I’m sure we’ve all had that moment (if you’re in your 40’s like me that is) when you catch your reflection and think, “Hang on… when did my skin start to sag?!” Well loss of firmness is one of the most common skin concerns we hear about at Beauty Collective, and it’s one that tends to creep up gradually, which makes it feel all the more alarming when you suddenly notice it! The good news is that skin firmness is something you can support, improve and maintain with the right approach (and we’re not talking about extreme measures!) A few targeted products, a handful of consistent habits and the right knowledge goes a very long way. Here’s everything we’d recommend, from the best tips for firming and lifting skin to the products that actually deliver!   Why is your skin suddenly sagging? Here’s the honest truth about skin firmness, it doesn’t disappear overnight even though it might be all of a sudden that you are noticing your face looking less ‘lifted’ so to speak! Our skin’s firmness relies on three structural elements. Collagen (the protein that gives skin its structure and strength), Elastin (the protein that allows skin to snap back into place after movement) and Hyaluronic Acid (the molecule that keeps skin plump, cushioned and hydrated). All three unfortunately decline with age. In fact collagen production drops by approximately 1% per year from our mid-20s, and the rate accelerates significantly around menopause when oestrogen levels fall! But ageing is not the only driver. Here are the other factors that contribute to loss of firmness, some of which are entirely within your control! UV exposure. Sun damage is the single biggest accelerator of collagen degradation. UV rays generate free radicals that break down collagen fibres and prevent new ones from forming. This is why daily SPF is the most impactful anti-ageing product you can use — every day, without exception. Dehydration. Skin that lacks moisture loses plumpness and appears to sag more visibly. Well-hydrated skin looks firmer, fuller and more youthful. Hydration is not a luxury in a firming routine — it’s a foundation. Repetitive facial expressions and sleep position. Years of the same expressions create permanent lines in the skin. Sleeping face-down or on one side compresses the same areas of skin night after night, contributing to loss of structure over time. Weight fluctuation. Significant or repeated weight changes stretch and contract the skin, gradually reducing its elasticity and ability to spring back. Lifestyle factors. Smoking, alcohol, a high-sugar diet and chronic stress all accelerate the breakdown of collagen and elastin. Conversely, good nutrition, adequate sleep and stress management actively support skin structure from the inside.   The two products we always recommend for firming Phytomer Structurise Firming Contour Serum This silky, milky serum with a beautifully subtle floral sent melts effortlessly into the skin, delivering an immediately comfortable, luminous result while working at a deeper level to visibly improve firmness, density and facial contour definition over time. The hero active is a dual marine algae complex - Laminaria Digitata and Chlorella Vulgaris (which improves skin tissue density and elasticity with consistent use), Spilanthes Acmella Flower Extract (which provides a tightening and lifting effect), Adenosine (which smooths fine lines) and Saccharide Isomerate that delivers long-lasting hydration that binds moisture directly to the skin. Finally Squalane and Squalene restore the skin’s lipid balance, support the barrier and keep the complexion supple and smooth. Why BC customers love it as much as we do; “I was recommended this serum by a friend and am so glad I was! I’m in my 60’s and have been concerned about my skin getting looser as I age. This serum smells divine and feels light and silky on application and in the month I’ve been using it, it has definitely made a difference to my skin. It is now more supple and visibly firmer too! – Kylie D “I had my doubts about it being firming, but I actually feel like it's toning my skin--and gives a beautiful radiance too.” – Suzy “I was starting to worry about my face dropping and so decided to invest in this serum and the Pevonia Lumafirm Cream from Beauty Collective. I use both together morning and night and have noticed results after only 3 weeks. My skin does feel firmer but it also looks more radiant too. Very happy with the results.” – Simone K “Lovely lightweight textured serum that sinks into my skin. I use it every morning and night and have noticed a difference to my skin texture. It feels and I think looks more toned and is visibly brighter. I love this serums scent too!” – Kayla B   Pevonia Lumafirm Repair Cream Lift & Glow If the Structurise Serum is your morning firmness treatment, the Pevonia Lumafirm Repair Cream Lift & Glow is your overnight transformation! While we sleep (when our skin is in its most active regenerative state) this luxurious cream works deeply to lift, repair, brighten and nourish, using some of the most sophisticated actives in the Pevonia range. The standout ingredient is Kombucha (Saccharomyces/Xylinum/Black Tea Ferment). It’s rich in organic acids and vitamins and stimulates cell renewal while detoxifing and brightening skin. Oligopeptide-68 supports skin repair and has documented skin-brightening and anti-pigmentation effects. Palmitoyl Tetrapeptide-3 is a signal peptide that reduces inflammation and directly improves firmness and elasticity. Resveratrol provides powerful antioxidant protection. And Diacetyl Boldine evens skin tone for a more radiant, uniform complexion by morning. The cream’s texture is beautifully silky but rich enough to feel genuinely nourishing without any heaviness or residue. And the results, as our customers consistently report, speak for themselves; “This is truly a gem of a product! It delivers that youthful, lifting effect you're looking for.  Even though it's positioned as a lifting cream, what I loved most was how it made my skin look incredibly smooth and refined.” – Bianca “"I started to notice several changes within weeks of using 2 times a day of the Lumafirm cream. My face looked healthy, even toned, my wrinkles are smoothened out. And my skin continues to get firmer and firmer.” – Fiona F “My facialist recommended this cream to use at night. I noticed an immediate difference. My skin was more luminous, alive and younger looking. Previously I experimented with other night creams but had never experienced the positive change that Lumafirm Lift & Glow provided. Im sticking with this one!” - Sarah M “I love this product, I’ve been using this product for about three weeks, and I've already started to see great results. It really firms up my face especially the jaw line area and it smells very good too.” – Debra R   For even better results incorporate these steps into your daily routine Facial massage This is genuinely one of the most underrated firming habits there is. Daily facial massage (even just two to three minutes when applying your serum or cream) improves circulation, stimulates lymphatic drainage, encourages the skin to produce more collagen and helps sculpt and lift the facial contours over time. Use upward, outward motions and moderate pressure. If you have a gemstone roller, use it with your serum for an enhanced lifting effect. Stay well hydrated Skin that is adequately hydrated from within genuinely looks firmer, fuller and more youthful. Dehydrated skin exaggerates every sign of ageing, including loss of firmness. Aim for at least 2 litres of water daily, and more if you exercise or live in a dry or air-conditioned environment. Wear SPF every single day We will never stop saying this! UV exposure is the single greatest accelerator of collagen breakdown. Every day you skip SPF, you undo some of the work your firming products are doing. Apply SPF 30 minimum as the last step of your morning routine, every day, regardless of season or cloud cover. Eat for your skin! A diet rich in antioxidants (colourful vegetables, berries, green tea), essential fatty acids (oily fish, avocado, olive oil, flaxseed) and protein supports collagen synthesis and protects existing collagen from oxidative damage. Conversely, a high-sugar diet accelerates a process called glycation (where sugar molecules attach to and degrade collagen fibres, causing them to become brittle and less elastic.) Reducing refined sugar is one of the most impactful dietary changes you can make for skin firmness. Manage stress actively Chronic stress is consistently underestimated as a contributor to skin ageing. Cortisol (the stress hormone) directly degrades collagen. Stress management isn’t just good for your wellbeing, it’s genuinely good for your skin! Regular exercise, time outdoors, adequate rest and whatever brings you genuine calm (I love music and meditation) all make a significant difference to your complexion over time. Prioritise sleep The hours between roughly 11pm and 4am are when cell turnover and collagen production peak. Consistent, quality sleep (we are talking 7–9 hours a night) is one of the most powerful anti-ageing tools available! Poor or insufficient sleep elevates cortisol, increases inflammation, impairs the skin’s repair processes and accelerates the very collagen breakdown you’re trying to prevent. A very good night cream sadly cannot compensate for poor sleep!   If you stick to good quality professional and follow these daily tips, firmer, more lifted skin is absolutely achievable

Youthful skin isn’t just for the 20 somethings! With the right beauty products, you can maintain glowing, plump skin for years to come, and at Beauty Collective we are here to prove it! Whether you’re targeting fine lines, loss of firmness, or dullness, we’ve got the beauty solutions that actually deliver! From collagen boosting creams to skin plumping serums, keep reading to discover our top rated beauty buys on BC for ageing skin, as loved by our customers and the BC Pros too.   THE SERUMS The award-winning anti-ager - Pevonia Micro Retinol Essential Serum Retinol is a proven anti-ageing superstar, and this award-winning serum delivers it in a gentle yet effective formula. Known for increasing cell turnover and boosting collagen production, it smooths fine lines, and improves skin texture, making it a must-have for your nighttime routine. “I wake up with my skin glowing after using this. I noticed a smoothing of my skin's texture and fine lines almost immediately.” - Sam F The Botox alternative - Hubislab Premium Active B-tol Ampoule This potent wrinkle reducing ampoule effectively fights signs of ageing while protecting the skin from external factors too. It’s formulated with a botulinum-derivative, an ingredient similar to Botox, which means it improves the appearance of fine lines, reduces the formation of wrinkles, and improves the elasticity and firmness of the skin. The complex emulsion also contains hyaluronic acid which provides the skin with deep nourishment to maintain a radiant complexion too! What’s more, it’s suitable for all skin types. It really is a great solution for younger looking skin.  “I have been using this product for a number of weeks now and I LOVE it! My skin already looks smoother and younger. If you are looking for a deeply nourishing and soothing serum to help with fine lines and wrinkles give this a try! You will not be disappointed.”  - Sally M   The radiance enhancing complexe - Pevonia C Complexe with Oxyzomes If dull, uneven skin tone is your concern, this Vitamin C serum really is your best solution! It didn’t win the Best Vitamin C Treatment at the Earth Day Beauty Awards for nothing. Packed with antioxidants, vitamin C neutralizes free radicals, reduces pigmentation, and boosts collagen. It really is perfect for tackling sun damage and boosting your natural glow. “This is a beautiful serum. You only require two pumps, and the coverage is excellent. Radiant looking skin instantaneously. Definitely worth the investment.” - Deborah W The multi-tasking concentrate - Vie Collection Serum De Vie – High Performance Youth Concentrate For those serious about combating multiple signs of ageing (not just dullness or wrinkles), this powerful, beautifully nourishing serum is a game-changer. Its advanced formula works at a cellular level to protect skin cells while targeting fine lines, wrinkles, loss of elasticity and hyperpigmentation, helping to restore a youthful, firm and smooth complexion. With its powerful blend of antioxidants and peptides, it helps to stimulate collagen production and improve skin elasticity while niacinamide slows the transfer of melanin to key parts of the skin to fade the look of dark spots and age spots. It’s the ultimate weapon in your anti-ageing arsenal, believe me! “This is the best serum! I’m on my second bottle, I can see that my face improves a lot, more bright, healthy and firmer!” – Sarah M  The Age-defying serum - Pevonia Myoxy Caviar Timeless Repair Serum Formulated with a high concentration of age-defying Caviar and Escutox® (Hibiscus Esculentus Blend – a natural alternative to botox) this luxurious standout serum immediately increases skin's plumpness and softens and smooths fine lines and wrinkles. Skin's texture and elasticity are noticeably improved, resulting in a tighter, finer, resurfaced complexion and an unequivocal youthful radiance. Yes! “I LOVE this stuff. Pricey yes but I noticed a dramatic decrease in my wrinkles as well as a smoother texture in a matter of weeks.” - Tanya L THE MOISTURISERS The Age Correction Cream – Pevonia Power Repair Marine Collagen Cream Pevonia’s global best seller, this gorgeously rich, yet fine cream feels a-mazing on application and leaves skin super soft, supple and like it’s had that much-needed boost of moisture, a feeling that lasts all day! I swear my 44-year-old self has less visible lines and wrinkles thanks to this superstar cream and our customers love the results too! “I love this daily face cream....I use it morning and night! My skin looks and feels amazing. I'm 52 and am told constantly that I look so young....” – Linda The deep wrinkles targeting cream - Vie Collection Time Control Deep Wrinkles Firming Rich Cream This outstanding cream was created in conjunction with a respected Cosmetic Surgeon to not only enhance the results of interventions such as Botox ™ and Fillers but also as an alternative for those who would prefer not to have cosmetic medical procedures. It’s a creamy textured wrinkle cream that is highly concentrated with advanced anti-ageing and nourishing ingredients including pro-collagen peptides, EGF-like peptides, trace elements and minerals to effectively help to enhance skin elasticity, reduce the appearance of deep wrinkles and soothe the discomfort that thin and mature skin types can experience. You’ll notice immediate results as skin feels and appears smoother, softer and more supple and after continued use wrinkles are visibly filled and skin is noticeably firmer. Outstanding!  “I have been using this firming cream for a month now and I can honestly say it has reduced the appearance of even my deepest wrinkles! I was even asked if I’d had botox the other day! Winning!” - Anne K  The luxury anti-ageing cream with a price tag - Pevonia MyOxy Caviar Timeless Repair Cream This really is the ultimate youth cream. It’s like having several anti-ageing creams in one – a retinol cream, a vitamin E cream, a vitamin C cream, a caviar cream, a neuropeptide (capable of mimicking the effects of Botox) cream. Formulated with up to 19 vitamins! It contains iron, magnesium, Escutox, retinol, caviar, pearl and phosphorus too, all needed by cells to utilise oxygen more effectively and to improve cellular metabolism. Silky textured and easily absorbed, it provides outstanding rejuvenating results, smoothing wrinkles while increasing suppleness and oxygenation. It has a hefty price tag we know, but our customers (and we!) think it’s worth its weight in gold! “The repair cream is wonderful. It smells good, feels good and works in erasing fine lines. Wrinkles disappear almost immediately.” Mauve  The retinol royalty - Medicalia Retinol & “C” Care Cream Retinol has long been worshipped by beauty professionals as the hero ingredient in the fight against wrinkles! Some even say nothing fights the signs of ageing better! Designed to stimulate your skin’s own production of hyaluronic acid and collagen which depletes with age, as well as improve its overall texture, Medicalia’s Retinol & “C” Care Cream delivers potent retinol deep within the skin to enhance cellular performance. Micro Retinol micro particles, combined with anti-agers Vitamin C, Hyaluronic Acid and Elastin peptides tighten, revitalise, resurface and rehydrate skin! Wrinkles are dramatically reduced with continued use, really! “This is the best product for aging skin I have ever found.” – Heather  The radiant inducing, plumping cream - Phytomer Expert Youth Wrinkle Plumping Cream If you want glowing, plumped skin with a reduction in your wrinkles you’ll want to give this cream a go! Ideal for day and night (it has a beautiful rich formulation) it works by plumping out fine lines and wrinkles using a precise blend of outstanding marine ingredients – brown algae and red vegetal coral. What’s more the formulation has recently been revamped for more naturality and more effectiveness on all wrinkles! It’s a personal favourite of mine, in fact I use this product every night and the results are phenomenal! Smoother, clearer, nourished, youthful skin. “I have been using this product for quite some time. No one EVER believes me when I share my age or mention my two grandchildren. I love this cream!!”  – Diane   THE EYE CREAM The multi-tasking miracle eye cream - Vie Collection's Chrono Eyes Puffiness-Dark Circles Wrinkle Cream This cream is an excellent anti-ageing eye cream that does exactly as the product name says. It’s a beautifully fine cream enriched with the best nourishing ingredients including; encapsulated high molecular weight hyaluronic acid, Botox-like peptides, fatty acids, vitamin C and vitamin B3 to effectively fight signs of ageing and fatigue, nourishing the eye area while reversing puffiness, dark circles, and wrinkles! Seriously! “This is a wonderful eye cream, it gives immediate gratification thanks to a pearlescent finish that instantly brightens the eye area and it has definitely calmed my puffiness, lightened by dark circles and even smoothed my wrinkles! It’s truly a fabulous eye cream that is well worth the price tag.” - Lisa M For more information on the best eye creams for ageing eyes click here.

Looking for a moisturiser that will transform your tired, sagging skin into a firm, youthful complexion in little to no time? Well we have just the product for you! The ultimate solution for skin brightening, firming and lifting Pevonia's Lumafirm Repair Cream Lift & Glow is an award-winning formula that delivers visible results from the very first application! Don’t just take our word for it though! This cream has actually won multiple awards for Best Brightening Product, and Best Firming product, and has a big following globally with both customers and beauty experts raving about its results. What makes this cream so special though you might wonder? Keep reading as we discuss the benefits and the results!   Why choose Pevonia Lumafirm Repair Cream Lift & Glow? As we age, our skin loses its natural elasticity and firmness. Collagen and elastin (the proteins our bodies naturally produce that keep our skin tight and youthful) begin to break down, leading to sagging, dullness and the appearance of fine lines! This is when a good firming and brightening cream becomes essential as it will help tighten, brighten and lift the skin. Pevonia’s Lumafirm Repair Cream Lift & Glow is a game-changer for a number of reasons; It’s formulated with cutting-edge ingredientsThe magic lies in its formulation. This cream harnesses the power of advanced peptides, natural tightening agents, lightening actives and hydrating compounds that work synergistically to brighten, firm and lift the skin! It works deeply and quickly providing almost instant resultsUnlike many skincare products that take weeks to show improvement, this cream delivers visible brightening and smoothing effects within minutes. Proven effectivenessIt’s not just hype. Glowing reviews have demonstrated significant improvement in skin brightness, firmness, elasticity, and the reduction of fine lines and wrinkles. This powerhouse cream has definitely earned its spot as a go-to solution for instant firming and brightening. Award-Winning FormulaWith accolades from industry experts and beauty awards, this cream has been recognized for its innovation and outstanding performance. It’s a true testament to quality and efficacy.   Why it works Pevonia's Lumafirm Repair Cream Lift & Glow has earned its award-winning status due to its advanced formulation designed to deliver instant and visible results. This cream is known for its ability to firm, brighten, and smooth the skin while addressing concerns like uneven tone, hyperpigmentation, and sagging. Its lightweight formula includes cutting-edge ingredients such as Kombucha, diacetyl boldine, and peptides, which work together to improve skin elasticity, redefine facial contours, and create a radiant glow!  What are Lumafirm Repair Creams' key benefits? If your concerned about skin texture, dullness, age spots and skin sagging, Lumafirm Repair Cream is a must-try! It’s the ultimate solution for anyone seeking a potent anti-ageing cream backed by science and loved by customers globally! Here’s what you can expect: Instant glow: This award-winning cream enhances skin luminosity, making it appear youthful and healthy. Firmer, tighter skin: The formula boosts collagen production to support skin elasticity and firmness, helping to lift and firm sagging areas. Brightening effect: This cream effectively evens out skin tone, brightens the skin and reduces the appearance of dark spots. Anti-ageing: It slows the visible signs of ageing including fine lines and wrinkles with cumulative improvements over time. Instant hydration and smoothness: The rich, creamy texture melts into the skin, delivering an immediate boost of moisture and a smoother complexion. Safe Ingredients: Free from harsh chemicals, ensuring suitability for sensitive skin.   How to use it for the best results This cream can be used morning or night, but for best results use twice daily all over face, neck, and décolleté after thoroughly cleansing and toning skin.   Real Results Customers have been raving about this moisturiser’s results. “My facialist recommended this cream to use at night. I noticed an immediate difference. My skin was more luminous, alive and younger looking. Previously I experimented with other night creams but had never experienced the positive change that Lumafirm Lift & Glow provided. Im sticking with this one!” - Sarah M  “Best cream, relatively inexpensive for such incredible quality. It is making your skin firm and youthful. My skin is glowing every time after use. Non-greasy, best quality ever, highly recommend and yes it is working!” - Cassy “I have been a fan of Pevonia for a VERY long time and this repair cream lives up to its description! After a few nights, I definitely noticed the radiant glow, almost as if I applied my vitamin C serum. I will look forward to continued use as I'm already seeing results!” – Kelly Hill “I use this product in conjunction with my Lumafirm facials. It is lightweight but an effective moisturizer and helps to improve the look of my skin while giving me extra nourishment to eliminate fine lines and provide a little extra lift. I am in my late sixties and highly recommend this product” – Cheryl “I use Pevonia Lumafirm Lift & Glow Repair Cream at night. I has done an amazing job with firmness and skin texture.” – Kelly V  “I love this product, I’ve been using this product for about three weeks, and I've already started to see great results. It really firms up my face especially the jaw line area and it smells very good too.” – Debra R   This cream isn’t just another product on the market. it’s a skincare saviour backed by innovation, proven results, and industry awards. And the best part? It doesn’t just give you temporary results. With continued use, the cream supports long-term firmness and lifts, restoring your skin’s elasticity over time.

If you’re perimenopausal (or perhaps you’ve already reached the menopause), you’ll likely feeling it’s effects. Your body is going through changes, your hormones are out of sync and your skincare routine that once worked wonders is now having little to no effect! But why is this you may be thinking? We all know Menopause is a natural part of ageing, but some of the changes it brings can be somewhat of a surprise – especially when it comes to our skin! From unexpected dryness to deep set wrinkles, keep reading as we discuss exactly how the menopause affects our skin and the best solutions to care for it.   So what exactly happens to your skin during perimenopause and menopause? During perimenopause and menopause, your skin starts to undergo noticeable changes due to hormonal fluctuations, particularly the decline in estrogen levels.   Common Skin Concerns During Menopause Wrinkles and sagging skin Estrogen stimulates collagen production, which keeps skin firm and plump. As estrogen levels drop during perimenopause, collagen production starts to dramatically decrease, leading to thinning skin, sagging, and more pronounced, deeper wrinkles especially around the mouth, eyes and neck! Reduced elasticity Along with collagen loss, elastin fibers—responsible for skin's elasticity—also break down, resulting in looser, less resilient skin. Increased dryness Estrogen also helps regulate the skin’s moisture levels by boosting natural oil production. As this decreases, your skin may become drier, rougher, tighter and more prone to irritation. It may also become more sensitive to products that once felt fine. Thinning skin As estrogen levels drop, and therefore with less collagen and moisture the skin’s protective barrier weakens, causing it to thin and making it more fragile and prone to bruising, sensitivity, and damage. Age spots Hormonal changes combined with years of sun exposure can exacerbate pigmentation issues resulting in the appearance of more age spots or dark patches, particularly on the face, hands, and chest. Slower cell turnover The rate at which your skin regenerates, slows down, leading to a dull, uneven complexion and a buildup of dead skin cells. These changes can affect your overall skin texture and appearance, but the right skincare routine can help manage and improve these concerns. Blemishes Pimples and breakouts are surprisingly common as you approach the menopause transition. And if you had a history of acne as a teenager, you’ll more susceptible to getting acne flare ups around the menopause too! This typically happens due to fluctuations in hormone levels. As estrogen levels decrease, the effects of male sex hormones called androgens increase. Androgens increase the production of sebum, the skin's natural oil. This excess oil can then mix with bacteria, dead skin and debris to clog pores resulting in breakouts! The best skincare tips and products for perimenopausal and menopausal skin Perimenopausal and menopausal skin requires extra care due to hormonal changes that affect its texture, hydration, and elasticity. Here are some of the best skincare tips and products to keep your skin healthy and radiant during this phase!   Hydration is key As estrogen levels drop, your skin produces less natural oil, leading to dryness. To combat this you need to use a rich, hydrating moisturiser. Look for products with ingredients like hyaluronic acid, glycerin, and ceramides to lock in moisture and strengthen the skin barrier. Solution: We highly recommend Pevonia Age Correction Marine Collagen Cream. This Pevonia global best-seller and beautifully nourishing cream is not only rich in ceramides, glycerin and hyaluronic acid but collagen too! Deeply hydrating, it rejuvenates skin, replenishing vital nutrients while softening fine lines and wrinkles. It’s so good! Boost collagen production Loss of collagen and elastin leads to sagging and wrinkles. To promote collagen synthesis you’ll want to use products rich in retinol and or peptides: Retinol increases cell turnover and collagen production, while peptides help stimulate collagen to improve firmness. Solution: Hailed the anti-ageing wonder serum, Medicalia's Retinol Concentrate is designed to normalize and boost cellular performance with Micro-Retinol technology. Ideal for all mature skin types or as preventative care, the serum helps improve elasticity, plump the skin and diminish the look of wrinkles, resulting in a brighter, more evenly toned complexion. Protect from UV damage Menopausal skin is more prone to sun damage, which can lead to age spots and further loss of elasticity so youll need to be sure that you are religious about applying broad-spectrum SPF daily. Make sure you choose at least SPF 30 to prevent further UV damage and hyperpigmentation. Solution: From Hubislab's Post Rays UV Protect Sun Block SPF50+ PA+++ to Vie Collection's Mela White Protective Sunscreen SPF 30 find out all about SPF protection and the best one for you here. Gentle exfoliation is a must When youre going through the perimenopause and menopause cell turnover starts to really slow down, leading to dull, uneven skin. Regular exfoliation is therefore essential as it helps slough off dead skin cells to reveal new hidden ones underneath! Just make sure you opt for chemical exfoliants. AHAs (like glycolic acid) or BHAs (like salicylic acid) will gently exfoliate without irritating sensitive skin. Solution: Pevonia Renewing Glycocides Cream. Combining glycolic acid with hydration hero hyaluronic acid, this exfoliating treatment cream works to dissolve dead skin cells, improving skin texture and diminishing fine lines too! Skin resurfaces soother, brighter and younger…seriously. Strengthen the skin barrier Another symptom of menopause is thinner more fragile skin so it's crucial to keep the barrier strong. Use products with ceramides and niacinamide as these ingredients help repair and strengthen the skin barrier, reducing irritation and sensitivity. Solution: We can’t get enough of Vie Collection's Serum De Vie - High Performance Youth Concentrate! For those serious about combating the signs of ageing, this powerful, beautifully nourishing serum is a game-changer. Its advanced formula works at a cellular level to protect skin cells while targeting fine lines, wrinkles, loss of elasticity and hyperpigmentation, helping to restore a youthful, firm and smooth complexion. With its powerful blend of antioxidants and peptides, it helps to stimulate collagen production and improve skin elasticity while niacinamide slows the transfer of melanin to key parts of the skin to fade the look of dark spots and age spots. It’s the ultimate weapon in your anti-ageing arsenal, believe me! Fight hyperpigmentation Hormonal changes can increase pigmentation issues, leading to age spots. To help this you need to use brightening serums with Vitamin C or niacinamide: These ingredients help fade dark spots and brighten the skin. Solution: Phytomer Oligoforce Lumination Targeted Dark Spot Mask with Vitamin B3 (rich in Niacinamide) This sheet mask soaked with a lotion enriched with Vitamin B3 visibly smoothes, plumps and evens skin tone after each application. Day after day, wrinkles are reduced, dark spots faded and skin tone evened out.  When it comes to Vitamin C (paired with niacinamide) , our absolute favourite is Derma Max Vitamin-C Complex 50% Ampoule. This perfectly nourishing Vitamin C based brightening complex helps reduce discolouration and lighten skin tone. Paired with niacinamide, it prevents the formation of hyperpigmentation and reduces melanin production. The result, brighter, more even skin!   Soothe with anti-inflammatory ingredients Menopausal skin can become more sensitive and prone to redness or irritation so try incorporating calming ingredients. Look for products with aloe vera, chamomile, or green tea to reduce inflammation and soothe irritation. Solution: Hubislab Post Rays Chamomile Complex 70% Ampoule. We have tried and tested this powerhouse product ourselves and are here to tell you just how good it really is! Firstly it’s deeply nourishing and soothing at the same time. It feels like silk when applied to the skin and it instantaneously calms irritation. It’s antibacterial and anti-inflammatory and we love that it purifies, protects and strengthens too, thanks to its outstanding cocktail of 70% Chamomile combined with other natural soothing ingredients.   Use night treatments Nighttime is when your skin repairs itself, making it a crucial time to use targeted treatments. Solution: Phytomer Night Recharge Youth Enhancing Cream. Sometimes the moisturiser we use in the day isn’t quite enough at night. This is when a night cream is a great option! At night, our skin goes into repair and regeneration mode so a richer night cream can make all the difference. In fact, a good night cream will not only sooth and calm skin while you sleep, but also deliver lasting moisture while addressing common skin concerns such as moisture loss and skin ageing! They also help in the skin repair and renewal process by improving cell turnover! The Phytomer Night Recharge is a beautiful rich textured cream which literally cocoons skin while restoring youthful vitality with a nourishing blend of active marine botanicals, alpha hydroxy acids and conditioning oils.   Be armed with treatment creams for blemish and acne flare ups Following a specific skincare routine can really help to keep acne at bay.  By using a gentle cleanser, non-comedogenic moisturiser, and targeted treatments, you can make all the difference to your skin. Some spot treatments can work wonders at reducing, and in some cases eliminating, unwanted blemishes overnight. This is because they encourage rapid healing by controlling bacteria, reducing inflammation and diminishing the follicular accumulation of keratin. For the most effective results look for spot treatments formulated with ingredients such as benzoyl peroxide or salicylic acid. We highly recommend Phytomer's Oligopur Blemish Target Gel as the best spot treatment! It targets blemishes with precision, rapidly improving the skin’s appearance and eliminating spots almost overnight! Simply apply a small amount of product to your pimples and let the powerful ingredients keep your skin follicles clean to achieve an even and bright complexion by morning. Also, don't forget sunscreen – it's like armour for your skin, yes even for those of us with acne! And I know it sounds counterintuitive, slathering sunscreen all over acne flareups but believe me when I say avoiding sunscreen can worsen the appearance of acne, and if the skin gets sunburnt, the symptoms of acne can be painfully exasperated. Just be sure to choose your sunscreen wisely. Using the right sunscreen can prevent and heal acne, soothe the skin, keep dark spots and clogged pores at bay, all while protecting from harmful UV rays. We love Hubislab Herb 8 Soothing Blemish Balm SPF30 PA++   By combining these tips and using the right products to address the unique needs of your skin you can maintain healthy, glowing skin during perimenopause and menopause.

Ageing is inevitable, we know that, but that doesn't mean we have to accept wrinkles and fine lines as our fate. With the right skincare products, you can help reduce your wrinkles and maintain a youthful glow too! Keep reading for our guide to the best anti-wrinkle products, as recommended by the BC pros! The ampoule Hubislab Premium Active B-tol Ampoule This complex wrinkle reducing ampoule fights signs of premature ageing and protects the skin from external factors. Formulated with a botulinum-derivative ingredient similar to Botox, it improves the appearance of fine lines, reduces the formation of wrinkles, and improves the elasticity and firmness of the skin. The complex emulsion also contains hyaluronic acid which provides the skin with deep moisturization to maintain a radiant complexion. Suitable for all skin types, it’s the perfect solution for younger looking skin.  “I have been using this product for a number of weeks now and I LOVE it! My skin already looks smoother and younger. If you are looking for a deeply nourishing and soothing serum to help with fine lines and wrinkles give this a try! You will not be disappointed.”  - Sally M The serum Pevonia Myoxy Caviar Timeless Repair Serum Formulated with a high concentration of age-defying Caviar and Escutox® (Hibiscus Esculentus Blend – a natural alternative to botox) this standout serum immediately increases skins plumpness and softens and smooths fine lines and wrinkles. Skin's texture and elasticity is noticeably improved, resulting in a tighter, finer, resurfaced complexion and an unequivocal youthful radiance. “I LOVE this stuff. Pricey yes but I noticed a dramatic decrease in my wrinkles as well as a smoother texture in a matter of weeks.” - Tanya L   The moisturiser Vie Collection Time Control Deep Wrinkles Firming Rich Cream Inspired by the professional benefits of EGF (Epidermal growth factor) injections to combat deep wrinkles, loss of elasticity and devitalization, this deeply nourishing cream - formulated with powerful cosmetic ingredients including EGF-like peptides and pro-collagen peptides - visibly reverses lines and wrinkles, loss of elasticity, lack of density and sagging of the face. You’ll notice immediate results as skin feels and appears smoother, softer and more supple and after continued use wrinkles are visibly filled and skin is noticeably firmer. Outstanding! “I have been using this firming cream for a month now and I can honestly say it has reduced the appearance of even my deepest wrinkles! I was even asked if I’d had botox the other day! Winning!” – Anne K   The night cream Phytomer Expert Youth Wrinkle Plumping Cream If you want to see a reduction in your wrinkles give this cream a go! Ideal for day and night (it has a beautiful rich formulation) it works by plumping up fine lines and wrinkles using a precise blend of outstanding marine ingredients – brown algae and red vegetal coral. What’s more the formulation has recently been revamped for more naturality and more effectiveness on all wrinkles! It’s a personal favourite of mine, in fact I use this product every night and the results are phenomenal! Smoother, clearer, nourished, youthful skin. “I have been using this product for quite some time. No one EVER believes me when I share my age or mention my two grandchildren. I love this cream!!”  – Diane  The eye cream Vie Collection Chrono Eyes Puffiness Dark Circles Wrinkles Cream This skin around our peepers is in fact the most delicate on our face and the first to show signs of ageing so you want to make sure you protect them just as we would the rest of your skin! Formulated with hyaluronic acid, injectables-like peptide, Phytosterols + Fatty acids, Vitamin C and Vitamin B3! This beautifully fine cream deeply nourishes the eye area while reversing puffiness, dark circles, and wrinkles! Seriously! it gives immediate gratification thanks to a pearlescent finish that instantly brightens the eye area, and it has definitely calmed my puffiness, lightened my dark circles, and even smoothed my wrinkles! I’m testament to that! For the best eye cream ingredients and more products to maintain youthful eyes click here. “This is a wonderful eye cream, it gives immediate gratification thanks to a pearlescent finish that instantly brightens the eye area and it has definitely calmed my puffiness, lightened by dark circles and even smoothed my wrinkles! It’s truly a fabulous eye cream that is well worth the price tag.” – Lisa M

Ageing. We all know it’s inevitable, but no one wants to wake up one day and find gravity playing tricks on their face! Sadly though, sagging skin, fine lines and wrinkles are all a natural part of the ageing process, but this doesn't mean we can’t do something to help slow down or improve their appearance. With the right preventive measures and skincare routine, you can prevent your skin from sagging prematurely and maintain firm and youthful-looking skin for years to come. Keep reading as we discuss the best tips for preventing sagging skin and achieving a more lifted, toned complexion. Firstly though what is sagging skin on the face?Sagging skin on the face refers to the loss of firmness and elasticity in the skin, leading to a drooping or sagging appearance. It occurs when the skin's supportive structures weaken over time. As a result, the skin loses its ability to bounce back, causing it to sag or droop, particularly in areas such as the cheeks, jawline, and neck. What causes sagging skin?You could be asking yourself why is your face suddenly sagging? Sagging skin on the face is actually caused by multiple factors. These include; Loss of Collagen and Elastin One of the main contributors to skin sagging is the decrease in the production of collagen and elastin, responsible for skin elasticity and firmness. As we age, our collagen and elastin levels decline and as a result the skin loses its ability to bounce back, resulting in sagging and drooping.Decreased skin hydrationHydration plays a crucial role in maintaining the plumpness and suppleness of the skin. With age, the skin's ability to retain moisture diminishes, resulting in dryness and dehydration. Dehydrated skin is more prone to sagging and wrinkles, as it lacks the necessary moisture to maintain its elasticity.Reduction in Facial Fat and Muscle ToneAs we age, the fat pads in our face begin to weaken, causing the skin to lose volume and support. Additionally, weakening of the facial muscles over time can contribute to sagging and drooping of facial tissues. These changes in fat distribution and muscle tone can result in a loss of facial contour and definition.UV and Blue Light damageProlonged exposure to UV rays from the sun and Blue Light damage from our devices accelerates the breakdown of collagen and elastin fibres in the skin. UV and Blue Light damage weakens the skin's structural support, leading to premature ageing signs such as sagging, wrinkles, and fine lines.Lifestyle FactorsCertain lifestyle habits, such as smoking, poor nutrition, and excessive alcohol consumption, can contribute to the breakdown of collagen and elastin in the skin. Smoking, in particular, has been linked to accelerated skin ageing and sagging due to its detrimental effects on blood circulation and oxygen delivery to the skin tissues.GeneticsThis one you can blame on your parents for! Unfortunately genetics can also influence the rate at which our skin ages and how saggy it becomes! Sadly some of us will develop sagging skin much earlier than others due to our genetic makeup! Eek. How to prevent sagging skinWhile some degree of face sagging is a natural part of the ageing process, there are various things we can do to help improve skin firmness and minimize the appearance of sagging skin. Stay Hydrated Hydration is key to maintaining the elasticity and suppleness of our skin. It’s nothing new but drinking plenty of water throughout the day to keep your skin hydrated from the inside out is essential. Water helps keep your skin cells plump and hydrated which in turn promotes elasticity. Additionally, use hydrating skincare products containing ingredients like hyaluronic acid to lock in moisture and plump up the skin. Always wear sunscreen Protecting our skin from UV rays and Blue Light damage with sunscreen and sun-protective measures can dramatically help prevent premature ageing and in turn sagging skin. Wear sunscreen with a high SPF every. single. day no matter what the weather, always consider wearing a hat and seek shade during peak hours when UV is at its most damaging. Follow a Healthy Diet Eating a balanced diet rich in antioxidants, vitamins, and minerals can support skin health and prevent sagging. Include plenty of fruits, vegetables, lean proteins, and healthy fats in your diet to provide your skin with essential nutrients and promote collagen production. Including foods such as broccoli, spinach, sweet potato, avocado, nuts and blueberries will work wonders!! Exercise Regularly Regular exercise not only helps maintain a healthy weight but also helps keep sagging skin at bay! This is because it promotes circulation and muscle tone, which can contribute to firmer, more lifted skin. Incorporate strength training exercises targeting the face, neck, and body to keep your muscles toned and prevent sagging. Practice Good Skincare Habits Follow a consistent skincare routine that includes cleansing, exfoliating and moisturising, this will keep skin supple and looking younger for longer. Use Skincare Products with Active Ingredients As well as products formulated with Hyaluronic acid, you’ll want to use skincare containing active ingredients known for their firming and tightening properties. The most effective ingredients to help prevent premature skin sagging includes retinol, peptides, vitamin C, and niacinamide. These ingredients can help stimulate collagen production, improve skin elasticity, and reduce the appearance of sagging. Incorporate facial massage into your daily routine Gentle facial massage techniques can help improve circulation and lymphatic drainage, promoting firmer, glowy and more lifted skin over time. Because it stimulates the facial muscles, a massage is like a mini-workout for your face. It engorges the muscles with blood to oxygenate the skin cells and gives “tone” to your muscles.Incorporate a gentle facial massage using your fingertips or a jade roller into your daily skincare routine.To learn more about the many benefits of facial massage click here Get enough zzzz’s We all know that getting enough sleep is important for our overall health, but did you know it can also improve your skin’s elasticity? During sleep, our body produces collagen and repairs any damage that’s been done to our skin throughout the day. However when we are sleep deprived, our bodies produce more cortisol, a stress hormone that can actually break down collagen!It’s best to aim for 7-9 hours of sleep a night to give your skin the rest it needs.The best skincare products to prevent or improve sagging skin on your facePhytomer Structuriste Firming Contour SerumNo one likes seeing their skin start to sag as we age thanks to the breakdown in collagen and elastin, but with this miracle firming face serum all is not lost! It’s beautifully lightweight and milky and effectively moisturises and improves skin tissue density by smoothing, firming and plumping the skin as well as enhancing the look of facial contours! Seriously!Pevonia’s Hyaluronic Acid Hydra SerumIt features one of the highest concentrations of hyaluronic acid on the skincare market, combined with a powerful duo of marine collagen and hibiscus esculentus extract for optimum anti-ageing results. It penetrates deeply into the skin delivering smoother, softer, plumper, firming and brighter skin! What’s more it’s ideal for all skin types!Pevonia Firming Marine Elastin CreamFormulated with hydrating superstars’ hyaluronic acid, glycerin, squalane and also elastin, this rich, nourishing, firming face cream, delivers powerful repairing and tightening benefits to the skin visibly increasing moisture while improving elasticity! Oh and it smells pretty divine too!Pevonia Micro-Retinol Essential MoisturiserFor those with advanced signs of aging – wrinkles, loose and sagging skin, and uneven skin tone or dark spots, Pevonia’s Micro Retinol Essential Moisturiser should be your go-to! This powerhouse product (and range!) is the perfect all-rounder! Formulated with Retinol, Hyaluronic, Squalane, and Marine Collagen, it deeply hydrates, smooths, brightens and firms! Best results when used in conjunction with Pevonia’s Micro-Retinol Essential Serum.Medicalia – Sunscreen SPF 40 with Blue Light ShieldIf you’re a little reluctant to wear your sunscreen because quite frankly its smell and greasy texture puts you off, you are going to love this lightweight emulsion! This everyday sunscreen contains an exclusive mineral formula to shield skin from harmful sun rays, blue light and pollution. It delivers all-natural protection with the addition of zinc oxide which acts to form a protective seal over the skin to reflect blue light away. It also rubs into skin seamlessly without leaving a white cast or greasy residue behind. And even better, the formula is reef-safe and works for all skin types and tones!BC Jade facial rollerIdeal for those concerned with wrinkles and loose skin, jade helps raise the immunity of the skin. It’s known for its ability to help tone and firm skin cells, stimulate collagen production, increase elasticity, calm puffiness and promote cell turnover!Physically, this crystal has more resistance on skin than rose quartz and amethyst, so while it’s not as silky and glass-like in texture, it is better for achieving firming and lifting results including smoothing wrinkles, sculpting muscle, and tightening loose skin.It’s best to use this roller in the morning since jade has a revitalising energy that helps skin to feel fresh and invigorated.To learn more about jade rollers and why they are the perfect additional to your skincare routine click here. By following these steps, you can maintain firm, toned skin and enjoy a more youthful complexion for years to come. Remember, consistency is key, so make skincare a priority in your daily routine and reap the rewards of healthy, radiant skin.

If like me, you’re in your 40’s (or older), you may have fallen victim to under eye crepiness – that undesirable loose, wrinkled skin that can make you look tired, but also older than you actually are!This is because as we age the collagen and elastin levels in our skin starts to decline, as it does the delicate skin around our eyes (one of the first and most prevalent areas to show premature ageing) becomes dryer and thinner, and well crepey! Luckily all is not lost though! There are a number of steps you can take to improve its appearance, and we aren’t talking chemical peels, dermal fillers, laser and Botox, no siree, we are all about natural, non-intrusive alternatives. Keep reading as we reveal them all!Firstly though, why might you be more susceptible to under eye crepiness?The most common cause of fine lines, wrinkles and crepey skin under your eyes is unfortunately ageing, which can of course be influenced by genetics (thank you Mum and Dad!) But other common contributing factors which may be possible to avoid include;UV radiation – exposure to UV rays accelerates the breakdown of collagen leading to premature ageing, this is why it’s essential to protect our peepers! If you don’t wear sunnies every single day like you do your sunscreen, you should now!Smoking – smoking exposures your skin to extra oxidative stress, in turn damaging its collagen and elastin. Smoking also constricts the blood vessels under your eyes by blocking circulation to your blood vessels and depriving your skin of necessary vitamin A.Environmental factors - environmental factors, such as dry weather, wind, and pollution can all contribute to undereye ageing.Pulling repetitive expressions – well I’m definitely guilty of this! Facial expressions, like smiling, frowning, and furrowing your brow, can cause fine lines to develop prematurely around your delicate eye area. Eek!Even the way we sleep can have a negative impact on our eyes! What you might say? Yup, if you sleep with your face buried in your pillow (guilty as charged) you are likely to be more prone to premature fine lines, wrinkles and eye crepiness, than those that don’t! Aghhh.How can you improve undereye crepiness?Although crepey skin will not disappear overnight, it can be drastically improved with time, the right anti-aging products, as well as lifestyle changes. It can take weeks or even months to see results, but by following these top 10 tips you can bid adieu to that saggy, sullen, crepey skin under your eyes. Stay hydrated. All. The. Time. Yes, you’ve heard it a million times before, drink all the water. Hydration is key my friends. Make sure you are drinking enough water throughout the day (we’re talking 8 glasses minimum). When you drink water, it’s like giving your skin a drink from the inside out too (and that water has to nourish all your other vital organise too! Treat sunscreen like is your BFF Never underestimate the power of sunscreen. Those harmful UV rays are a major contributor to premature aging. So, slather on that sunscreen every morning, even on cloudy days. Your future self will thank you!Not a huge fan of sunscreen? We get it. Soo many sunscreens feel greasy, don’t smell great or simply don’t sit well on our skin, and then there are those thick white sunscreens that look like a paste when applied too! That’s why we love the ELES Luminous Defence Brightening Day Protection SPF 50. It’s not greasy but instead silky soft, the scent isn’t unpleasant, and it applies beautifully to my skin. And thanks to its formulation its helps nourish and restore skins luminosity too, not to mention it’s high SPF of 50! Invest in an eye cream rich in hyaluronic acid and use it day and night Investing in a good quality eye cream that's packed with hydrating and skin-loving ingredients including hyaluronic acid and peptides will do wonders for ageing eyes. Gently pat the product around your eyes morning and night for that extra boost of moisture and optimal results.For more on the benefits of using hyaluronic acid under your eyes and our 3 favourite eye treatments click here. Add a gemstone facial roller to your daily beauty routine The roller will, not only help reduce the appearance of fine lines and wrinkles around the eyes, when used correctly, it can dramatically reduce puffiness by moving excess fluid around your eyes towards your lymph nodes where it filters out the toxins too. Cool right? To find out more about the facial rollers and how to use them click here. Introduce tea time for your eyes Tea isn’t just for drinking you know, it’s also good for soothing your eyes too! Try placing cold tea bags (caffeine free, herbal tea is best!) on your closed eyes for a few minutes. The tannins in tea can help tighten the skin and reduce puffiness too! Consider practicing eye massage Light massage with your ring finger can improve bloody circulation and actually help your skin appear smoother. Remember gentle, gentle though as applying too much pressure to already thin, delicate skin can have the adverse effect! Give your eyes a rest from screen time Increased time in front of your laptop and on your phone can reap havoc with your precious peepers. In fact, spending just two consecutive hours on a digital device can cause eyestrain or fatigue while overexposure to blue light also suppresses the release of melatonin, the hormone that regulates sleep, therefore disrupting our normal sleep pattern. And we all know poor sleep can lead to premature ageing, especially around the delicate eye area! Make healthy lifestyle choices Your overall health reflects on your skin, including the delicate eye area. Eat a balanced diet rich in antioxidants, vitamins, and omega-3 fatty acids. And if you're a smoker, consider kicking the habit – smoking accelerates skin aging like nobody's business. Using gentle cleansing is a must Be kind to your skin when you cleanse but also never skip on cleansing, it’s a must, just be sure to use a gentle, hydrating cleanser that doesn't strip away your skin's natural oils. Harsh cleansers can contribute to dryness and crepiness. Try Medicalia’s Gentle Cleanser. Introduce cold compress magic Incorporate cold compresses into your routine. Applying a cold, damp cloth or chilled spoons over your eyes for a few minutes can help reduce puffiness and refresh your skin. Keep skin hydrated Invest in a good hydrating mist. A quick spritz throughout the day can give your skin the moisture it craves, helping to minimize crepiness. We love Pevonia’s Hyaluronic Acid Hydra Mist. It’s one of my all time favourites. Make sure you get enough Zzzz’s Beauty sleep is real people! After all it’s not dubbed beauty sleep for nothing! Make sure you're getting enough restful sleep each night. Elevate your head slightly with an extra pillow to prevent fluid from pooling around your eyes, which can lead to puffiness and crepiness. Upgrade your pillow case If you are one for sleeping with your face in the pillow, you might want to consider switching up your cotton pillowcase to a silk or satin alternative instead.Silk has natural moisturising properties to retain moisture around the eyes. The dense weave of the silky-smooth fibres also keep moisture close to your skin, this extra moisture can help to reduce dark circles, fine lines and wrinkles.Just remember, Rome wasn’t built in day, and your under-eye skin won’t transform overnight either sadly (if only!) Be patient and be religious with these steps and you’ll be waking up to smoother, brighter and younger looking eyes soon!

It’s never too early to start looking after the skin on your neck and if it’s still in great shape then wonderful, however I urge you to start right now! The good news is it’s never too late, some daily habits can help slow down further skin ageing and make your neck look a whole lot better in as little as a week.Some of these tips might seem obvious but do you follow them? Daily? Really?? Moisturising: don’t neglect your neck! Sadly your face moisturiser might not be enough for this delicate area, the skin is thin, tissue paper thin and has fewer oil glands than the skin on your face, and this means a compromised skin barrier. Moisture, and loads of it, is vital for keeping the tissue supple and elastic as well as preserving the skin’s natural collagen and elastin.We recommend Phytomer Parfait Neck and Decollete Renewing Care. It contains a miraculous ingredient called Glasswort Oil: a green seaside plant present in warm areas. Its Latin name, Salicornia, means “salt antler”, pointing to its toleration of salt. It is a halophilic species, meaning that it can survive in very high salinity when submerged during high tide – without becoming dehydrated. Scientists at PHYTOMER have discovered that Glasswort possesses carrying and regulating membrane channels, which allow it to control water evaporation in order to prevent dehydration.Following the principle of marine biomimicry, at PHYTOMER, these channels are used to stimulate the production of aquaporins, proteins that transport water and urea in the skin’s cells. Glasswort oil reinforces the role of our own natural moisturizing factors to reveal smooth, soft and supple skin. Exfoliate the neck once a week Exfoliate the neck and chest area at least once a week to keep the skin free of ingrained dirt and dead skin cells. This area is delicate, so avoid products that contain sharp particles, and use a gentle, non-abrasive exfoliant. This encourages cell turnover.We recommend Vegetal Exfoliant: a grain free, enzyme exfoliant that contains papain. Super gentle yet very effective this product eliminates dry dead skin cells and purifies the tissue. Not only does your neck skin look more vibrant and fresh it also aids the penetration of the actives in your neck cream. Lighten up! Fine lines and wrinkles can be ageing, but when coupled with hyper-pigmentation can make you look 20 years older!Not convinced? which looks better?So lighten your neck and chest area with nature’s latest skin brighteners.To remove any existing sun damage and prevent freckles and hyper-pigment of the chest area we recommend White Lumination Complexion Recovery. With Sea Lily extract, and Dictyopteris (algae) and Vitamin C, this marvel reduces pigmentation and brightens the skin. It also contains UVA and UVB sun filters. Use sunscreen A recent study revealed that older skin that hadn’t been exposed to the sun had about 3,800 genetic mutations whereas skin that had been exposed had around 10,000 mutations in the same genes (meaning the ageing process had happened more quickly). Sounds like a good argument for sun protection!We recommend Sun Solutions Sunscreen SPF30 High Protection, thanks to its UVA and UVB sun filters, this ultra-light, non-sticky cream offers effective protection. In addition to UVA and UVB filters it also contains Vegetal Coral Extract with a super powerful moisturizing capacity and OLIGOMER®, Phytomers own patented ingredient that delivers an optimum dose of trace elements and minerals, fortifies the epidermis and prevents cellular fatigue. Diet Keep your nutrition rich in anti-oxidants, especially Omega-3 acids, which are present in fish. These do wonders for skin rejuvenation by boosting collagen production. In addition stock up on anti-oxidants such as Pomegranates, acai berries, blueberries and green tea to protect your skin from ageing free radicals. Sleep on the right pillow This one is obvious right? The more scrunched up the skin the more those wrinkles will take hold. The perfect pillow supports the neck yet allows the head to remain in line with the body, so ditch the reading pillow when you put down the book! Do neck exercises Lastly, give your neck an exercise workout. Keeping your neck muscles toned will help to prevent sagging skin and wrinkles. Below are six neck exercises to get you started.Six exercises to prevent turkey neck: Jut out your chin and move your lower jaw forward. Repeat ten times. Look straight ahead. Now look up to the ceiling and hold for five seconds. Slowly return to your starting position. Repeat 20 times. Form an ‘O’ with your mouth. Pull down the sides of your mouth until you feel the muscles underneath your neck working. Repeat this three times in quick succession. Build up to 20 sets of threes. With your mouth open, pronounce the vowels A to U without closing your mouth at any time. Repeat ten times, three times in a row. Press the tip of your tongue against your palate for a few seconds and release. Do this throughout the day. Make circles with your tongue when your mouth is closed, first in one direction then the other. Repeat often. Place your lower lip over the top lip and hold for a few seconds. Repeat ten times. Finally, keep your chin up (no really!). If your chin is permanently tucked into your chest you are more likely to develop permanent creases in your neck, as well as putting your neck more at risk of injury.