beauty collective - 60 second cleansing

Can Cleansing Your Face for a Full 60 Seconds Give You Amazing Skin? I Tried It

It’s called the 60-second rule, and the internet is OBSESSED with it.

As someone who is never completely satisfied with my skin’s texture, I live in hopes of one day finding a technique or product that miraculously makes my pores disappear. So when I stumbled on something called the 60-second rule – a simple method of washing your face for a full 60 seconds (instead of your usual, 10-20) to get beautiful skin – I couldn’t wait to get into the bathroom and get started.  This could be the answer to my skin prayers!

The 60-Second Rule

The cleansing method comes from Nayamka Roberts-Smith of LABeautyologist, a beauty therapist who frequently tells her 43,000 Twitter followers to wash their face for 60 seconds straight to let the cleanser ingredients really penetrate the skin.

“Cleansing your face for 60 seconds allows the ingredients in the cleanser to actually work.  Most ppl wash their face for like 15 seconds max.  It softens the skin & dissolves sebum blockages better…

Makeup, dirt, and oil are a lot more difficult to remove from the skin most people realize, so not only do you want to give the cleanser a chance to break down and dissolve products and grime, but taking 60 seconds also makes you pay attention to your skin and what you’re doing—like remembering to cleanse around the edges of your nose, under your chin, and around your hairline.”

Ok, like me you may think this sounds pretty obvious, however, according to those that have tried it, it’s a bit of a game changer. So much so, that it’s earned the hashtag #60secondrule and a huge following of devotees who swear by it.

…So I Tested the Theory

Firstly I should tell you, I’m a firm believer in double cleansing (i.e. first using an oil-based cleanser to remove makeup and grime, then using a gentle cleanser to deep cleanse the skin), so I decided to split the difference in timing to 30 seconds each cleanse.

I gently massaged my face with a pump of my favourite ELES Transformation Cleansing Oil for 30 seconds, before rinsing and then massaging the Phytomer Souffle Marin Cleansing Foaming Cream for an additional 30 seconds and rinsing again.  I followed this with my usual skin care routine being careful not to change anything so I’d get a true gauge.

The first thing I noticed is that 60 seconds felt like an eternity: obviously I wasn’t spending enough time making sure every part of my face was makeup-free when I did my cleansing thing. The second thing I noticed was my moisturiser seemed to penetrate easier.

So for two weeks, I performed the 60-second rule every night.

The results?

I did see a difference.  My pores were much smaller, my skin felt a lot softer and strangely it also felt firmer.  It was calmer and brighter and I found I didn’t need to wear foundation during the day, just a little concealer.  It cost me nothing except an extra 50 seconds each day so yes, I’ll keep it up.

But Will It Work for Everyone?

Possibly, and possibly not.  It can certainly give you softer skin as long as you use the right cleanser. It can also give you a bit of a glow since it’ll stimulate circulation. But sadly you won’t be able to wash away your hormones, or DNA, or any of your other acne-causing triggers.

However, the 60-second rule could actually benefit your skin by making it cleaner. Left-on makeup will disrupt your skin barrier over time and this can lead to dryness, irritation, and even breakouts. So taking that extra 50 seconds every day may actually make a huge difference in your skin.

Regardless, this is one of those tricks that really can’t hurt to test out, because let’s face it, you have nothing to lose except 60 seconds.

Do you have the right cleanser for your skin type? Here are some of our favourites;

Medicalia Gentle Cleanserit’s so gentle and soothing!

Pevonia Hydrating Cleanserloaded with Collagen and Elastin

Phytomer Souffle Marin Cleansing Foaming Creamthe gentlest wash off cleanser you’ll ever try.

ELES Transformation Cleansing Oil Ideal as a pre-cleanse makeup remover, literally dissolves it!

60 second rule recomended products