Makeup

High-performance makeup that cares for your skin

Discover professional makeup that goes beyond colour. From complexion-perfecting foundations and skin tints to blush, mascara, lip colour and more, explore lightweight, skin-friendly, breathable formulas designed to enhance your natural features while caring for the skin beneath.

Four ELES cosmetics arranged on a beige fabric surface: a foundation bottle with its cap off, a black tube, a black stick, and a pinkish-brown lip/balm stick. A beige zip pouch and part of a dish are visible as styled props.

Need help finding the right makeup?

Not sure which formula, shade or finish is right for you? Explore our expert guides for advice on choosing and applying makeup that works with your skin, your features and the look you want to achieve.

Makeup for beginners: The essential products you need

Skincare makeup: What’s in your foundation? The top five ingredients to look out for

Why your makeup looks cakey – and how to fix it

The best eyeshadow tips for ageing eyes

A complete guide on where and how to apply blush correctly

Expert approved: The best makeup for rosacea skin

Frequently Asked Questions

The main difference is generally coverage and what you want your base to do. Foundation typically offers more coverage and comes in a variety of finishes, while BB creams combine lighter coverage with skincare benefits for an easy, everyday base. Skin tints are usually the lightest option, providing sheer coverage that helps even out your complexion while still allowing your natural skin to show through.

Not sure which is right for you? Read our guide to The makeup bases you need to try for more help choosing your perfect base.

Start with your skin type, the coverage you prefer and the finish you’re looking for. Dry or dehydrated skin often suits hydrating liquid formulas with a natural or luminous finish, while oily or combination skin may prefer an oil-controlling, matte or powder formula. If your skin is sensitive or prone to breakouts, look for lightweight formulas that won’t clog pores, with mineral makeup often being a good option.

For more help, read our guide to How to choose the right foundation for your skin.

For the most natural match, test a few close shades along your jawline rather than on your hand or wrist, ideally in natural daylight. The right shade should blend almost seamlessly into your skin without making your face look noticeably lighter, darker, pinker or more golden than your neck. And remember, your perfect shade may change slightly throughout the year, particularly between summer and winter.

Primer isn’t essential for everyone, but it can help create a smoother base for foundation and improve how your makeup looks and wears throughout the day. The key is choosing one that suits your skin and what you want to achieve, whether that’s adding hydration, controlling shine or smoothing the appearance of pores and uneven texture.

Want to know if you really need one? Read Makeup primer – do you really need to use it?

If you have sensitive skin, pay close attention to the ingredients and choose lightweight formulas designed to feel comfortable without clogging pores. Mineral makeup can be a particularly good option, especially for sensitive, reactive or breakout-prone complexions. If you know certain ingredients trigger your skin, always check the formula before trying something new.