All hail foundation! “The” makeup staple the majority of us can’t live without, and the one product that has the ability to cover redness, hide imperfections and smooth out skin texture, making way for a truly flawless complexion, even when we are having a “bad skin” day! But are we applying our foundation correctly? Are we using the right one for our skin type? After all applying foundation incorrectly or simply opting for the wrong base for our particular needs can be detrimental and actually add years to our skin! Well fear not! WE are here to help! Read on for the top 7 foundation mistakes you could be making and how to avoid them!Mistake No. 1: Not moisturising before applying your foundationHydrated skin is key to creating the perfect smooth surface for your foundation. If your skin is dehydrated it can have an adverse effect on your foundation’s appearance and make skin appear dull, dry and flaky too!Solution;Both your morning and evening skincare routine, no matter how busy you are, should include a good nourishing serum and anti-ageing moisturiser. Try products formulated with marine collagen and hyaluronic acid, two anti-ageing wonder ingredients. Just be sure not to overload your skin with product or overstimulate the sebum glands as producing excess oil can cause foundation to slide off your skin revealing what might be a less than desired complexion.Try; Two BC best-sellers - Pevonia Hyalouric Acid Hydra Serum and Pevonia Age Correction Marine Collagen Cream.Mistake No. 2: Using thick foundation formulationsThere is this pretence that as we age, we should opt for thicker foundation to cover our imperfections but actually when you use a full-coverage foundation or are too heavy-handed with your application, the makeup settles into the wrinkles, pronouncing them even more!Solution;Remember quality over quantity! Steer clear of the thick, full coverage foundation, instead opt for light, sheer bases that can be buildable, this way you can focus on areas that need that extra coverage.Try; ELES Cosmetics best-seller and multi-tasking wonder cream ELES Age Defying BB Cream 30. It literally primes, tints, nourishes, evens out skin tone, and helps to strengthen and protect skin on contact, Genius! Mistake No. 3: Overloading on powder foundation Face powder, when used correctly and frugally can be a fantastic makeup staple, however, no matter your skin type, too much face powder can actually age you. That’s right, it can, not only magnify fine lines and wrinkles instead of helping to conceal them, but also accentuate pores, flatten the complexion, as well as dull and clog your skin!Solution;If you can’t give up the powder (I hear you!) try switching to a breathable, sheer translucent powder or better still a mineral-based one and use it sparingly and carefully – on your t-zone, or for quick touch-up’s.Try; ELES’s Mineral Powder Foundation. I’ve been obsessed with this product for years! Mistake No. 4: Applying your foundation with the wrong toolsThe key to natural-looking makeup lies in mastering the art of blending. Foundation that isn’t blended well can look heavy and imperfect.Solution;Get yourself armed with a few good brushes and a Beauty Blender, these tools will stand you in good stead and the beauty blender will enable you to reach every contour of your face. It is meant to be used damp, allowing for a flawless application and ensuring that foundation never looks heavy!Try; ELES Pro-Blender Sponge Mistake No. 5: Testing foundation shades on the back of your handYes, many do this but are they walking away with the correct shade for their complexion? No one wants a foundation to be too light so they look ghostly, or too dark so they look like they’ve spent too long in the sun!Solution;The back of your hands tends to be darker than the skin on your face so it’s best to trial a few shades on both your jawline and neck. Just remember though your face tends to get much more sun exposure than your neck so you really want to find a foundation shade that matches both areas when blended into the skin. Mistake No. 6: Selecting a cool skin base that is wrong for your skin toneMany foundations come in warm AND cool tones and choosing the wrong one for your skin can be detrimental.Solution;Opt for warmer tones as you get older that help counteract complexion pinkness that comes with thinning of the skin and exposure of fine capillaries. Warmer tones also conceal shadows better which means you need less concealer. Or give a CC Cream a go. Also known as colour correctors, they serve multiple purposes including disguising sallowness and imperfections such as dark spots and redness common with skin ageing.Try; The ELES Luminous CC Cream SPF 20. It’s a lightweight, oil-free, colour correcting cream with broad spectrum protection and demi-matte finish. And while it’s technically not a foundation, the full coverage pigments adapt to individual skin tones “cancelling” redness—be it from rosacea, pimples, irritation, you name it, while skin nourishing and brightening ingredients help even tone, diminish imperfections and maintain a healthy, youthful complexion. Mistake No. 7: You’re using the wrong foundation formula for your skin typeFrom mineral to traditional formulations, matte foundation to tinted moisturiser, oil-free to liquid, powder to stick and more, there are so many foundation formulations on the market so it can be tricky to know which is the right one for you! But knowing is key to creating the perfect base!Solution;Check out one of our latest blogs. It gives you the lowdown on each foundation type and which one will be best for your skin type and concern.

When it comes to ageing, nothing reflects it more than our skin.From the silky smoothness of a baby’s complexion to the lines and wrinkles of mature lady, here’s what to expect through the decades, and what you can do to help prolong your youth and prevent premature ageing!20’sOnce you reach your twenties it’s easy to fall under the false pretence that since your teens are behind you, so are those pesky pimples! Wrong! While your skin may have settled (as have those hormones) it’s still producing oil. Also news flash! Your body actually stops producing collagen once you hit 25! You know collagen, the protein which provides elasticity to the skin helping it to appear youthful, glowing and vibrant! So it’s important to exfoliate daily to continue daily collagen renewal.What you may need: Opt for natural extracts in light-textured, non-greasy formulations in order to keep pores clean and clear. Also, use a broad spectrum UVA & UVB daily sunscreen – just remember you're never too young to start wearing sunscreen!Try; Organic Essentials Line; Gentle Exfoliating Cleanser, Hydrating Sunscreen SPF 3030’sAgeing really begins at 30. Fine lines develop as collagen and elastin start to break down, and our delicate skin under the eyes begins to thin. Skin generally becomes drier, quicker. Broken veins may start to show up as tiny red dots, and towards the end of this decade, age spots and brown pigmentation marks, or 'sun spots', may appear. Under-eye puffiness may become a problem, taking longer to subside after you wake.What you may need: Effective youth-prolonging skincare to strengthen, smooth and rejuvenate. Hydrating Moisturisers formulated with marine collagen, Eye Creams & Gels.Try; Age Correction Marine Collagen Cream & Intensifier, Age Correction Eye Contour, “C” Evolutive Eye Gel. 40’sDeeper lines begin to etch around the mouth and eyes, furrows appear on the forehead and circles under the eyes may grow into pouches. Most women's skin becomes noticeably drier. In the run-up to the menopause, and during this phase, skin may also become more sensitive. What's more, skin loses its resilience due to a breakdown of elastin and collagen.What you may need: Your daily regime should embrace products that offer specific benefits to counteract skin problems such as: anti-aging, sensitivity, hyper-pigmentation, Eg. Soothing serums to protect capillaries, lip and eye care, deeply repairing and resurfacing products.Try; Micro-Retinol Line; Eye Renew Conceal & De-Age Treatment, Lip Renew Plump & De-Age Treatment, Propolis Concentrate 50’sBy now, skin starts to acquire true 'character' in the form of fine wrinkles, and the lines you develop in your 50’s and 60’s may deepen into folds. This is because, post-menopausal, there's much less oestrogen being produced and without oestrogen, skin becomes thinner and more fragile. It is also less able to retain moisture and the production of collagen and elastin slows down significantly. In your 50’s skin tone is also likely to become more uneven, with an increasing number of 'sun spots'.What you may need: Products that minimize the appearance of lines, contain phyto-estrogens and protect the skin from the sun or even fade sunspots.Try; Stem Cells Phyto-Elite Line, RS2 Line, Lip Renew Plump & De-Age Treatment, Lumafirm Eye Contour Lift & Glow, Renewing Glycocides Cream 60’sYour skin has a hard time retaining moisture and natural oil production slows down so skin is very dry. Cell turnover continues to slow - a process that started in your forties so skin is generally duller than before. Between the lack of oil, the loss of collagen and elastin, and the dryness, dark spots can really start to stand out. Areas of scaly roughness often seen on fair-skinned women that can be a precursor to skin cancer.What you may need: De-ageing products with wrinkle relaxers such as vegetal botox, exfoliating products with aha’s, products rich in collagen and elastin, sun protection and pigment fading productsTry; Myoxy-Caviar Timeless Repair Line, Renewing Glycocides Cream, Lumablanc Cream

Remember the days of youth when you could cover your blemishes, slap on some mascara and gloss, a little makeup and look “done”? Why on earth did so many of us waste that opportunity to embrace natural beauty?The irony is that many of us 40+’s now find ourselves using a lot less makeup believing everything should to be soft and muted. Mature women are featured in makeup videos and made up like soft focus grandmas! Enough!Makeup for the mature (I prefer to call it Youth Enhancing Makeup) is not about hiding behind multi layers of pastels, it’s about two things; defying gravity and redefining the features.And while makeup does not guarantee a more youthful appearance; some of the most common makeup mistakes can actually age you!Mistake No 1: OVERLY PAINTED BROWSYes, we need brows to look youthful; they frame the eyes and lift the face. Many of us tweezed our brows to thin lines in the 80’s only to find they never grew back. However, harsh, red toned brows (for some reason many brow pencils are red toned?) make us look hard and older. The goal is to create natural looking thicker brows like the ones we used to have. Opt for taupe colour brow products instead of warm browns; these will frame your eyes beautifully without taking over your face. Apply the brow product in soft stokes to create the illusion of natural hair.We recommend ELES Brow Blenders, the soft pencil is easily used to fill in the gaps and then simply brush through the brows to soften the effect.Mistake No 2: COOL SKIN BASEMany foundations and BB Creams come in warm and cool tones. Opt for warmer tones that help counteract complexion pinkness that comes with thinning of the skin and exposure of fine capillaries. Warmer tones also conceal shadows better which means you need less concealer.We recommend ELES BB Cream, it’s packed with nature’s anti-ageing actives and leaves the skin glowing.Mistake No 3: WRONG CONCEALER AND WRONG COLOURAs we mature and the face loses its youthful “plumpness” shadows appear; under the eyes, around the nose, at the corners of the mouth etc. It’s tempting to reach for a heavy duty, ultra-light shade concealer to hide these dark areas. The problem is that they just make the dark shadows look grey as opposed to concealing them. Opt instead for peachy toned, lightweight concealers that won’t cake on the skin and counteract the blue in the shadows.We recommend ELES Dual Action Concealer, this is like 8 hours sleep in a tube!Mistake No 4: EYE MAKEUP THAT MAKES THE EYES DROOPAs the upper lid of the eye is crepe paper thin it tends to droop as we age and the upper crease of the eye becomes obscured, therefore the eyeshadow on the upper eyelid also becomes obscured. If you are extremely skilled at applying makeup you can fake the crease with exacting eye shadow application. However many of us don’t have the time or inclination on a daily basis to fuss with this, so apply a dark fine line through the upper lashes and a softer brighter eyeliner beneath the lashes instead. This “lifts” the eyes making them appear younger, then simply apply a warm shade of brown on the eyelids with the eyes open to ensure you can actually see the shadow. This method is quick and easy! Finally apply two coats of mascara to the upper lashes only to help conceal the eyelid that has dropped. Remember; Darker on top, light below. Shimmer shades under the lower lashes brighten the eyes and give a more youthful look.We recommend ELES Superwear Gel Eyeliner, its soft and easy to blend out and once set won’t transfer to the lids.Mistake No 5: COOL BLUSHSimple, use warm coral and peachy shades, which always look more vibrant on the skin rather than cold pink/mauve shades. This will also make the iris of your eyes more vibrant!We recommend ELES Baked Blush in Bouquet, it’s natural and warm and suits almost everyone.Mistake No 6: COLD FROSTED LIPSTICKAs we lose volume in our lips fine lines not only appear around the lips but on the lips themselves. Frosted lip colours enhance these lines. Instead, opt for cream lipstick that makes the lips look fuller and smoother, many of these contain moisturising molecules that plump the lips and keep them hydrated longer.We recommend ELES Colour Balm in Nude, its super hydrating, lasts for hours and looks like perfectly coloured natural lips.Follow these steps and you’ll create a youthful, flattering makeup that re-defines the features which is always more effective than trying to hide flaws!See this example of makeup mistakes on the left and correct application on the right and you be the judge, which one looks better?