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Summer proof beauty: 10 makeup tips for makeup that lasts

Summer proof beauty: 10 makeup tips for makeup that lasts

by Jo Boyden on Dec 12 2025
Summer is well and truly under way with the hot weather we’ve had of late!  But hot, humid days don’t have to mean compromised makeup! With the right prep, formulas, and application techniques, you can create makeup that stays polished and in place! no matter how high the temperature gets! From long-wear bases to humidity-resistant hacks, these 10 pro-approved makeup tips will keep your summer makeup looking seamless all day long!   Tip 1. Start with a super clean canvas Makeup lasts longer on skin that’s clean, balanced, and free from excess oil.Use a gentle, non-stripping cleanser each morning to remove overnight sebum and prep your skin for smooth application. Tip 2. Change to moisturisers that suit the warmer weather Heavy creams and rich oils can make makeup slip faster in warm weather. So as much as you might love your trusty moisturiser it’s time to switch to lighter, gel or lotion textures that hydrate without leaving a greasy film. Focus on non-comedogenic formulas so your base sits smoothly and holds up better as the day goes on. Tip 3. Always let your skincare fully absorb Rushing from moisturiser straight to foundation is a recipe for slipping and pilling! While I know so many of us are time poor, if you want to prevent your makeup sliding off your face by mid-morning you need to give your skincare a couple of minutes to sink in before applying your makeup. This creates a more even canvas and helps your base adhere instead of sliding around on top. Tip 4. Use a primer Primer is your summer secret weapon I’m telling you! especially if you have oily or combination skin you’ll benefit from a mattifying or pore-perfecting formula, while normal to dry skin often prefers a hydrating but slightly tacky primer that grips makeup. Apply a thin layer where you get most shiny, then press foundation on top rather than rubbing. Tip 5. Choose long-wear and transfer-resistant formulas In hot weather, longevity matters more than full coverage. Look for long-wear or transfer-resistant foundations, tinted serums or tinted moisturisers that set down but still feel breathable. Waterproof mascaras, long-lasting brow products and budge-proof gel eyeliners also make a big difference in humidity! Tip 6. Apply thin layers and build slowly Thick layers of base are the first to crack, crease and melt. Instead, use sheer layers and build only where needed (around the nose, chin or blemishes). A light layer of a long-lasting formula wears far better than a heavy layer of anything, especially in the heat. Tip 7. Set strategically with powder You don’t need to mattify your entire face. Use a finely milled, translucent powder just on the areas prone to shine, typically the forehead, sides of the nose and chin. Press it in with a sponge or small brush rather than dusting; this helps lock products in without looking flat or cakey. Tip 8. Set with a long-lasting setting spray A good setting spray can act like a soft “seal” for your makeup. Mist your face after finishing your routine, and for extra staying power, lightly spray your sponge or brush before tapping on foundation or concealer. This helps fuse the layers together and improves longevity. Tip 9. Blot skin! Don’t pile on more product When shine appears, reach for blotting papers or a clean tissue to gently lift excess oil before adding any powder. Adding layer after layer of product over sweat and oil can lead to caking and separation. Blot first, then, if needed, tap a small amount of powder just where you need it. Tip 10. Choose lip and eye products that can take the heat Glosses and creamy liners can smear quickly in warm weather. Opt for long-wear lip pencils (gel is best), that fade more gracefully, and go for waterproof or smudge-resistant liners and mascaras.  Bonus tip from the pros Before applying primer or foundation, lightly spritz your makeup sponge or a clean, flat foundation brush with a cooling mist or place it in the fridge for a few minutes. Applying your base with a cold tool helps to temporarily constrict pores and calm the skin, which improves the longevity and seamless blend of your foundation.   So there you have it! summer makeup doesn’t have to melt! With the right prep, the right formulas, and these heat-proof tips, you can enjoy flawless, glowing, stay-all-day beauty no matter what!
Party ready makeup: Get this simple soft glam look

Party ready makeup: Get this simple soft glam look

by Jo Boyden on Nov 29 2024
The festive season (or silly season as some of us like to call it!) is here! And with it comes a whirlwind of events, so nailing your makeup look (especially if you’re time poor like me) really is paramount! But how do you get that flawless, party-ready look that is simple to do and lasts all night? Well we’ve got you covered! Whether you are off to your work christmas party or have an upcoming gathering with friends, we have the perfect makeup look for you! Keep reading for our step-by-step guide, expert tips and product recommendations to make sure you’re party ready this festive season!   How to get a “soft glam” makeup look There’s definitely a time and place for a smouldering smokey eye, sharp contouring, or a striking red lip, but this silly season we are focusing on a more understated “soft glam” look. This style keeps the essence of glam while dialing it down for a look that’s lighter, softer, and effortlessly polished and it’s easy for everyone to achieve!   Skin prep (for perfection!) Before you start any makeup application your skin needs to be properly prepped. It’s the secret to flawless makeup I’m telling you! You know the drill, make sure you cleanse your face to remove any impurities, before applying a hydrating serum and moisturiser to create a smooth, plumped canvas. Using a primer can be game changing too as it will help makeup last all day as well as blur any imperfections!     Pro Tip: For even better results make sure you exfoliate a day before your big event to remove dead skin cells for a smoother application and follow with a hydrating sheet mask to plump and hydrate!   Ace your base! A long-lasting foundation is key for party makeup. Choose one with a luminous finish for a radiant glow or a matte formula for a more polished look. For our soft glam party ready look we used the NEW ELES Mineral Veil Cream to Powder Foundation.  Impeccably crafted to transform you skin into a flawless canvas, this innovative formula rich in antioxidants and firming and soothing ingredients, is your secret weapon against imperfections. Its luxurious creamy texture glides on effortlessly, camouflaging blemishes, evening out skin tone and masking minor flaws with precision. Packed with a powerhouse of pigments, it creates a second skin effect without the weight, offering air-like coverage that lasts! To apply use a damp beauty blender sponge to blend it seamlessly into your skin. Next you’ll want to conceal dark circles and blemishes with a creamy concealer like ELES Dual Action Concealer. Pro Tip: Set your foundation with a translucent powder for an all-night flawless finish.   Skin perfection Now you’ve aced your base, you’ll want to perfect your skin with a dusting of ELES Baked Finishing Powder in Diffused Light. This amazing multi-tasker combines coverage, bronze and highlight and leaves skin looking perfectly airbrushed – no joke!   Elevate Your Eyes The eyes are the focal point of any festive makeup look but for this look we want to keep them soft and subtle although it does include perfecting a winged eyeliner! Do not fear though, while nailing the winged liner might well appear a little tricky at first, with a little patience and practice, you’ll master this iconic look in no time! At BC we love a good, winged eyeliner look, (I personally do it every single day) It not only elongates your eyes but makes them appear more lifted too! Plus it suits any eye colour and can be as subtle or as stand out as you want it to be. But before applying our eyeliner, we want to focus on our eyeshadow first. This party ready soft glam look involves neutral shades with very soft shimmer. We have used the ELES Earthly Glow Palette. The palette includes 3 neutral shades, although for this particular look we have used just two. Take the lightest shimmer shade and apply a wash over your entire eyelid and inner corner of your eyes to brighten. Next apply the middle neutral shade to the outer corner and crease for depth. Blend seamlessly for a radiant eye-catching finish! Now its time for the winged liner! For beginners, a felt-tip liquid eyeliner or gel eyeliner with an angled brush is easier to control. We highly recommend using the ELES Felt Tip Liner, it draws a high-pigment, flawless line and features a super-fine felt tip for precise application. Now to start look straight into a mirror and decide the angle of your wing. Use your lower lash line as a guide, extending the line upward toward the tail of your eyebrow. Draw a small line outward to create the wing’s base. Then, connect the tip of the wing back to your lash line, forming a triangle. You now need to line your last line! Start from the inner corner of your eye and draw a thin line along your lash line, connecting it to the wing. Keep the line thinner toward the inner corner and thicker as it moves outward. Now you need to fill in the triangle you’ve created for the wing and any gaps along the lash line. If you’ve made any mistakes do not fear, simply use a cotton swab dipped in makeup remover or concealer with a brush to sharpen the edges or fix any mistakes. Pro Tip: if you have a bit of an unsteady hand you can always use tape or a card to help create the perfect wing. Simply place it at the angle you want your wing to help create a sharp line. You can also practice with a pencil eyeliner first by tracing the shape lightly before going in with your liquid or gel liner. Next using a pencil liner (we’ve used ELES Superwear Gel Liner) you’ll want to line the lower last line and complete your eyes with Lush mascara for a wide-eyed effect.   Perfect your brows Well-defined brows frame your face and elevate your makeup so you’ll want to fill in any sparse areas with a brow pencil or powder. We love ELES Precision Brow Pencil. It enables controlled brow filling and lining to quickly and effortlessly create fuller, natural looking brows that will last the distance! Go for a natural look by following your brow’s natural shape.   Keep lips neutral and glossy Choose a lipstick that complements your look but remember a nude lip pairs beautifully with dramatic eyes. Firstly use a lip liner to define your lips and prevent feathering. We love the ELES Lipliner in Naked. Follow with a gloss for lips that stand out from the crowd. We love the ELES Pucker up Lipgloss in Lingering its natural but adds depth to lips with a subtle hint of colour, plus this lipgloss not only looks super glassy and glossy, it conditions your lips and doesn’t feel sticky!   Seal the deal Set your makeup with a setting spray to ensure it stays put through dancing, toasts, and holiday feasts. Not only does it lock in your look, but it also adds a natural finish to your makeup.   Voila! You look is complete, it’s time to shine!
ageing eyes beauty tips

Ageing eyes? 13 beauty tips every mature woman needs to know

by Jo Boyden on Feb 23 2023
If you’ve had enough of looking older than you are (or feel) thanks to your ageing eyes (we’re talking wrinkles, sagging, dark circles and more), you’re worried about your once luscious lashes getting thinner and sparser, or you’re simply over people telling you how tired you look, we hear you! Unfortunately our eyes are the first area of our face to show ageing, but help is on hand, and it doesn’t involve surgery or injectables! We’ve put together the top 13 beauty tips for ageing eyes to help every mature woman look years younger naturally….keep reading…Use an Eye Cream specifically designed for mature skin, and use it religiouslyUsing an eye cream specifically designed for mature skin can help reduce wrinkles and fine lines around the eyes. Make sure to use an eye cream that contains vitamin c for skin brightening, fatty acids and peptides, which help stimulate collagen production and reduce the appearance of wrinkles.Try: Vie Collection Chrono Eyes Puffiness Dark Circles Wrinkles Cream. Formulated with hyaluronic acid, injectables-like peptide, Phytosterols + Fatty acids, Vitamin C and Vitamin B3! This beautifully fine cream deeply nourishes the eye area while reversing puffiness, dark circles, and wrinkles! Seriously! it gives immediate gratification thanks to a pearlescent finish that instantly brightens the eye area, and it has definitely calmed my puffiness, lightened my dark circles, and even smoothed my wrinkles! I’m testament to that!Invest in a gemstone facial rollerAnd thank me later! By introducing this little gem (pardon the pun!) into your morning beauty routine, you’ll calm any fluid build-up around your eye area (which unfortunately increases with age). As well as their many medicinal benefits gemstone rollers can dramatically reduce puffiness by removing excess fluid around the eyes towards your lymph nodes where it filters out toxins! So clever! To find out more about gemstone rollers and their multitude of benefits click here.Use good undereye concealerLet’s face it, undereye circles can age you! While you’ll eye cream can improve the appearance greatly, a good undereye concealer can work it’s magic by totally covering them! Firstly though you’ll want to prime your skin first. This will help fill in any lines and make the skin appear smoother (essential if you want to prevent makeup falling into the creases and exacerbating signs of eye ageing!) Use your ring finger and gently dab your primer over the wrinkles to the sides of your eyes and spread.Now it’s time for your concealer. A good undereye concealer can give you complete coverage as well as make you look bright-eyed in seconds! Choose a shade lighter than your natural skin tone (as this will help brighten the area) but also opt for a “peachy” tone as this will counteract the blueish tinge of the shadows.Try ELES Dual Action Concealer my secret weapon for concealing my dark under eye circles and helping me look like I’ve had 8 hours of blissful slumber as opposed to only 5! It’s formulated with a myriad of anti-ageing wonder ingredients including Hyaluronic acid, Caffeine, Vitamins C & E, Collagen and more! And it actually helps to gradually improve skin’s texture while concealing those obvious under eye dark circles. Its moisturising formula provides continuous hydration as well as a natural longwearing finish meaning it lasts for hours without seeping into fine lines and wrinkles! It’s seriously good stuff. Simply apply with a small concealer brush and then finish with a powder to set the concealer so it doesn’t crease.For the most brightening effect, apply your concealer in a “V” or upside-down triangle shape beneath your eye. Swipe it directly under the eye, but bring it down to a point on your cheek beside your nostril and fill in the entire area.Use a little eye shadow to create the illusion of bigger eyesTo make our eyes look bigger, gently sweep a vanilla coloured shadow on your eyelids from your eyelashes to the crease. Use a medium tone shade in the crease – and slightly above the crease if you have hooded eyes. It can make your eyes pop without you looking OTT. Then use a touch of the vanilla-coloured eyeshadow just beneath the arch of your eyebrow to lift the eye, as well as at the inner corner of the eye.Wear mascara but choose it wiselyMascara is one of the most important products for adding definition and volume to the eyes, but there are a few points you need to know when it comes to selecting the right mascara for your ageing eyes.- Check out the ingredients in the mascara you are using. You might well have fallen for the marketing hype – longer, fuller lashes in seconds, but if your mascara contains preservatives, they can irritate your eyes which in turn will make you rub them more, this results in unwanted lash loss and let’s face it you want to cling onto those lashes of yours.- Be wary of using waterproof mascara daily. Waterproof mascara does indeed cause less smudging and smearing however the formulation can be harsher on your eye lashes, causing them to dry out as well as be tougher to remove (cue rubbing!) Where possible use water-soluble long wear mascaras but when you need to go waterproof (essential for beach and pool breaks) just be sure to check out the ingredients and remove with a good eye makeup remover.- Opt for smudge proof, lash-defining mascara. Sadly one of the symptoms of ageing eyes can be skin sagging this is when wearing mascara can be tricky as more often than not the mascara will smudge all around the eyes! By choosing a long-wear lash-defining mascara like ELES Lash Fortifying Mascara you’ll reduce any mascara fall out and every lash will be evenly coated and separated for that perfect natural look. What’s more the mascara is formulated with hydrolyzed keratin, panthenol, hyaluronic acid and vitamin e to strengthen, condition and protect lashes.- Mascara expires. When it does, throw it out and buy another, even if you think you’ve got a few more weeks or months in it! Every time you use your mascara you are pumping air into the wand, this creates bacteria. The average life of a mascara once used for the first time is 3 months. An expired mascara can (and will!) spark lash loss and lets face it you don’t need to be losing any more lashes!Don’t use an eye lash curler to curl your lashes, try this instead…You’ve been told to curl your lashes with an eyelash curler to create more volume and lift for your lashes, but this isn’t a good option as we get older. This is because as we age our lashes do too. It’s inevitable they will get weaker and thinner. Using an eyelash curler can create more damage than good and the curler can cause lashes to break. Instead a popular way to curl your lashes is by using a metal teaspoon. Press the spoon, concave side in, against your eyelid above your lashes. Now use your fingertip to press your eyelashes against the convex curve of the bottom of the spoon. Hold your lashes in place for 10 to 15 seconds and repeat in the corners. Or you can even use something as simple as your finger to curl your lashes! Simply close your eye and use your fingertip to gently push your upper eyelashes up against the top of your eyelid. Hold the eyelashes up for 30 seconds and then release them.Use a white eye pencil or waterline liner to brighten eyesAfter applying your eyeshadow and mascara, next line the inner rim of your lower lash line or waterline as it’s otherwise known with a white pencil or a nude waterline liner! (We recommend ELES’s Waterline liner). By doing so it’ll immediately open up your eyes as well as make the whites of your eyes look whiter (synonymous with younger looking eyes!)Don’t Rub Your Eyes! For itchy or irritated eyes try this insteadRubbing your eyes can cause wrinkles and dark circles. If you have itchy or irritated eyes, use a cold compress or eye drops to relieve the symptom. Applying slices of cucumbers is also a great idea! The cooling effect of the cucumber will relax the skin and alleviate any irritation or swelling around the eyes!Reduce Sun ExposureWe all know excessive exposure to the sun is the no.1 reason for skin ageing. But too much time soaking up those harmful rays can also result in premature wrinkles and age spots around the delicate eye area too. Make sure you’re always wearing sunglasses when outdoors to protect your peepers but also wear a hat and apply sunscreen too! You protect the rest of your skin, so don’t forgo the eye zone!Lay off the salt!Believe it or not, too much salt in your diet can affect your eyes and make them look older. Unfortunately, the delicate skin around your eyes is at higher risk of getting puffy the more salt you consume. Extra sodium unfortunately makes your body retain water. This excess water causes puffiness. Aghhh. So, try to ditch (ok maybe just cut down!) on those favourite foods (and drinks) of yours that are heavy on the salt.Stay HydratedWhen your body is dehydrated, your skin cells start to lose their plumpness. The skin around your eyes is already thinner than other parts of the body, so any reduction in plumpness in this area is visible relatively quickly. As a result, dehydration can cause your eye area to appear darker, discoloured, sunken, or hollow so you will look older than your years! By drinking plenty of water (aim for 8 glasses a day) you will help keep your skin hydrated and smooth, which can help reduce the appearance of those unwanted obvious wrinkles, fine lines and dark circles!. Remember water hydrates and plumps skin cells to make your skin look brighter, vibrant, and more youthful. It’s amazing stuff!Don’t go to sleep with your eye makeup onI’m sure we’ve all been guilty of skipping our evening cleansing routine once in a while because the idea of peeling ourselves off our bed just doesn’t feel like an option, but did you know just how bad this can be for your eyes? Not removing your makeup at night hinders the skin renewal process that takes place while you sleep. The days makeup and grime can clog the pores and trap dirt which can be damaging to your skin but you’re your delicate eye area. Mascaras make your lashes stiff; it’s part of its job. But leaving it on while you sleep will cause the stiffness to turn into dryness that can trigger lashes to break and soon result to lash fallouts! So instead opt for a good, gentle, easy-to-use eye makeup remover. We love Phytomer’s Doux Contour Eye and Lip Waterproof Makeup Remover as it simply melts away makeup and grime with minimum effort! Combining the effectiveness of an oil (a trio of oils in fact) and the gentleness of a lotion, this ultra-hydrating makeup remover, eradicates even the most stubborn eye makeup both gently and fast!Get Enough SleepNot getting enough sleep can cause your skin to look puffy and dull. Aim for 7-8 hours of sleep a night to ensure your skin looks fresh and youthful.With the right products and habits and by following these simple tips, you can keep eyes looking younger for longer without resorting to expensive treatments or surgery.
makeup for summer

5 Makeup products you’ll need this smouldering, hot summer

by Jo Boyden on Dec 16 2022
Finally, after many months of indifferent weather, the sun is consistently shining, and the temperatures are arising! And while this might put a smile on many a face, the sizzling summer heat can also mean melting makeup! But no one wants their flawless face to have disappeared by lunchtime. Well fear not, by being armed with a few key makeup essentials, you can remain fresh faced from morning to night… ELES Pore Perfecting Face Primer Finding that perfect primer and using it religiously is key when it comes to preventing your makeup from literally sliding off your face. Primers not only create a beautifully smooth canvas for your makeup to follow, they also have the ability to enhance the longevity and pigmentation of your makeup too – all while targeting concerns like oily or dry skin.Simply apply your primer after you’ve cleansed and moisturised your skin and prior to your foundation and you’ll be good to go all day long!We LOVE the ELES Pore Perfecting Face Primer. Not only does it keep makeup in place it also combats shine, absorbs excess oil and also reduces the appearance of pores to keep your foundation looking flawless! Genius! ELES Age Defying BB Cream 30 In the steamy summer months, it’s often we won’t want to wear much makeup, but the idea of forgoing our foundation all together is a no go! This is where BB Creams are the perfect solution! Thanks to their lightweight formulation they feel like you aren’t wearing makeup at all, but the coverage is smooth and flawless.We can’t get enough of the ELES Age-Defying BB Cream 30! One of ELES Cosmetics best sellers and for good reason, it’s a multi-tasking wonder cream which primes, protects, tints, nourishes and evens out skin tone for flawless, completely natural looking coverage. Sunscreen and foundation without feeling like you are wearing either. Yes please! ELES Mineral Powder Foundation The perfect product for any touch-ups, as well as eliminating shine, is a good powder compact and we love ELES’s Mineral Powder Foundation. Unlike other heavier powders which can clog pores and in turn, lead to excess oil production (no thanks!) the ELES Mineral Powder Foundation is a translucent formula which not only looks beautifully natural but allows the skin to breathe freely too. The particles in the powder tend to absorb moisture, preventing shine and what’s more, it’s formulated with skin loving ingredients including vitamins A & E, so it’ll provide antioxidant protection as well as condition skin! ELES Lash Fortify Waterproof Mascara Just as your makeup can slide off your face, so can your mascara! And no one likes looking in the mirror at the end of the day and seeing panda eyes staring right back! So a good smudge proof/water resistant mascara with staying power is a must! Try ELES’s Lash Fortify Waterproof Mascara. The ergonomic brush and fortifying formula coats lashes to quickly lengthen, curl, volumize and lock them into place for all day wear. The result is instantly impressive eyes with lashes that are lusciously conditioned and protected all day long! ELES Superwear Gel Liner And if you want your eyes to stand out that little bit more, couple ELES’s Lash Fortify Waterproof Mascara with a long lasting eye liner like ELES’s Superwear Gel Liner! It’s not only super smooth to apply thanks to its moisturising and hydrating ingredients, it’s also a long-wearing liner with intense colour pay-off! And It comes in 5 fabulous shades for eyes that pop, too!
best concealers

Mature skin? The best way to cover under eye dark circles

by Jo Boyden on Dec 09 2022
Eyes looking tired? Dark circles more apparent? Unfortunately as we age so do our eyes! In fact our eyes experience ageing before any other part of our face, so dark under-eye circles, puffy peepers and fine lines and wrinkles are a given. All is not lost though! By arming yourself with a few key products, familiarising yourself with a couple of simple makeup tricks, and following our step-by-step guide, you can both improve and cover under-eye dark circles and other signs of eye ageing, even for those of us with mature skin! Firstly why do we get dark under-eye circles as we age? As we get older, our skin becomes thinner. This is the result of a decrease in fat and collagen production (which maintains our skin’s elasticity) As this occurs, the dark blood vessels beneath our skin become more visible, causing the area below our eyes to darken. Dark under eye circles can also be the cause of lack of sleep (which unfortunately increases with age too!) as well as poor blood circulation and insufficient toxin drainage! What is the best way to improve and cover dark under-eye circles? Start by giving yourself a mini facial massage with a gemstone roller By doing so you’ll help improve circulation, remove toxins from the eye area significantly improving dark circles and bags under the eyes, reduce inflammation, refresh the skin and tone your face! In fact gemstone rollers offer a multitude of other benefits too to your skin too. Click here to find out more. Invest in a good eye cream or gel or both! For mornings when your eyes are feeling particularly puffy, reaching for a cooling eye gel will do wonders for reviving this delectate area while reducing puffiness. We love Pevonia’s C Evolutive Eye Gel, it’s a personal favourite of mine and highly recommended by the BC Pros. It’s a wonderful, cooling gel, formulated with anti-ageing dynamo Vitamin C, skin saviours’ hyaluronic acid and Ginkgo biloba, as well as green coffee and it’ll have your peepers decongested and depuffed in one swift application! Also use a tapping motion with your finger which you apply it. This can help get rid of any fluid that’s accumulated under the delicate eye area.  If it’s dark circles you appear to be constantly suffering from, we highly recommend Vie Collection’s Chrono Eyes Puffiness-Dark Circles Wrinkle Cream. It’s a mouthful to say, but a product that does exactly what it says! It’s a beautifully fine cream enriched with moisturising ingredients to nourish the eye area while reversing puffiness, dark circles, and wrinkles! Oh and it instantly brightens the eye area too! Use a primer under your eyes before applying makeup As you age your skin becomes more prone to fine lines around your eyes. You want to conceal them but it’s best to do so by using a primer first. This will help fill in any lines and make the skin appear smoother (essential if you want to prevent makeup falling into the creases and exacerbating signs of eye ageing!) Use your ring finger and gently dab your primer over the wrinkles to the sides of your eyes and spread. Invest in a good concealer When it comes to camouflaging dark under eye circles, a concealer is by far your best bet. A good undereye concealer can give you complete coverage as well as make you look bright-eyed in seconds! Choose a shade lighter than your natural skin tone (as this will help brighten the area) but also opt for a “peachy” tone as this will counteract the blueish tinge of the shadows. Try ELES Dual Action Concealer. my secret weapon for concealing my dark under eye circles and helping me look like I’ve had 8 hours of blissful slumber as opposed to only 5! It’s formulated with a myriad of anti-ageing wonder ingredients including Hyaluronic acid, Caffeine, Vitamins C & E, Collagen and more! And it actually helps to gradually improve skin’s texture while concealing those obvious under eye dark circles. Its moisturising formula provides continuous hydration as well as a natural longwearing finish meaning it lasts for hours without seeping into fine lines and wrinkles! It’s seriously good stuff. Simply apply with a small concealer brush and then finish with a powder to set the concealer so it doesn’t crease. For the most brightening effect, apply your concealer in a “V” or upside-down triangle shape beneath your eye. Swipe it directly under the eye, but bring it down to a point on your cheek beside your nostril and fill in the entire area. Don’t forget to add a little illuminator and waterline liner to your eyes too!  Adding a little white eyeshadow (or pencil or illuminator) to the inner corner of your eyes, as well as waterline pencil to the waterline of your eyes, you’ll attract attention away from ageing eyes and create the illusion of younger, brighter, more wide awake eyes with one little dot of the finger!
best eyeshadow tips for ageing eyes

The best eyeshadow tips for ageing eyes

by Jo Boyden on Nov 17 2022
If you’re worried about ageing eyes you might well have stopped wearing eyeshadow in fear it will only exacerbate your fine lines and wrinkles. The thing is eyeshadow and all eye makeup for that matter serves a very important purpose no matter what your age! It can add depth and dimension to your eyes making them appear larger, it can complement your eye colour or simply draw attention to the eyes! And most importantly it will bring back life to your ageing eye area! Genius! So instead of forgoing eyeshadow, you just need to alter how, and which type you use! To get the lowdown, we talked to the experts at BC! Keep scrolling as we countdown 10 of the best eyeshadow tips for mature women. Start with a good eye cream It’s likely you’re doing this already, but if not, you’ll want (and need) the delicate skin around your eyes to be properly nourished! And we are talking both the eyelid and the undereye area! For a great eye cream for ageing eyes try Pevonia’s Age Correction Eye Contour. It’s formulated with Marine Collagen, Marine Elastin and Green Team which not only provide eyes with powerful anti-ageing benefits, it smooths, first and deeply nourishing the fragile eye zone too. Use a primer As our skin ages, under-eye wrinkles and crows feet become more apparent – they are a fact of life for us all! A good primer however will help reduce their appearance while increasing the longevity of your eyeshadow! It’ll also prep your eyelids preventing eye makeup from creasing, feathering, smudging or smearing! Apply a good under-eye concealer This will make eyes appear bigger and brighter in prep for your eyeshadow. Concealer isn't just for brightening up your under eyes though. Prepping the eye with a concealer that's about two shades lighter than your actual shade will make your eyeshadow more pigmented and in turn pop a lot more.You’ll need to use one with has a hydrating formula as this will add additional nourishment to the eye area as well as prevent the concealer from settling into fine lines and wrinkles.Try ELES Cosmetics Dual Action Concealer. Use a waterproof or long-lasting gel eyeliner You don’t want to get to lunch time and find yourself with panda eyes! No sireee. By using a waterproof or long-lasting gel eyeliner, it’ll stay in place all day plus give eyes much needed depth and definition. Try ELES Cosmetics Superwear Gel Liner. Line your eyes with a waterline liner Eyes tend to look duller and tired with age. A waterline liner will open up your eyes instantly creating the illusion of bigger, brighter, more youthful looking eyes.Simply apply your normal eyeliner to your top lash line then apply your waterline liner to the inner rim of your lower lash line. (We recommend ELES Cosmetics Waterline Liner). By doing so it’ll immediately open up your eyes as well as make the whites of your eyes look whiter. It works a treat I can vouch for that! Opt for matte eyeshadow and go mineral Eye shadow comes in many different colours and textures but for ageing eyes matte eyeshadows are the way to go. Those with mature eyes might find matte eyeshadow more longwearing and less likely to fade on their skin. Your best bet is to stock up on mineral matte eyeshadows that are pigmented without emphasizing fine lines but also packed with antioxidant vitamins A, C & E to pamper lids with crease-proof perfection. Try ELES Cosmetics Mineral Matte Shadows. Better still try the ELES Build your own Shadow Palette, you get to select which ever 3 shades of mineral shadow shades you want! A trio of colours on your eyes is always better than one, they will make your eyes stand out more and can also increase their size and let’s face it bigger eyes are more youthful! Choose lighter eyeshadow shades Opt for a lighter, natural eyeshadow shades rather than dark, smoky shades on your eyelids and around the eyes. Using neutral colours like shades of light browns, light pinks, beiges, or greys are best. Also add a light colour eyeshadow shade to the inner corner, lower lash line in outer corner, and the inner lid. Apply eye shadow correctly Don’t take your base eyeshadow shade and simply plonk it on the centre of your lid. Using a small eyeshadow brush, start from the outer corner of the eyes and work inwards, so that the colour gets gradually lighter. This will help give your eyes a bigger, wide-eyed look. Finish with mascara No matter your age, mascara will always be a go-to product. A good mascara (we are talking smudge-proof, waterproof, and long-lasting) adds volume and strengthens brittle lashes to keep them looking full and luscious. Fuller-looking lashes can also help to give a more youthful appearance to the eye area. However, it’s best not to wear mascara on the lower lashes as this can make your eyes look droopy as well as draw attention to dark circles and under eye wrinkles. Use a setting spray or powder Finally, to prevent eyeshadow fallout (after all we want it to stay in place all day or night long!) use a setting spray or if setting sprays aren't your thing, opt for a setting powder instead! Both work to lock your makeup in place. Try Pevonia Hyaluronic Acid Hydra Mist.
Beauty Collective - younger looking eyes

Want younger looking eyes? 14 tips from the BC Pros

by Jo Boyden on Aug 05 2022
Noticed your eyes looking particularly tired of late? Dark and puffy perhaps? Or have those fine line and wrinkles you fear really started to show but the idea of Botox and fillers isn’t for you? Unfortunately, the delicate skin around our eyes is one of the first areas to show signs of ageing, so it’s essential we give it the same level of TLC as the rest of our skin! Keep reading as we reveal 15 expert tips on how to look after our eyes and make them look younger naturally. 1. Start caring for your eyes from a young age Prevention is paramount we all know that and like with our skin you are never too young to start caring for your eyes. But fear not, just in case you’ve left it until now to really look after this most delicate area, there are still many things you can do to keep eyes looking younger so read on! 2. Give yourself a mini facial massage every day By doing so you’ll help improve circulation and calm the fluid build-up around your eye area. Try using a gemstone roller. As well as their many medicinal benefits, they can dramatically reduce puffiness by removing excess fluid around the eyes towards your lymph nodes where it filters out toxins! So clever! To find out more about gemstone rollers and their multitude of benefits click here. 3. Apply an eye cream morning and night You do not want to leave the skin around your eyes dry, ever! Applying an eye cream morning and night will not only ensure eyes are receiving the nourishment they require but will also help target signs of ageing and fatigue such as puffiness, under eye bags, lines and wrinkles. Look for products formulated with hyaluronic acid and shea butter for nourishment, vitamin c for brightening and caffeine which helps reduce swelling by constricting the blood vessels. Also use a tapping motion with your finger which you apply it. This can help get rid of any excess fluid that’s accumulated under the delicate eye area. In the morning opt for a cooling eye gel. Try Pevonia’s C Evolutive Eye Gel, it’s a personal favourite of mine and highly recommended by the BC Pros. It’s a wonderful, cooling gel, formulated with anti-ageing dynamo Vitamin C, skin saviours’ hyaluronic acid and Ginkgo biloba, as well as green coffee and it’ll have your peepers decongested and depuffed in one swift application!At night choose a nourishing eye cream like Vie Collection’s Chrono Eyes Puffiness-Dark Circles Wrinkles Cream. Yes, a mouthful to say, but a product that does exactly what it says. It’s a beautifully fine cream enriched with moisturising ingredients to nourish the eye area while reversing puffiness, dark circles, and wrinkles! Seriously! it gives immediate gratification thanks to a pearlescent finish that instantly brightens the eye area, and it has definitely calmed my puffiness, lightened my dark circles, and even smoothed my wrinkles! 4. Use a primer under your eyes before applying makeup As you age your skin becomes more prone to fine lines around your eyes. You want to conceal them but it’s best to do so by using a primer first. This will help fill in any lines and make the skin appear smoother (essential if you want to prevent makeup falling into the creases and exacerbating the appearance of the lines!) Use your ring finger and gentle dab your primer over the wrinkles to the sides of your eyes and spread. 5. Invest in a good concealer As well as becoming prone to fine lines and wrinkles, the delicate skin around our eyes becomes thinner with age too! This unfortunately makes it easier to see the blood vessels beneath you skin which is what causes the appearance of dark circles. It’s best to choose a concealer that is lighter than your foundation (this will help brighten your eyes) and one that is yellow based as this will counteract any purple or blue that you may have in your undereye thanks to the blood vessels. Use a concealer brush, beauty blender or your fingers to blend. Try ELES Dual Action Concealer. This anti-aging concealer actually helps to gradually improve skin’s texture while concealing those obvious under eye dark circles. Its moisturising formula provides continuous hydration as well as a natural longwearing finish meaning it lasts for hours without seeping into fine lines and wrinkles! 6. Line the outer edges of your upper lid to make your eyes look lifted Annoyingly as we get older the skin on our eyelids tends to droop too! By using an eyeliner on your top lash line from the middle to the outer corners with a tiny flick at the end (we are talking very subtle cats’ eye) will bring back the youthful shape to your eyes. Just be sure the line is thin as you want it to look natural and not over done! 7. Curl your lashes! While applying lashings of mascara to lashes will enhance your eyes, remember to curl your lashes first. This will open up your eyes for a wide-eyed look. While it might be a small step, it’s a subtle one that can make a big difference so don’t skip on it. Just be sure to apply two coats of mascara after curling. This will help lock the curl in place as well as add volume to your lashes. 8. Add definition and shape to your thinning eyebrows As you age your eyebrows get naturally thinner. By adding definition and shape to them you can completely transform your face and give the appearance of an instant eye lift! Start by brushing your eyebrows so the hairs are sitting naturally, then use a soft, waxy brow pencil like the ELES Precision Brow Pencil to shape and fill in your brows using short, hair-like strokes. Read more on how to create the perfect brows. 9. Reduce your sodium (salt!) intake Believe it or not, too much salt in your diet can affect your eyes and make them look older. Unfortunately, the delicate skin around your eyes is at higher risk of getting puffy the more salt you consume. Extra sodium unfortunately makes your body retain water. This excess water causes puffiness. Aghhh. So, try to ditch (ok maybe just cut down!) on the chips, takeaway and if you’re a fan like me, the margarita’s too! 10. Take a break from screen time We are all guilty of spending hours in front of our devices, but this excessive screen time can actually reap havoc with our precious peepers thanks to the blue light they omit! The thing is screens are a part of our daily lives so while it’s not possible to get rid of them, reducing the time spent in front of them or having breaks in between to rest our eyes can help dramatically. To learn more about blue light damage and how it affects your eyes, click here. 11. Apply cucumbers (and chamomile tea bags) to your eyes It’s no myth, by placing slices of cool cucumber over your closed eyelids for 5-10 minutes will help brighten and hydrate your eyes as well as reduce puffiness thanks to the Vitamin C and caffeic acid. While applying lukewarm chamomile tea bags directly on the eyelids will calm the skin and reduce inflammation. 12. As well as cucumbers, apply raw potato slices to your eyes! That’s right, applying slices of refrigerated potato to your eyes is another fantastic natural remedy to reduce undereye circles and puffiness. The enzymes and the astringent properties in the potatoes also help reduce inflammation as well as tighten the skin too. Genius! 13. Get enough shut eye Lack of sleep can affect our eyes, fact. Afterall who hasn’t woken up with saggy, puffy eyes of a morning when they haven’t had enough sleep? Sleep helps the body renew and repair itself and allows your eyes to rest, while letting that eye cream you’ve applied before bed work its magic! So, it’s time to make sleep a priority. I know easier said than done for some, but I also know myself that I need to practice what I preach, and if I wanted to, I could put down that book or turn off the tv or close my laptop an hour before I actually do each night! 14. Wear sunglasses religiously After all, you want to protect those sensitive peepers of yours as much as possible and we all know the sun is THE no. 1 cause of premature ageing!
10 years younger

Look 10 years younger with these top 10 makeup tips

by Jo Boyden on Jul 07 2022
Ah makeup! My saving grace! Not only can it create the illusion of flawless skin, totally transform our appearance, cover up imperfections and boost our confidence, it can also take years off our face! You just need to arm yourself with the right makeup products and follow these top tips and we’ll have you looking 10 years younger in next to no time! Always moisturise your skin before applying your base I mean it’s a given, no matter what your skin type you should always moisturise your face every morning anyway, but applying a moisturiser before your makeup will not only hydrate your skin but also smooth your skin’s surface for a more even foundation application, and no one wants their makeup to look cakey! Oh! and if you have combination to dry skin, it’ll be next to impossible to create that perfect canvas for your foundation without moisturising first! Choose the right foundation You really can disguise the ageing process and look years younger with makeup, but you have to choose your products carefully. For example face powder, when used correctly and frugally can be a fantastic makeup staple (I have been I’m in love with the ELES Mineral Powder Foundation for years!) however, no matter your skin type, too much face powder can actually age you! That’s right, it can highlight fine lines and wrinkles instead of helping to conceal them, so it’s best to use powder sparingly – on your t-zone or as the perfect tool for quick touch ups.Foundations that have sheer to light coverage and a luminous finish will be your best choice especially for older skin or those concerned about fine lines and wrinkles. Dewy liquid foundations tend to be better than matte, also make sure the foundation is formulated with hydrating ingredients.I am a huge advocate for both the ELES Mineral Sheer Tint and ELES Cosmetics best-selling Age Defying BB Cream 30. It primes, tints, nourishes, protects, blurs and evens out your skin tone for a truly, natural, flawless finish. And thanks to its skin-loving ingredients including Vitamin E, Goji berry, Squalane; its multi-mineral complex, and age defying peptides, over time it will help to promote cell health, strengthen elasticity, reduce the appearance of fine lines and restore that natural glow you once donned! What’s more, you’ll feel as though you aren’t even wearing makeup! Use a good under-eye concealer for an instant eye lift Concealer is another amazing staple in your beauty arsenal that can dramatically change your appearance. Used correctly, concealer can brighten a tired complexion, cover up any blemishes, conceal dark under-eye circles and have you looking bright-eyed in seconds! Therefore, to hide those dark circles and puffy tired eyes which can make us look and feel every bit of our age, ensure you are armed with a goood concealer! I’m currently obsessed with the ELES Dual Action Concealer. It honestly gives me an instant eye lift every morning! It’s packed with amazing anti-ageing and eye nurturing ingredients, and on application dark circles and puffiness literally diminish within seconds, oh and any blemishes I might have too! Just be sure to keep concealer from drawing attention to your wrinkles by applying it correctly and selecting the correct shade!Choose a shade that’s lighter than your natural skin tone as this will help brighten your under eye area. And for the most brightening effect, apply your concealer in a “V” or upside-down triangle shape beneath your eye. Swipe it directly under the eye, but bring it down to a point on your cheek beside your nostril and fill in the entire area. Blend well with a small makeup brush and then finish with a very light dusting of powder to set the concealer so it doesn’t crease. Apply a little bronzer We are all on a quest for that healthy youthful glow, especially in the winter months when it’s almost non-existent, but dusting copious amounts of bronzer all over our nose, chin, cheeks and forehead can play up fine lines and large pores as the powder sinks into them. The best (and the most flattering!) way is to apply your bronzer with a bronzer brush to the perimeter of your face in the shape of a number three. Start on your forehead near your temples and loop down to the tops of your cheekbones, then curve out and around again along your jaw. Illuminate your face with a highlighter Along with freshening up your complexion and giving it a gorgeous glow, highlighter can be used strategically to lift and contour your face, making it appear more youthful. Apply highlighter to the tops of your cheekbones, brow bones and Cupid’s bow. Try ELES Stick Illuminator. I personally can’t get enough of it! Always use a blush Just a few swipes of blush will not only add colour and depth to your cheeks but can make your entire complexion look healthier, and your skin more youthful. It adds an extra glow that bronzer and highlighter just can’t mimic. Just be sure to apply it correctly – use a blush brush and lift colour upwards towards your temple from the apple of your cheek. I’ve been using the ELES Baked Blush for years now and just love its pigmented colour, easy application and the healthy-looking finish it gives me. Keep eye makeup simple As we get older our collagen and elastin decreases and the skin around our delecate eye area tends to thin out and start to droop. Heavy or droopy lids can make eyes look tired so you want to keep eye makeup light but also create the illusion of depth in the lids. To do this brush a wash of light brown shadow into the creases of your eye lids and add a tough of light shimmer shadow to the inner corners of your eyes. Brighten eyes with a waterline eyeliner Investing in a waterline eyeliner will be a game changer for tired eyes. All you need to do is line your bottom waterline for an instantly wide-eyed effect. We promise you it’s worth the money as one swipe will truly create brighter, younger looking eyes. Always use mascara It’s no secret that beautiful eyelashes make you look 10 times prettier, and younger! Curl your eyelashes (With a proper curl, lashes will look longer, thicker and fuller) and always apply lashings of mascara, by doing so eyes will appear larger and more awake, something that is synonymous with youth! Fake full brows Just as the hair on our heads can thin with age, so do our eyebrows! The thing is your brows can completely change how your face looks, and fuller, well shaped brows will add immediate dimension and help to sculpt the face making you look younger and more awake!Actually, filling in your eyebrows from the top of the brow and elongating it gives eyes a more youthful look. Just be sure you don’t overfill the front part of your brow though! This area should have soft hair that graduates into more density. If you overfill this area you can make your eye brows look way too harsh.For longevity it’s best to build up your brows with a combo of brow pencil then set with a powder shadow one shade lighter than brows. Try ELES Precision Brow Pencil and ELES Brow Sculpt. Read more on how to create perfect brows.And for a bonus tip always add a pop of colour to your pout! As we age our lips get drier and thinner. By using a lipliner you can add definition to lips, then follow with a sweep of hydrating lip balm like the ELES Colour Balm as this can make your lips appear plumper and give them a youthful fullness we all desire!
Beauty Collective Eyeshadow

Understand what eyeshadow colours are best for you and how to apply them like a pro!

by Jo Boyden on Mar 04 2022
Applying eyeshadow is an art form so, getting it perfect isn’t always easy, in fact many of us get it wrong or simply have no idea how to apply eyeshadow at all! The good news is you don’t have to be a beauty guru to master your eyeshadow look, with the right tools, a little practice, and the following key tips, you’ll be applying it like a pro in next to no time! Learn which eyeshadow shades are best for your eye colour If you want to use a coloured eyeshadow to enhance your eyes, the first thing you should consider is the colour of your eyes! Certain shades of eyeshadow look best on certain eye colours. For example, bronze and gold best highlight blue and light brown eyes, while violets pop with green eyes. Here’s a little more info to help you select your shades;Best for blue eyes: Copper, peach and orange-based eyeshadowsBest for brown eyes: Cobalt blue, navy, purple and indigo shadesBest for green eyes: Wine-tones, purples and berry huesAlso get familiar with our colour wheel. The most flattering shade tends to be the one that sits directly opposite your eye colour on the wheel! Select your 3 eyeshadow shades Once you’ve deciphered what the best shades will be for you, you’ll need to select your colours and when it comes to how to apply eyeshadow correctly, three shades are better than one! You’ll need a light shade (for a highlighter), a medium shade (the transition colour) and a dark shade (to contour.)An easy way to find three eyeshadows that look flattering when worn together is to invest in an eyeshadow palette. Palettes offer you the colours you need right in one convenient product. Try the ELES Build your own 3-well Shadow Palette. You simply select three eye shadow inserts from a huge array of options, creating the triple colour combo that’s perfect for you! And Beauty Collective insert them into your perfect palette. The shadows sweep over eyelids without creasing or fading, while reflecting light away from dark circles and fine lines. They can be applied dry for soft, low-key shadings, or wet for more vibrant effects. What’s more they come available in a range of matte and pearlized shades in single inserts so you can mix and match colours as you wish. All you need to do is blend!For the month of March, 2022, Beauty Collective are giving away a FREE Blending Brush with every Build Your Own Shadow Palette to make eyeshadow application that much easier.N.B If a palette of three feels limiting to you, you can also pick more shades from a selection of single eyeshadows compacts. Know your brushes! Flawless eyeshadow blending is ALL about the brushes! So make sure you familiarise yourself with the brushes you need to blend like a pro! A dense base shadow brush is great for solid application and applying pigment. A fluffier, blending brush is for softer application, blending and highlighting and a flat definer brush is used along upper and lower lash lines to create an easy, liner effect. Get started! Ready to get to work with your three eyeshadow colours? Follow the steps below to put on multiple eyeshadow shades for a stand-out look.STEP 1 – Take the lightest shade in your palette and apply it over you entire lid, up towards your brow bone using a base shadow brush.STEP 2 – Next using a tapered blending brush apply your medium shade into your crease (the curve above your eyelid) blending from the outer corners inwards.STEP 3 - Use the same brush to apply the dark shade to the outer corner of your eyelid. Extend it outwards and upwards to create a smoky effect, then take a larger, blending brush and blend it inwards slightly.N.B The medium shade should always be higher than the dark (contour) shade so be sure not to blend it too high! Also, make sure you apply each of the eyeshadow application steps on both eyes, instead of finishing one eye and then moving on to the other, to give yourself the best shot at getting them even and balanced. The finishing touches Once you’ve finished applying your eyeshadow colours, use your concealer with a small concealer brush to create really crisp edges. You can also apply concealer from the inner corner to the start of the brow as it’ll help to brighten up the eye look and shape.Then it’s onto eyeliner and mascara application! Make sure you have your tools at the ready for any touch ups! We all make mistakes so have the cotton buds a ready! They will allow you to clean up any spillages with precision.Voila! You’ve just applied your eyeshadow like a Beauty Collective pro!
Beauty Collective - 7 steps bright eyes

7 steps to bright, wide-awake eyes

by Jo Boyden on Oct 08 2021
If you've had a late night recently, or many like me! your eyes are likely to give it away. The constant late nights I’ve been pulling to play catch up on the work I’ve missed in the day because #homeschooling have my eyes looking forever tired in the mornings. I’m talking the whole shebang. Puffy and red with dark under eye circles. Eek. However, just because I’m not getting enough shut-eye of a night doesn’t mean I’m stuck with this look by day! Luckily with the right products and a few makeup tricks, it’s possible to transform tired peepers to bright, wide awake eyes no matter how exhausted you feel! All you need to do is follow a few simple steps; Use a good depuffing eye gel or creamNever underestimate the power of a good eye gel! It can feel like heaven on your tired, puffy peepers, but more importantly, it has the ability to transform eyes in a matter of minutes. Tired eyes tend to look smaller, especially if the area beneath them is puffy. You can look more awake by applying a good eye gel or cream designed to de-puff your undereye area.Look for products that contain vitamin c for brightening and caffeine which helps reduce swelling by constricting the blood vessels. Also use a tapping motion with your finger which you apply it. This can help get rid of any fluid that’s accumulated under the delicate eye area. Pevonia’s C Evolutive Eye Gel is a personal favourite of mine. It’s a wonderful, cooling gel, formulated with anti-ageing dynamo Vitamin C, skin saviours hyaluronic acid and Ginkgo biloba, as well as green coffee and it’ll have your peepers decongested and depuffed in one swift application! If you are also battling dark, undereye circles we LOVE Vie Collection’s Chrono Eyes Puffiness-Dark Circles Wrinkles Cream. Yes, a mouthful to say, but a product that does exactly what it says. It’s a beautifully fine cream enriched with moisturising ingredients to nourish the eye area while reversing puffiness, dark circles, and wrinkles! Seriously! it gives immediate gratification thanks to a pearlescent finish that instantly brightens the eye area, and it has definitely calmed my puffiness, lightened my dark circles, and even smoothed my wrinkles! Invest in a gemstone rollerFrom rejuvenating jade to calm and soothing rose quartz, detoxifying Obsidian to purifying amethyst, we highly recommend introducing a gemstone roller into your morning ritual. As well as their many medicinal benefits, they can dramatically reduce puffiness by removing excess fluid around the eyes towards your lymph nodes where it filters out toxins! So clever! To find out more about gemstone rollers and their multitude of benefits click here. Use a colour-correcting concealerWhen it comes to camouflaging dark circle under eye circles, a concealer is by far your best bet. A good undereye concealer can give you complete coverage as well as make you look bright-eyed in seconds! Choose a shade that’s lighter than your natural skin tone as this will help brighten the area so you look like you’ve had plenty of sleep.For the most brightening effect, apply your concealer in a “V” or upside-down triangle shape beneath your eye. Swipe it directly under the eye, but bring it down to a point on your cheek beside your nostril and fill in the entire area. Blend well with a small makeup brush and then finish with a powder to set the concealer so it doesn’t crease.ELES’s Mineral Phototouch Concealer is my secret weapon for concealing my dark under eye circles, and helping me look like I’ve had 8 hours of blissful slumber as opposed to only 5! It’s formulated with Hyaluronic, Squalane, Vitamins A, C & E as well as light-reflective minerals and line filing micro-spheres to camouflage flaws, dark circles, blemishes and fine lines!And for the month of October when you purchase the ELES Mineral Phototouch concealer you get a small concealer brush for free - the ultimate duo for camouflaging dark under eye circles. Highlight corner of eyesAdd a little bit of white eye shadow to the inner corner of your eye. This quick trick can make eyes look wide awake and bright with one little dot of the finger. Equally apply with a small makeup brush.Use a white eyeliner or waterliner pencilTo make your eyes appear instantly wider, invest in a nude waterliner pencil, I promise you you’ll never look back. Simply apply your normal eyeliner (although don’t make the mistake I used to by applying black liner all around your eyes - top and bottom as well as your waterline - as this will only make your eyes appear so much smaller than they are!) then apply your waterliner to the inner rim of your lower lash line. (I use ELES’s Waterline liner). By doing so it’ll immediately open up your eyes as well as make the whites of your eyes look whiter. It works a treat! Curl Those LashesWhile applying lashings of mascara to lashes will enhance your eyes, remember to curl your lashes first. This will open up your eyes for a wide, doe-eyed look. While it might be a small step, it’s a subtle one that can make a big difference so don’t skip on it.Just be sure to apply two coats of mascara after curling. This will help lock the curl in place as well as add volume to your lashes. Pay attention to your browsAdding definition and shape to your eyebrows can completely transform your face and give the appearance of an instant eye lift….really! Start by brushing your eyebrows so the hairs are sitting naturally, then use a soft, waxy brow pencil like the ELES Precision Brow Pencil to shape and fill in your brows using short, hair-like strokes. Next define and ‘lift’ brows by using a white eyeliner as a brow highlighter. Line below and above your eyebrows and smudge it out with a sponge or fingertip. You can also opt to use a highlighter if you don’t have a white liner on hand. Read more on how to create the perfect brows.
trending beauty hacks

The top trending beauty hacks that really do work

by Jo Boyden on Sep 09 2021
From flawless skin to big beautiful lips and everything in between, we are all in pursuit of quick beauty fixes that promise to deliver, but do they really work?Read on to reveal our favourite beauty hacks of all time. You might well have heard of a few before now, but we are here as testament to their success having personally tried, tested and lived by each and every one of them. LIPS – THE PERFECT POUTIf filler isn’t your thing, and the many lip plumping products out there are either short lived or seem to somewhat irritate your skin, you can perfect your pout by simply creating the illusion of plumper lips with a few key steps; Exfoliate Firstly creating a smooth canvas is a necessity to perfecting your pout. The way to achieve this is to start sloughing away any dead skin cells on the surface of your lips by using a gentle lip scrub. Don’t have a lip scrub?No worries, a face scrub such as Pevonia’s Gentle Exfoliating Cleanser will suffice! It’ll leave lips silky smooth and lipstick ready! Line those lips Lip liner is used to define the look of your lips but it can also make lips look bigger instantly. Apply before lipstick and use either a neutral shade or match the shade of your lipstick. Begin by applying a fine line just outside your natural lip line starting from the centre of the lips and working out to the corners, keep it light and fine, then blend it inwards. Try ELES Gel Lipliner for ultimate staying power. Apply long lasting lippie Next apply your lipstick, then simply place a tissue over your lips and dust translucent powder onto your lips through the tissue with a brush. Doing so will help set the pigment without dulling the colour and make it instantly longer lasting. Another option is to give a lip stain a go! The ELES Lip Stain imparts lips with long lasting vibrant colour that protects the lips and stays in place for hours even after eating, drinking and kissing! Plump up the volume After applying and setting your chosen lipstick, brush either a little shimmer eyeshadow in an ivory shade or some concealer in light, to the middle of your lips. This creates a 3D effect that makes lips look fuller and no irritation or special products are required! The same goes for your lipgloss – for a little extra lip plumping apply in nude to the centre of your lips.FACE – A FLAWLESS FACEWe are all on the quest of a flawless face and you really can fake it till you make it! A perfect base Skin still feel and look a little dry and patchy even after you’ve completed your morning skincare ritual? You can prevent your foundation from collecting in any flaky spots by simply adding a few drops of face oil directly to your foundation. The oil primes your face enabling the foundation to glide on easily for a seamless finish. Fake your cheekbones Sadly we aren’t all born with striking cheekbones but we can all fake it! All it takes is some simple sculpting. Start by puckering to find the hollows of your cheeks and apply a deep nude blush (my go-to is the ELES Baked Blush in Posey) or contour powder in the sunken area under your cheekbones. Next, apply a peachy blush (try ELES Baked Blush in Bouquet) starting from the apples of your cheeks and moving outwards while lightly blending. Finish by applying illuminator along the top of your cheekbones and under your temples. EYES – AN INSTANT EYE LIFT Big bright eyes Who doesn’t want to achieve brighter instantly awake eyes? Yup I’m talking for all the tired mums out there and some! I promise if you invest in a nude waterliner you’ll never look back. Firstly don’t make the mistake I used to by applying black liner all around your eyes (top and bottom as well as your waterline! This will only make your eyes appear so much smaller than they are. Instead just line the top lashes with black liner and the bottom with brown, applied very lightly just to add eye definition, then apply the waterliner (I use daily ELES’s Waterline Liner) to really open up your eyes. It works a treat. You can thank me later. Thicker lashes Using an eye shadow brush or cotton tip, dust a little powder over your eyelashes between the first and second coats of mascara to plump up your lashes. Translucent powder has grip so it will stick to your lashes in between each coat of mascara making your lashes appear more voluminous.Oh and if your mascara has dried up a little, just add some saline to the tube, this will give it that little moisture it needs for flawless application. Brow perfection Adding definition and shape to your eyebrows can completely transform your face! For an instant eye lift firstly shape your brows. Start by brushing your eyebrows so the hairs are sitting naturally, then use a soft, waxy brow pencil like the ELES Precision Brow Pencil to shape and fill in your brows using short, hair-like strokes. Next define and ‘lift’ brows by using a white eyeliner as a brow highlighter. Line below and above your eyebrows and smudge it out with a sponge or fingertip. You can also opt to use a highlighter if you don’t have a while liner on hand.
Beauty Collective - makeup tips for dull skin

10 of the best makeup tips for tired, devitalised skin

by Jo Boyden on Aug 04 2021
Six weeks of lockdown hasn’t been kind to my skin. Most likely due to the never-ending late nights trying to play catch up on the work I’ve missed during the day because #homeschooling. And while I do love to preach about the importance of sleep, I’m sadly now a testament to how lack of sleep can affect your skin! Eek!You see I’m religious about my daily skincare ritual, nothing is getting in the way of that! But there is only so much my beloved products can do for this dull, devitalised complexion I’m currently donning. And while there is no painting the town red at present, I am doing daily video calls with my team and hitting the local parks with my kids and their pup so putting my best face forward is still a must! Cue the miracle of makeup and the 10 game-changing tips I follow daily to wage the war on this dull, dreary skin of mine! So if like me, you’ve not managed to catch enough shut eye but still need to look fresh faced on camera, keep reading! If you can’t make it, then fake it right? 1. Don’t forget to properly prep!As I said I’m a stickler for my morning skincare ritual and you should be too! Trying to conceal tired, lack-lustre skin won’t come easy unless you have properly prepped.Firstly, dry, dull skin lacks youthful luminosity, so exfoliating is a necessity! We’re not talking daily though, just once or twice a week depending on your skin type will suffice, as too much exfoliation can be counterproductive.If your skin is a little on the sensitive side, exfoliation is still important just be sure to opt for a super gentle formula – I LOVE Pevonia’s Gentle Exfoliating Cleanser, it gently polishes your skin with its unique creamy, granular texture. But if granules scare you, I also highly recommend Phytomer’s Vegetal Exfoliant with Natural Enzymes. It’s a soft exfoliant for even the most sensitive or rosacea prone skin and uses natural enzymes to encourage cell turnover without scrubbing or irritating your skin. Washing your face in the morning is a must but make sure the water isn’t too warm! I love cleansing and then splashing my face with cold water! Not only does it wake me up but the cold-water boosts circulation and helps constrict blood vessels to temporarily tighten pores and reduce redness and puffiness too! Remember washing your face with warm to hot water will only dry out your skin as it strips away its natural oils. Boo.Finally make sure you moisturise. I love to slather my skin with my favourite serum first (my latest love is Pevonia’s Age Correction Intensifier Collagen & MyOxy Caviar, this is because it’s packed with anti-ageing and rehydrating goodness including collagen and hyaluronic acid), then next apply my moisturiser. Dehydrated skin plays a big part in making your face look dull, plus any dry patches will make foundation uneven. 2. Choose a foundation that will enhance your skin not just mask itIf your skin is dull and lacking life you want to choose a foundation with hydrating and skin brightening benefits. After all your foundation should enhance your complexion, not mask it. Change up your foundation for one formulated with hyaluronic and Vitamin A, these key ingredients will help skin appear more hydrated, plumped and healthy.ELES Cosmetics range of foundations are all formulated with these skin boosting ingredients. And for dreary, devitalized skin a sheer or satin-finish foundation will be your best bet, especially as skin tends to be drier in the cooler, winter months too.I am a huge lover of the ELES Age Defying BB Cream 20. It is a multi-tasking miracle! It literally primes, tints, nourishes, protects, blurs and evens out your skin tone for a truly, natural, flawless finish. And thanks to its skin-loving ingredients over time it helps to promote cell health, strengthen elasticity, reduce the appearance of fine lines and restore that natural glow you once donned! What’s more, you’ll feel as though you aren’t even wearing makeup!3. Use a good under-eye concealer for an instant eye liftTo hide those dark circles and puffy tired eyes, ensure you are armed with a fabulous concealer! I’m obsessed with Pevonia’s Eye Renew Conceal & De-Age Treatment at present. It honestly gives me an instant eye lift every morning! It’s an eye cream and clever concealer in one! It’s packed with amazing anti-ageing and eye nurturing ingredients, and on application dark circles and puffiness literally diminish within seconds.If you don’t need another eye cream and you are just looking for a simple concealer, try ELES’s Liquid Concealer. You won’t be disappointed!4. Brighten eyes with a waterline eyelinerInvesting in a waterline eyeliner will be a game changer for tired eyes. All you need to do is line your bottom waterline for an instantly wide-eyed effect. We promise you it’s worth the money as one swipe will truly create brighter, more awake eyes. And remember to always finish by applying lashings of mascara to your top lashes.5. Apply a little bronzerWe are all on a quest for that healthy youthful glow, especially in the winter months when it’s almost non-existent, but dusting copious amounts of bronzer all over our nose, chin, cheeks and forehead can play up fine lines and large pores as the powder sinks into them. The best way (and the most flattering!) is to apply your bronzer with a bronzer brush to the perimeter of your face in the shape of a number three. Start on your forehead near your temples and loop down to the tops of your cheekbones, then curve out and around again along your jaw.6. Illuminate your face with a highlighterIf your skin is dull you need a little dose of liquid glow in the shape of an illuminator or highlighter! Apply to the tops of your cheekbones, brow bones and Cupid’s bow for a natural glow that will leave you looking rejuvenated and refreshed. Try ELES Stick Illuminator. I personally can’t get enough of it!7. Make sure you use a blushJust a few swipes of blush will not only add colour and depth to your cheeks but can make your entire complexion look healthier, and your skin more youthful. It adds an extra glow that bronzer and highlighter just can't mimic. Just be sure to apply it correctly - use a blush brush and lift colour upwards towards your temple from the apple of your cheek. I’ve been using the ELES Baked Blush for years now and just love its pigmented colour, easy application and the healthy-looking finish it gives me.8. Distract from tired eyes by accentuating your poutIf no amount of concealer seems to be hiding those dark circles then it’s time to distract from tired eyes! To take attention away use a pop of colour on your pout! Every day I use the ELES Gel Lipliner to line and add definition to my lips and follow with a swipe of my favourite shade of ELES Colour Balm. It combines the payoff of a sheer lipstick with the superior shine of a gloss and I love how hydrating it is for my lips.9. Fake full browsCreating the perfect brows can completely transform your face and make you look 10 years younger, you just need to know how. You want to create instantly fake fullness and to do this you need to fill brows in with the perfect brow pencil! Just be sure you don’t overfill the front part of your brow though! This area should have soft hair that graduates into more density. If you overfill this area you can make your eye brows look way too harsh. Read more on how to create perfect brows.10. Finally get a little more shut-eye IF you canWhile this is an impossibility for me at the moment, I’m hoping it won’t be for the majority of you! As I’ve said many a time before not enough shut-eye can have serious ramifications on our skin! We need to think of sleep as an essential step in our daily skincare routine. Not only will plenty of shut-eye let skin cells regenerate overnight, it will also help prevent dark under-eye circles which make us ALL look tired and older than our years. And we know, no one is choosing to be sleep deprived, the stresses of everyday life can seriously prevent us from getting the amount of sleep we crave, but if it’s possible to try and get our heads down at a reasonable time and try to stick to it nightly, it’ll improve quality of sleep and in turn have a positive impact on our complexion too!
Beauty Collective - Red Carpert Golden Globes

Red carpet ready – A step by Step on how to achieve our 4 favourite Golden Globe looks

by Jo Boyden on Mar 10 2021
From bold coloured lips to glowy goddess-like skin, flawless winged eyes, to minimal makeup, this year’s nominees bought an abundance of glitz and glamour to the Golden Globes whether they were donning their looks from the luxury of their home, hotel suite or were actually ‘red carpet’ ready.Read on to find out our favourite four makeovers from the night and a simple step by step on how you can recreate each look at home with only a few key products. Julia GarnerWith deep cherry glossed lips and porcelain doll-like skin, Julia Garner seriously bought her A-game to this year’s Golden Globes.To achieve her flawless base simply opt for a long-lasting matte foundation. If you are usually a lover of liquid, yet plan on donning this look, I highly recommend the ELES Liquid Powder Mineral Foundation. It literally glides onto skin effortlessly yet sets to a soft matte powder finish that lasts all day. If powder is your go-to, then one of my favourites, and perfect for this look is the ELES Mineral Powder Foundation Compact. It creates buildable coverage from natural sheer to polished opaque.Complete your base with a very soft and subtle pink blush like the ELES Baked Blush in Posey.Next, it’s time to play up the eyes with focus on both eyebrows and lashes. Firstly, we recommend using the ELES Precision Brow Pencil, it creates ‘hairlike’ strokes for a more natural brow and the brush end of the pencil will come in handy if you’ve used too much product and need to soften the look. To create the illusion of Julia’s thicker brows (if yours tend to be on the thinner side like mine!), I also recommend using an eyebrow powder or shadow. While the pencil will help conceal any sparse areas, the powder will fill in, shape and thicken brows. Try ELES Brow Sculpt, it has one side powder, the other side colour coordinated tinted wax that will tame and set brows so they last day and night!Julia’s eyes are all in the lashes. Firstly though apply a wash of mineral matte eyeshadow in vanilla to your entire eyelid all the way to the inner corner using a base shadow brush for ease. The light shaded shadow will really help to open up your eyes. Next layer on coats of ELES Lush Mascara in Black to both the upper and lower lashes applying from the base to the tip in a slow sweeping motion. To create the illusion of Julia’s long alluring lashes allow mascara to semi-dry in between coats.To complete the look, firstly line your lips with a blood red lipliner which perfectly matches the lipstick to follow. The lip liner will give your lips structure and act as a primer to help bind the lipstick to the lips. Carefully line your lips just outside your natural lip line. Fill the rest of your lips in with the liner then reach for your beautiful bold blood-red lippie. We love the ELES Moisture Crème Lipstick in Cool Red. Follow with ELES Colour Balm in Classique for Julia’s subtle gloss coated finish. Andra DayWith plum ombre lips and a perfectly paired gold highlighter, Andra Day’s look is breathtakingly beautiful, yet easy to achieve! We promise.To create her glowier than glowy complexion, firstly, apply a dewy foundation. We love the ELES Mineral Sheer Tint. Seal it with the ELES Baked Finishing Powder in Diffused Light. It’s like a warm filter that evens out dark shadows and discolouration, leaving skin looking poreless and perfect!Next take a bronzer (try the ELES Baked Bronzer in Sunbeam, a beautiful fine powder bronzer with a subtle pearlized finish) and a tapered detail brush, and define your jawline by applying it at a downward angle on either side of your chin. Then to sculpt the cheeks apply bronzer using sweeping brush strokes under the entire length of the cheekbones and blend, blend, blend!Now add instant radiance and colour to your face using the ELES Baked Blush in Rose Gold. Then enhance your features like never before with the ELES stick Illuminator. Apply it to the centre strip of your nose starting from the top to the tip of your nose, right above the perimeter of the jawline (this is the trick to making your face look slimmer), under the arches of your brows, and to the highest point of your cheeks for that healthy glow.For Andra’s shimmery standout eyes, use the ELES The Naturals Collection Eyeshadow Trio in Delicates, a versatile collection of 3 beautiful earth tone eye shades within one convenient palette.Firstly apply the lightest shade to your entire eye lid, all the way to the inner corner using a base shadow brush for ease. Next using a tapered blending brush apply the medium shade into your crease (the curve above your eyelid) blending from the outer corner’s inwards. Finally use the same brush to apply the darkest shade to the outer corner of your eyelid, then extend it outwards and upwards and blend it inwards slightly. Finish with lashings of ELES Lash Fortify Mascara in Black.To complete the look, line your lips with ELES Gel Lip Liner in Plum and carefully blend filling in lips, then apply your lipstick - we love ELES Moisture Crème Lipstick in Aubergine, followed by swipe of ELES Lip Stain in Pin Up Girl. Amanda SeyfriedWith bold brows, bronzed cheeks and soft, smoky eyes, this year’s Golden Globes saw A-lister Amanda Seyfried glow like a goddess.To create her look firstly apply a natural lightweight foundation. We love the ELES HD Foundation. Its lightweight formulation melts onto skin and provides undetectable coverage with a subtle radiant finish. Follow with a powder bronzer to contour beneath your cheeks and jawline to slim the face and create the illusion of perfectly sculpted cheekbones. Try ELES Anti-Oxidant Bronzer to achieve Amanda’s perfectly matte bronzed complexion that will last all day.Next focus on the eyes. To achieve this soft, smoky eye look, you’ll need three eyeshadow shades – a light, medium and darker. Start by applying the lightest shade (a nude) over your entire lid, all the way to the inner corner using a base shadow brush. You really need this light shadow to perfect the look and open up the eyes to make colour ‘pop’. Next use a tapered blending brush to apply your medium shade into your crease (the curve above your eyelid) blending from the outer corner’s inwards. Now use the same brush to apply the darkest shade to the outer corner of your eyelid. Extend it outwards and upwards to create a smoky effect, then blend it inwards slightly. To nail Amanda’s eyes, we recommend using ELES’s The Naturals Collection Eyeshadow Trio in Cool Nakeds.To complete the look, instead of using eyeliner, use the darkest shade of your shadow. Simply use a flat definer brush and press the dark shadow lightly along the edges of your upper eyelid where your eyelashes begin and along the lower lash line. Then finish with lashings of mascara.For that subtle flush of colour on the lips, use a lip liner to gently fill in (we recommend the ELES Gel Lipliner in Naked) and then add a touch of gloss like the ELES Pucker-Up lipgloss in Love Bite for that subtle hint of shine. If you prefer lipsticks, try the ELES NEW Velvet Satin Lipstick in Lauderdale Place. Elle FanningFlawless winged liner, rosy rouge cheeks and nude lips came together to create a stunning ethereal look for Elle.To recreate ELLE’s makeup, firstly apply a matte powder as your base. Try ELES Mineral Powder Foundation and gently blend with a Beauty Blender for flawless coverage. Next, add a swipe of blush to the apples of the cheeks before focusing on the eyes.Many steer clear of the winged eye look because they fear it is too tricky, but we promise you it’s far from it and once you’ve mastered it you’ll never look back. First things first, the make the initial line. Using ELES Felt Tip liner in Black draw a short, thin line from the outer corner of your eye extending the natural curve of your lower lash line to your desired length. If you have trouble getting a smooth line freehand, try making a series of small dots and then join them together or simply use a piece of tape or stencil as a guide. Draw a line across the upper eyelid, following the natural curve of your upper lash line from the inner corner of your eye to the outer corner of your eye and continuing to parallel the first line you made. Focus on creating a smooth line. Now that you have your outline fill in the gaps with more eyeliner. Apply a little lush mascara to both upper and lower lash lines.Finally pencil in brows with ELES Precision Brow Pencil and colour lips with ELES Matte Lipstick in Bare.
Beauty Collective - 10 Beauty Hacks

10 beauty hacks from the BC Pros that you’ll absolutely love

by Jo Boyden on Feb 18 2021
Who doesn’t love a beauty hack? A quick tip or trick to help you look your best in next to no time (especially great for all us mums on the go or those who always find themselves a little time poor.) Well the team at BC have compiled their forever favourites, the hacks they use daily and we thought we’d share them with you! Happy reading…Keep lip colour in place all dayWe all love a long wearing lippie but using them doesn’t mean it won’t smudge and seep out of the lines of your lips a little. If you aren’t armed with a lip primer to keep it in place all day, simply apply your lipstick then try putting some blotting paper (a tissue will do) over your lips and dabbing on some translucent powder. This should keep it in place through coffee, cake, and kisses!This might be an oldie and one you’ve heard many a time before but are you doing it daily?Perfectly lined lips every timeIsn’t it annoying when you’ve worn down a new lipliner and no matter how much your sharpen it you can never quite get that perfect sharp tip as you had the first time you used it. Well, all is not lost! Instead of using it right out of your makeup bag simply pop it in the fridge overnight or even for a matter of minutes can help. When it comes time to apply, your lip liner should be hard enough to create perfectly lined lips.Conceal correctly for an instant face liftThe most natural and most effective way to conceal under-eye bags and dark circles is to draw a triangle in concealer under the eyes with the baseline of the triangle directly under your eye and the point toward your cheek. This shape not only conceals dark circles but also gives you an instant facelift! Go on give it a try!Plump up your lashes with translucent powderNot keen on the fake eyelash look but want your lashes to appear fuller, and flirtier? Sure! Simply take a translucent foundation powder and using a makeup brush dust it over your eyelashes between the first and second coats of mascara. The powder has grip so will stick to your coated lashes helping plump them up for that thicker, fuller, voluminous look.N.B. When applying your mascara be sure to press bristles against your upper and lower lash lines and then wiggle the wand as you go from root to tip. This will make sure you’ve fully coated each and every lash as well as adding length!Forgo the black eye lineDespite its popularity lining eyes with black liner can make eyes appear so much smaller than they are! Don’t apply black liner to your lower lash line and waterline, instead line the top part of your eye with black eye liner, the bottom with brown and be sure to line your waterline with a white or nude waterline liner to really open up your eyes. Make your eyeshadow really popFor really stand-out eyes, instead of just applying a white or nude liner to your waterline, try applying a layer to your eyelids too. Haven’t got a white liner? That’s on try a dab of concealer instead. This will hold eye shadow in place as well as creating a neutral base for shadow making your eyeshadow shades look beautifully bright.Nail a simply smokey eyeWho doesn’t love a smokey eye look for a special occasion? But the time required, the several different shades of eyeshadow and a whole lot of blending equals big effort, and not everyone has time for that! But all is not lost, there is a fast and easy alternative and it can be just as effective – promise. Simply use an eye pencil to draw a slanted hashtag above the outer corners of your eyes and blend with the smudger end of your pencil.Say goodbye to smudged eyesNo one likes to look in the mirror and see a line of black smeared under their eyes. Thank you mascara (eye roll) to clean up both eyeshadow fall out and smudged mascara use a sponge (I recommend the good old beautyblender) and makeup primer as opposed to makeup remover, this picks up the shadow and leaves the concealer so no need to reapply!Get an instant eye liftLine below and above your eyebrows with highlighter or white eye liner and smudge It to really define brows. You’ll look like you’ve had an instant eye lift!Quick drying nailsIn a rush but applied nail polish and now need nails to dry faster? No problem! Simply immerse your fingers in a bowl of iced or cold water for one to three minutes to cut their drying time in half!
Beauty Collective - beauty trick

Looking tired? 8 beauty tricks to fake a good night’s sleep

by Jo Boyden on Feb 10 2021
Holidays are over, schools are back and the daily juggle of work, kids, well life, in general has you once again looking like you haven’t slept for days. Fear not, while 9 hours of blissful slumber might be something of yesteryear you can fake a seriously good night's sleep if you are armed with a few key products! So read on to learn about our top beauty tips that’ll have you looking fabulously fresh in next to no time and with minimal effort….we promise! Breath life back into tired eyes First things first, after cleansing your skin, applying a soothing and cooling eye gel immediately to your undereye area is a must. Just look for products with key ingredients such as Green coffee, Vitamin C and Ginko Biloba, as they will help shrink capillaries and stimulate lymphatic drainage.Pevonia’s C Evolutive Eye Gel is a personal favourite of mine when it comes to tired, puffy eyes. Formulated with anti-ageing dynamo Vitamin C and skin saviours hyaluronic acid and Ginko biloba it’ll have your peepers decongested and depuffed in one swift application! Invest in a gemstone roller From rejuvenating jade to calm and soothing rose quartz, detoxifying Obsidian to purifying amethyst, we highly recommend introducing one of these rollers into your morning ritual. As well as their many medicinal benefits, they have the ability to dramatically reduce puffiness by removing excess fluid around the eyes towards your lymph nodes where it filters out toxins! So clever! To find out more click here. Use a collagen-boosting serum Lack of sleep has the ability to cause your body to produce the stress hormone cortisol which in turn breaks down collagen and leads to premature ageing (great!) so make sure you start your morning skincare routine armed with a collagen-boosting serum AND moisturiser to nourish and restore stressed and dehydrated skin.Pevonia’s best-selling Age Correction Intensifier Collagen and MyOxy Caviar and Marine Collagen Cream are both a must. Not only are they loved by so many around the world, but they have also been a staple of mine for years and I’d highly recommend the duo to everyone. Used in unison they effectively nourish and oxygenate skin, repair cells, and diminish fine lines and wrinkles. You can thank me later. Be armed with a good concealer With exhaustion comes black undereye circles and red bloodshot eyes so you need to reduce the darkness and brighten the area at the same time. The best way to do this is arm yourself with a really good concealer specifically for the delicate eye area. Simply dot the concealer using your pinky finger (the warmth of your fingers will help the concealer to melt into your skin creating a smooth, natural application). My go-to concealer is the ELES Dual Action Concealer. Its an anti-ageing wonder rich in Vitamins E & C, caffeine, collagen, hyaluronic acid and Tetrapeptide 5 which works to depuff, smooth, brighten and conceal the eyes, neutralizing dark circles. Its moisturising formula also provides continuous hydration as well as a natural longwearing finish meaning it lasts for hours without seeping into fine lines and wrinkles! Bonus! Line the eyes with nude You do not want to exacerbate the look of blood shot eyes, so steer clear of lining eyes with dark eyeliners especially on the bottom lash line. Instead transform tired eyes by applying a white or nude liner to the bottom lash line AKA your waterline. Here at BC, we love the ELES Waterline liner. Using a white or nude eyeliner extends the whites of your eyes making them look bigger and in turn more awake. Don’t forget your eyeshadow You’ve lined your eyes with a good waterliner pencil but another true hero to creating wide-awake eyes is eyeshadow! A nude shadow palette with just a few shades will be your new best friend. Check out the new ELES Naturals Collection Eyeshadow Trios, with a choice of four palettes in gorgeous neutral shades there is an option to suit everyone.Start by applying the lightest shade (the white or nude) from your chosen palette over your entire lid all the way to the inner corner using a base shadow brush. You really need this light shadow as it’ll help open up your eyes and really make them ‘pop’. Next, use a tapered blending brush to apply the medium shade into your crease (the curve above your eyelid) blending from the outer corners inwards. Using the same brush, now apply the darkest shade to the outer corner of your eyelid. Applying this darker shadow slightly beyond your crease is the key to adding real dimension to your eyes. Bronze and blush for a healthy glow. We all know lack of sleep can have us looking a little on the pasty side even if we are donning a bit of a tan! To instantly enhance said pasty skin apply a good bronzer for that much-needed healthy look, as well as a little rouge blush on the apples of your cheeks. We love the ELES Baked Bronzer and Blushes. These super-fine powders are baked to a lightweight, silky and subtle pearl finish that imparts a brilliantly radiant glow. Add a little colour to your lips We might not all be a fan of the red lip all year round, but a little rouge lip colour to perk up pale lips will go a long way in transforming a tired, sallow complexion. If lipstick isn’t your thing, opt for a little gloss instead. I apply my ELES Colour Balm in Siren every single day. It combines the payoff of a sheer lipstick with the superior shine of a gloss. You won’t be disappointed! So go forth and try these top tips and enjoy never being told you look tired again!
THE NATURALS COLLECTION 1

Mastering eyeshadow application. Why and how you should wear it

by Jo Boyden on Dec 21 2020
Ever been seduced into buying a new eyeshadow palette of tantalising shades only to discover the majority of them are unwearable? Or you simply have no idea where to start when it comes to applying them?Let’s face it, applying eyeshadow correctly, I’m talking multiply layers of varying shades to create stand out eyes, is an art form! So it’s no surprise that many of us either get it wrong or simply shy away from shadow! But wearing eyeshadow correctly can have a big impact on the way we look...and for the better! It has the power to enhance, define and complement your eyes in all but a few simple sweeps, you just need to know how!So read on to discover our top tips and become the master of your own eyeshadow destiny in next to no time. You won’t be disappointed with the results, trust me! Go neutral If you’re starting out on your eyeshadow journey its best to keep things simple. By using just a few neutral shades you can contour your eyes and add depth and dimension in a soft and subtle way. We are in love with the new ELES Naturals Collection Eyeshadow Trios. A choice of not one, but four palettes in a combination of three beautiful earth tones to suit everyone! The soft and subtle powder shadows apply smoothly and effortlessly and since they are pigment packed, every shade delivers rich, opaque colour for hours of crease-resistant wear! Use the right brushes! Know those little foam wands or brushes that come in some eyeshadow compacts? Ditch them! They are awful for applying product with precision!Flawless eyeshadow application is ALL in the brushes! So investing in a good eyeshadow brush (or three!) is paramount as it’ll help laydown powder shadows, setting them in place for the day. Opt for a dense base shadow brush to impart colour on the lid first, a blending brush for blending and highlighting and a flat definer brush to line and define your eyes! Don’t worry we are about to tell you how to use them! Apply shadows in the correct order (follow our diagram) Have your palette at the ready but unsure which shade should go where? This handy diagram should become your go to; Lightest ‘highlighting’ colour Medium shadow colour Darkest ‘smokey’ colour Start by applying the lightest shade (a white or nude) from your palette over your entire lid, all the way to the inner corner, using a base shadow brush. You really need this light shadow to perfect your look as it’ll help open up your eyes and make your colour ‘pop’. Just be sure to use your brush in a dabbing not dragging motion though as this is the key to applying ‘streak-less’ shadow!Next use a tapered blending brush to apply a medium shade into your crease (the curve above your eyelid) blending from the outer corners inwards.Use the same brush to apply the dark shade to the outer corner of your eyelid. Extend it outwards and upwards to create a smoky effect so to speak, then blend it inwards slightly. Applying this darker shadow slightly beyond your crease is the key to adding real dimension to your eyes.Additional tip: If you want to take your look from day to night up the anti! Don’t let the neutral shades fool you. By dampening your brush you can add intensity, just be sure to apply your foundation after your eyes are finished so any eyeshadow fallout can be easily dusted off. Complete your look Eyeliner, when applied correctly can make your lashes look thicker and your eyes wider. So to complete your look, instead of using an eyeliner, you can use the darkest shade of your shadows to create an impactful, well defined eye. Simple use a flat definer brush and press the dark shadow along the edges of your upper eyelid where your eyelashes begin and along the lower lash line. The finish with lashings of mascara. Yes it’s that simple! And with practice comes perfection.
6 beauty tips celebrity makeup artists swear by

6 beauty tips celebrity makeup artists swear by

by Jo Boyden on Nov 02 2020
Highly skilled makeup professionals can make anyone look pore-less, glamourous, and red carpet ready, so read on to learn about their top tips and how to incorporate them into your daily makeup routine. Spend more time prepping your skin Every makeup routine should start with well-prepped skin, after all, you don’t just want to look like you’re wearing makeup but look great in the makeup you are wearing. And spending an extra 10 minutes means a fresher face in the end!If skin is dull, dry, or fatigued incorporate a super-hydrating serum rich in hyaluronic acid underneath your moisturiser – to give mature complexions a healthy sheen. Just remember quenching the skin before applying makeup really will help boost brightness.Try: Pevonia Hyaluronic Acid Hydra Serum Go for a gradual layered approach when it comes to your base application The ‘overdone’ look never did anyone any favours so instead of slathering on that matte foundation you’ve been faithful to for years opt for a gradual layered approach which will build both colour and coverage which looks natural. Using more products but less of it will achieve the best result. Start with a primer or tinted cream like your BB’s or CC – for a sheer base that’ll correct skin undertones while brightening your complexion.Switching to a radiance-boosting liquid foundation or even applying illuminator over your base will immediately restore a little radiance to your skin. You can apply it over your primer, BB or CC if/where you feel you need extra coverage.Just remember, you want your makeup to look like an extension of yourself, a somewhat better version, rather than a separate mask and illuminating or light reflecting products will help achieve that more youthful glow every time. If you simply love your matte foundation and aren’t ready for change, just mix it with moisturizer to lighten your coverage and achieve a more dewy effect.Try: ELES Luminous CC Cream 20 and ELES Stick Illuminator Apply your bronzer and blush to the right areas of your face A natural, healthy look can be achieved by applying both bronzer and blush to your face, but where you apply it can have a huge impact! For that subtle lift, apply blush high up on your cheeks, along the upper cheekbones rather than on the apples. Then subtly sculpt your face with bronzer by applying it in a big 3 shape on either side of the face, curving from your forehead to the tops of your cheekbones and under the jawline. Then blend.Try: ELES Baked Blush followed by ELES Baked Bronzer in Sunbeam for a healthy glow with a touch of sheer radiance. Love your liner A good eyeliner is imperative to making eyes pop. A black gel pencil in the waterline top and bottom will give eyes shape and expression without looking overdone. Follow with a waterline pencil on the lower lash line to really open eyes up. It’ll also act as an instant freshener when eyes are red and/or tired.Try: ELES Superwear Gel Liner for super smooth easy lining, followed by ELES Waterline Liner for stand out eyes. Fill and extend eyebrows for bigger eyes Your brows can completely change how your face looks, and fuller, well shaped brows will add immediate dimension and help to sculpt the face making you look younger and more awake!Actually filling in your eyebrows from the top of the brow and elongating it gives eyes a more youthful look. For longevity it’s best to build up your brows with a combo of brow pencil then set with a powder shadow one shade lighter than brows.Try ELES Precision Brow pencil and ELES Brow Sculpt Match your lipliner to your lip colour Even if your lips tend to be on the paler side you should match your lip liner to the colour of your lips, not your darker (or lighter!) lipstick shade. A natural-toned liner will make it easier to correct shape (especially if your top lip is uneven or has lost definition so fades into skin) as well as add fullness.Try: ELES Long Wear Lipliner Want more makeup tips? Check out Celebrity Makeup Artists Best Beauty Hacks
Oscars Valentines Lucy Boynton

Makeup looks from the Oscars that you’ll want to recreate this Valentine’s Day!

by Jo Boyden on Feb 13 2020
Hollywood's biggest event of the year – The Oscars – calls for bold and beautiful makeup year after year and boy did this year not disappoint! From smouldering eyes to statement red lips, the Oscars is a time to pull out all the stops….and so is Valentine’s Day we say!Armed with the right products, you too can recreate this year’s looks straight from the red carpet, looks that everyone will fall in love with regardless of your plans for this coming Friday night! So read on and get experimenting! We have kept it simple and just gone with our favourite two makeovers, as adorned by the stunning Scarlett Johansson and Lucy Boynton. Bronzed glowThis year’s Oscars saw Scarlett Johansson master the “I just got back from a tropical holiday” glow.Her shimmer shadow, bronzer and lipstick combination is simply the perfect Valentine’s Day look whether you are headed out for a fancy dinner or for drinks with friends.To create her glowier-than-glowy complexion, apply a dewy foundation, (we love the ELES Mineral Sheer Tint), followed by a powder bronzer to contour beneath your cheeks and jawline to “slim” the face. The ELES Baked Bronzer in Sunbeam is perfect for recreating this bronzed glow. Apply a little extra to your forehead to add that “sun-kissed” warmth and if you want to be a real show stopper, dab on a little stick illuminator above the apples of your cheeks and down the centre of your nose.For Scarlett’s shimmery standout eyes apply ELES Mineral Shadow in Bronzite and then blend softly above the crease of your eye lid, as well as beneath the lower lash line for a bronzed smoky eye. To make eyes pop don’t be afraid to use the ELES Waterliner pencil in both the inner corners of your eyes as well as on your waterline. Complete the eyes with lashings of ELES Lush Mascara.For that subtle flush of colour on the lips, use a lip liner to gently fill in (we recommend the ELES Long Wear Lipliner in Nude) and then add a touch of gloss like our ELES Pucker-Up Lipgloss in Love Bite for that hint of shine. If you have a preference for lipsticks instead, try the ELES Moisture Crème Lipstick in Parfait. Play up your lashesLucy Boynton always likes to make a statement at the Oscars and this year she did so by dramatizing her eyes with Twiggy-inspired ultra-long lashes! #goals. Coupled with standout red lips, her look was equal parts fun and flirty!To achieve her flawless base go for a long-lasting matte foundation which is great for recreating a natural look while still providing ample coverage. If you are a lover of liquid we recommend our best-selling ELES Liquid Powder Mineral Foundation – it glides effortlessly yet sets to a soft powder finish. But if powder is your go-to, we highly recommend the ELES Mineral Powder Foundation compact. Complete your base with a soft pink blush like the ELES Baked Blush in Posey - after all, nothing says romance like a flushed cheek.Next it’s time to dramatize the eyes but emphasizing both the eyebrows and lower lashes. Firstly we recommend you use the ELES Brow Blender in Dark Taupe. With the spool end brush the brows upwards, then using short soft strokes apply the pencil.For the eyes, first apply a peachy matte eyeshadow, then layer on coats of ELES Lash Fortify Mascara in Black to both the upper and lower lashes applying from the base to the tip in a slow sweeping motion. To create the appearance of Lucy’s ultra-long and thick lashes allow mascara to semi-dry in between coats.To complete the look reach for a bold, matte, blood-red lippie. We are in love with the ELES Matte Lipstick in Spicy.Valentine’s Day we’re ready for you!
Beauty Collective - Trending Makeup

#Trending makeup looks that’ll be hotter than the high temps this summer!

by Jo Boyden on Dec 06 2019
Whether you are a ‘minimal makeup look’ kind of girl, or bright and bold is your thing, the makeup trends this summer have something for all. So read on, take inspiration where you wish, as we count down our favourite four seasonal trends. Less is moreThis summer season it appears we are finally embracing the fact that wearing lots of makeup in humid, hot weather is not such a great look! And no it doesn’t mean you have to reveal a bare complexion it merely means keep it simple. Instead of applying the denser matte foundation you might opt for in the cooler months, reach for lightweight formulas, like a BB that’ll keep skin looking fresh and flawless, or a tinted moisturiser with SPF for natural, dewy skin. Couple with a sweep of bronzer (none of this heavy contouring malarkey) for the perfect subtle glow.We (and so many of our customers) can’t get enough of the ELES Age-Defying BB Cream. Multi-faceted and benefit-packed, this innovative treatment cream primes, tints, nourishes, evens out skin tone, has an SPF of 30 and is oh so light and luxurious on the skin. Bright Coral lipsAnd the brighter the better!How pleased I am to see this trend taking centre stage once again! This time however the focus is on crème formulas, seeing matte shades playing second fiddle. Go bold and bright by adding lip liner to the mix.We highly recommend ELES Moisture Crème Lipstick in Sorbet Natural for stand out luscious lips. Golden eyesStay subtle or go dramatic this summer with glamourous golden eyes. Pair heavy metallic lids in shades of gold and bronze from brow to lash line with bronze eyeliner and lashings of mascara.We have a few shades to choose from so why not opt for the ELES Build your own shadow palette and select three eye shadow inserts to create the triple colour golden combo that's perfect.Hint: Give Gold Minx, Bronzite and Yellow Diamond a whirl. Fun Liner looksA subtle, easy and fun way to try new and creative makeup looks is by changing up your eyeliner and one trend that appears to be taking centre stage this summer is focusing on fun coloured liners. From small flicks to all-out cat’s eyes, try switching shades of black and browns to more stand out blues and greens.To adopt this trend we recommend trying ELES Felt Tip Liner in Sapphire Sky and Emerald Isle.
beauty collective makeup mistakes

10 makeup mistakes you could well be making

by Jo Boyden on Jul 18 2019
We are forever on the quest to achieving that perfect makeup look and hey experimenting on the way can be fun, but with the many tips and techniques being sold to us on the daily it’s hard to know if you’re acing your makeup or simply making mistakes. Well, we are here to help! Below are 10 of the most common makeup mistakes being made every day and how to well simply get it right! Pulling the area around your eye to make the perfect wing Yes yes, even I used to do this and then I learnt how BAD it was for my eyes, think skin ageing and fine lines due to the breakdown of elasticity! And let’s not forget you can easily end up with a horribly uneven line. And so now this; I use a post-it note! Yes, you heard that right, however you could, in theory, use any piece of folded paper, card or similar to achieve the same effect. Now no more cotton buds and re-application, I nail the perfect winged eye every single day (love me a winged eye!) Applying your lippie to dry lips This is a definite no no, as your lipstick won’t apply evenly, it’ll seep into your lip lines making your lips appear VERY dry and in some cases, they’ll even look a little on the crusty side, attractive right?! Instead, be sure to ‘prep’ your lips. Some people love to apply a little foundation to the lips as they believe it helps hold the lipstick in place for longer (much like the effect of a lip primer) but I personally think this dries out your lips even more! Instead, use a chapstick or lip balm and let it soak in. After a few minutes blot any excess and apply your favourite lipstick colour. See how it glides on effortlessly and evenly, will last longer and there won’t be a crusty lip in sight! Testing foundation shades on the back of your hand Yes, many do this but are they walking away with the correct shade for their complexion? The back of your hands tends to be darker than the skin on your face so it’s best to trial a few shades on both your jawline and neck. Just remember though your face tends to get much more sun exposure than your neck so you really want to find a foundation shade that matches both areas when blended into the skin. Applying your makeup with the wrong tools The key to natural-looking makeup lies in mastering the art of blending. Makeup that isn’t blended well can look heavy and imperfect. Get yourself armed with a few good brushes and a BeautyBlender, these tools will stand you in good stead and the beauty blender will enable you to reach every contour of your face. It is meant to be used damp, allowing for a flawless application and ensuring that makeup never looks heavy! Applying the wrong shade of eyeliner to your lower lash line Let’s face it black is the most popular eyeliner shade on the market but is it a one size fits all? No! If like me, you have a light complexion and blonde hair it’s actually advisable to use a brown liner, at least on the bottom lash line. Black can end up looking quite harsh and instead of opening up your eyes (after all who doesn’t want large doll-like eyes!) it can make them look smaller. It’s also a great idea to follow with a nude pencil or what’s known as a Waterline Liner. This will help open up your eyes and make them look wider! Incorrect lip liner application We all want to achieve bigger, luscious lips, but the worst thing you can do is draw a sharp line around your lips with lip liner to outline them. A lip liner is meant to define your lips, not just create a border around them! Instead, simply draw a soft outline and then use the lip liner to blend and fill in your lips, this will also act as an adhesive to help your lipstick stay in place for longer! Overloading on foundation powder Face powder, when used correctly and frugally can be a fantastic makeup staple (I have been I’m in love with the ELES Mineral Powder Foundation for years!) however, no matter your skin type, too much face powder can actually age you! That’s right, it can highlight fine lines and wrinkles instead of helping to conceal them! It’s best to use it sparingly – on your t-zone, or for quick touch-up’s, just make sure you opt for a lightweight powder! Sporting statement lips and dramatic eyeshadow together Who doesn’t love a beautiful bold lip? But if you are sporting dramatic eyes keep your lips nude or neutral to balance things out. And if you’re feeling the statement lips vibe, keep your eye makeup natural. Experimenting with makeup colours can be so much fun but remember the “less is more” rule to avoid looking overdone! Applying your blush incorrectly A blush applied correctly will help elongate your face, give you high cheekbones and make your face appear slimmer. However, apply it incorrectly and you could either wind up looking like a clown or someone suffering from rosacea. To nail it, using an angled blush brush, lightly apply a complementary shade of blush to the apples of your cheeks then sweep upwards towards your temples and ears. Forgetting a vital step – prepping your skin If you haven’t prepped your skin with your faithful moisturiser before applying your foundation, chances are your skin will look and feel dry. Plus makeup tends to stick to dry areas on the skin making it appear patchy. It’ll even seep into fine lines and wrinkles accentuating them! For best results apply your moisturiser, wait five minutes for it so properly absorb and then move onto your foundation.
80s makeup Revival

Our Take on the 80s Makeup Revival

by Jo Boyden on Mar 26 2019
So it’s out with the “no-makeup makeup” and in with some girly glamour!If you are cringing right now, then chances are you experienced your puberty blues in the 80s, had a perm at some stage and thought big shoulders and leg warmers were the height of fashion.But despite those of us that lived it and swore we’d never go back, the 80s era seems to be enjoying a revival. If you are in doubt then check out the latest looks worn on the red carpet and the bright new makeup looks that were a breath of fresh air at London Fashion Week in February.Don’t despair though, the ELES makeup team have given the decade a modern (somewhat conservative) twist…The signature eyeshadow colour of the 80s was definitely blue, but instead of the bright cobalt and frosted blues that covered our lids from lashes to brows, we are opting for a modern take by combining Mineral Shadow Turquoise on the inner eyelid with Mineral Matte Shadow in Dusk on the outer eye. This combination looks great on all you pale beauties, especially when teamed with a light peachy lip.If you want to go even brighter then ditch the shadow and focus on the liner. The intensity of the ELES Felt Tip Liner in Sapphire Sky looks stunning when team it with warm peachy cheeks and lips.And we can’t forget those neon lips, the modern twist? A matte finish and pared back eye makeup.Our pick is ELES Matte Lipstick in Orchid.Blusher was another favourite in the 80s and “draping” (when applied all the way up the temples) was also a must. While this looked great on David Bowie we prefer the newer trend to sweep it across the cheeks and nose for a fresh outdoorsy look. Our favourite shade of the season is Orchid in Baked Blush which is an adaptable peachy pink.So fear not if you were thinking of glittery blues and lollypop pink accompanied by sweatbands and high cut leotards, because while it may be inspired by the 80s, we’ve learnt a trick or two!