You’ve likely heard of clean beauty. You may have even embraced green beauty with its focus on natural ingredients and eco-conscious formulas. But now, there’s a new beauty trend creating serious buzz across the skincare world! Cue Blue Beauty. And no, it’s not just another fad, it’s a transformative movement that’s changing how we care for our skin and our planet’s oceans.
But what exactly is Blue Beauty, and why is everyone talking about it? Keep reading as talk all about the new skincare trend taking centre stage.
What is Blue Beauty
Blue Beauty goes beyond traditional clean or green beauty by focusing on the impact that skincare products have on the planet’s waterways, oceans, and marine life. It is the next evolution of sustainable skincare. While green beauty is focused on being eco-conscious in a broader sense, blue beauty is about creating products that are safe for our oceans and marine life. Think reef-safe sunscreens, biodegradable formulas, sustainably harvested marine ingredients, and packaging that won’t end up polluting the sea.
At its core, Blue Beauty is about balance, giving your skin the nourishment it needs while ensuring the ocean (the source of many skincare super-ingredients) remains healthy and protected.
Why Blue Beauty matters
The ocean covers over 70% of our planet and is vital to climate health, biodiversity, and even the air we breathe. But it’s also where skincare and beauty have had an impact. From plastic packaging to harmful ingredients that wash down our drains and end up in the sea. Think microbeads, oxybenzone, and other chemicals that harm our marine life and coral reefs.
Blue Beauty aims to reverse that impact by:
- Using biodegradable ingredients
- Avoiding reef-harming chemicals
- Prioritizing sustainable harvesting of marine botanicals
- Reducing plastic waste through eco-packaging
Blue beauty isn’t just about looking good, it’s about doing good!
Phytomer, a pioneer in Blue Beauty
When it comes to true Blue Beauty, Phytomer is leading the way. For over 50 years, this French marine skincare brand has been harnessing the power of marine biotechnology while respecting the ocean through eco-responsible practices.
From their use of sustainably cultivated algae to reducing water waste in production and developing eco-friendly packaging, Phytomer is proof that luxury skincare and sustainability can coexist beautifully!
How marine ingredients benefit your skin
One of the reasons Blue Beauty is gaining momentum is that marine-based ingredients are skincare powerhouses. They don’t just sound luxurious, they work!
Seaweed and other marine botanicals provide hydration that penetrates deeply, helping to lock in moisture and soothe inflammation. Their antioxidant-rich properties protect against pollution and fight free radicals, reducing oxidative stress and the appearance of premature ageing. The natural polysaccharides found in these plants also help to exfoliate gently, revealing smoother, more luminous skin. And seawater minerals such as Phytomer’s OLIGOMER effectively strengthens the skin barrier, energising cells, and supporting long-term skin health.
These natural treasures not only deliver incredible results, they’re also renewable when harvested responsibly, making them the best when it comes to the sea and your skin!
The Blue Beauty products we highly recommend
Embracing Blue Beauty doesn’t mean you have to change up your entire routine, it’s about making mindful swaps that benefit both you and the ocean. From reef-safe formulas and marine actives to and biodegradable blends and sustainable packaging. If you’re ready to make a change, simply start by replacing a few everyday essentials with Blue Beauty versions for the biggest impact. Here are some top Phytomer picks we, and our customers love:
Souffle Marin Cleansing Foaming Cream
This is one of the gentlest foaming cleansers you’ll ever try. On contact with water the silky cream transforms into an airy foam, beautifully cleansing your face while offering your skin all the benefits of the seaside! (it’s formulated with lots of marine goodness!) Don’t just take my word for it though…
“Simply amazing! I have been using this cleanser for a while now and am hooked for life. I have extremely sensitive skin and have spent YEARS looking for a cleanser that is just right for me. This light, fluffy cleanser is the perfect answer with the perfect consistency while still holding cleansing strength that is not too harsh.” - Kristen F
Vegetal Exfoliant with Natural Enzymes
This seriously soft, silky and subtly scented exfoliant for all skin types, eliminates impurities by gently removing dead skin cells with natural enzymes (so no scrubbing or irritating the skin whatsoever!) It encourages cell turnover, revealing beautifully luminous and youthful skin after every use – no jokes! So if you aren’t a lover of physical exfoliators (the ones with the bits!) this Vegetal Exfoliant is for you too, even if you have very sensitive skin!
“I bought this after reading the reviews and it makes my skin glow and feel silky. Totally worth it!!” - Justine P
Souffle Marin Energizing Oxygenating Serum
This silky soft, lightweight serum coats the skin in pure oxygen providing the cells with vivid rejuvenation. Formulated with marine extracts, this serum protects against environmental pollution and free radical damage, so it’s outstanding for dull, devitalized skin or skin that is in real need of a pick-me-up!
If your skin is lacking life at the moment (which can especially be the case for many of us in winter!) I promise you this is the perfect go to for youthful, radiant looking skin!
“This is a fabulous product! My skin used to look dull all the time due to stress and pollution. After using this product it improved my skin with overall radiance. It makes my skin look brighter, fresher and younger looking ....! Love it.” – Joanne
Expert Youth Wrinkle Plumping Cream
Oh how I love this cream! It’s rich, creamy, beautifully (and subtly) scented and it really works!! If you want to see a reduction in your wrinkles I’m telling you, give this blue beauty essential a go! It works by plumping up fine lines and wrinkles using a precise blend of outstanding marine ingredients including brown algae and red vegetal coral.
“If you are looking for a beautiful nourishing moisturiser to help with fine lines and wrinkles while being soothing and nourishing for ageing, dry and sensitive skin, then give this a try! I highly recommend!” - Sally W
Phytomer’s Night Recharge Youth Enhancing Cream
This cream literally cocoons skin in nourishing hydration and really does restore youthful vitality by morning! It’s formulated with the best in marine ingredients including D-Tox Microalgae (designed to promote the elimination of free radicals, toxins, and pollutants detoxifying the skin while you sleep), Marine Mannitol (an active ingredient which helps to re-oxygenate tired and "asphyxiated" cells) and Laminaria Digitata Extract, Salicornia Herbacea Extract and Jojoba & Sunflower Seed Wax to deeply nourish, revitalise and strengthen the skin! I simply love how my skin looks and feels when I wake up (I’m talking glowy, plumper and just more youthful looking!) and I know you will love it too!
“I am in love with this product! I've been using it for a few months now and every morning after I've applied it the night before my skin feels smoother and looks so much more radiant! It's texture is silky and rich and the scent is subtle but wonderful!” – Rillie
Phytomer Rosee Soin Radiance Replenishing Oil
This gorgeous, lightweight oil is the secret to dewy, luminous skin! It glides onto the skin, sinks in quickly, and leaves behind a healthy glow (no greasy feel, promise). Packed with marine oils, natural antioxidants and vitamin E, it nourishes, smooths, protects and boosts radiance like nothing else. A must-have and the perfect final step for sealing in hydration and glow.
“I love this product it makes my skin feel soft and subtle and gives it a beautiful glow. I suffer from redness and this helps to soothe my skin. Amazing product.” – Jenni
As we become more conscious of our environmental impact and more demanding of our skincare results, Blue Beauty offers the perfect solution. It's the rare beauty trend that delivers on both effectiveness and ethics, providing visible results while supporting ocean conservation.
