It’s here, 2025! And the beauty world is already abuzz with a fresh wave of beauty trends.
This year is all about embracing individuality, prioritizing wellness, and making conscious choices with a focus on natural, sustainable products, self-care, and cutting-edge innovations.
From skincare to haircare, keep reading to discover the 2025 beauty trends you need to know!
1. Wellness-Centric Beauty
The beauty and wellness worlds have officially merged, creating a new era of holistic self-care. Beauty will be increasingly tied to mental and emotional health, making self-care not just a luxury but an essential part of a healthy lifestyle. The focus is no longer just on looking good, but also on feeling good with an increasing focus on self-care rituals that promote mental clarity, relaxation and sleep.
Products, treatments and practices will focus on nourishing your body, mind and soul! From stress-reducing beauty tools, such as gemstone facial rollers, to aromatherapy infused formulations designed to improve mood and well-being. Incorporating mindfulness into your daily routine will also be on the increase, as well as prioritizing sleep and indulging in relaxing bath rituals. Sounds good to me just need to find the time now!
Why it's trending
Mental health is increasingly being recognised globally. Finally, consumers are starting to prioritise their overall well-being, seeking products that deliver beauty benefits while supporting their mental and physical health.
Our recommendations
Pevonia De-Stress Escape Aromatic Oil - Nourishing face oils are not only important for strengthening your skin but can also be great for your wellbeing too! One of my personal favourites, and adored by many, Pevonia De-Stress Escape Aromatic Oil is the ultimate face oil for your night-time ritual. Just as the name suggests, it quite literally takes you on a de-stressing journey as it eases anxiety while instantly delivering intense hydration and total relaxation for glowing, healthy skin! How? Because of its amazing formulation which includes four pure essential oils; lavender, chamomile, rose and grapefruit to calm, sooth, and deeply rejuvenate mind and skin! Heaven.
Even better apply with a Gemstone facial roller. These little massage beauty’s (also touted as an “anti-ageing tool”) offer a multitude of benefits for the skin (and mindset) when used regularly and correctly. They can help fight wrinkles, stimulate collagen production, tighten skin and pores, increase blood circulation to the face, clear toxins, decrease puffiness under the eyes and around the face, and potentially improve inflammatory skin conditions too! Oh, and they even have the ability to release tension! (And did I mention are soo soothing and calming on the skin.) Unfortunately, there is no one size fits all though, with a range of gemstone options, it’s important to look at their individual properties and benefits to find which one will work best for you! To find out more about their benefits as well as how to incorporate them into your daily skincare routine click there.
Pevonia Micro-Emulsion Massage Oil Anti-Stress - Never underestimate the power of massage! And yes I know for many of us a trip to our local spa or salon seems a long way off now, but it is possible to give yourself a little shoulder massage or if you live at home with others try and rope them into doing it for you! My little kids have become pros these last few lockdowns and they absolutely love playing therapist! While it’s not as relaxing or comfortable as I might like! It’s fun for all the family. For a therapeutic back and shoulder massage to alleviate aches and pains at the hands of stress, I highly recommend Pevonia’s Micro Emulsion Massage Oil Anti-Stress. It has a gorgeous aroma, is formulated with nourishing ingredients including Safflower, Geranium, and Orange Oils and it immediately releases pent up tension and fatigue. Bliss.
Phytomer Oligomer Well Being Sensation Essential Minerals Relaxing Bath – Little instantly reduces stress quite like taking a relaxing remineralizing bath. Such a simple yet indulgent way to totally unwind and enjoy ‘me time’. Even better, light a few candles, pop on some soothing sounds, and let the days stresses literally melt away.
This Phytomer balneotherapy treatment at home is the ultimate mineral bath I’m telling you! It’s lightly foaming and enriched with Oligomer – a partially sodium-reduced seawater concentrate that contains all of the remineralizing properties of seawater (yess!) to relax the mind, while revitalizing, strengthening and restoring the skin alleviating any pent-up tension. Oh and its gorgeous Green Tea and Jasmine fragrance is also diffused throughout the duration of your bath leaving a trail of freshness and lightness on your skin. Honestly, it’s bliss.
2. Beauty from within
Gut health will continue to be an essential part of beauty in 2025, as more studies show the link between a healthy gut and radiant skin. Probiotic skincare and ingestible beauty supplements will become more popular, as people seek ways to improve their skin from within. Look for products that combine probiotics, prebiotics, vitamins, and minerals to target specific skin concerns like acne, fine lines, and inflammation.
Why it’s trending
Consumers are prioritising science-backed, wellness-driven solutions that support the skin’s microbiome, boosting natural defence, hydration and overall health. These formulations align perfectly with this year’s focus on holistic self-care too!
Our recommendations
To learn all about pro and prebiotics in skincare and our top 3 recommendations click here.
3. Skin-first cosmetics
The mantra for 2025 is clear! Healthy skin is in. The "skin-first" trend is all about having a healthy, natural complexion over heavy makeup, with products designed to enhance your natural glow. Think dewy foundations, multitasking tinted moisturisers, and skincare-makeup hybrids packed with active ingredients.
Why it’s trending
Consumers want products that blur the line between skincare and makeup, simplifying routines while delivering long-term benefits.
Our recommendations
ELES Liquid Powder Mineral Foundation SPF 15 - Foundation, in the past, has always been categorised as makeup, a short term ‘fix’ or superficial layer to conceal flaws and help create the illusion of perfect skin. But who says your foundation can’t have long-term skin benefits like your skincare products? After all shouldn’t your foundation enhance your complexion not mask it? Well ELES’s best-selling Liquid Powder Mineral Foundation does just this! Not only is it formulated with anti-inflammatory zinc as well as Vitamins A, C and E, it allows skin to “breathe freely” whilst shielding against age aggressors. It’s free of heavy fillers and pore-clogging ingredients (phew!) and the skin-safe formula contains no chemical ‘nasties’ or potential irritants, such as fragrance, talc, oil and dyes.
If you are a lover of liquid foundation but after something silky and light, then you should invest in this beauty! Not only does it provide a flawless, soft, subtle powder finish, it also provides broad spectrum sun protection! Honestly what more could you ask for!
ELES Blue Light Radiant BB Cream 30 - This outstanding BB Cream is packed with a powerhouse of nourishing skincare goodies including peptides, vitamin C, niacinamide, hyaluronic acid, and vitamin E! Multi-tasking it protects, primes, tints, nourishes, evens out skin tone and helps to strengthen skin and its game-changing formula shields skin from not only from damaged UV rays but blue light from our devices too! Not just another BB Cream, this BB Cream will improve your skin’s elasticity while softening the appearance of fine lines and wrinkles and will leave skin with a long-lasting radiant glow every time you apply. It’s brilliant!
ELES Dual Action Concealer - Packed with collagen, vitamins C & E, hyaluronic, Tetrapeptide 5 and Matrixyl® Synthe 6™, this anti-aging concealer not only conceals fine lines and dark circles, it smooths, brightens, depuffs and treats them too, all whilst helping gradually improve skin's texture and elasticity around the eyes! Eyes look beautifully refreshed and radiant. Its medium coverage formula provides continuous hydration and a natural longwearing finish. Apply beneath the eyes and pat into the skin to look as though you’ve just slept 10 hours.
4. Sustainable and Clean Beauty
Eco-conscious beauty is no longer a niche. it’s the standard! This year, environmental consciousness will be driving demand for sustainable and clean beauty products. Consumers have really started scrutinizing product safety and environmental impact and are after brands that adopt eco-friendly packaging, ethically sourced ingredients, and transparent manufacturing processes.
Why it's trending
Awareness of environmental issues has heightened, and consumers are demanding accountability from beauty brands.
Our recommendations
At Beauty Collective our focus IS on providing our customers with the best of the best when it comes to our brands which includes sustainable beauty formulated with high-quality, pure, natural and marine ingredients. From eco-friendly packaging, cruelty-free formulations, sustainable initiatives and responsible manufacturing, each of our brands are committed to reducing environmental impact and ensuring ethical sourcing to help combat climate change and build a more responsible, future-focused beauty industry.
5. Biotech Skincare
2025 is set to usher in a new era of biotechnology-infused skincare. There will be an increased focus on products powered by lab-grown ingredients, which are not only effective but are also cruelty-free and sustainable.
Biotechnology uses a minimal amount of plant tissue gently scraped from the source. This process helps preserve the plant’s tissue for a better, healthier extract. Without damaging or endangering the botanical species, this process ensures zero negative impact on the environment. Earth’s natural sources are unharmed. Additionally, biotechnology aids in the removal of pollution from our soil, water, and air. In fact, by 2030 the World Wildlife Fund estimates that Biotechnology “has the potential to save the planet up to 2.5 billion tons of CO₂ emissions per year.” AMAZING!
Why it's trending
Biotech is looking to be a major trend in 2025 due to its ability to create high-performance, sustainable ingredients through lab innovation. From lab-grown actives to vegan collagen, biotech offers eco-friendly, science-backed solutions that cater to consumers’ demand for effective, ethical, and environmentally conscious beauty products. Phew!
Our recommendations
At the forefront of cosmetic discoveries, Phytomer Laboratory is one of the few in the world to master marine biotechnology. This advanced method consists of cultivating marine microorganisms to produce totally new natural active ingredients with remarkable effectiveness on the skin.
Pevonia Stem Cells line incorporates a breakthrough biotechnology proven to successfully generate and cultivate plant stem cells. This outstanding youth enhancing range harnesses the power of natural plant stem cells to repair, rejuvenate, and protect skin. Designed for anti-aging, it boosts cell renewal, reduces wrinkles, and restores elasticity. With advanced formulations, it delivers visible results while promoting skin health, making it a favourite in luxury skincare!
6. Advanced Haircare Solutions
The focus on hair health is intensifying this year, with products offering scalp care and bond-building treatments gaining popularity. Innovations such as overnight repair serums and protective styling products are becoming essential components of haircare routines.
Whether you’re addressing hair damage or prioritising scalp health, 2025 is all about personalised hair solutions.
Why it’s trending
People are realising that healthy hair starts with a healthy scalp, and brands are delivering targeted solutions to meet these needs.
Our recommendations
Pevonia Hair Energize Extra-Strength Overnight Serum - Infused with encapsulated caffeine, keratin, vegetal biotin, moisturising panthenol and rosemary leaf extract, this highly concentrated, lightweight yet nourishing serum works deeply into the scalp to combat hair loss and thinning hair while improving hair moisture, resilience, flexibility, and manageability. The result – healthier, stronger, fuller and more vibrant tresses!
For more information on Pevonia’s entire Hair Energize Collection and the outstanding results for hair health click here.
7. Minimalist Makeup with Bold Accents
Minimalist beauty reigns supreme this year, but it’s far from boring! Glowing skin and natural finishes form the base, while bold accents like vibrant blush, graphic eyeliner, or statement lip colour add a touch of personality.
Why it’s trending
The trend reflects a balance between simplicity and self-expression, making it easy to adapt to individual tastes.
Our recommendations
ELES Mineral Sheer Tint - loaded with minerals, vitamins and sun protection this beautiful, tinted moisturiser (and one of ELES Cosmetics best-sellers) imparts a sheer, natural radiance to skin (no joke). It’s skin caring and skin perfecting in one simple step!!
Baked Blush in Tulip – this pigment packed soft power blush packs a punch when it comes to long lasting vibrancy that’s for sure! Baked on Italian Terra Cotta Tiles to give the product a creamy texture, they have been uniquely designed to be used wet or dry, but when worn wet with a makeup sponge they will provide intensity to any look! What’s more it can also be used as an eye shadow, and when applied with a damp brush can even work as a matte lip colour too!
8. Blue Health
Blue health is a wellness concept focused on the physical and mental benefits of interacting with the sea. Rooted in the idea that water fosters relaxation and rejuvenation, it’s gaining traction in 2025 as people prioritise holistic self-care. This trend extends into beauty and wellness, with marine-based skincare ingredients like algae and seaweed taking centre stage for their hydrating and nutrient-rich properties. Additionally, water therapies, ocean-inspired rituals are reshaping self-care routines. Blue health resonates deeply as consumers seek harmony with nature and prioritise eco-conscious, wellness-driven lifestyles.
Why it’s trending
From marine-based skincare ingredients to water therapy and ocean conservation efforts, blue health aligns with holistic self-care and sustainability.
Our recommendations
Phytomer harnesses the power of ocean-derived ingredients like seaweed, algae, and seawater to create high-performance, sustainable skincare. With its commitment to eco-friendly practices and marine biotechnology, Phytomer embodies the essence of Blue Health, offering products that not only enhance skin health but also inspire a deeper connection to the sea and its healing properties. I personally LOVE Phytomer and use their products for my daily skin and body ritual. Some personal favourites of mine include;
Phytomer Cyfolia Organic Radiance Cleansing Cream - This super-soft, velvety and creamy cleansing cream is formulated with so many clever ingredients including; the formidable Cyfolia algae, revitalising seawater – oligomer, organic orange water, organic vegetal oils, rose, cedarwood, spiced pink peppercorns, and aloe vera which envelope the skin with a beautiful, fresh fragrance. And on application, this rich cleansing cream quite literally melts into skin to very gently (but also very effectively!) remove makeup, oil, and any impurities while nourishing and soothing skin!
Organic Orange water delivers vitamin C for skin radiance and optimal glow while Cyfolia Algae enhances the glow by providing a reflective effect! Like a burst of radiance to the complexion, skin is soft, supple and glowing after every cleanse! Seriously!
Phytomer Expert Youth Wrinkle Plumping Cream - If you’re worried about wrinkles and dry or dehydrated skin give this gorgeous rich cream a go! It works by plumping up fine lines and wrinkles using a precise blend of outstanding marine ingredients – brown algae and red vegetal coral. What’s more the formulation has recently been revamped for more naturality and more effectiveness on all wrinkles! It’s a personal favourite of mine, in fact I use this product every morning and the results are phenomenal! Smoother, clearer, nourished, youthful skin.
Phytomer Night Recharge Youth Enhancing Cream - I love a good nourishing night cream and this one has become my firm favourite. It is beautifully silky, yet lightweight (not all night creams need to be rich and heavy) and as soon as I apply the cream, it literally cocoons my skin in nourishing hydration and really does restore youthful glowy vitality by morning thanks to its beautiful blend of active marine botanicals, AHA’s and conditioning oils. It’s soo good!
9. Glass Skin 2.0: The Dewy, Hydrated Glow-Up
The glass skin trend is back (well actually it never really left!), but this time it's all about achieving a healthy, hydrated glow from within. Focus on skincare that nourishes and plumps the skin and embrace a minimalist makeup approach that lets your natural radiance shine through.
Why it's trending
Glass Skin 2.0 is trending this year as it redefines the original trend of achieving a luminous, poreless complexion. This evolution emphasizes skin health over perfection, focusing on hydration, barrier repair, and a dewy, natural glow. Backed by microbiome-friendly ingredients, advanced serums, and sustainable formulations, it aligns with wellness and individuality trends.
Our recommendations
Hubislab Moisture Max Hydro Moisturiser - If hydration is what your skin craves, look no further than this deeply moisturising repair cream. Formulated with ceramides and hyaluronic acid, it strengthens your skin barrier and locks in moisture for all-day hydration ensure skin is smooth and plumped. It’s a top choice for those with dry, sensitive, or compromised skin, as it helps restore balance and soothe irritation. Also, it’s the perfect staple for anyone needing a serious moisture boost.
Hubislab Derma Max Vitamin-C Complex 50% Ampoule - Packed with a powerful 50% concentration of pure vitamin C, this potent serum targets dark spots, dullness, and uneven skin tone, instantly brightening your complexion. Its antioxidant-rich formula boosts collagen production, fights free radicals, and smooths fine lines, leaving your skin visibly firmer and more luminous. Perfect for all skin types, the lightweight, fast-absorbing texture ensures deep penetration, delivering maximum results without irritation.
