BC Skin Journal

BC Blog

trending beauty hacks

The top trending beauty hacks that really do work

by Jo Boyden on Sep 09 2021
From flawless skin to big beautiful lips and everything in between, we are all in pursuit of quick beauty fixes that promise to deliver, but do they really work?Read on to reveal our favourite beauty hacks of all time. You might well have heard of a few before now, but we are here as testament to their success having personally tried, tested and lived by each and every one of them. LIPS – THE PERFECT POUTIf filler isn’t your thing, and the many lip plumping products out there are either short lived or seem to somewhat irritate your skin, you can perfect your pout by simply creating the illusion of plumper lips with a few key steps; Exfoliate Firstly creating a smooth canvas is a necessity to perfecting your pout. The way to achieve this is to start sloughing away any dead skin cells on the surface of your lips by using a gentle lip scrub. Don’t have a lip scrub?No worries, a face scrub such as Pevonia’s Gentle Exfoliating Cleanser will suffice! It’ll leave lips silky smooth and lipstick ready! Line those lips Lip liner is used to define the look of your lips but it can also make lips look bigger instantly. Apply before lipstick and use either a neutral shade or match the shade of your lipstick. Begin by applying a fine line just outside your natural lip line starting from the centre of the lips and working out to the corners, keep it light and fine, then blend it inwards. Try ELES Gel Lipliner for ultimate staying power. Apply long lasting lippie Next apply your lipstick, then simply place a tissue over your lips and dust translucent powder onto your lips through the tissue with a brush. Doing so will help set the pigment without dulling the colour and make it instantly longer lasting. Another option is to give a lip stain a go! The ELES Lip Stain imparts lips with long lasting vibrant colour that protects the lips and stays in place for hours even after eating, drinking and kissing! Plump up the volume After applying and setting your chosen lipstick, brush either a little shimmer eyeshadow in an ivory shade or some concealer in light, to the middle of your lips. This creates a 3D effect that makes lips look fuller and no irritation or special products are required! The same goes for your lipgloss – for a little extra lip plumping apply in nude to the centre of your lips.FACE – A FLAWLESS FACEWe are all on the quest of a flawless face and you really can fake it till you make it! A perfect base Skin still feel and look a little dry and patchy even after you’ve completed your morning skincare ritual? You can prevent your foundation from collecting in any flaky spots by simply adding a few drops of face oil directly to your foundation. The oil primes your face enabling the foundation to glide on easily for a seamless finish. Fake your cheekbones Sadly we aren’t all born with striking cheekbones but we can all fake it! All it takes is some simple sculpting. Start by puckering to find the hollows of your cheeks and apply a deep nude blush (my go-to is the ELES Baked Blush in Posey) or contour powder in the sunken area under your cheekbones. Next, apply a peachy blush (try ELES Baked Blush in Bouquet) starting from the apples of your cheeks and moving outwards while lightly blending. Finish by applying illuminator along the top of your cheekbones and under your temples. EYES – AN INSTANT EYE LIFT Big bright eyes Who doesn’t want to achieve brighter instantly awake eyes? Yup I’m talking for all the tired mums out there and some! I promise if you invest in a nude waterliner you’ll never look back. Firstly don’t make the mistake I used to by applying black liner all around your eyes (top and bottom as well as your waterline! This will only make your eyes appear so much smaller than they are. Instead just line the top lashes with black liner and the bottom with brown, applied very lightly just to add eye definition, then apply the waterliner (I use daily ELES’s Waterline Liner) to really open up your eyes. It works a treat. You can thank me later. Thicker lashes Using an eye shadow brush or cotton tip, dust a little powder over your eyelashes between the first and second coats of mascara to plump up your lashes. Translucent powder has grip so it will stick to your lashes in between each coat of mascara making your lashes appear more voluminous.Oh and if your mascara has dried up a little, just add some saline to the tube, this will give it that little moisture it needs for flawless application. Brow perfection Adding definition and shape to your eyebrows can completely transform your face! For an instant eye lift firstly shape your brows. Start by brushing your eyebrows so the hairs are sitting naturally, then use a soft, waxy brow pencil like the ELES Precision Brow Pencil to shape and fill in your brows using short, hair-like strokes. Next define and ‘lift’ brows by using a white eyeliner as a brow highlighter. Line below and above your eyebrows and smudge it out with a sponge or fingertip. You can also opt to use a highlighter if you don’t have a while liner on hand.
Disguise redness fast

Disguise redness fast – tips and tricks from the BC experts

by Jo Boyden on Sep 08 2021
Whether you suffer from rosacea, are prone to acne, or you are simply just over having a flushed face, you’ll be happy to know that it is possible to cover up nearly any skin imperfection with specific makeup. While adopting a tailored skincare routine is the best way to treat facial redness long-term, the right makeup will conceal your flaws fast, you just need to know what products to use and how to use them!Many of us, when we think of concealing flaws, we think foundation, and the thicker the more likely to hide those imperfections right? But what we don’t often consider is that slathering on foundation can and will only exacerbate certain skin conditions. The less you apply to your skin the less likely it will react! So before making your makeup choices you’ll need to understand what type of facial redness you actually suffer from first, then by following these daily tips from the experts at BC, your redness will be corrected and concealed and your confidence boosted in minutes too! Identify your skin condition Red, flushed and irritated skin can be attributed to a number of factors ranging from heat, alcohol, exercise or embarrassment to underlying skin conditions such as rosacea, acne, dermatitis and more. So your first port of call is to try and establish why you suffer from facial redness. This will then help you to select the right skincare and makeup products to best nurture and conceal your complexion. Get a clean start Prior to commencing your makeup routine, make sure you cleanse and moisturise your face with appropriate products for your specific skin condition. Just remember though, as much as you think your skin might need that soothing surge of moisture, applying too much cream can overdose our skin with actives which can sensitize it. Take only the size of a pea and gently pat the product into the skin to allow it to absorb slowly.If you have rosacea, Pevonia’s RS2 line is an absolute must! Specifically designed for those suffering from rosacea or skin conditions linked to rosacea, the RS2 Cleanser and RS2 Moisturiser will target those problems such as broken capillaries, persistent redness and congestion, desensitizing, soothing and decongesting skin.“I have had mild rosacea for about 10 years, and I've tried many products and I can honestly say that this is the only one I love and trust. It comforts and soothes my skin, reducing redness and leaving my skin wonderfully soft. I've learnt not to experiment with anything else now - this is all that I need.” Michelle W For blemishes and breakouts, we highly recommend Medicalia’s Clarifying Cleanser and Cream, as they work to effectively combat inflammation while controlling bacteria and acne lesions with Glycolic Acid, Salicylic Acid, Sorbitol, and other soothing and protective ingredients.“Been using this cleanser for a year now. Keeps my sebaceous filaments in check and has helped control my hormonal acne better than any other cleanser I’ve used.” Sophie H If it’s a flushed face we love Phytomer Accept Soothing Cleansing Milk and Douceur Marine Velvety Soothing Cream. This dream team soothes skin without irritation and acts to reduce redness while calming the sensations of any burning or stinging. Phytomer’s Douceur Marine Velvety Soothing Cream also strengthens the skin's natural defences against environmental aggression (climate, pollution, stress etc.).“After much trial and error, I’ve finally found a moisturizer that protects, softens, and reduces the look of redness on my very sensitive skin. I’ve been using it for a year and still can’t believe how cool, calm, and smooth its made my skin feel. This moisturizer is everything and I would recommend it to anyone who suffers from redness and sensitivities. Thank you Phytomer!” Samantha A Apply an SPF Applying a daily spf is a must. You already know your skin is sensitive, so overexposure to sunlight will only aggravate this, and remember even on cool, cloudy days it is possible for your skin to still burn.If you have rosacea, we are in love with Medicalia’s Sunscreen SPF 40 with Blue Light Shield. Featuring an ultra-hydrating, non-comedogenic and light textured formula it delivers anti-irritation benefits, hydration, comfort and coolness to sensitive, hyperpigmented and allergy prone skin.For blemishes and breakouts we highly recommend Pevonia’s YouthRenew Tinted Cream SPF 30. Lightweight, age-defying and pore refining, it delivers instant radiance while effectively protecting your complexion.“I love how smooth and blemish free this makes my face look. It is the best tinted cream I have tried.” Kylie J If it’s a flushed face we suggest ELES Luminous Defence Brightening Day Protection 50. Formulated with White Lotus Flower extract, it helps calm, repair and brighten skin. “I haven't used this product for long but it feels great going on and leaves my skin feeling soft and bright.” Natalee C Use a primer A makeup primer will help ensure your makeup remains in place all day! And let’s face it we don’t be wanting that makeup to slide off our skin and reveal a flushed complexion or unruly blemishes at any point right? Plus wearing a primer also creates a barrier between your skin and your makeup therefore preventing any further irritation.If you have rosacea, opt for ELES’s Retexturising Face Primer. The lightweight serum helps protect and condition sensitive skin, neutralize imperfections and give foundation a fault-free base.“One word to describe this product? Incredible. I had no idea makeup would stay put on my face so long before this product - just thought it was not possible!I'd tried other primers, and yes they smoothed out my skin, but as for lasting power? Non-existent. I'm never changing from Retexturising Primer ever! The tiniest bit really does go the longest way too. Great value. Great product.” Lucy G For blemishes and breakouts ELES’s Pore Perfecting Face Primer is a must-have! This light-textured, oil free face primer combats shine, absorbs excess oil, reduces the appearance of large open pores, promotes antiseptic properties and keeps foundation looking flawless!“A small amount goes a long way. Helps keep my oil controlled. Also, feels lovely.” Laurie B If it’s a flushed face we can’t get enough of ELES’s Retexture Crème Face Primer, it hydrates, soothes, calms and plumps skin with Aloe Barbadensis Gel, Chamomile Extract, Witch Hazel & Marigold.“Recently Received this Primer and it's now kicked my other primer out of the running for "go to" primer.” Sakura M Use the right tools The way you apply your makeup is almost as important as the products you use.We’ve all heard it before, touch your face with your hands and you’ll likely cause a breakout so it comes as no surprise that you might well have heard that it’s best not to use your fingers to apply your makeup since even the oil and bacteria on your fingers can irritate skin, also hand heat can add more warmth to an already warm, aggravated complexion. Instead use a damp Pro-blender! It is the least irritating way to apply your product and honestly provides the most effective results! Not only is the sponge strangely soothing on your skin, it provides a more natural-looking coverage. Makeup brushes are another option but just beware that the brush bristles can irritate your sensitive skin, therefore opt for brush bristles made from taklon, a “green” and allergy free synthetic fibre. Its smooth synthetic fibres do not absorb or trap pigment making it easy to keep clean! Less is more so keep makeup simple If you have rosacea or are suffering from acne the likelihood is your foundation could be exacerbating your condition and wearing multiple products from concealer to foundation to blush to illuminator can cause over stimulation, so you need to choose wisely - there are a number of amazing products out there that actually work with your skin to correct its colour rather than just conceal it.If you have rosacea, you don’t want to over stimulate the skin by using too many products! So reach for multi-tasking products that treat, prime, conceal and even tone in one. We are talking about CC Creams. Unlike tinted moisturisers, foundations and even BB Creams, these miracle formulas are colour correcting. So instead of applying a thick layer of opaque makeup to cover the redness, the ELES CC Cream’s Photonic Crystal Technology “offsets” redness, and other skin imperfections, subtly illuminating the skin.“I have only just tried the ELES CC Cream after years of using the Mineral Foundation. I am really enjoying the CC cream! I find it smooths and evens out my pigments and lasts all throughout the day. I also have been mixing it with my Mineral Foundation for nighttime! Great product ELES, thank you!!” Georgina F For blemishes and breakouts excess oil production is a key cause of blemishes so oil-free formulas will be your best friend. Always apply your foundation first, then apply concealer to affected areas only. This will ensure a smoother even base and a more natural finish but be sure to keep every layer light though – the secret to successful makeup for blemish prone skin! Less product to block the skin causing heat! The ELES global best-seller – Liquid Powder Mineral Foundation will be your perfect pick, hypoallergenic and oil-free it allows your skin to breathe freely while providing the sunscreen and anti-oxidant protection ultrasensitive and reactive skin needs.It’s also best to opt for a concealer with some yellow tones to help colour correct redness.“Great product that I have been using for some time. It looks natural on and covers blemishes beautifully.” Kylie J If it’s a flushed face but neither of the above, you have a lot more flexibility with product choice. A CC Cream or Liquid Powder Mineral Foundation are still both great options, but if powder tends to be your go-to try the ELES Mineral Powder Foundation, a firm favourite of mine! The lightweight powder easily adjusts from sheer to richer, more opaque coverage as you build and is highly compatible with common skin sensitivities. It perfectly camouflages imperfections and facial redness and protects against ultraviolet damage too.“This is the only mineral powder foundation I have come across that I can actually use - the others leave my dry skin parched - but not this one. Blends beautifully and provides excellent coverage. Feels light as a feather. I sponge a little extra over my blemishes - covers redness and uneven skin tone without the caked on feeling of foundation and/or concealer, and I also use an eyeshadow brush to apply it to my eyelids as it is a fantastic base for eyeshadow. The packaging is just gorgeous too!” Rebecca V Always remove makeup before bed Sleeping with a face full of makeup can and will result in skin irritability and breakouts. Makeup not only traps dead skin cells it also blocks our pores and when pores are blocked the skin can’t breathe and therefore regenerate so make sure you commit to removing every inch of makeup before hitting the hay.To learn more about sleeping in makeup and what it really does to our skin click here.
How to look younger than your years

How to look younger than your years – the top 12 tips of all time

by Jo Boyden on Sep 08 2021
Although ageing is inevitable there are both simple and less invasive ways to look younger than relying on the likes of Botox or turning to cosmetic surgery. From miracle makeup products to the best anti-ageing skincare routines, a diet high in super foods to daily yoga, if you are searching for a way to look younger than your years try incorporating a few of these beauty habits into your daily life, and we promise they won’t just have you looking fresh faced, they’ll boost your overall energy too! Sound good? Read on…Choose skincare wiselySkincare, while not as fast as the effects of Botox, really can slow down ageing if you select the right products. Choosing serums and creams formulated with one or more of the top 5 skincare ingredients will have your skin looking smoother, firmer and plumper in next to no time.And if you’re missing your Botox appointment because #lockdown, here at BC we have a number of natural alternatives that actually work!Get serious about sunscreenI’m talking about religiously applying it daily. Just as you use a cleanser to wash your face, apply a sunscreen to protect your face! Sun damage is hands down THE most aggressive form of ageing. In fact, it’s estimated that 90% of skin ageing is due to the effects of the sun! It causes proteins in our skin to deteriorate, leading to the loss of our youthful appearance over time. On the bright side this type of ageing can be prevented with proper sun protection, but it needs to be worn even on cool, cloudy days too!Fortunately, there is a myriad of products out there with SPF, from sunscreen to daily moisturisers, foundations and more, and many are now formulated to work with specific skin types, so if you are a sensitive skin sufferer and the idea of slathering on sunscreen scares you, worry no more! Here at BC we have a few firm favourites;Foundation – ELES Liquid Powder Mineral Foundation SPF 15Daily moisturiser – ELES Luminous Defence Brightening Day Protection SPF 50Sunscreen face & body –Medicalia Sunscreen SPF 40 with Blue Light ShieldChoose the right makeup baseYou really can disguise the ageing process with makeup but you have to choose carefully. For example face powder, when used correctly and frugally can be a fantastic makeup staple (I have been I’m in love with the ELES Mineral Powder Foundation for years!) however, no matter your skin type, too much face powder can actually age you! That’s right, it can highlight fine lines and wrinkles instead of helping to conceal them, so it’s best to use powder sparingly – on your t-zone or as the perfect tool for touch ups.A hydrating or satin-finish liquid foundation will be your best choice, especially as skin gets drier with age. Choose a formula that has hydrating ingredients. Foundations that have sheer coverage and dewy luminous foundations will be your best youth enhancing options especially for those concerned about lines and wrinkles.I am a huge advocate for both the ELES Mineral Sheer Tint and ELES Age Defying BB Cream 30 but if you do love a slightly more matte finish the best-selling ELES Liquid Powder Mineral Foundation SPF 15 will be your go-to.Illuminate your face with a highlighterBy doing so your skin will look dewy and more youthful. Apply highlighter to the tops of your cheekbones, brow bones and Cupid’s bow for a natural glow that will leave you looking rejuvenated and refreshed. Try ELES Stick Illuminator. I personally can’t get enough of it!Apply bronzer correctlyWe are all on a quest for that healthy youthful glow, especially in the winter months when it’s almost non-existent, but dusting copious amounts of bronzer all over our nose, chin, cheeks and forehead can play up fine lines and large pores as the powder sinks into them. The best way (and the most flattering!) is to apply your bronzer with a bronzer blush to the perimeter of your face in the shape of a number three. Start on your forehead near your temples and loop down to the tops of your cheekbones, then curve out and around again along your jaw.Look after your lipsOften overlooked, lips can really show your age so it’s important to show them as much love as you would your skin. This means applying a lip cream daily. We are huge advocates for Pevonia’s LipRenew Plump & De-Age treatment which deeply moisturises and volumises the lips, blurs imperfections, and, unlike other lip plumpers, also smooths the surrounding skin folds, lines and wrinkles!We also recommend using a hydrating lip balm to lock in moisture and get lips lipstick ready, after all applying lipstick to dry, chapped lips is a definite no no, as your lipstick won’t apply evenly, it’ll seep into any lip lines making your lips appear even more dry than they already are.Fill in your browsCreating the perfect brows can completely transform your face and make you look 10 years younger, seriously! but you need to know how.Just as the hair on our heads can thin with age, so do our eyebrows, so to look younger, we want to create instantly fake fullness and to do this we need to fill them in with the perfect brow pencil! Just be sure you don’t overfill the front part of your brow though! This area should have soft hair that graduates into more density. If you overfill this area you can make your eye brows look way too harsh. Read more on how to create perfect brows. Cleanse correctly In the quest for a clear complexion cleansing is a must. But cleansing with conventional, harsh products can simply dry out skin which will age you! Worse, it can make skin over-produce oil so you could be hit with rather a few pesky pimples too!! Teenage acne? No thanks.So be sure to use a cleanser specific to your skin type. Beauty Collective has a myriad of cleansers for every skin type and concern so get searching!Make sure you exfoliateDry, dull skin lacks youthful luminosity, so exfoliating is a necessity! We’re not talking daily though, just once or twice a week depending on your skin type will suffice, as too much exfoliation can be counterproductive.A good weekly exfoliation will break up dead surface skin cells and reveal a fresh glowy complexion. If your skin is a little on the sensitive side, exfoliation is still important just be sure to opt for a super gentle formula – we LOVE Pevonia’s Gentle Exfoliating Cleanser, it gently polishes your skin with its unique creamy, granular texture. But if granules scare you, we also highly recommend Phytomer’s Vegetal Exfoliant with Natural Enzymes. It’s a soft exfoliant for even the most sensitive or rosacea prone skin and uses natural enzymes to encourage cell turnover without scrubbing or irritating your skin.Remove remnants of makeup before bedYou know you’re supposed to do it, you’ve been told time and time again but sometimes you just…don’t. But we can’t stress enough that failing to remove makeup at the end of every day is a major missed opportunity for skin to be able to regenerate while you sleep, you see not removing your makeup means the skin ceases to breathe freely, pores clog and fatigue signs start to appear.You also need to remove the days makeup and grime to make way for applying your nightly skincare ritual, and the products aren’t going to work their magic if they can’t effectively seep into the deeper layers of your skin thanks to a wall of makeup in the way!Want to know the full extent on what sleeping in makeup can really do to our skin? Click here. Eat your antioxidantsAntioxidants are SO important when it comes to protecting our DNA from damage – they are the last line of defence against premature ageing. Thankfully our bodies produce antioxidants on their own, but we can definitely strengthen our protection against ageing by eating an antioxidant-rich diet. Multiple studies show that a diet rich in antioxidants can help keep your skin healthy, your immune system strong, your digestive system working smoothly and can also help you look and feel younger longer. Yassssss! So what foods are rich in antioxidants? The favourites in our house include, raspberries, strawberries, blueberries, broccoli, spinach and kale! Get enough shut-eyeI’ve said it before and I’ll say it a hundred times, and we all know it’s the truth, not enough shut-eye can have serious ramifications on our skin! We need to think of sleep as an essential step in our daily skincare routine. Not only will plenty of shut-eye let skin cells regenerate overnight, it will also help prevent dark under-eye circles which can really make us look so much older than we are! And we know, no one is choosing to be sleep deprived, the stresses of everyday life can seriously prevent us from getting the amount of sleep we crave, but if it’s possible to try and get our heads down at a reasonable time (I’m talking to myself here too!) and stick to it nightly, it’ll improve quality of sleep and in turn have a positive impact on our complexion too!For more information on what really happens to your skin while your sleep, click here.
Beauty Collective - Rosace debunking myths

The truth about rosacea: Debunking the myths

by Jo Boyden on Aug 20 2021
With the amount of stress many of us are under right now thanks to #lockdown it’s likely those of us who suffer from rosacea have been susceptible to a few facial flair ups. The thing is so many of us (including those who are currently living with rosacea!) Are either blissfully unaware of the skin condition or totally misinformed! Well, we are here to change that and separate fact from fiction by debunking 11 myths about this skin condition. So read on to understand what’s true and false and start establishing whether it might be rosacea you are currently suffering from yourself. “Rosacea is just blushing skin”FALSEIf only this was the case! You would never need to bother applying blush again, would you? Sadly, rosacea is a lot more sinister than facial flushing! Other symptoms include pimple like breakouts, enlarged pores, visible broken blood vessels, and at worse your skin can burn, itch, swell and throb! “It can be triggered by stress”TRUEStress and anxiety can indeed cause rosacea symptoms to worsen, nooooo! So some stress management techniques will be imperative (we could actually all do with some of that right now!) Make sure to get plenty of rest and practice mindfulness as this can really help combat the stress-inducing effects of negative thinking which let’s face it, we all are likely to be having a little of that right now!There are several methods for increasing mindfulness a few of which include, mindfulness-based stress reduction, meditation, and yoga. I have to say I am a huge advocate for yoga, which is so easy to do from the comfort of your own home! If you don’t know any yoga moves but would love to give it a try, fear not! There are some great yoga apps and YouTube videos you can follow. And while my kids are being home-schooled, they are loving starting their day with Cosmic Kids Yoga too! Win win for all!And don’t forget to practice deep breathing when you feel anxiety creeping up. “Rosacea can be caused by poor skincare choices”FALSERosacea is in fact a vascular and inflammatory condition and while your choice of skincare isn’t the cause, over cleansing and exfoliating with physical exfoliators can actually worsen symptoms. “It can be triggered by extreme temperatures and sun exposure”TRUEUnfortunately, sun exposure is the most common trigger for rosacea. While we all love long days at the beach, if you suffer from rosacea your skin sadly will pay a price. Not only can sunburn make flare-ups even worse, the heat from the sun can also increase your body temperature which in turn dilates blood vessels and triggers inflammation. So limited sun exposure as well as wearing SPF is the way to go. “Rosacea is contagious”FALSEWhile experts are still trying to determine the exact cause of rosacea, we do know that there is no evidence to say that it's an infectious skin condition. So, fear not, if you, a friend or a family member have rosacea, you can't pass it on by touch, sharing cosmetics, or spending time around each other. Phew. “Your cup of coffee can cause rosacea flare-ups”TRUE & FALSE!It’s ok, calm your farm, you don’t’ have to forgo your morning hit of caffeine just yet as no it isn’t actually your cuppa which is triggering the flare- ups but rather the thermal heat they omit. Cold cup of coffee anyone? “Rosacea is a skin condition for only the over 50’s”FALSEWhile the peak ages for rosacea sufferers are between 30 and 60 years, you can get rosacea at any age! In fact, teenagers as young as 18 have been diagnosed. “Rosacea is caused by alcohol and hot foods”FALSEWhile drinking alcohol and eating a spicy vindaloo can indeed trigger facial flushing, they are certainly not the cause of the condition. In fact, someone who’s never even had a drink in their life can just as easily develop rosacea as someone who enjoys spicy food and wine or two each night!All that said, hot and spicy foods are however rosacea triggers for some, so it’s best to steer clear from things like horseradish dip and hot sauce when you're drinking alcohol as heat dilates the blood vessels in the skin, and since hot foods generate heat, peppers are a big no-no!And while alcohol might feel like a necessity for some (I hear you), sadly that glass of wine or three can potentially worsen your facial redness! While I’m not necessarily saying cut it out completely, you should cut down on the amount consumed while you are experiencing a flare-up. I promise you will notice a difference in your skin. “Rosacea is the same as acne”FALSEOne of the most common signs of rosacea - bumps and pimples, is also one of the most common causes of confusion about the skin condition! Why? Because it’s often mistaken and then misdiagnosed for acne! Unfortunately, while the two share similar symptoms, including pustules and papules and even redness (although in acne it’s isolated to the pimple or lump) acne, has a different underlying cause and needs to be treated very differently. Many ingredients used in acne specific products such as salicylic acid, vitamin A and exfoliators can cause irritation in rosacea-prone skin resulting in dryness, sensitivity and intensifying redness! “Makeup makes rosacea worse”FALSENo one with rosacea wants to be told they can’t wear makeup because it’ll only exaggerate the skin condition. And not when the stress of having to face people without wearing a mask of makeup to conceal symptoms can actually trigger a flare-up! You do however need to be mindful about what you are putting on your face! Ensure you steer clear of chemical formulations and instead sick to a range of ‘breathable’ products formulated with skin nurturing ingredients that are going to enhance your complexion, not clog up your pores and irritate skin even more! Mineral Makeup should be your go-to! And we LOVE ELES Cosmetics Luminous CC Cream 20, rather than covering up your redness with a thick layer of concealer and foundation, this lightweight, oil-free colour correcting cream helps visually correct redness and even out skin tone. What’s more it’s SPF 20 so will also help shield sensitive skin from sun exposure which can aggravate rosacea. To learn about the top 10 makeup tips and products to conceal rosacea click here. “You can totally rid yourself of rosacea”FALSEWhile you can control rosacea so you speak, you, unfortunately, can’t eliminate the skin issue altogether because there is no cure. Skincare can however reduce redness and other associated symptoms keeping the skin condition at bay, you just need to choose your skincare wisely. Opt for products specifically designed to counteract the condition. We highly recommend Pevonia’s best-selling RS2 line - created by world renowned dermatologist, biochemist and a pioneer in advanced organic skincare, Dr. Sylvie Hennessy, the line was designed to specifically treat rosacea. Formulated with the purest, most natural, nurturing ingredients including Green Tea, Chamomile, Liquorice, Allantoin, Vitamin E and Rose Essential Oil all the products in the range help strengthen capillaries, desensitize, decongest, soothe, and hydrate the skin while rendering it evenly toned and visibly calmed! If you are suffering from facial redness and want to understand more about the skin condition and how to combat it, you can read more here.
Beauty Collective - beauty mistakes

Beauty mistakes to avoid in lockdown

by Jo Boyden on Aug 18 2021
Let’s face it, lockdown has made many of us somewhat sluggish. But while we can’t afford to slack off when it comes to work and home-schooling, we can fall victim to being a little lazy in other areas, namely self-care, like neglecting our skin, and at a time when it needs our care and attention the most! You see looking after our skin isn’t just about looking good, it’s about feeling good too! And sticking to your regular routine might be just what you need to pick yourself up out of a lockdown slump. So save your skin this lockdown and avoid making these 11 common skincare mistakes….and if you are already making them, now you know not to! 1. Skipping your beauty ritual all together…If you think now is the time to let your skin ‘be’ or you are simply using the excuse of lockdown as a means to not have to keep up with your 5-10 minute skincare (and makeup) routine of a morning and evening, you’d be wronging yourself and your skin!We are all aware of the benefits of skincare and how important daily cleansing and moisturising is! After all none of us want dehydrated, dry, dull, spotty skin! Plus keeping up the appearances so to speak isn’t just about looking good it’s about feeling great as well, and following your morning makeover has been proven to improve your mental wellbeing as well as ensuring that your skin stays happy and well-taken care of too!2. ...Or simply overindulging on your skincare routine!If being time poor isn’t something you’re facing right now, and in fact you have too much time on your hands, you might find yourself filling those extra hours at home by indulging your skin. Fantastic yes! But not if you are overindulging it! Your skin can become easily overwhelmed if you use too many products (and active ingredients) at once, resulting in skin irritation, clogged pores and even breakouts! It can then also be confusing as to which product caused the reaction!The general rule of thumb is to try introducing one new skincare product at a time, using it for a week or two before introducing another. If during that time you see no adverse reaction, it’s safe to say your skin is sold and you can start using the next new product. 3. Exfoliating too much or too littleWhether you are prone to acne, currently have a dull, devitalised complexion or suffer from sensitive skin, regular exfoliation is a must. Not only because it will smooth and soften the skin for a brighter complexion but because it helps reduce breakouts by removing excess dead skin cells and keeping pores from becoming clogged. Just make sure you opt for chemical and enzyme exfoliators that contain AHA’s and BHA’s as these will exfoliate skin’s surface as well as deeply penetrate into your pores.We highly recommend Pevonia’s Clarigel Exfoliating Cleanser for blemish prone skin. It combines soapwort, Triclosan, Grapefruit Oil, Salicylic Acid and Citric Acid with Jojoba to gently remove impurities and delivers an intense exfoliating and deep cleansing experience! And if your skin is a little on the sensitive side, just be sure to opt for a super gentle formula – I LOVE Pevonia’s Gentle Exfoliating Cleanser, it gently polishes your skin with its unique creamy, granular texture. But if granules scare you, I also highly recommend Phytomer’s Vegetal Exfoliant with Natural Enzymes. It’s a soft exfoliant for even the most sensitive or rosacea prone skin and uses natural enzymes to encourage cell turnover without scrubbing or irritating your skin.I’m not talking daily exfoliation though! Hell’s no. Just once or twice a week depending on your skin type will suffice, as too much exfoliation can be counterproductive! This is because exfoliators, especially physical ones with granules or beads can damage the outer most layer of your skin. One sign of over exfoliating is skin hypersensitivity. This can cause irritation, breakouts, and even a stinging feeling when you apply products! Aghhh. 4. Not keeping up with your SPFIt’s easy to think why bother with sunscreen if we are in the middle of winter and well you’re not really heading out, right? Wrong! As I’ve preached many a time before, sunscreen isn’t just a summertime skincare product, it’s necessary to religiously wear it All. Year. Round. Why? Because it is THE best protection against skin ageing. Oh and if you are staying indoors, and happen to work next to a window like me, the sun has the ability to penetrate the glass and your skin too! Eek.And then there is the issue of blue light damage. To read all about it click here. But in short, just like the sun, your devices omit harmful ‘blue light’ rays, so it’s important to wear sunscreen to protect skin against them too!!Sunscreens formulated with iron oxides provide enhanced protection against blue light, especially when combined with zinc oxide. A new favourite of mine is Medicalia’s Sunscreen SPF 30 with Blue Light Shield. If you’re a little reluctant to wear your sunscreen because quite frankly its smell and greasy texture puts you off, you are going to love this lightweight emulsion! This everyday sunscreen contains an exclusive mineral formula to shield skin from harmful sun rays, blue light and pollution. It delivers all-natural protection with the addition of zinc oxide which acts to form a protective seal over the skin to reflect blue light away. It also rubs into skin seamlessly without leaving a white cast or greasy residue behind. And even better, the formula is reef-safe and works for all skin types and tones! 5. Constantly touching your faceIf there is one thing covid has taught me, it’s to be vigilant about touch! But then I have to admit I did not realise just HOW often I touched my face before now!! In fact, my husband likes to point out this new (or maybe not so new!) habit I’ve mastered daily - rubbing my hand over my face when I’m tired (which lets face it is pretty much all the time at the moment – eek!) The thing is every time you touch your face, you’re exposing your skin to bacteria, so repeatedly touching it with your fingertips, resting your face on your hands, or simply rubbing your head can introduce dirt directly to the skin and in some cases cause pesky pimples and worse! So, try to be more wary of your actions, and I promise I will too!! 6. Becoming complacent and not cleansing your skin before bedIt’s easy to become complacent in lockdown, don’t I know! And even more so when you are exhausted after the daily juggle of in my case work, home-schooling and just generally parenting two young kiddies 24-7! Sometimes I even find it hard to peel myself off my bed to go and remove my makeup in the evening, but remove my makeup and the days grime I must!Cleansing your face especially at night to remove not only your makeup but any remnants of the day's sweat, dirt and grime is imperative for healthy skin. Not cleansing before bed means your skin is unable to regenerate effectively while you sleep, pores clog, and fatigue (ageing!) signs start to appear.For a fantastic makeup remover which effectively melts away makeup and grime with minimum effort try Phytomer’s Doux Contour Eye and Lip Waterproof Makeup Remover. Combining the effectiveness of an oil (a trio of oils in fact) and the gentleness of a lotion, this ultra-hydrating makeup remover, eradicates even the most stubborn of lips and eye makeup fast! And my absolute favourite cleanser at the moment is Pevonia’s new CleanRefresh Foaming Oil Cleanser. Its oil formulation transforms into a luscious foamy cleanser on application when mixed with water and it leaves skin feeling fantastically refreshed and beautifully clean without the drying effects that other cleansers can leave. Plus its subtle scent is just heavenly.To read more about sleeping in makeup and what it really does to our skin click here. 7. Not washing your makeup brushesIt’s easy to forget about our brushes in lockdown, but using this time to clean them properly will ensure you won’t be using grubby, bacteria-filled tools when lockdowns lifts. After all, our makeup tools are meant to be washed! Besides bacteria, both brushes and sponges also accumulate dead skin cells and oil which can clog your pores leading to skin irritation and pesky pimples! Also if you apply your makeup with a dirty bush the end result can be a streaky and patchy complexion! Clean brushes definitely make for a smoother makeup application and healthier skin! 8. Not cleaning your phoneYour phone is likely your lifeline right now, especially since socialisation is non-existent! But pretty much, like our makeup brushes, our phones collect tons of bacteria throughout the day. That bacteria then transfers to your face every phone call you make (I probably need to start using my hands free more often!) and puts your skin at risk of infections and even acne! Simply wipe off the screen of your phone with alcohol or with wipes to make sure it is constantly clean. 9. Not washing your sheets and pillowcases frequently enoughWe know lockdown can all make us a little lazy, but staying on top of your daily and weekly chores has its purpose that’s for sure! Unfortunately, clogged pores can occur when we don’t wash our bedding weekly. This in turn can lead to blemishes and breakouts. Why? Because there is a build-up of bacteria and oil on our sheets, especially pillowcases caused by sweat, saliva and dead skin cells. Yuck. 10. Eating a bad dietPutting on weight during lockdown because of all the ‘boredom’ food you might be consuming isn’t your only concern when it comes to diet! The effects it has on your skin can be a huge issue too! So instead of reaching for that sugary treat or bag of chips, treat your skin kindly and optimise your nutrition by eating antioxidant-rich fruit and vegetables, healthy fats from oily fish and nuts, and a varied and balanced diet. This should give optimal levels of the nutrients that are crucial for radiant skin, including beta carotene, vitamins C and E and zinc. 11. Not drinking enough waterI’m not sure if it’s just me and being out of routine is a hindrance but I am just not as disciplined with drinking water at home as I was in the office! Maybe it’s because I’m busy with the daily juggle but we all know hydrating yourself throughout the day is a necessity. This is because water helps to get rid of toxins in the body as well as aid in the rehydration of our skin.
Beauty Collective - banner-transform skin

The makeup product that will transform your skin in seconds

by Jo Boyden on Jun 10 2021
We are all on the quest for those multi-tasking miracle products, you know the ones that take minimal effort on your part but can transform your skin in next to no time? After all, in the fast-paced world we live in, who really has time daily to follow those 8-step skin radiance routines the gen Y You Tubers swear by, in the hope of achieving the perfect complexion? And how long does it REALLY take them to master by the way?Well imagine your bronzer, highlighter and foundation powder combined into one clever compact that you can simply swipe all over for your healthiest, natural looking glow!The ELES Baked Finishing Powder in Diffused Light is just that! A palette of gorgeous glowing warm tones that acts like a photo filter on your skin, subtle enough for daily wear, yet gives you that truly “lit from within glow” in seconds.The microfine powder’s jet milled pigments bring a soft-focus finish for a blurring effect over imperfections and fine lines. Incredibly light, it never gets chalky, weighs down the skin or even looks like your wearing powder, yet keeps any shine at bay. And all you have to do is apply your morning skincare, then simply brush a light layer all over your face with a makeup brush and watch your skin truly transform. What’s more, for the month of June, when you purchase this outstanding powder, you’ll receive the ELES Duo Fibre Brush for FREE. After all how you apply a product can sometimes be just as important at the product itself!
Beauty Collective - 7 foundation mistakes

7 foundation mistakes that are making you look older and how to avoid them

by Jo Boyden on May 26 2021
All hail foundation! “The” makeup staple the majority of us can’t live without, and the one product that has the ability to cover redness, hide imperfections and smooth out skin texture, making way for a truly flawless complexion, even when we are having a “bad skin” day! But are we applying our foundation correctly? Are we using the right one for our skin type? After all applying foundation incorrectly or simply opting for the wrong base for our particular needs can be detrimental and actually add years to our skin! Well fear not! WE are here to help! Read on for the top 7 foundation mistakes you could be making and how to avoid them!Mistake No. 1: Not moisturising before applying your foundationHydrated skin is key to creating the perfect smooth surface for your foundation. If your skin is dehydrated it can have an adverse effect on your foundation’s appearance and make skin appear dull, dry and flaky too!Solution;Both your morning and evening skincare routine, no matter how busy you are, should include a good nourishing serum and anti-ageing moisturiser. Try products formulated with marine collagen and hyaluronic acid, two anti-ageing wonder ingredients. Just be sure not to overload your skin with product or overstimulate the sebum glands as producing excess oil can cause foundation to slide off your skin revealing what might be a less than desired complexion.Try; Two BC best-sellers - Pevonia Hyalouric Acid Hydra Serum and Pevonia Age Correction Marine Collagen Cream.Mistake No. 2: Using thick foundation formulationsThere is this pretence that as we age, we should opt for thicker foundation to cover our imperfections but actually when you use a full-coverage foundation or are too heavy-handed with your application, the makeup settles into the wrinkles, pronouncing them even more!Solution;Remember quality over quantity! Steer clear of the thick, full coverage foundation, instead opt for light, sheer bases that can be buildable, this way you can focus on areas that need that extra coverage.Try; ELES Cosmetics best-seller and multi-tasking wonder cream ELES Age Defying BB Cream 30. It literally primes, tints, nourishes, evens out skin tone, and helps to strengthen and protect skin on contact, Genius! Mistake No. 3: Overloading on powder foundation Face powder, when used correctly and frugally can be a fantastic makeup staple, however, no matter your skin type, too much face powder can actually age you. That’s right, it can, not only magnify fine lines and wrinkles instead of helping to conceal them, but also accentuate pores, flatten the complexion, as well as dull and clog your skin!Solution;If you can’t give up the powder (I hear you!) try switching to a breathable, sheer translucent powder or better still a mineral-based one and use it sparingly and carefully – on your t-zone, or for quick touch-up’s.Try; ELES’s Mineral Powder Foundation. I’ve been obsessed with this product for years! Mistake No. 4: Applying your foundation with the wrong toolsThe key to natural-looking makeup lies in mastering the art of blending. Foundation that isn’t blended well can look heavy and imperfect.Solution;Get yourself armed with a few good brushes and a Beauty Blender, these tools will stand you in good stead and the beauty blender will enable you to reach every contour of your face. It is meant to be used damp, allowing for a flawless application and ensuring that foundation never looks heavy!Try; ELES Pro-Blender Sponge Mistake No. 5: Testing foundation shades on the back of your handYes, many do this but are they walking away with the correct shade for their complexion? No one wants a foundation to be too light so they look ghostly, or too dark so they look like they’ve spent too long in the sun!Solution;The back of your hands tends to be darker than the skin on your face so it’s best to trial a few shades on both your jawline and neck. Just remember though your face tends to get much more sun exposure than your neck so you really want to find a foundation shade that matches both areas when blended into the skin. Mistake No. 6: Selecting a cool skin base that is wrong for your skin toneMany foundations come in warm AND cool tones and choosing the wrong one for your skin can be detrimental.Solution;Opt for warmer tones as you get older that help counteract complexion pinkness that comes with thinning of the skin and exposure of fine capillaries. Warmer tones also conceal shadows better which means you need less concealer. Or give a CC Cream a go. Also known as colour correctors, they serve multiple purposes including disguising sallowness and imperfections such as dark spots and redness common with skin ageing.Try; The ELES Luminous CC Cream SPF 20. It’s a lightweight, oil-free, colour correcting cream with broad spectrum protection and demi-matte finish. And while it’s technically not a foundation, the full coverage pigments adapt to individual skin tones “cancelling” redness—be it from rosacea, pimples, irritation, you name it, while skin nourishing and brightening ingredients help even tone, diminish imperfections and maintain a healthy, youthful complexion. Mistake No. 7: You’re using the wrong foundation formula for your skin typeFrom mineral to traditional formulations, matte foundation to tinted moisturiser, oil-free to liquid, powder to stick and more, there are so many foundation formulations on the market so it can be tricky to know which is the right one for you! But knowing is key to creating the perfect base!Solution;Check out one of our latest blogs. It gives you the lowdown on each foundation type and which one will be best for your skin type and concern.
Beauty Collective - BB CC DD Cream

BB, CC, DD Cream. What do these creams actually do and which is right for you?

by Jo Boyden on May 13 2021
Beauty Balm, Colour Corrector or Daily Defence Cream? We’ve all heard of them, there is a lot of hype surrounding them but what exactly is the difference between these three cult beauty buys and most importantly, which one will be best for your skin? Well read on as we bring you the inside scoop on these skincare/makeup hybrids and reveal why you need at least one of them in your life!We’ve already told you all about the infamous BB, the multi-tasking wonder cream which triples as your primer, foundation and SPF in one. But how exactly do they differ from your CC and DD? CC CreamOffering more coverage than a BB Cream but in a light/sheer formula, CC Creams, also known as colour correctors, serve multiple purposes including disguising sallowness and imperfections such as dark spots and redness.Who’s it for?Ideal for anyone, but if you’re acne-prone, have dull skin, dark spots or suffer from facial redness CC Cream is the one for you.We loveThe Phytomer Skin Perfecting CC Cream SPF20 is a game changer! It’s a lightweight, colour correcting cream with broad spectrum sun protection that combines the performance of a professional moisturiser with makeup to effectively nourish skin, smooth pores and fine lines while concealing imperfections!The ultra-natural finish truly enhances and brightens the complexion while the skin nourishing formula relieves dryness and soothes inflammation.From the first application, skin flaws are softened, the complexion is even and the skin is literally enhanced. Within one month, skin is naturally even, bright and perfectly hydrated. Also this outstanding CC Cream comes in two shades – light for those with a lighter skin tone, and medium-deep for tanned, olive and dark skin tonesDD CreamDD or Daily Defence Cream, is also known as your “double duty” cream. A mix of both BB and CC, DD Creams basically include the skincare benefits of a BB Cream and the coverage benefits of a CC, with the primary focus being on anti-ageing.Designed to prime, perfect and protect both instantly and over time, these creams are your do it all cream! They will balance your complexion as well as protect even the most sensitive of skin types for healthy skin that glows.Who’s it forIf you are looking for a tinted cream that’ll reduce the appearance of wrinkles, then DD should be your go-to.We lovePevonia’s YouthRenew Tinted Cream SPF 30. Lightweight, age-defying, hydrating, pore refining and brightening, it really is the ultimate 5-in-1 DD cream!It delivers instant radiance to the skin while it’s subtle natural tint visibly reduces the appearance of enlarged pores for a flawless complexion. The added benefits of Collagen, Vitamin C and Green Olive Extracts repair fine line and wrinkles.In a nutshellBB Creams provide the coverage of a tinted foundation (although buildable) with the hydrating and anti-ageing properties of a moisturiser, and the added bonus of SPF.CC Creams have the ability to even out skin tone as well as neutralise redness and sallowness, with the added benefits of skin brightening and hydration.Alongside the BB’s skincare benefits and CC’s colour correcting, DD Creams have the added benefit of combatting fine lines and wrinkles over time. Think of them as the protector, their ingredients focus on defending skin from environmental aggressors like pollution resulting in glowing, healthier skin.
BB Cream that will really benefit your skin

The BB Cream that will really benefit your skin

by Jo Boyden on May 06 2021
BB Cream, beauty balm, blemish balm…We’ve all heard of the infamous BB Cream, right? But do we really understand its benefits or why we should invest in one for that matter? Well, I’m here to give you the low down on this beauty multi-tasker and how it can (and will!) totally transform your skin. So what exactly is a BB Cream?In a nutshell, BB creams are your 3-in-one foundation. They offer all the benefits of a light-to-medium foundation (and sometimes fuller-coverage as well) in a speedier formula that nourishes, corrects, and protects your skin too! Its smoother texture also allows BB Cream to function as a primer by evening out skin tone for flawless makeup application.Is a BB Cream for me?If you’re a busy mum on the go like me, you’re simply looking to simplify the products in your morning routine, or for days when you want a little coverage but don’t have time to apply a full face of makeup, then a BB Cream is a must. Formulated with skincare benefits that include hydration, anti-ageing properties, and SPF protection, BB Creams are a quick and easy way to effectively even out your skin tone without caking on the makeup!Problem is, with so many on the market, which is the right one for you?Your moisturiser, primer, sunscreen and foundation in one, the ELES Age-Defying BB cream SPF 30 is a multi-tasking makeup miracle, suitable for all skin types! A big call I know, but it’s not BC’s best-seller for nothing!This BB Cream primes, tints, nourishes, protects, blurs and evens out your skin tone for a truly, natural, flawless finish. And thanks to its skin-loving ingredients including Vitamin E, Goji berry, Squalane; its multi-mineral complex, and age defying peptides, over time it will help to promote cell health, strengthen elasticity, reduce the appearance of fine lines and restore that natural glow you once donned! What’s more, you’ll feel as though you aren’t even wearing makeup, no easy feat for a foundation or any product with SPF for that matter! How do I apply it?Because BB Cream isn’t quite as thick as a traditional foundation and has the slip of a moisturiser, it’s easy to blend for a seamless finish. Using the warmth of your fingers, or a damp beauty sponge if you’d prefer, blend until it melts into skin to achieve a smooth even finish.The ELES Age-Defying BB Cream 30 can be applied alone as your moisturiser, primer and foundation in one or after your moisturiser if your skin if feeling a little parched. Skin caring and skin perfecting in one simple step! And who doesn’t want instantly healthy even skin with a sheer luminous tint!
BEAUTY COLLECTIVE - bestselling makeup

The 5 best-selling makeup must-haves on BC and why you need them

by Jo Boyden on Apr 28 2021
Who doesn’t love makeup? It’s fun, fabulous and can bring out that inner artist you didn’t know you had! It can boost your mood, mindset and confidence and has the ability to totally transform your complexion! (some makeup can even improve your skin thanks to its skin nurturing ingredients too.)Having worked at BC, (and in the cosmetics industry for that matter), for many a year, I have to admit I’m very blessed to have been able to try copious amounts of makeup in my time! But, out of the many, I have a few go-to products I simply can’t live without, the ones I go back to time and time again. You know that miracle mascara which turns your non-existent lashes into full, flirtatious lashes? My favourite foundation which really does leave my skin looking fresh and flawless every day and my super convenient compact which lives in my handbag for those urgent touch-ups. We all have our makeup must-haves and our BC customers are no different. Below we’ve put together Beauty Collective’s top 5 performing makeup products, our best-sellers, and there is a very good reason why our customers keep buying these ELES essentials, so read on and see what they are. A few of my absolute favourites are on the list too! ELES Mineral Liquid Powder Mineral FoundationIf you haven’t tried this foundation, you should now! It really will become your go-to solution for achieving that perfect complexion we all seek.Not only is it formulated with skin-loving ingredients including vitamins a, c and e, as well as anti-inflammatory zinc, it allows skin to ‘breath freely, so none of that clogging up pores exacerbating or creating unwanted skin issues which many foundations do! It contains zilch chemical ‘nasties’ such as fragrance, talc, oil or dyes, yet shields skin against age aggressors! And when applied transforms into a beautiful soft powder finish that is oh so natural!“An amazing product that I have used for years. Gives a natural flawless finish. I am the ‘Queen of Cosmetics’ and without a doubt this is the best product I’ve ever used!” Catherine ELES Age Defying BB Cream 30BB Creams or otherwise known as beauty balms, are infused with antioxidants, brightening agents, acids, broad-spectrum SPF to treat the skin while giving it a fresh, even glow, and let me tell you this BB Cream is no exception! Multi-faceted it really packs a punch as it quite literally primes, tints, nourishes, protects, evens out skin tone, and helps to strengthen skin on contact. So if you are a busy mum on the go like me, this is for you! It’s your sunscreen, primer, and foundation in one! Genius!“I have used a few BB Creams before and this one by ELES is this is by far the best. A little goes a long way and the coverage is great. I wear it as a foundation and it looks really natural. I love it!” Jennifer Baked Finishing Powder in Diffused LightIf you are after a little radiance in your life, try this for size! The soft baked powder provides skin with that hint of a natural sun-kissed glow without having to use a heavy bronzer and thanks to its jet-milled pigments it creates a beautifully luminous airbrushed effect every time!“When you need to look like you always have a great night sleep and eat all the right things….this will make you look like you do. Fresh, bright and perky but no one will realise because it is so natural! I call this the working mum’s secret weapon.” Lisa Precision Brow PencilCreating the perfect brows can completely transform your face and make you look 10 years younger too,! but you need to know how.Just as the hair on our heads can thin with age, so do our eyebrows, so to look younger, we want to create instantly fake fullness and to do this we need to fill them in and shape them with the perfect brow pencil. Cue ELES Precision Brow Pencil. This double ended brow tool (one end pencil, one end grooming brush) offers controlled brow filling and lining to quickly and effortlessly impart long-lasting fuller, natural looking brows!“Can’t live without it. The most natural looking brow pencil on the market and it stays put all day! So easy to apply too.” Sophie ELES Lip StainIf you’re constantly on the quest for that long-lasting lippie that’ll not only go the distance (even after food, drink and kisses) but look and feel fabulous too, give this a try! You won’t be disappointed! This next generation lip colour (in between a gloss and a lipstick!) moisturisers and provides a vibrant, full-coverage lip stain without feeling heavy, sticky or tacky!“This stuff really works! If you are after natural looking plump lips that last the distance, this should be your go-to. Don’t get me wrong I love my lipstick but it disappears after the first sight of food, not this Lip stain! It says put all day and I love the way it feels on my lips too!” Jojo
BEAUTY COLLECTIVE Rosacea

Suffering from rosacea? 4 essential products for covering up facial redness fast

by Jo Boyden on Apr 22 2021
If you have rosacea and constantly fret over your facial redness, you are likely to be on the forever quest for the best redness reducing skincare, and makeup products too!Since we’ve already advised of our favourite rosacea fighting skincare collection, it’s now time to talk makeup! While skin redness can be caused by a number of factors, the good news is it can be covered up! You just need to know how and with what, since falling victim to poor product choices will only result in exacerbating sensitive skin conditions. Understanding what key ingredients to look out for, and opting for mineral makeup where you can, is a must!So read on to understand what to look for, as well as our top 4 product picks for concealing rosacea redness. We promise they will not only give you back your confidence, but they’ll actually benefit your skin and help calm symptoms too! What to look for; Products with fewer ingredients Generally speaking, the simpler the ingredient list, the better, as less ingredients to irritate your already stressed skin! Products that are alcohol free, paraben free and fragrance free! Just as you would with your skincare, make sure you steer clear of makeup containing these ingredients, in fact the three most common irritants there are! Products containing calming and repairing ingredients We are very fortunate today that makeup formulations can include skincare ingredients that can help calm, soothe, and correct skin! Look for products that include ingredients such as aloe, chamomile, zinc oxide, titanium dioxide and vitamin e. Products that are breathable Make sure you select products that are ‘breathable’ meaning they’ll allow your skin to still breath and enhance your complexion, instead of simply clogging up pores which will only irritate skin even more. Mineral makeup will be your best friend. Our top picks; Best Primer: ELES RETEXTURE CRÈME FACE PRIMERUsing a primer will create a smooth foundation for your makeup while ensuring it stays in place all day, and we don’t be wanting our foundation sliding off our face and revealing its redness now do we! It’ll also create a barrier between your skin and your makeup preventing any further irritation.Our go-to primer for all skin types even those with seriously sensitive skin is the ELES Retexture Crème Face Primer. It’s a deeply soothing liquid-cream made with Aloe Vera leaf extract, Roman Chamomile, Witch Hazel, Calendula, Mallow Flower and Centaurea Cyanus Flower extract, which leaves skin with the smoothest sensation. It soothes, hydrates, retexturizes and refines, so foundation applies effortlessly and endures impeccably for hours longer.Best full coverage: ELES LIQUID POWDER MINERAL FOUNDATION If you haven’t tried this foundation before, I highly recommend you do! It’s ELES Cosmetics's no. 1 best-seller and for very good reason! It quite literally glides onto skin effortlessly, thanks to its silky liquid formulation, yet sets to a soft powder finish which lasts all day. It looks totally natural on application yet covers up facial redness and blemishes beautifully, what’s more it’s breathable which means it won’t clog pores, provides the sunscreen and antioxidant protection that ultrasensitive skin needs, and is formulated with skin-loving ingredients which means it not only conceals skin but protects it throughout the day too! Genius! Best sheer coverage: ELES MINERAL POWDER FOUNDATION As a sufferer of want for a better word ‘flushed skin’ I personally LOVE the best-selling ELES Mineral Powder Foundation! It’s one of my all-time favourites. It’s one of the most natural-looking, if not THE most natural-looking foundations I have in fact ever tried and being in the industry for 20 years I’ve tried many! It contains zero chemical nasties, instead, it’s packed with skin loving ingredients including vitamins A & E, can be used as a buildable foundation from natural sheer to polished opaque (dependant on what you need) and it’s highly compatible with common skin sensitivities, working wonders at camouflaging facial redness while protecting skin against ultraviolet damage too! Best overall product: ELES LUMINOUS CC CREAM 20 Rather than covering up your redness with a thick layer of concealer followed by foundation, you can always opt for a colour corrector which will help visually correct redness and even out skin tone. Using one with UV protection will also help shield your sensitive skin from exposure that can aggravate rosacea.The ELES Luminous CC Cream SPF 20 is a game changer! It’s a lightweight, oil-free, colour correcting cream with broad spectrum protection that really does multi-task like no other! And while it’s technically not a foundation, the full coverage pigments cover redness—be it from rosacea, pimples, irritation, you name it—so well that you very well may be able to get away without wearing any other makeup.
Beauty Collective - Best Lips

Love your lips – 8 tips for your best lips yet

by Jo Boyden on Mar 31 2021
If lip filler isn’t your thing but you find you are forever on the quest for the perfect plumped lips I’m here to tell you, you can achieve the perfect pout by using a few key products and following a few simple steps. So read on and experience your best lips yet… Prep your lips Exfoliate Just as we prep our skin each morning before applying our makeup base, it’s essential to prep our lips so they don’t end up all cakey and flakey post lippie application!Creating a smooth canvas is a necessity when it comes to perfecting your pout and the best way to achieve this is to remove any dead skin cells that are subtly sitting on the surface of your lips with a lip scrub. Don’t have a lip scrub per say? No worries, a gentle face exfoliator such a Pevonia’s Gentle Exfoliating Cleanser will do the job perfectly and means you save on the pennies too. Moisturise Next, it’s important to moisturise your lips just as you would your eyes. Moisturising is important as many lip products can be drying and our lips, like our eyes can be particularly vulnerable to showing signs of ageing. They have an especially thin outer layer which gets even thinner with each passing year thanks to a breakdown in collagen. Choosing a good lip cream can be paramount. I personally use and love Pevonia’s Lip Renew Plump and De-Age treatment. Its name speaks volumes as it quite literally deeply moisturises, renews, smooths fine lines and wrinkles, and volumizes lips! How? It is rich in powerhouse, anti-ageing duo Collagen and Hyaluronic Acid, as well as sesamin from sesamum indicum seed extract – the latest hero ingredient proven to plump the lips with natural lipo-filling action form dramatic results. Simply apply and massage a small quantity on your lips and around your lip contour and laugher lines morning (and night.) Hydrate and set Finish by applying lip balm to lips and let it sit for a few minutes to soak in. After all, you don’t want your lipstick literally sliding off minutes after application.Now lips will be silky smooth and lipstick ready, no dry or flaky spots in sight. Don’t forget to line those lipsDon’t wear lipliner? You should now. Lip liner is to lipstick what a primer is to foundation, it’ll make your lipstick last longer as well as look better too!As we age our lips start to thin and lose their colour. Lip liners will not only define and shape your lips, they act as primers to boost the colour and longevity of your lipstick too. Simply line the lips or draw it on all over your lips before your lipstick and you can turn virtually any lipstick into a “longwear” formula. Try ELES Gel Lipliner for ultimate waterproof, transfer-proof, long-lasting staying power! The formula helps lipstick adhere to your lips better without any bleeding or featuring.If you have thin lips, using a lipliner will enable you to overline your lips just a little which will add both shape and fullness. You want to overline on the cupid’s bow and the fullest part of your bottom lips (but never overline the corners). Begin by applying a fine line just outside your natural lip line starting from the centre of your lips and working out to the corners keeping it light and fine, then blend it inwards.N.B If you find (like me) that once you’ve worn in a brand new lipliner it’s next to impossible to get that perfectly sharp tip again no matter how much you sharpen it! Well all is not lost! Instead of using it straight out of your makeup bag simply pop it in the fridge overnight or even for a matter of minutes and when it comes time to apply your lip liner should be hard enough to create those perfectly lined lips we all want!Finish with a lipstick or lip tint a similar shade to your natural lip colour. Dark lipstick will only make thin lips look thinner.We LOVE the new ELES Velvet Satin Lipsticks. 12 stunning chic and sophisticated shades with subtle satin finish and formulated with a lip-loving blend of emollient oils and butters to help keep lips soft, smooth and super hydrated throughout the day.Make sure you match your lip liner to your lip colour though!Even if your lips tend to be on the paler side you should match your lip liner to the colour of your lips, not your darker (or lighter!) lipstick shade. A natural-toned liner will make it easier to correct shape (especially if your top lip is uneven or has lost definition so fades into skin) as well as add fullness. Keep lip colour in place all daySo you’ve got yourself a long wearing lipstick and you’ve applied your lipliner but after eating you find your lips aren’t looking a peachy perfect as they were at the start of the day. Blotting your lippie with a tissue, then dusting some translucent powder of top will help set the pigment without dulling your lip colour as well as making it instantly last longer not matter what your lipstick formula.Another option is to give a lip stain a go! The ELES Lip Stain imparts lips with long-lasting vibrant colour that protects the lips and stays in place for hours even after eating, drinking and kissing! Plump lips that little bit moreAfter applying and setting your chosen lippie, be sure you brush either a little shimmer eyeshadow in an ivory shade or some concealer in light to the middle of your lips. This creates a 3D effect that makes lips look fuller and no lip plumping products are required! The same goes for your lip gloss – for a little extra lip plumping apply in nude to the centre of your lips, just remember gloss is fluid so it’s not designed to wear all day. Cleanse lips as you would your faceWant to remove your lippie at the end of the day without any rubbing or pulling? Use a lip specific cleanser designed to be gentle on lips while removing stubborn long lasting lip products. Try Phytomer’s Doux Contour Eye and Lip Waterproof Makeup remover.
Beauty Collective - Conceal

3 common skin concerns and how to best conceal them

by Jo Boyden on Mar 26 2021
Whether you are prone to acne, suffer from hyperpigmentation or your skin appears forever red (thank you rosacea!), there really are genius ways to cover up your skin concerns without further aggravating the issue, you just need to know what to use and how!Don’t get me wrong, it’s imperative to fix the problem rather than simply hiding it, (cue tailored skincare), but what if I told you there are products (“skincare makeup” to be precise) that offer a solution to the seemingly never-ending battle against eg. breakouts. Makeup formulated with skin loving ingredients that’ll effectively calm and conceal your problematic complexion without exacerbating it. After all who hasn’t at some stage awoken to an outbreak of pesky pimples or skin looking ridiculously rouge thanks so a rosacea flare-up and needed that quick makeup fix?So read on to learn how to best conceal your skin dependant on your concern and relish in the results. AcneIf you suffer from acne the likelihood is your foundation could be exacerbating it. I’m sure we’ve all been guilty of hiding those flaws by slathering on foundation and the thicker the better right? But have you really thought about what foundation you are using? Could it be formulated with chemicals that will cause the skin to worsen?When it comes to acne prone skin, mineral makeup should become your best friend. Opt for mineral foundations rich in anti-inflammatory zinc! But before applying your base, using a primer first will ensure your makeup remains in place all day long, and let’s face it we don’t be wanting that makeup to slide straight off our skin a reveal those unruly blemishes right? Plus wearing a primer will create a barrier between your skin and foundation preventing it from seeping into pores creating more havoc!For blemishes and breakouts, ELES’s Pore Perfecting Face Primer is a must! It’s a light-textured oil free face primer that will firstly combat any shine you might have as it absorbs excess oil, but it also reduces the appearance of large open pores and promotes antiseptic properties to keep skin at bay!Next step is to cover up those blemishes without aggravating them. Best-selling ELES Liquid Powder Mineral Foundation will be your go-to solution. Not only is it formulated with anti-inflammatory zinc, it allows skin to “breathe freely” whilst shielding against age aggressors. It’s free of heavy fillers and pore-clogging ingredients (phew!) and the skin-safe formula contains no chemical ‘nasties’ or potential irritants, such as fragrance, talc, oil and dyes.Sensitive or rosacea prone skinIf you have rosacea, you don’t want to overstimulate the skin, remember less is more! Less product to clog your complexion which in turn causes heat, making skin even more red and aggravated! Instead, you want to use makeup that will not only effectively conceal redness but soothe and calm the skin too!As a sufferer of want for a better word ‘flushed skin’ I personally LOVE the best-selling ELES Mineral Powder foundation! It contains zero chemical nasties, instead, it’s packed with skin loving ingredients including vitamins A & E, can be used as a buildable foundation from natural sheer to polished opaque (dependant on what you need) and it’s highly compatible with common skin sensitivities, perfectly camouflaging facial redness while protecting skin against ultraviolet damage too!Just remember when it comes to choosing your foundation shade be sure to avoid products that are too yellow. Neutral shades are best and will help reduce the redness harmoniously.Lastly, the way you apply your makeup is almost as important as the products you use too!We’ve all heard it before, touch your face with your hands and you’ll likely cause a breakout so it comes as no surprise that you might well have heard that it’s best not to use your fingers to apply your makeup since even the oil and bacteria on your fingers can irritate skin, also hand heat can add more warmth to an already warm, aggravated complexion. Instead, use a damp latex-free beauty blender! It is the least irritating way to apply your product and honestly provides the most effective results! Not only is the sponge strangely soothing on your skin, but is also so easy to clean after use and minimises the amount of bacteria that comes into contact with your skin, making it the perfect beauty tool for those suffering from sensitive complexions.Makeup brushes are another option but just beware that the brush bristles can irritate your sensitive skin, therefore opt for brush bristles made from taklon, a “green” and allergy free synthetic fibre. Its smooth synthetic fibres do not absorb or trap pigment making it easy to keep clean!HyperpigmentationYou can fight discolouration in your skin by keeping it protected with sunscreen. Sure SPF is the best way to decrease your chances of getting hyperpigmentation but for those of us who suffer from it, SPF will actually help reduce it too!Double-duty products will be your best friend. Look for foundations with sunscreen and complexion-perfecting ingredients such as vitamin A & E, zinc and titanium dioxide.We love the ELES Luminous CC Cream 20 and for very good reason!! Colour correcting and broad-spectrum protection in one, it adapts to your skin tone so it will darken and lighten as needed to blend and conceal pigmentation, while skin nourishing and brightening ingredients help balance your complexion and fight free radicals for a more even, youthful glow.
Beauty Collective - Red Carpert Golden Globes

Red carpet ready – A step by Step on how to achieve our 4 favourite Golden Globe looks

by Jo Boyden on Mar 10 2021
From bold coloured lips to glowy goddess-like skin, flawless winged eyes, to minimal makeup, this year’s nominees bought an abundance of glitz and glamour to the Golden Globes whether they were donning their looks from the luxury of their home, hotel suite or were actually ‘red carpet’ ready.Read on to find out our favourite four makeovers from the night and a simple step by step on how you can recreate each look at home with only a few key products. Julia GarnerWith deep cherry glossed lips and porcelain doll-like skin, Julia Garner seriously bought her A-game to this year’s Golden Globes.To achieve her flawless base simply opt for a long-lasting matte foundation. If you are usually a lover of liquid, yet plan on donning this look, I highly recommend the ELES Liquid Powder Mineral Foundation. It literally glides onto skin effortlessly yet sets to a soft matte powder finish that lasts all day. If powder is your go-to, then one of my favourites, and perfect for this look is the ELES Mineral Powder Foundation Compact. It creates buildable coverage from natural sheer to polished opaque.Complete your base with a very soft and subtle pink blush like the ELES Baked Blush in Posey.Next, it’s time to play up the eyes with focus on both eyebrows and lashes. Firstly, we recommend using the ELES Precision Brow Pencil, it creates ‘hairlike’ strokes for a more natural brow and the brush end of the pencil will come in handy if you’ve used too much product and need to soften the look. To create the illusion of Julia’s thicker brows (if yours tend to be on the thinner side like mine!), I also recommend using an eyebrow powder or shadow. While the pencil will help conceal any sparse areas, the powder will fill in, shape and thicken brows. Try ELES Brow Sculpt, it has one side powder, the other side colour coordinated tinted wax that will tame and set brows so they last day and night!Julia’s eyes are all in the lashes. Firstly though apply a wash of mineral matte eyeshadow in vanilla to your entire eyelid all the way to the inner corner using a base shadow brush for ease. The light shaded shadow will really help to open up your eyes. Next layer on coats of ELES Lush Mascara in Black to both the upper and lower lashes applying from the base to the tip in a slow sweeping motion. To create the illusion of Julia’s long alluring lashes allow mascara to semi-dry in between coats.To complete the look, firstly line your lips with a blood red lipliner which perfectly matches the lipstick to follow. The lip liner will give your lips structure and act as a primer to help bind the lipstick to the lips. Carefully line your lips just outside your natural lip line. Fill the rest of your lips in with the liner then reach for your beautiful bold blood-red lippie. We love the ELES Moisture Crème Lipstick in Cool Red. Follow with ELES Colour Balm in Classique for Julia’s subtle gloss coated finish. Andra DayWith plum ombre lips and a perfectly paired gold highlighter, Andra Day’s look is breathtakingly beautiful, yet easy to achieve! We promise.To create her glowier than glowy complexion, firstly, apply a dewy foundation. We love the ELES Mineral Sheer Tint. Seal it with the ELES Baked Finishing Powder in Diffused Light. It’s like a warm filter that evens out dark shadows and discolouration, leaving skin looking poreless and perfect!Next take a bronzer (try the ELES Baked Bronzer in Sunbeam, a beautiful fine powder bronzer with a subtle pearlized finish) and a tapered detail brush, and define your jawline by applying it at a downward angle on either side of your chin. Then to sculpt the cheeks apply bronzer using sweeping brush strokes under the entire length of the cheekbones and blend, blend, blend!Now add instant radiance and colour to your face using the ELES Baked Blush in Rose Gold. Then enhance your features like never before with the ELES stick Illuminator. Apply it to the centre strip of your nose starting from the top to the tip of your nose, right above the perimeter of the jawline (this is the trick to making your face look slimmer), under the arches of your brows, and to the highest point of your cheeks for that healthy glow.For Andra’s shimmery standout eyes, use the ELES The Naturals Collection Eyeshadow Trio in Delicates, a versatile collection of 3 beautiful earth tone eye shades within one convenient palette.Firstly apply the lightest shade to your entire eye lid, all the way to the inner corner using a base shadow brush for ease. Next using a tapered blending brush apply the medium shade into your crease (the curve above your eyelid) blending from the outer corner’s inwards. Finally use the same brush to apply the darkest shade to the outer corner of your eyelid, then extend it outwards and upwards and blend it inwards slightly. Finish with lashings of ELES Lash Fortify Mascara in Black.To complete the look, line your lips with ELES Gel Lip Liner in Plum and carefully blend filling in lips, then apply your lipstick - we love ELES Moisture Crème Lipstick in Aubergine, followed by swipe of ELES Lip Stain in Pin Up Girl. Amanda SeyfriedWith bold brows, bronzed cheeks and soft, smoky eyes, this year’s Golden Globes saw A-lister Amanda Seyfried glow like a goddess.To create her look firstly apply a natural lightweight foundation. We love the ELES HD Foundation. Its lightweight formulation melts onto skin and provides undetectable coverage with a subtle radiant finish. Follow with a powder bronzer to contour beneath your cheeks and jawline to slim the face and create the illusion of perfectly sculpted cheekbones. Try ELES Anti-Oxidant Bronzer to achieve Amanda’s perfectly matte bronzed complexion that will last all day.Next focus on the eyes. To achieve this soft, smoky eye look, you’ll need three eyeshadow shades – a light, medium and darker. Start by applying the lightest shade (a nude) over your entire lid, all the way to the inner corner using a base shadow brush. You really need this light shadow to perfect the look and open up the eyes to make colour ‘pop’. Next use a tapered blending brush to apply your medium shade into your crease (the curve above your eyelid) blending from the outer corner’s inwards. Now use the same brush to apply the darkest shade to the outer corner of your eyelid. Extend it outwards and upwards to create a smoky effect, then blend it inwards slightly. To nail Amanda’s eyes, we recommend using ELES’s The Naturals Collection Eyeshadow Trio in Cool Nakeds.To complete the look, instead of using eyeliner, use the darkest shade of your shadow. Simply use a flat definer brush and press the dark shadow lightly along the edges of your upper eyelid where your eyelashes begin and along the lower lash line. Then finish with lashings of mascara.For that subtle flush of colour on the lips, use a lip liner to gently fill in (we recommend the ELES Gel Lipliner in Naked) and then add a touch of gloss like the ELES Pucker-Up lipgloss in Love Bite for that subtle hint of shine. If you prefer lipsticks, try the ELES NEW Velvet Satin Lipstick in Lauderdale Place. Elle FanningFlawless winged liner, rosy rouge cheeks and nude lips came together to create a stunning ethereal look for Elle.To recreate ELLE’s makeup, firstly apply a matte powder as your base. Try ELES Mineral Powder Foundation and gently blend with a Beauty Blender for flawless coverage. Next, add a swipe of blush to the apples of the cheeks before focusing on the eyes.Many steer clear of the winged eye look because they fear it is too tricky, but we promise you it’s far from it and once you’ve mastered it you’ll never look back. First things first, the make the initial line. Using ELES Felt Tip liner in Black draw a short, thin line from the outer corner of your eye extending the natural curve of your lower lash line to your desired length. If you have trouble getting a smooth line freehand, try making a series of small dots and then join them together or simply use a piece of tape or stencil as a guide. Draw a line across the upper eyelid, following the natural curve of your upper lash line from the inner corner of your eye to the outer corner of your eye and continuing to parallel the first line you made. Focus on creating a smooth line. Now that you have your outline fill in the gaps with more eyeliner. Apply a little lush mascara to both upper and lower lash lines.Finally pencil in brows with ELES Precision Brow Pencil and colour lips with ELES Matte Lipstick in Bare.
Foundations

What’s your foundation formula? Choosing the right one for you

by Jo Boyden on Mar 03 2021
Whether your skin is oily, prone to breakouts, sits on the more sensitive side or is simply dry, it’s important to take care of it with good skincare products as well as using the right foundation base too.From mineral to traditional formulations, matte foundation to tinted moisturiser, oil-free to liquid, powder to stick and more, there really is a foundation out there for every skin type and need, but with so many options on the market, it’s not always easy knowing which is likely the best for you! And then there’s the issue of finding the correct colour too!So whether you are looking for the best foundation to help conceal those pesky pimples, without being the cause of yet another breakout, are after a longer-lasting formula which won’t slide of your oily-prone skin in next to no time, or are simply having trouble determining what might be best for your dry, dehydrated complexion, BC have you covered.First things first though is understanding your skin type as this will dictate what’s right for you and we are here to tell you how; For dry, dehydrated and lack-lustre skinChoose a liquid, stick or tinted moisturising foundation.Liquid and sticks both tend to have a creamy texture and are formulated with ingredients that deliver moisture directly to the skin while offering great coverage too.Try: ELES Foundation Stick. It provides the coverage of a concealer, the fluidity of a liquid and the weightlessness of a tinted moisturiser in a longwearing formula that delivers flawless, natural coverage! Winning.If you prefer something with a dewier finish, try ELES Mineral Sheet Tint SPF 20 For Oily skinSteer clear of foundations with a dewy finish. This is because oily skin can make the foundation appear way too shiny. Instead opt for a matte, semi-matte powder or Oil-free foundation, whether it be a liquid to powder formulation or a powder compact. They contain ingredients that absorb oil, creating a smooth, matte finish.Mineral makeup often works well on oily skin because the dry particles tend to absorb moisture and prevent shine.Try: ELES Liquid Powder Mineral Foundation For problematic skin prone to breakouts and skin sensitivityIf you struggle with blemished or sensitive skin, you really need to navigate the ingredients in a foundation. It’s best to avoid skin irritants like alcohol and fragrance which can be found in many a foundation and opt for a mineral formula every time. These contain no chemical nasties and will allow your skin to breathe freely.Try: ELES Liquid Powder Mineral Foundation or ELES Mineral Powder Foundation For combination skinCombination skin can be a little tricky as you don’t want to accentuate the dry patches but you need a base that will treat the extra oily spots. A mineral powder foundation will allow you to distribute the oil-absorbing makeup where you need it and less where you don’t without leaving visible lines like some foundations do.Try: ELES Mineral Foundation Powder or treat the oil with a mattifying primer first before applying ELES Liquid Powder Mineral Foundation.For ageing skin with pronounced fine lines and wrinklesThere is one type of foundation you should sadly seek to avoid as your skin starts to really age and that’s piling on the powdered foundation. Most face powders tend to magnify lines in the skin, accentuate pores and flatten the complexion which in turn can age us.Try: If you can’t give up your powder, we get you, but try simply switching to a sheer translucent powder or a mineral-based one. We highly recommend the ELES Mineral Foundation Powder. ELES HD Luminous Foundation is a must too as it will reduce shine but create a youthful luminosity.Once you’ve selected the right foundation formula the next challenge is choosing the correct colour. But this goes beyond simply looking at your skin tone, instead, you need to understand your skin’s undertone, the colour from underneath the surface of your skin that affects your overall hue…A cool undertone is generally associated with skin that has hints of blue, pink or ruby red, while a warm undertone is more peachy, golden or yellow. To work out which you are, one trick is to look at the veins in your wrist – if they appear blue or purple in colour, you’re cool, if they are green, your warm. And if you have a mix of both you’re neutral!For a cool complexion, a foundation with a pink undertone will be best, if your complexion is on the warm side go with a shade that has yellow undertones.Another option is to do the three-stripe trick. Take three foundations that are close to your skin tone, but one that looks more pink, one that looks more yellow and one that looks neutral in colour. Apply one stripe of each along your jawline and gentle blend. Whichever shade disappears into the skin will give an indication of what the undertone really is.Now your ready for flawless foundation and no more second guessing if you’re wearing the right formula for you!
Beauty Collective - 10 Beauty Hacks

10 beauty hacks from the BC Pros that you’ll absolutely love

by Jo Boyden on Feb 18 2021
Who doesn’t love a beauty hack? A quick tip or trick to help you look your best in next to no time (especially great for all us mums on the go or those who always find themselves a little time poor.) Well the team at BC have compiled their forever favourites, the hacks they use daily and we thought we’d share them with you! Happy reading…Keep lip colour in place all dayWe all love a long wearing lippie but using them doesn’t mean it won’t smudge and seep out of the lines of your lips a little. If you aren’t armed with a lip primer to keep it in place all day, simply apply your lipstick then try putting some blotting paper (a tissue will do) over your lips and dabbing on some translucent powder. This should keep it in place through coffee, cake, and kisses!This might be an oldie and one you’ve heard many a time before but are you doing it daily?Perfectly lined lips every timeIsn’t it annoying when you’ve worn down a new lipliner and no matter how much your sharpen it you can never quite get that perfect sharp tip as you had the first time you used it. Well, all is not lost! Instead of using it right out of your makeup bag simply pop it in the fridge overnight or even for a matter of minutes can help. When it comes time to apply, your lip liner should be hard enough to create perfectly lined lips.Conceal correctly for an instant face liftThe most natural and most effective way to conceal under-eye bags and dark circles is to draw a triangle in concealer under the eyes with the baseline of the triangle directly under your eye and the point toward your cheek. This shape not only conceals dark circles but also gives you an instant facelift! Go on give it a try!Plump up your lashes with translucent powderNot keen on the fake eyelash look but want your lashes to appear fuller, and flirtier? Sure! Simply take a translucent foundation powder and using a makeup brush dust it over your eyelashes between the first and second coats of mascara. The powder has grip so will stick to your coated lashes helping plump them up for that thicker, fuller, voluminous look.N.B. When applying your mascara be sure to press bristles against your upper and lower lash lines and then wiggle the wand as you go from root to tip. This will make sure you’ve fully coated each and every lash as well as adding length!Forgo the black eye lineDespite its popularity lining eyes with black liner can make eyes appear so much smaller than they are! Don’t apply black liner to your lower lash line and waterline, instead line the top part of your eye with black eye liner, the bottom with brown and be sure to line your waterline with a white or nude waterline liner to really open up your eyes. Make your eyeshadow really popFor really stand-out eyes, instead of just applying a white or nude liner to your waterline, try applying a layer to your eyelids too. Haven’t got a white liner? That’s on try a dab of concealer instead. This will hold eye shadow in place as well as creating a neutral base for shadow making your eyeshadow shades look beautifully bright.Nail a simply smokey eyeWho doesn’t love a smokey eye look for a special occasion? But the time required, the several different shades of eyeshadow and a whole lot of blending equals big effort, and not everyone has time for that! But all is not lost, there is a fast and easy alternative and it can be just as effective – promise. Simply use an eye pencil to draw a slanted hashtag above the outer corners of your eyes and blend with the smudger end of your pencil.Say goodbye to smudged eyesNo one likes to look in the mirror and see a line of black smeared under their eyes. Thank you mascara (eye roll) to clean up both eyeshadow fall out and smudged mascara use a sponge (I recommend the good old beautyblender) and makeup primer as opposed to makeup remover, this picks up the shadow and leaves the concealer so no need to reapply!Get an instant eye liftLine below and above your eyebrows with highlighter or white eye liner and smudge It to really define brows. You’ll look like you’ve had an instant eye lift!Quick drying nailsIn a rush but applied nail polish and now need nails to dry faster? No problem! Simply immerse your fingers in a bowl of iced or cold water for one to three minutes to cut their drying time in half!
Beauty Collective - beauty trick

Looking tired? 8 beauty tricks to fake a good night’s sleep

by Jo Boyden on Feb 10 2021
Holidays are over, schools are back and the daily juggle of work, kids, well life, in general has you once again looking like you haven’t slept for days. Fear not, while 9 hours of blissful slumber might be something of yesteryear you can fake a seriously good night's sleep if you are armed with a few key products! So read on to learn about our top beauty tips that’ll have you looking fabulously fresh in next to no time and with minimal effort….we promise! Breath life back into tired eyes First things first, after cleansing your skin, applying a soothing and cooling eye gel immediately to your undereye area is a must. Just look for products with key ingredients such as Green coffee, Vitamin C and Ginko Biloba, as they will help shrink capillaries and stimulate lymphatic drainage.Pevonia’s C Evolutive Eye Gel is a personal favourite of mine when it comes to tired, puffy eyes. Formulated with anti-ageing dynamo Vitamin C and skin saviours hyaluronic acid and Ginko biloba it’ll have your peepers decongested and depuffed in one swift application! Invest in a gemstone roller From rejuvenating jade to calm and soothing rose quartz, detoxifying Obsidian to purifying amethyst, we highly recommend introducing one of these rollers into your morning ritual. As well as their many medicinal benefits, they have the ability to dramatically reduce puffiness by removing excess fluid around the eyes towards your lymph nodes where it filters out toxins! So clever! To find out more click here. Use a collagen-boosting serum Lack of sleep has the ability to cause your body to produce the stress hormone cortisol which in turn breaks down collagen and leads to premature ageing (great!) so make sure you start your morning skincare routine armed with a collagen-boosting serum AND moisturiser to nourish and restore stressed and dehydrated skin.Pevonia’s best-selling Age Correction Intensifier Collagen and MyOxy Caviar and Marine Collagen Cream are both a must. Not only are they loved by so many around the world, but they have also been a staple of mine for years and I’d highly recommend the duo to everyone. Used in unison they effectively nourish and oxygenate skin, repair cells, and diminish fine lines and wrinkles. You can thank me later. Be armed with a good concealer With exhaustion comes black undereye circles and red bloodshot eyes so you need to reduce the darkness and brighten the area at the same time. The best way to do this is arm yourself with a really good concealer specifically for the delicate eye area. Simply dot the concealer using your pinky finger (the warmth of your fingers will help the concealer to melt into your skin creating a smooth, natural application). My go-to concealer is the ELES Dual Action Concealer. Its an anti-ageing wonder rich in Vitamins E & C, caffeine, collagen, hyaluronic acid and Tetrapeptide 5 which works to depuff, smooth, brighten and conceal the eyes, neutralizing dark circles. Its moisturising formula also provides continuous hydration as well as a natural longwearing finish meaning it lasts for hours without seeping into fine lines and wrinkles! Bonus! Line the eyes with nude You do not want to exacerbate the look of blood shot eyes, so steer clear of lining eyes with dark eyeliners especially on the bottom lash line. Instead transform tired eyes by applying a white or nude liner to the bottom lash line AKA your waterline. Here at BC, we love the ELES Waterline liner. Using a white or nude eyeliner extends the whites of your eyes making them look bigger and in turn more awake. Don’t forget your eyeshadow You’ve lined your eyes with a good waterliner pencil but another true hero to creating wide-awake eyes is eyeshadow! A nude shadow palette with just a few shades will be your new best friend. Check out the new ELES Naturals Collection Eyeshadow Trios, with a choice of four palettes in gorgeous neutral shades there is an option to suit everyone.Start by applying the lightest shade (the white or nude) from your chosen palette over your entire lid all the way to the inner corner using a base shadow brush. You really need this light shadow as it’ll help open up your eyes and really make them ‘pop’. Next, use a tapered blending brush to apply the medium shade into your crease (the curve above your eyelid) blending from the outer corners inwards. Using the same brush, now apply the darkest shade to the outer corner of your eyelid. Applying this darker shadow slightly beyond your crease is the key to adding real dimension to your eyes. Bronze and blush for a healthy glow. We all know lack of sleep can have us looking a little on the pasty side even if we are donning a bit of a tan! To instantly enhance said pasty skin apply a good bronzer for that much-needed healthy look, as well as a little rouge blush on the apples of your cheeks. We love the ELES Baked Bronzer and Blushes. These super-fine powders are baked to a lightweight, silky and subtle pearl finish that imparts a brilliantly radiant glow. Add a little colour to your lips We might not all be a fan of the red lip all year round, but a little rouge lip colour to perk up pale lips will go a long way in transforming a tired, sallow complexion. If lipstick isn’t your thing, opt for a little gloss instead. I apply my ELES Colour Balm in Siren every single day. It combines the payoff of a sheer lipstick with the superior shine of a gloss. You won’t be disappointed! So go forth and try these top tips and enjoy never being told you look tired again!
THE NATURALS COLLECTION 1

Mastering eyeshadow application. Why and how you should wear it

by Jo Boyden on Dec 21 2020
Ever been seduced into buying a new eyeshadow palette of tantalising shades only to discover the majority of them are unwearable? Or you simply have no idea where to start when it comes to applying them?Let’s face it, applying eyeshadow correctly, I’m talking multiply layers of varying shades to create stand out eyes, is an art form! So it’s no surprise that many of us either get it wrong or simply shy away from shadow! But wearing eyeshadow correctly can have a big impact on the way we look...and for the better! It has the power to enhance, define and complement your eyes in all but a few simple sweeps, you just need to know how!So read on to discover our top tips and become the master of your own eyeshadow destiny in next to no time. You won’t be disappointed with the results, trust me! Go neutral If you’re starting out on your eyeshadow journey its best to keep things simple. By using just a few neutral shades you can contour your eyes and add depth and dimension in a soft and subtle way. We are in love with the new ELES Naturals Collection Eyeshadow Trios. A choice of not one, but four palettes in a combination of three beautiful earth tones to suit everyone! The soft and subtle powder shadows apply smoothly and effortlessly and since they are pigment packed, every shade delivers rich, opaque colour for hours of crease-resistant wear! Use the right brushes! Know those little foam wands or brushes that come in some eyeshadow compacts? Ditch them! They are awful for applying product with precision!Flawless eyeshadow application is ALL in the brushes! So investing in a good eyeshadow brush (or three!) is paramount as it’ll help laydown powder shadows, setting them in place for the day. Opt for a dense base shadow brush to impart colour on the lid first, a blending brush for blending and highlighting and a flat definer brush to line and define your eyes! Don’t worry we are about to tell you how to use them! Apply shadows in the correct order (follow our diagram) Have your palette at the ready but unsure which shade should go where? This handy diagram should become your go to; Lightest ‘highlighting’ colour Medium shadow colour Darkest ‘smokey’ colour Start by applying the lightest shade (a white or nude) from your palette over your entire lid, all the way to the inner corner, using a base shadow brush. You really need this light shadow to perfect your look as it’ll help open up your eyes and make your colour ‘pop’. Just be sure to use your brush in a dabbing not dragging motion though as this is the key to applying ‘streak-less’ shadow!Next use a tapered blending brush to apply a medium shade into your crease (the curve above your eyelid) blending from the outer corners inwards.Use the same brush to apply the dark shade to the outer corner of your eyelid. Extend it outwards and upwards to create a smoky effect so to speak, then blend it inwards slightly. Applying this darker shadow slightly beyond your crease is the key to adding real dimension to your eyes.Additional tip: If you want to take your look from day to night up the anti! Don’t let the neutral shades fool you. By dampening your brush you can add intensity, just be sure to apply your foundation after your eyes are finished so any eyeshadow fallout can be easily dusted off. Complete your look Eyeliner, when applied correctly can make your lashes look thicker and your eyes wider. So to complete your look, instead of using an eyeliner, you can use the darkest shade of your shadows to create an impactful, well defined eye. Simple use a flat definer brush and press the dark shadow along the edges of your upper eyelid where your eyelashes begin and along the lower lash line. The finish with lashings of mascara. Yes it’s that simple! And with practice comes perfection.
6 beauty tips celebrity makeup artists swear by

6 beauty tips celebrity makeup artists swear by

by Jo Boyden on Nov 02 2020
Highly skilled makeup professionals can make anyone look pore-less, glamourous, and red carpet ready, so read on to learn about their top tips and how to incorporate them into your daily makeup routine. Spend more time prepping your skin Every makeup routine should start with well-prepped skin, after all, you don’t just want to look like you’re wearing makeup but look great in the makeup you are wearing. And spending an extra 10 minutes means a fresher face in the end!If skin is dull, dry, or fatigued incorporate a super-hydrating serum rich in hyaluronic acid underneath your moisturiser – to give mature complexions a healthy sheen. Just remember quenching the skin before applying makeup really will help boost brightness.Try: Pevonia Hyaluronic Acid Hydra Serum Go for a gradual layered approach when it comes to your base application The ‘overdone’ look never did anyone any favours so instead of slathering on that matte foundation you’ve been faithful to for years opt for a gradual layered approach which will build both colour and coverage which looks natural. Using more products but less of it will achieve the best result. Start with a primer or tinted cream like your BB’s or CC – for a sheer base that’ll correct skin undertones while brightening your complexion.Switching to a radiance-boosting liquid foundation or even applying illuminator over your base will immediately restore a little radiance to your skin. You can apply it over your primer, BB or CC if/where you feel you need extra coverage.Just remember, you want your makeup to look like an extension of yourself, a somewhat better version, rather than a separate mask and illuminating or light reflecting products will help achieve that more youthful glow every time. If you simply love your matte foundation and aren’t ready for change, just mix it with moisturizer to lighten your coverage and achieve a more dewy effect.Try: ELES Luminous CC Cream 20 and ELES Stick Illuminator Apply your bronzer and blush to the right areas of your face A natural, healthy look can be achieved by applying both bronzer and blush to your face, but where you apply it can have a huge impact! For that subtle lift, apply blush high up on your cheeks, along the upper cheekbones rather than on the apples. Then subtly sculpt your face with bronzer by applying it in a big 3 shape on either side of the face, curving from your forehead to the tops of your cheekbones and under the jawline. Then blend.Try: ELES Baked Blush followed by ELES Baked Bronzer in Sunbeam for a healthy glow with a touch of sheer radiance. Love your liner A good eyeliner is imperative to making eyes pop. A black gel pencil in the waterline top and bottom will give eyes shape and expression without looking overdone. Follow with a waterline pencil on the lower lash line to really open eyes up. It’ll also act as an instant freshener when eyes are red and/or tired.Try: ELES Superwear Gel Liner for super smooth easy lining, followed by ELES Waterline Liner for stand out eyes. Fill and extend eyebrows for bigger eyes Your brows can completely change how your face looks, and fuller, well shaped brows will add immediate dimension and help to sculpt the face making you look younger and more awake!Actually filling in your eyebrows from the top of the brow and elongating it gives eyes a more youthful look. For longevity it’s best to build up your brows with a combo of brow pencil then set with a powder shadow one shade lighter than brows.Try ELES Precision Brow pencil and ELES Brow Sculpt Match your lipliner to your lip colour Even if your lips tend to be on the paler side you should match your lip liner to the colour of your lips, not your darker (or lighter!) lipstick shade. A natural-toned liner will make it easier to correct shape (especially if your top lip is uneven or has lost definition so fades into skin) as well as add fullness.Try: ELES Long Wear Lipliner Want more makeup tips? Check out Celebrity Makeup Artists Best Beauty Hacks
Beauty Collective - Makeup - Mental Wellbeing

7 ways makeup can actually improve your mental wellbeing

by Jo Boyden on Apr 29 2020
While it might have been tempting to forego makeup altogether since #isolife and hey it’s the perfect time to give your skin a break, right? There is no denying the impact makeup can actually have on your wellbeing. When it comes to wearing cosmetics, the benefits go way beyond looks and we are here to explain how;1 It can transform your mood and mindsetIf you’re one of the many currently working from home whilst home-schooling your kids, I’m feeling you. The daily juggle is real and the idea of any time to yourself is almost laughable, but practising self-care at home is imperative, as is maintaining routines where possible!A simple beauty regimen can be so beneficial for those who have a hard time implementing or prioritizing self-care. Setting aside some time and energy for daily makeup application – and we aren’t talking hours, it can be as little as 5-10 minutes – can have a profound effect on your mindset. Taking time out to pop on a little mascara, foundation, concealer and blush even, can help your skin look it’s very best but also greatly elevate your spirits. I personally find getting up in the morning and following the same routine I would if I was still going into the office, is a great motivator! By making myself look presentable I feel better, brighter and so much more productive!2 It can be therapeuticI don’t know about you but those 10 minutes to myself when I can forget about the daily grind or the outside world, and instead just focus on creating my mini makeover, is actually bliss, therapeutic almost. I unfortunately no longer have time for swimming and at-home yoga sessions are few and far between, so my morning makeup routine has become my little self-soothing ritual, especially when the kids have been driving me a wee bit crazy since 7am!3 It can bring out your inner artistYour makeup routine can provide a creative outlet. Whether you’re feeling the minimal makeup vibe or channelling your inner Lady Gaga, with makeup you can be as artistic as you like, no limitations. It can also be a great way to explore different makeup trends and find out which looks work best for you! Nothing like taking this time in isolation to perfect your look for that dinner date or girls night out once lives return to normality.4 It can be fun!Makeup isn’t all about looking presentable, it can be so much fun too! You can play with colours to create looks you never thought possible and for me the only people to judge at the moment are my little minions! Who happen to think any look I don is fab! Phew!Plus if like me your kids find makeup fascinating and are old enough, why not make it into something fun you can share with them too? With kids home 24/7 it’s the perfect time to engage them in makeup play. It provides them with an alternative option to drawing, painting, and doing craft and the looks they create themselves will, in turn, create fun memories forever, I have the photos to prove it!5 It can boost your confidenceIt is fact that wearing makeup can help you cultivate a more polished or even ‘perfected’ version of yourself…so to speak. Concealing any imperfections can increase confidence as well as make you feel more in control of yourself and your skin. And this boost of confidence, in turn, is known to increase productivity. Win Win I say!6 It can improve your skinSay what? Wearing makeup can actually improve your skin? I hear you say. I know this might sound a little ridiculous after all doesn’t the majority of makeup clog your skin? Prevent it from breathing properly? Not if you are using the right makeup products, no!Spending so much time at home in quarantine can have a negative effect on your skin, deplete it of certain essential nutrients and minerals. And while skincare care vastly improve your skin’s appearance, so can your makeup if you opt for formulations with skin nurturing ingredients. By choosing mineral foundations and powers rich in vitamins A, C and E, as well as ginkgo biloba, ginseng, aloe and chamomile, will not only provide your skin with antioxidant protection but also soothe, protect and correct your complexion too! I personally LOVE the ELES Cosmetics best-selling Liquid Powder Mineral Foundation for these exact reasons! The coverage is perfect – silky smooth with a matte finish, creating a totally natural flawless complexion, while also protecting and correcting my skin!Also makeup – anything from your lipstick to your highlighter – can be one of the most efficient anti-ageing measures as they offer additional protection for your skin against the sun’s rays and pollution! It’s easy to forget about applying sunscreen to our lips or around our delicate eye area, I know I’m guilty of this! So pigmented eyeshadows and long-lasting lipsticks can actually help with this. The ELES Moisture Crème Lipstick has an instantly nourishing formula, offers both rich colour and long-lasting wear and it deeply conditions lips with vitamins E, A, C, shea butter, avocado and jojoba oils! I can’t get enough of the Nutmeg shade, I have very pale lips so this adds the perfect sheen of much needed colour!7 It can increase longevityPractising self-care such as makeup application comes with both short and long-term health benefits. Makeup routines we now know can raise your mood helping you both behave and think differently. And due to numerous studies it is proven that people with a more positive attitude quite simply live longer!
ELES omnibus Sept 2019

FORCED STAYCATION - IT'S TIME TO “KONMARI” YOUR MAKEUP

by Jo Boyden on Apr 17 2020
When was the last time you sorted through your makeup? I mean organised, dusted and decluttered it? Whether it be the selection of products currently sitting on your bathroom vanity or the hoards you’ve accumulated over the years that no longer sees the light of day, by ‘tidying’ your makeup you will also ‘tidy your mindset’, according to globally renowned ‘organising consultant’ (aka ‘tidying expert’) and bestselling author, Marie Kondo.Back in her late teens Marie Kondo created the ‘KonMari’ method, a philosophy which suggests we should all “keep things that speak to the heart and discard items that no longer spark joy.” And now this method has been adopted by people all around the world, transforming their cluttered homes into spaces of serenity and inspiration! Sold? Read on…Having worked in the cosmetics industry for many years, I have been blessed to not only trial but be gifted with countless products and if I hadn’t have adopted Marie Kondo’s KonMari method myself, I’d have been signed up for the TV show “Hoarders” by now!So if you are one for acquiring a mountain of makeup products, many of which you no longer use but can’t bring yourself to throw them away, now is the perfect time for change! Here are some decluttering Marie Kondo mantras to live your new life by; Commit to sorting ALL your makeup This isn’t a onetime thing but a process that will allow you to enjoy your makeup routine in a whole new way so you need to be committed to tackling the entire task at hand in one go, no matter how tedious a job it is! Unless you apply yourself from start to finish in one fell swoop, you’ll just end up shifting your makeup from one spot to another, accomplishing nothing. I promise once you’ve decluttered all your makeup hoards and completed the organising process you will be motivated to keep it that way! Create a mountain Now you are committed you still need to ensure you don’t just tidy one drawer or bag of makeup at a time if you do it that way you’ll lose both momentum and motivation! Instead, grab every single item of makeup whether on display or hidden in the deep depths of your cupboard and put into one large pile. This way you can really see what you have been clutching onto for all those months, years even! Sort by category It’s time to dive right into the mountain of makeup and organise by category (I found this part rather therapeutic!) The KonMari ‘tidy your home’ method has people starting with the clothing category and then sorting into subcategories such as shirts, skirts etc…this exact same method can be applied to organising your makeup. So put your many lippies into one pile, your mascaras into another and so on… Out with the old, in with the new Once you have categorised your masses of makeup it’s time to discard the products that are old, expired or even those that are unused, or “that no longer give you joy” as Marie Kondo states.So many of us (I really was a sucker for this) tend to cling onto so many material things ‘just in case’ we might need them again. It’s important to be realistic and ask yourself the question “when did I last use this?” if you can’t remember it’s time to toss it!Products such as foundation and concealer will typically last a few years (although once opened beware of bacteria build-up) but products like mascara have a much lesser shelf life so if you haven’t used it for a few months it’s likely time to replace it!By cutting down your collection you will create room for inevitable growth, after all who doesn’t want to get their hands on that new product launch! Just remember though some makeup, while it looks fabulous in the palette, might not look so great on your complexion. Have a little fun, do a little experimenting and choose to keep only the products while make you feel and look your best. Decipher which products bring you joy Now that you’ve eliminated the old and unusable, take those remaining red lipsticks, that shadow palette, your powder blush, in your hand and ask yourself if it sparks joy! If the answer is not really then simply say a Marie Kondo “thank you for your service” mantra and add it to the ‘see you later’ pile. This exercise not only cleans out your beauty bag, drawer or cupboard, it also instills decision-making skills that’ll transfer into other areas of your life. But remember by ‘sparking joy’ we mean how it makes you feel when you wear it, not that when you last wore your sparkly lip gloss at the 2018 Christmas party you had a fun night! Don’t forget your tools! Aside from your makeup products, it’s important to sort through your tools too!Your makeup tools are meant to be washed. Besides bacteria, both brushes and sponges also accumulate dead skin cells and oil which can clog your pores leading to skin irritation and pesky pimples! Also if you apply your makeup with a dirty bush the end result can be a streaky and patchy complexion! Clean brushes definitely make for a smoother makeup application! Once you have completed your KonMari ritual, the end result will be a clean, well-organised, easily accessible collection and a new improved you!