSTICKTraditionally red is paired with red, yikes, way too matchy, matchy! Unless of course you have gorgeous olive, tanned or deep coloured skin and dark eyes. But for us paler princesses I prefer a deep burgundy lipstick, it still falls in the same shade range but creates a much more sophisticated look!Try ELES Moisture Cream Lipstick in BordeauxPINK + DEEPER PINK LIPSTICKIt can be difficult to find the shade of pink that perfectly matches a pink outfit, but once you’ve done it, such combo looks absolutely fabulous. But it’s important to find the perfect shade of pink, the trick is to find the perfect shade to match your pink dress or top and go one or two shades darker on the lips. This look is stunning and so, so pretty.Try ELES Matte Lipstick in Warm Pink or Cool PinkNAVY + NUDENudes are the perfect match for your blue outfits. Pick the best kind of nude lipstick according to your outfit. For instance, a nude brown would look stunning with a royal blue; Nude pinks paired with your navy and teal.Try ELES Matte Lipstick in Bare

What is it about French women? And why do so many of us covet that “casual cool” look that seems to be all about mussed-up hair and very little makeup?When well known Paris-based editorial makeup artist Violette was asked this she summed it up beautifully “In each country, I think there is an idea of what beauty is, but for the French, it’s very particular: What we want is to be ourselves - not a better version of ourselves. We feel like it’s better to get used to something than to try to change it. So we think: What style can I have with this face, and with this hair? That mentality is 100 percent French.” Still, she admits, there are a few local secrets for how to look perfectly imperfect, without ever trying too hard.A HEALTHY ADVANTAGEFrench women do all they can to have amazing skin, and an amazing body, and amazing hair, so they don't have to do too much else! Their skin care routines are long and involved, a double cleanse followed by a toning lotion, serums, masks, and nourishing creams are just the beginning, they also massage their skin regularly to stimulate the cell rejuvenation and give it a natural glow. We love the Phytomer Rosee Soin for this, it’s a delicate rose extract oil that leaves the skin luminous and soft.KEEP THE BASE LIGHTWith beautiful skin, this is of course much easier to do! Rarely will you see a French woman wearing a foundation all over her face, and powder is used so sparingly or not at all! To even out the skin she will pinpoint conceal (using a very small brush) any imperfections and only apply foundation to areas that need balancing such as a red chin. She will use concealer beneath the eyes and then blend all of this carefully with a sponge to ensure a “second skin” result. A great tip from French Makeup Artist Violetta, “do not apply foundation on the nose, it creates an optical illusion that you are wearing no foundation at all”. So if you suffer redness in the nostril creases, apply a long-wear concealer there and not on the bridge of the nose. See our foundations to find your best choice.IT'S ALL ABOUT MODERATIONFrench women understand the adage “you are what you eat” and in spite of their multi-step facial routines they know that if they eat organic as much as possible, and avoid sugar their skin will benefit. They are far less concerned about fat and generally prefer to eat smaller portions of delicious food rather than huge portions of low-fat alternatives.EXERCISE SHOULD BE FUNA decade ago French women turned their pert noses up at any regimented exercise, now the workout trend is picking up a little, however, you’ll never see them get caught up in a hard-core programme. The general consensus is, if it’s not fun we’d rather stick pins up our nails than put our body through torture.NO MORE HAIR DRYERSFrench women are all about amazing texture in their hair and more often than not go for a kind of “lived-in” look. They like to shampoo, condition and finger dry their locks with the certain knowledge that tomorrow, after a night on the pillow, it will look even better.GET A GREAT CUTThey do like hair to be very healthy and shiny, so when they wear it messy, it doesn’t look dry and damaged and resemble fairy floss. They are much more about getting a great (often expensive) haircut and treating the hair at night with oils, serums, and masks than spending a fortune on styling products!A CLASSIC RED LIPIt’s almost as cliché as the beret but French women are all about red lips and they know how to wear it. From true reds to crimsons to scarlets, the red lip is totally French. Red lipstick is a fashion accessory so very little other makeup is worn with it. Hair should be messy, skin perfect, throw on a pair of jeans and heels then all you’ll need is red lippie, because the lipstick makes the statement! Our favourite is ELES Moisture Crème Lipstick in True Red, it seems to suit everyone!HIGHLIGHT, DON'T CONTOUR!Most French women have an inherent dislike of brownish shading powders or creams. For French women, contouring is too bold and it changes the shape of the face. Instead, they prefer highlighter to catch the light on the cheeks, the tip of the nose and the cupids bow to make the skin look fresh and dewy.MAKE YOUR SMOKEY EYE A BIT MESSY!The other makeup that is really French is the smoky eye. But unlike the American version which is an artful gradiation of dark to light, the French version is a messy smoky eye that looks a bit “grungy”. Too perfect and too sparkly is the opposite of chic, as far as French women are concerned. They often use just one product, put it all over, and blend it with the finger. Then groom the brows, put on a bit of blush and concealer, and go. Our favourite “French girl” eye product is the ELES Superwear Gel Liner, it stays soft enough to blend out and then sets and stays all day. Just scribble it across the entire lid, “like a kid would,” and smear with an eyeshadow brush.So despite a religious approach to beauty through health and all the effort it takes to look effortless, the French woman doesn’t seem as hard on herself as some of us can be. In France, they call it Je Ne Sais Quoi (which literally translates as ‘whatever!’) – The effortless chic, confidence and assurance allows them to be their best self.Oh and…less is definitely so much more, et voilà!

It’s back!! As demonstrated on the world’s fashion runways, monotone makeup is once again taking centre stage and we are loving it! Why? Because it’s simple to master, can be customised to your style, and is perfect for those, like me, with limited time (I call it the ‘lazy look’!) because you don’t have to think about what eyeshadow or blusher colour you need to match with your lipstick!If you aren’t all too familiar with the term monotone or monochromatic makeup, we are referring to a look which features one colour worn in multiple ways – on your lips, eyes and cheeks – to create a full face makeover. What’s more you can take this look from bold berry hues to soft subtle pinks depending on your mood!Follow our simple guide, choose the hue for you and flaunt this year’s biggest makeup trend! Berry Beauty To nail this trend, you’ll need to play with the intensity of your chosen hue. If you’re using a punchy colour on your cheeks, keep the lips and eyes pared back. Also remember less is more when opting for bold shades so if you’re going with a deep berry on your lips use a wash of berry colour on the eyes and cheeks. Keep Mascara and eyeliner minimal and don’t overdo your brows! Radiant Red Red eyes may seem trés risky, but if you get it right can be a shop stopper! Just remember to stick to glossy textures or if your preference is powder shadow, make sure you keep your skin glossy! Matte on matte = no go. Do add mascara to this look, as a bit of depth is needed to balance out a bold lip. Pretty in Pink When it comes to pink, opt for a highly pigmented shadow and apply it over the whole eyelid. Glossy or cream textures work well as they catch the light. Since eyeshadow can be bold and bright, keep lips painted a pinkish nude tint. A soft pink blush will strike the perfect balance between eyes and lips. Complete with mascara but don’t overdo it!Naturally NudeNaturally, 'nude' can range from pinky, peachy to browny-nude, whatever your choice soft nude lips paired with natural eyes and a flush of blush, makes for a simple monotone look perfect for every-day wear. To recreate the monotone look we are obsessing over (see image) we recommend using Mineral Matte Eyeshadow in Terra Peach for eyes, Baked Blush in Rose Gold for cheeks and Matte Lipstick in Peach Echo coupled with Pucker Up Lip Gloss in Air Kiss for lips.

“Yoga Skin” is the new way to create a cocktail face base to give you that “I just exercised and feel amazing” glow.Makeup trends come and go, from perfect brows to ombre lips, from K Beauty to J Beauty. You’d be forgiven if you haven’t embraced them all! But if you are going to take the plunge and try just one, then make it “Yoga Skin”.Created by well-known Insta-Queen and makeup artist Sara Hill, we are just a bit in love with this easy technique and how luminous it leaves your skin.You might be asking what makes Yoga Skin different from other make trends like glass skin, Sara explains:"Yoga skin is a look that feels real. ‘Glass skin’ and similar trends are about creating a perfected, flawless complexion, but yoga skin is about creating luscious, fresh and juicy skin that looks natural, but glowing with health.""I called it ‘yoga skin’ because it emulates that really gorgeous radiance you have when you step out of the yoga studio; juicy, dewy and super-hydrated. It’s not about hiding imperfections but creating a hyper-real version of your natural skin, pinchable and just irresistible!""To get the look, start by applying your regular skincare as normal, and leave it for at least five minutes to settle into your skin", says Sarah."Apply a layer of primer, and then it’s time to get to mixing! What I love about this look is that it’s completely customisable to your needs, preferences and skin type."To create the perfect ELES Yoga Skin Cocktail we combined 80% ELES HD Luminous Foundation, 10% ELES Overnight Repair Facial Oil and 10% ELES Liquid Illuminator in Bronze and mixed it together.We then applied it on the face massaging right into the skin as Sara recommends to get the circulation pumping and give the skin a healthy flush. We finished by pressing it in further with a damp Pro-Blender Sponge. No setting powder required.The end result? Healthy, juicy, delicious skin! It really works!

So it’s out with the “no-makeup makeup” and in with some girly glamour!If you are cringing right now, then chances are you experienced your puberty blues in the 80s, had a perm at some stage and thought big shoulders and leg warmers were the height of fashion.But despite those of us that lived it and swore we’d never go back, the 80s era seems to be enjoying a revival. If you are in doubt then check out the latest looks worn on the red carpet and the bright new makeup looks that were a breath of fresh air at London Fashion Week in February.Don’t despair though, the ELES makeup team have given the decade a modern (somewhat conservative) twist…The signature eyeshadow colour of the 80s was definitely blue, but instead of the bright cobalt and frosted blues that covered our lids from lashes to brows, we are opting for a modern take by combining Mineral Shadow Turquoise on the inner eyelid with Mineral Matte Shadow in Dusk on the outer eye. This combination looks great on all you pale beauties, especially when teamed with a light peachy lip.If you want to go even brighter then ditch the shadow and focus on the liner. The intensity of the ELES Felt Tip Liner in Sapphire Sky looks stunning when team it with warm peachy cheeks and lips.And we can’t forget those neon lips, the modern twist? A matte finish and pared back eye makeup.Our pick is ELES Matte Lipstick in Orchid.Blusher was another favourite in the 80s and “draping” (when applied all the way up the temples) was also a must. While this looked great on David Bowie we prefer the newer trend to sweep it across the cheeks and nose for a fresh outdoorsy look. Our favourite shade of the season is Orchid in Baked Blush which is an adaptable peachy pink.So fear not if you were thinking of glittery blues and lollypop pink accompanied by sweatbands and high cut leotards, because while it may be inspired by the 80s, we’ve learnt a trick or two!

With inspiration from the runway and makeup professionals alike, 2019 is taking us back to basics. From statement lips to featured, brushed brows here’s everything you need to know about the top beauty trends for 2019; BRONZER IS BACK. HEAVY CONTOURING IS OUT Forget heavy contouring as bronzer makes its comeback. Keep skin natural and luminous with a high-definition foundation like ELES HD Luminous Foundation, then simply apply a versatile buildable bronzer along the temple, cheekbones and jawline to frame the face. Try ELES Bronzer in Rio De Janeiro. BOLD SHADES Say goodbye to neutrals and pack a punch with a pop of colour. Think standout eyes lined with vivid shades, such as ELES Felt Tip Liner in Sapphire Sky, and couple with neon mascara! EMBRACE THE “GLOW” Always on trend is fresh-faced skin and 2019 is no different with its glowy complexion trend! However to truly achieve this you need to think skin first, makeup second. Opt for skincare like Vie Collection Mesoforce Hydra Revitalizing Cream rich in vitamin C and Hyaluronic to oxygenate and deeply nourish the skin from inside out...Also forget full-coverage foundation and reach for a tinted moisturiser. The ELES Mineral Sheer Tint SPF 20 is a favourite or ours! BRING BACK BROWS Bye bye over plucked “insta-brows” welcome back natural brows! 2019 is all about the soft, feathered, brushed brow. Leave brows to naturally flourish and fill sparse areas with a touch of powder like the ELES Brow Sculpt and finish with the tinted wax to tame and set any rogue hairs. STATEMENT LIPS It’s lip gloss’s time to shine once again!Think glossy, shiny, metallic lips! If it shines it’s on trend! Try ELES Pucker Up Gloss Pair with glossy eyes and you’ll be a showstopper. Definitely one of the hot beauty trends this year!

The royal wedding is in TWO days! A new princess is going to walk down the aisle and she is her own makeup artist. Wait, what? There are rumours that Meghan Markle is going to do her own makeup this Saturday and she hasn’t given anyone a clue as to what her bridal makeup will be. Well we know she is a fan of everyday, natural look and we’re sure she’ll do the usual (‘no makeup’ makeup) look on her wedding day, with just a little more drama. First, let’s talk about what CLASSIC LOOK is. We all have varying ideas of what a classic makeup looks like. Kate Middleton (Catherine, Duchess of Cambridge), who also did her own bridal makeup in 2011, chose thick brows, flushed cheeks, rose-pink lipstick, and dark, heavily lined eyes for her wedding day. We see lots of photos of Meghan with the same look and she is confident in it, and we think she’ll wear the same on her wedding day, only with more hazy eyes like the one in the pic above.[caption id="attachment_2233" align="alignnone" width="590"] photo credit: Daily Express[/caption]Here is a step-by-step guide on how to achieve the classic Meghan Markle look using ELES Cosmetics: For the base All eyes, all cameras are on you on your wedding day (or any big event for that matter). The stress, the weather, and the non-stop activities can cause you to perspire and you need a pretty tough primer and foundation to handle all the pressure. Use a primer to keep your makeup in place for extended period of time, and a lightweight foundation that minimises fine lines and wrinkles and hides pores.Retexturize and refine your skin, so that the foundation glides on smoothly and endures impeccably for hours longer. Try ELES Retexture Crème Face Primer Hide your pores without blocking them. Achieve a smooth and silky finish with the ELES HD Luminous Foundation Pimples tend to appear on the big day. We hope not but just in case you need to cover something, The ELES Photouch Concealer won’t disappoint you. Forget everything else, here’s the ultimate palette to the rescue You’re already thinking of so many things and you don’t need more pressure on the big day! Liane Scior, the creator of ELES Cosmetics, thinks it is smart to always have a palette that has everything you need to achieve the look you want. The latest palette that everyone is raving about is the ELES Hazy Daze Collection.https://www.instagram.com/p/BimE5zYhbAN/?taken-by=elescosmeticsPalette includes;Mineral Highlighter – to add that beautiful glowMineral Blush in Berry – a touch of blush makes us look fresh and prettyMineral Shadow in Frappé – defines the eyesMineral Shadow in Chocolate – adds drama to our lookUse Frappe and Chocolate mineral eyeshadows to achieve Meghan’s signature hazy smudge look. And now for the most important part: “You may now kiss the bride…” You need an ELES Lip Stain in your life! This long-lasting lip stain will keep your lips covered with vibrant colour from AM to PM without that heavy, sticky or tacky feeling. You can kiss all day because it’s KISS PROOF and TRANSFER PROOF. Take it from Instagram and YouTube superstar Jade Madden...https://youtu.be/DCBwJMsc0NUAll the shades look amazing but for this look we are trying to achieve, we highly recommend Retro Babe and Boho Chic.This look is so easy! It’s simple and is fit for a princess. Try it and send us a photo, we might just feature you on Instagram. And finally, we can’t wait to see Meghan Markle on her wedding day. She said she’ll “do as she sees fit.” Let’s all see how it goes. We’re sure she’s going to look amazing!