When it comes to beauty, new trends are emerging All. The. Time. And like the seasons, many come and go in a flash! One trend however that’s been making waves for a few years now is the Clean Girl Aesthetic. A beauty trend that has taken social media literally by storm - we are talking over 2 billion views on Tiktok alone as followers search up how to achieve the Clean Girl Aesthetic look! But why are people going crazy for this k-beauty trend? And how exactly will it benefit your skin? Well we are here to reveal all. Keep reading as we give you the low down on everything there is to know about the Clean Girl Aesthetic, why you should give it a go and top tips on how you can achieve this coveted look!What is the Clean Girl AestheticClean Girl Aesthetic is a fresh and minimalist approach to skincare, makeup and lifestyle. It’s all about self-care and natural beauty and is often referred to as the updated "No-Makeup Makeup" look, a look that values simplicity over heavy layers of makeup! Clean girl aesthetic is about embracing your natural features and enhancing them subtly. Think plump, glowing skin, natural brows and glossy lips.The goal? To look and feel fresh-faced, confident, and radiant in your own skin. Now who doesn’t want to achieve that!Key features of the Clean Girl AestheticWhen it comes to achieving the Clean Girl Aesthetic look, skincare comes first! Afterall, the foundation to the Clean Girl Aesthetic look is healthy, glowing skin. This means establishing a consistent skincare routine that cleanses, hydrates, and protects your skin. Prioritize gentle products and a balanced diet for a natural radiance.The makeup in this aesthetic is all about enhancing your natural features, not masking them. Think sheer foundation, a touch of concealer, cream blush, and a glossy lip. Focus on dewy finishes and light textures for a fresh, youthful look. Oh and don’t forget your brows! Well-groomed brows can frame your face and add definition. Opt for a natural shape that complements your features, and keep them neat with a brow gel or pencil.A dewy finish is essential for the Clean Girl look. This can be achieved with a hydrating moisturizer, a facial mist, or a touch of highlighter on the cheekbones and brow bones.How to achieve the Clean Girl Aesthetic LookThe good news is that the Clean Girl look is attainable for everyone! Here are some tips to get you started:SkincareClean Girl Aesthetic is less about makeup (although minimal makeup does play an important role) and more about skincare, so you’ll need to invest in a good skincare routine! In fact, a hallmark of this trend is the coveted dewy glow, so clean, healthy, well-hydrated, plumped skin is key!Regular cleansing, moisturising and sunscreen application are non-negotiable. And don’t forget to exfoliate to reveal that fresh, radiant skin too! And remember to really achieve that much desired luminous finish, you’ll need to be armed with a good hydrating serum and a smoothing plumping moisturiser. For best results also use a finishing spray with hyaluronic acid.Try:Cleanser: HubisLab Moisture Max Cleansing FoamIf you want clean, soft and supple skin, you need to try this cleansing foam! It perfectly lathers on application gently cleansing skin. The results? Skin feels fantastic, no feeling of dryness or tightness which can be the case with many cleansers. How does your skin look? Refreshed, nourished and revitalised.Exfoliator: Hubislab Pure Balance Papaya Enzyme Peeling Wash perfectly cleanses and exfoliates skin without any irritation leaving it silky soft.Serum: Hubislab Moisture Max Hyaluron Complex 65% Ampoule. This deeply nourishing complex serum combines hyaluronic acid, collagen and rosa centifolia flower water to quite literally blast skin with intensive moisture restoring elasticity and balance while protecting skin cells from free radical damage.Moisturiser: Hubislab Moisture Max Hydro Moisturiser. Packed with hyaluronic acid, this moisture-rich, yet beautifully lightweight cream absorbs quickly into skin without any greasiness, providing skin with deep nourishment and a long-lasting luxurious feeling. It's perfect!Sunscreen: Hubislab Post Rays UV Protect Sun Block SPF 50. Non irritating, soothing and nourishing, this sunscreen not only provides complete UV and antioxidant protection, but it is also formulated with peptides and hydrolysed collagen to combat premature ageing and hyperpigmentation. The invisible matte formula applies smoothly and stays on all day! MakeupLess is more when it comes to makeup. Opt for sheer, buildable foundations or tinted moisturiser to even out skin tone.Try: ELES Mineral Sheer Tint. Loaded with minerals, vitamins and sun protection this beautiful, tinted moisturiser (and one of ELES Cosmetics best-sellers) imparts a sheer, natural radiance to skin (no joke). It’s skin caring and skin perfecting in one simple step!!Follow with a subtle application of blush to add a healthy flush to the cheeks. You are trying to create a sun kissed blushed look! Choose a cream blush in soft pink or peachy shades to achieve a subtle and natural flush on the cheeks.Try: ELES Baked Blush in Bouquet, a pigment packed powder blush! Powders are usually made from lots of pressed powders, but baked powders are actually creams that have been baked slowly in a specialist oven until they are dry. This is what gives baked makeup some of its unique attributes; it has an ultra-soft, velvety texture and provides a sheer wash of soft colour for a naturally flushed complexion.Eyes are often kept simple with neutral eyeshadows Look for eyeshadow palettes that feature a range of neutral shades like beige, taupe, and soft browns.Try: ELES The Naturals Collection Eyeshadow Trio in Warm Nakeds. It offers three versatile options for creating natural and effortless eye looks.Add a swipe of mascara to define the lashes. Opt for a lengthening or defining mascara to enhance your lashes without appearing too heavy.Try ELES Lush Mascara – a popular choice for achieving natural-looking lashes.Well-groomed brows can make a big difference in framing your face The eyebrows are groomed but maintain a soft and natural appearance. Use a brow pencil to lightly fill in and shape your brows while keeping them looking soft and natural.Try ELES Precision Brow Pencil. It creates “hairlike” strokes for a more natural, well-groomed brows and comes in three shades to suit everyone!Lips are usually adorned with nude or subtle pink shades to enhance the tips without overpowering the overall look. Choose lip products in shades that closely resemble your natural lip colour.Try: ELES Moisture Crème Lipstick in Parfait. Nourishing and long-lasting it adds the perfect pop of natural colour to the lipsAnd, of course, you can't forget a glossy lip to top everything off!Try: ELES Pucker Up Lip Gloss in Air Kiss. It provides lips with hydration, sheer colour and high-shine, to instantly create the appearance of fuller, softer, more youthful-looking lipsFinally you don't want to forget the dewy finish: A touch of highlighter or a hydrating mist can add a healthy glow to your skin.Just remember the overall goal of clean girl makeup is to create a radiant and naturally beautiful appearance that will enhance your features without appearing overly done or heavy.LifestyleBeyond makeup and skincare, the Clean Girl Aesthetic trend is also about embracing a positive self-care routine. It's about getting enough sleep, staying hydrated and nourishing your body with wholesome foods.

It wasn't that long ago that I discovered the secret to many of my friends looking forever young on their social media pages, yet looking less, should I say, spritely in person; Makeup Apps or 'facetuning' as it's otherwise known. Sure, they've been around for a long while, but what I didn't know, until now, was just how advanced the apps are and how dramatically they can change both the look and tone of your face and skin! The thing is when I gave it a go, I realised just how fake I really did look! Why pretend to be something I'm not when I can actually create the illusion of younger, airbrushed skin in a few simple steps, using only a few makeup items?Let's face it, we do all want to look younger than our years. We all want that perfect skin with little or no evidence of makeup. Well, we are here to tell you how to get it and look completely natural at the same time! Step one: THE PREPIf you want to compete with an airbrushing app you've got to prep your skin correctly before reaching for your foundation!Firstly ensure you cleanse your skin thoroughly to remove any remnants of makeup and oil, then gently exfoliate to slough away those dead skin cells – remember you want a smooth, even surface to apply the perfect base, plus removing any unwanted dry skin and clogged pores will also allow your serum and moisturiser to seep into skin allowing it to properly work its magic. Next apply your serum according to your skin's specific needs, before layering with your chosen moisturiser. Moisturisers rich in hyaluronic acid will plump skin, providing the perfect cushioned effect. Step two: THE TOOLS OF THE TRADEWhen it comes to makeup application every makeup artist will tell you they swear by their tools.Many might opt for a foundation brush, but we are in love with the Pro Blender Sponge when applying our base. Not only is the sponge strangely soothing on your skin, it provides a more flawless, natural-looking coverage without effort. Step three: THE MULTI-TASKERNow it's time to get down to the nitty gritty. You might have a love for liquid foundations or maybe matte is your thing, but loaded with goji berries, minerals, vitamins and sun protection, we can't recommend enough the ELES Age-Defying BB Cream as your go-to base. This wonder cream is an extension of your skincare, your primer and your base in one. Simply apply it all over your cleansed skin for the silkiest and most undetectable coverage ever!Step four: THE PERFECTORNothing takes the years off more than a great under-eye concealer and the ELES Dual Action Concealer packed with collagen and vitamins C & E, not only conceals fine lines and dark circles, it smooths, brightens and treats them too! Apply beneath the eyes and pat into the skin to look as though you've just slept 10 hours. Step five: THE AIRBRUSHERFor that soft airbrushed finished to any base sweep the ELES Baked Finishing Powder in Diffused Light over skin. It's the compact of miracles! The deeper tones in the powder enhance contours, while the highlight softly strobe and reflect away imperfections to make skin look professionally retouched and simply sublime every time!Step six: THE YOUTH ENHANCERFor a pop of colour that looks fresh, dewy and youthful try ELES's Baked Blush. It comes in six gorgeous shades that multi-task as blush, eye shadow and when applied with a damp brushcan even work as a matte lip colour!The end result? Skin is left looking flawless – like a real-life insta-filter. And there you have it – six simple steps to skin so good, no filter required! The beauty of this routine is that it works with your skin rather than masking it, giving you that effortlessly polished look that turns heads both on and off screen. Whether you’re a makeup minimalist or love a full glam moment, these steps are your new go-to. Ready to get started? Shop the full ELES collection at Beauty Collective and discover the products that will transform your everyday routine.